Non-Profits and Ektron

Non-Profits and Ektron Presented By: Sigmund VanDamme VanDamme Associates www.vandamme.com Agenda • • • • • Introduction Why Ektron for Non-Profits Unique attributes of Non-profits Ektron Value Proposition for Non-profits Benefits of Social Networking to Associations and Non-profits • Ektron in action:PRIM&R and NTEA • Q&A/Open Discussion VanDamme Associates - Technology Integrators for Non-Profits Established in 1992, we develop products and offer services specifically for Associations and Non-profit Organizations We Provide: • Consulting • Hosting • Software • Web Design & Development • Social Networking VanDamme Associates We work with the following types of non-profits: • Professional associations / societies • Trade associations • Fundraising groups • Government (cities, etc.) Systems within a Non-Profit • AMS system (think ERP system for Non-Profits. (iMIS, Avectra, Tass, CGI, Custom). • Broadcast systems (Email, fax, etc) • eAvocacy systems • Accounting • Website • Custom applications (member directories, job banks, etc.) • Online eCommerce (event registration, dues payments, etc.) • Web 2.0 (forums, blogs, social networking, etc.) Working with Non-Profits • • • • Long sales cycle Fixed bid pricing Excellent requirements / market & product understanding Excellent project management Ektron Value Proposition • • • • Ektron is very open with a solid API Makes it a good platform for integrating All-in-one web-authoring software Easy to create, manage and publish content to web sites, intranets and other channels • Social Networking Features built-in • No penalty for success Features of Social Networking • • • • • • • Blogs Tagging / Bookmarking Wikis File Uploads/Sharing Forums Shared Calendars or Documents Communities (All of the above in one place) Benefits of Social Networking to Associations • Enhancement of the association’s mission • Addition of new features to engage membership • Facilitates member loyalty • Provides a real-time community voice for your membership, allowing your organization to make better business decisions regarding the direction of the association • Extends the organization’s brand • Collaboration on projects Ektron in Action: PRIM&R Purpose of their website: •"It provides information about PRIM&R (mission/values, board of directors, etc.)" •"It provides conference/meeting information and online registration." •"It serves as an information clearinghouse for our industry (by housing updated regulations, application deadlines, standard operating procedures, and more)." •"It offers members access to exclusive benefits, like members-only webpages, access to discussion boards, and a searchable membership directory. It also highlights these features visually so nonmembers can see what they are missing!" Ektron in Action: PRIM&R "More specifically, for the first time, we have been able to use our new website to..." • "Register the approximately 300 speakers for our upcoming conference. This will save us such a huge amount of time, and it is what the speakers have been asking for (no more paper forms!)“ • "Optimize our e-newsletter. Since the site is so easy to update, and access to certain pages and resources can be restricted to members, now information that used to be included in our e-mail newsletter goes on the site on a monthly basis. This has shortened our newsletters tremendously, and pushes people towards the website, rather than keeping them in their inbox." • "As you can see, we have a lot going on and try to accomplish a lot in one notso-big website, and I really feel like Ektron allows us to do that cleanly and easily.” Ektron in Action: PRIM&R "I just want to reiterate how much I appreciate how easy it is to update our website, and to have it look (almost) exactly as I want it to. Based on my background (zero technical training; no serious interest in learning how to code, though I know a small bit of HTML), I really should not be able to manage a website successfully (in terms of making updates, adding new features, etc.). Ektron and VanDamme Associates allow me to do that. I have a ton of flexibility with my Ektron editor and, when I find a roadblock that may limit what I can do, I call VanDamme and they figure out how they can work with me to give us what we need." --Anne Meade, the Web and Distance Education Coordinator for PRIM&R http://www.primr.org/ Ektron in Action: National Truck Equipment Association Purpose of their website: Educating members and their associates on important matters affecting the industry and to provide a technical forum for communication between all segments of the work truck industry. Ektron in Action: National Truck Equipment Association Benefits: • Improved ease of use for visitors • Ability for members to update profiles online and join association-Networking directory now available • Increased internal efficiencies due to database communicating directly with site, greater staff efficiency when updating information as well • Easier to search for content and images. Search is across all areas of the site and pulls back relevant content. • Easier to maintain. All components are integrated with Ektron and / or VanGo. • Navigation is easier to use and gets users to the information they are looking for quickly. • Updated look and feel. • Increased members-only content with new website • Year-round access to annual trade show information Ektron in Action: National Truck Equipment Association “We love the absolute ease of use for the non-technical staff. Everyone has their own login and can be responsible for their own portion of the site.” Payal also remarked that NTEA loves how well organized the site is and that it is organized in such a way that serves all of their target users that are coming to their site. Prior to the new site, a major challenge was finding information easily. The site’s information is now organized into the proper “buckets” and actually serves three separate audiences: “Association”, “Industry” and “Work Truck Show.” -Payal Jain, the Database and Website Manager for NTEA www.ntea.com Thank You visit www.vandamme.com Questions/Open Discussion Resources • www.primr.org • www.ntea.com