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					CM102 Business Communications
30-Day Lesson Plan
Revised: 5 January 2006
Week       Day                                         Lesson and Assignment
          Day 1   Communicating in Everyday Life
                  Sections 1-1, 1-2 Introduction to course. Identify three types and four purposes of communication.
                  Define six components of communication. Describe four factors influencing communication. Discuss
                  ways interpersonal skills affect communication. Explain how listening, speaking, reading, and writing
                  are interconnected, how they reinforce one another, and how they relate to one’s social,
                  educational, and professional life.
                  Workbook Assignment:
          Day 2   Communicating in Everyday Life
                  Sections 1-2, 1-3 Illustrate the importance of listening, speaking, reading, and writing skills in one’s
                  own life. Describe upward, lateral, and downward communication. Define and give examples of
                  internal and external communication and tone. List and describe the six “C’s” of business
 Week 1

                  SPEECH: Student introduces self, standing at desk. NON-GRADED but evaluated.
                  Workbook Assignment:
          Day 3   The Basics of Nonverbal Communication
                  Section 2-1 Define nonverbal communication and how it applies to life situations and the workplace.
                  Discuss the personal and professional importance of nonverbal communication. List five categories
                  of nonverbal communication.
                  Workbook Assignment:
          Day 4   Learning the Basics of Listening
                  Section 2-2, 2-3 Identify five listening components and explain how hearing differs from listening.
                  Describe the difference between active and passive listening. Describe how to overcome listening
                  barriers. Identify techniques for listening in casual and small-group conversations. Develop effective
                  listening techniques for informal and formal conversations and conferences. Define
                  videoconferencing and distance learning. List tips for effective note-taking.
                  Workbook Assignment:
          Day 5   Quiz 1: Introduction to Communication
          Day 6   Writing Effective Sentences
                  Section 8-4 Compose sentences that use the you-attitude and positive words. Use planned
                  repetition for emphasis and avoid writing sentences with excessive repetition of words. Use
                  subordination and coordination properly, correction so and and so faults. Use active and passive
                  voices appropriately.
                  Workbook Assignment:
          Day 7   Building Effective Paragraphs
 Week 2

                  Section 8-5 Write paragraphs that have one main idea, sentences that related to the main idea of
                  the paragraph, and messages that have a definite purpose. Use transitional words and phrases to
                  connect sentences and paragraphs. Use variety in sentence length and sentence structure to make
                  written communication more interesting.
                  Workbook Assignment:
          Day 8   Revising, Proofreading, and Editing
                  Section 8-6 Explain the importance of revising one’s written communications. Use a checklist to
                  improve organization, wording, and tone of one’s written communication. Apply the six C’s of editing
                  to one’s written communication. Explain why proofreading written work is essential. Follow the five
                  steps of proofreading. Use proofreader’s marks when revising, editing, and proofreading.
                  Workbook Assignment:
CM102 Business Communications
30-Day Lesson Plan
Revised: 5 January 2006
Week       Day                                         Lesson and Assignment
          Day 9    Quiz 2: Introduction to Business Correspondence
          Day 10   Planning Good News, Bad News, and Persuasive Messages
                   Section 9-1 Discuss four possible reader reactions to your message and identify which writing
                   approach would be most appropriate for each reaction. Discuss four or more techniques for
                   achieving a positive, lasting impression with business messages. Describe the use of special
                   formatting and mechanical techniques in business messages. Identify the three elements in the
                   body of a memo. Explain how to write complete, correct, and effective memoranda.
                   Workbook Assignment:
          Day 11   Writing E-mails and Memos
                   Section 9-3 Explain the differences among an e-mail, a memo, and a letter. List guidelines for
                   writing professional e-mail messages. Name four advantages of using memos. List six purposes of
                   memos and e-mails. Describe how to tailor the tone of a memo or e-mail to the recipient.
                   Writing Assignment:
                   Workbook Assignment:
          Day 12   Informing and Requesting
                   Section 9-4 Identify several types of informative messages. Apply the completeness test to all
                   informative messages. Write request letters that are complete, precise, reasonable, and courteous.
                   Writing Assignment:
 Week 3

                   Workbook Assignment:
          Day 13   Responding to Requests
                   Section 9-5 Answer requests promptly and use a positive approach. Be helpful in answering
                   requests. Apply general sales techniques in responding to requests.
                   Writing Assignment:
                   Workbook Assignment:
          Day 14   Quiz 3: Writing E-Mails, Memos, and Letters

          Day 15   Persuasive Communications
                   Section 10-1 Explain why sales letters can be more effective than radio or television commercials.
                   Explain the value of knowing one’s target audience when writing sales letters. List the five objectives
                   of sales letters. Describe various approaches needed when writing collection letters.
                   Writing Assignment:
                   Workbook Assignment:
          Day 16   Claim, Adjustment, and Public Relations Letters
                   Section 10-2, 10-3 Gather the appropriate facts to write a claim letter that is complete and accurate.
                   Evaluate claim letters received and make and appropriate adjustment. Write effective adjustment
                   letters. Write a letter effectively promoting a new business. Write a letter encouraging credit account
                   use. Apply general public relations techniques to the writing of routine business letters.
 Week 4

                   Writing Assignment:
                   Workbook Assignment:
          Day 17   Social-Business Communications and Form Letters
                   Section 10-4, 10-5 Write effective congratulatory, thank-you, and condolence letters. Correctly write
                   and respond to formal invitations. Name and describe three categories of form letters. Create form
                   paragraphs and use them to develop form letters. Create a form letter.
                   Writing Assignment:
                   Workbook Assignment:
          Day 18   Quiz 4: Writing Specific Communications
CM102 Business Communications
30-Day Lesson Plan
Revised: 5 January 2006
Week       Day                                          Lesson and Assignment
          Day 19   Basics of Oral Communication
                   Section 14-1 Explain the importance of oral communication in business. Describe various forms of
                   oral communication. List guidelines for effective one-on-one communication. Discuss basic
                   procedures for meeting the public. Describe proper techniques for originating and receiving phone
                   Workbook Assignment:
          Day 20   Basics of Oral Communication
                   SPEECH: Students make an impromptu presentation on their family from front of room.
                   Workbook Assignment:
          Day 21   Communicating in Groups, Teams, and Meetings
                   Section 14-2 Discuss the steps needed in planning and leading effective meetings. Describe the
                   interaction method of conducting meetings. List six basic rules for effective participation in meetings.
                   Workbook Assignment:
          Day 22   Formal and Informal Presentations
                   Section 14-3 Introduce a speaker, prepare for a presentation, explain how to convey a professional
                   image, relate suggestions for fielding questions, and list ways of managing stage fright.
 Week 5

                   Workbook Assignment:
          Day 23   Formal and Informal Presentations
                   Evaluate one’s own presentation.
                   SPEECH: Students introduce each other. Give an informative presentation on one’s six-week,
                   one-year, five-year, and lifetime goals.
                   Workbook Assignment:
          Day 24   Quiz 5: Making Oral Presentations
          Day 25   Domestic and International Communication
                   Section 3-1 Define culture and give examples of various cultures and ethnic groups in the United
                   States. Explain what is meant by multinationalism and what a multinational company is. Provide
                   examples of cultural differences between the United States and other countries. Describe similarities
                   and differences between domestic and international communication.
                   Workbook Assignment:
          Day 26   Domestic and International Communication
                   SPEECH: Students will give a persuasive speech, using indirect logic, to a cultural group
                   different from their own.
                   Workbook Assignment:
          Day 27   Ethics and Professional Courtesy in Business Communications
 Week 6

                   Section 3-2 Define ethics and explain the purpose of a code of ethics. Define professional courtesy.
                   Students will practice formally introducing two people to each other.
                   Workbook Assignment:
          Day 28   Ethics and Professional Courtesy in Business Communications
                   SPEECH: (TIMED, 3 MINUTES). Students will present their personal code of ethics. GRADED.
                   Workbook Assignment:
          Day 29   Review for Final Exam

          Day 30   FINAL EXAM

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