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					Federation Square




     Media Kit
Federation Square
Changing the Face of Melbourne
For over a century, Melburnians dreamt of linking the centre of their great city with the Yarra River. The
development of Federation Square has fulfilled this vision.

Melburnians also longed for a central and unifying Square, a landmark and civic focus. Federation
Square is on its way to achieving this ambition too, having brought together a creative mix of
attractions and public open spaces embraced by remarkable architecture and engineering.

The size of an entire city block, Federation Square is a living, breathing focus for Melbourne and
Victorian community life. People can congregate or they can stroll, unimpeded, through the Square
admiring the views, or in and out of the many exits and entrances leading back to the city and along the
Yarra River.

The Square’s location is unmistakably the “centre of Melbourne”. It provides a logical base from which
locals and visitors can orientate themselves and from which they can discover the many things that
Melbourne and Victoria has to offer.

Its array of attractions are symbolic of all that is great about Melbourne, including fine art, fine
hospitality, bold architecture and a vibrant events calendar. And the city’s other attractions, including
its shopping, commercial areas, Southbank, parks and gardens, arts, sports and entertainment
precincts are all just minutes walk from the Square.



Creation of a New Icon
One of Australia’s most important architectural developments, Federation Square was a unique
opportunity – the chance to create a civic and cultural space in a full city block.

A 1997 international competition saw Lab architecture studio of London in association with Bates
Smart of Melbourne creating the $450 million project. Construction began in 1998 and Federation
Square opened in 2002.

Federation Square is built on a deck over a working railway, supported by 3,000 tonnes of steel
beams, 1.4km of concrete walls and 4,000 vibration absorbing spring coils and rubber padding.
Culture Vulture
Home to four of Melbourne’s major cultural institutions: The Ian Potter Centre: NGV Australia, the
Australian Centre for the Moving Image (ACMI), the Australian Commercial Galleries Association
(ACGA) and Champions: The Australian Racing Museum & Hall of Fame, Federation Square is a focal
point for the arts community and a vibrant example of Melbourne’s rich creative culture.


The Ian Potter Centre: NGV Australia
With the world’s largest collection of Australian art, the Ian Potter Centre: NGV Australia presents the
history of Australian art from the Colonial period right through to contemporary art. The purpose-built
space features over 20 galleries including a suite of Aboriginal and Torres Strait Islander art,
photography, prints, drawings, textiles and decorative arts. Entry is free and the gallery is open Tuesday
to Sunday, 10.00am – 5.00pm (Closed Mondays).

Australian Centre for the Moving Image (ACMI)
The first centre of its kind in the world, the Australian Centre for the Moving Image (ACMI) celebrates,
explores and promotes the cultural and creative richness of the moving image in all its forms – film,
television and digital culture. Through a vibrant calendar of award-winning exhibitions, films, festivals, live
events, creative workshops, education programs and Collection resources, ACMI provides diverse
audiences with unsurpassed ways to engage with the moving image. Entry to ACMI's permanent
exhibition is free, although charges apply for film screenings and some temporary exhibitions. Open
Daily, 10.00am – 6.00pm, ACMI Cinemas open later for scheduled film screenings.

Champions: Australian Racing Museum & Hall of Fame
Phar Lap, Makybe Diva, The Melbourne Cup - Champions brings the exciting world of thoroughbred
racing to the heart of Melbourne. Interactive displays and exhibitions celebrate Australia’s love of
horseracing. Open Daily, 10.00am – 6.00pm. Charges apply.

Australian Commercial Galleries Association (ACGA)
The Australian Commercial Galleries Association (ACGA) is the leading national body for commercial
Australian art galleries. Federation Square is home to ACGA’s head office with a unique gallery space
that showcases the work of established and emerging Australian artists. New exhibitions are scheduled
every two weeks and works are available to purchase. Tuesday - Sunday, 10.00am – 5.00pm. Free
entry.

Melbourne Visitor Centre
Whether you want to make a travel booking, pick up a souvenir or simply need directions, the Melbourne
Visitor Centre is your one stop shop for visitor information and assistance. Friendly staff and volunteers
are on hand to provide advice on what to do and see in Melbourne and travel and accommodation
bookings can be made through the Best of Victoria counter. Visitors can also take home their very own
‘piece’ of Melbourne at the Best of Souvenirs counter located at the back of the Melbourne Visitor
Centre. Open Daily, 9.00am – 6.00pm.
Eat, Drink and Be Merry…
A Taste of Melbourne
Federation Square has an outstanding range of cafes, bars and restaurants from fine dining to family-
friendly fare.

•   Arintji – This European inspired restaurant has something for everyone, not to mention one of the best views
    in Melbourne.

•   ACMI Lounge Café Bar – This funky and casual café is perfect for lunch, dinner, coffee or drinks.

•   Beer DeLuxe – Located in the Atrium, Beer DeLuxe is a multi-level venue with a café serving pastries, coffees
    and gelato, a Hamburger Grill and a fabulous beer garden with an outdoor pizza oven.


•   Bokchoy Tang – Contemporary northern Chinese cuisine offering fresh organic produce with banquet menus
    and Yum Cha available.

•   Café Chinotto – A family-friendly cafe offering Mediterranean style food including pizza, pasta and salads.

•   Chocolate Buddha – Modern organic Japanese cuisine, specialising in rice, udon and soba noodle dishes.

•   Feddish Lounge & Dining Room – Offers a wide variety of pastas, seafood, salads and sizzling steaks with
    incredible views over the Yarra River.

•   Greek Grill – Offers an experience that is classically Greek yet quintessentially Melbourne with a great
    selection of beers and wines.

•   Il Pomodoro – Traditional & modern Italian cuisine including delicious pasta, risotto, zuppas and stone cooked
    Napoli style pizza.

•   Jolimont Expresso – This family-friendly cafe and espresso bar is ideal for breakfast or a quick bite on your
    way to the Ian Potter Centre: NGV Australia.


•   Riverland Bar and Café – Located on Federation Wharf overlooking the Yarra, this casual bar offers an
    extensive range of beverages and bar food.


•   Time Out Cafe – Facing the famous Flinders Street 'Clocks', Time Out Cafe has a great range of
    Mediterranean treats including pastas, risottos, in-house baked breads, focaccias and pastries. T

•   Transport Hotel – A popular bar with over 100 Australian and International beers.

•   Taxi Dining Room – One of Melbourne’s top dining experiences, Taxi Dining Room offers multi-award winning
    Modern Australian cuisine with Japanese influences.

•   Transit Cocktail Lounge – This rooftop bar has an exceptional beverage and tapas list with panoramic views
    of the city.

•   Tjanabi – With its menu of unique native ingredients and fresh seasonal produce, Tjanabi is a uniquely
    Australian dining experience.

•   The Big Group at Champions– Modern and elegant function centre for private and corporate events and
    functions.

•   Zinc @ Federation Square- Stylish function centre catering for private and corporate events and functions.
Celebrating Life in the Square
Melbourne’s Events Destination
Federation Square buzzes with cultural festivals, exhibitions, event launches, performances, forums,
films, concerts and fashion shows. Host to over 1800 events each year, Federation Square is a meeting
place for local residents and a focal point for Melbourne’s cultural, creative and sporting activities. From
large-scale events such as the Melbourne International Arts Festival, The Light in Winter, State of
Design Festival, The Melbourne Writers Festival and the Homeless World Cup, to regular wine
showcases and the weekly Fed Square Book Market, there’s always something happening at Fed
Square!


BMW Edge
The Australian String Quartet, Melbourne Symphony
Orchestra and children’s pantomime groups have all
put this dramatic performance space to great use.
At the BMW Edge, you can see a play, attend a launch,
hear a speaker or listen to a recital, all against the
dramatic backdrop of some of Melbourne's favourite
icons. Through its glass 'skin', this modern amphitheatre
enjoys views of the Yarra River, The Alexandra Gardens,
Melbourne Cricket Ground and the Victorian Arts Centre
spire.



The Square
Melbourne’s heartbeat, the main Square is the city’s
leading performance and meeting area. Open 24 hours
a day, seven days a week, the Square bustles with
activity from buskers to Big Screen entertainment. A
stage in front of Transport Hotel provides a focus for
performance activity, major concerts and events with
crowds of up to 15,000 people.



The Atrium
Inspired by Melbourne's laneways and arcades,
The Atrium is an elaborate cocoon of steel and glass
that connects the Yarra River to Flinders St. Its huge
suspended ceiling acts as a performance area, exhibition
space and a foyer to The Ian Potter Centre: NGV Australia
and the BMW Edge. Filled with natural light, the Atrium
is also flanked by cafes, restaurants and one-of-a-kind
speciality shops.
    A Shopping Delight
    Best of Souvenirs: Unique Melbourne mementos, souvenirs and gifts.

    Best of Victoria: Travel, accommodation, tours and car hire booking specialists.

    Kirra Gallery: Specialising in contemporary Australian glass, wood and sculpture.

    NGV Australia Shop: Beautiful array of books, homewares, gifts, jewellery, stationary and toys.

    ACMI Shop: Film buffs will delight in the array of DVD’s, memorabilia and quirky gift items.

    Champions Gift Shop: Racing enthusiasts will enjoy the racing merchandise, memorabilia, DVDs,
    books and toys.




    Off the Beaten Track…
    Guided Tours
    Guided tours of Federation Square operate Monday – Saturday at 2.30pm, providing visitors with a
    fascinating overview of Fed Square’s development, architecture, attractions and new role as the heart of
    Melbourne’s community life. Tickets can be purchased from Best of Victoria at the Melbourne Visitor
    Centre.

    Behind the Square
    Unearthing hidden locations not normally accessible to the public, the Behind the Square tour provides
    unprecedented viewing of Fed Square's underground corridors and engineering miracles including the
    subterranean maze of concrete tunnels known as the Labyrinth. Tours operate Monday to Saturday at
    11.00am. Bookings can be made on +61 3 9329 9665 or at www.hiddensecretstours.com.

    Sightseeing Day Tours
    Discover Melbourne's secrets and explore regional Victoria with this great range of Sightseeing Day
    Tours. Tour buses depart daily from Russell St Extension and Flinders St at Federation Square.

    Yarra River Tours
    Explore Melbourne from the picturesque Yarra River, the ancient waterway that continues to nourish and
    define the city. Three of Melbourne’s best boating operators call Federation Wharf home. Between them
    they offer an exciting range of sightseeing and function cruises for visitors and locals.

    Rentabike
    Located on Federation Wharf, Rentabike has all the bikes, maps and advice you need to explore
    Melbourne with the whole family.
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