MMK 277 Marketing Management

							     MMK 277 Marketing
       Management
           Online Re-developments!
                      or
Trying to avoid the “Dark Side” of the Course
   Queer Eye for the On-line Guy
1.Use of CCP, CCS & SWF CaptureCam Pro lecture files
2. Use of the Staff Room for:
      2.1.Staff discussion - for debate and discussion to try to save our sanity
      2.2. A resources/file repository for teaching and marking materials.
      2.3. A staff training area for use of DSO, XLGradebook, Email etc.
3. Rationalising the MC tests from 10 best out of 13 to 10 only.
4. Encouraging online participation by allocating % weighting to the
moderation groups.
5. Reducing % weighting on written component so that we could be less
fearful of the blowback on SETU from appropriate marking.
6. Reintroduction of Module discussion areas.
7. Maximum 24 hour turnaround on communication center enquiries.
8. Increased monitoring of DSO discussion areas.
9. Integration of an access to Active Book.
10. Exam HowTo's.
11. Global emails to all students:
      11.1. Reminding them of the census date
      11.2. Reminding them of the close date for the MC tests
      11.3. Reminding them and enlisting their support in completing SETU.
12. Changing the General discussion area to a "Social Club"
Developing On-Line Personalities
DrGadget




MC
MC Hammer
              Anecdotal Results
“This subject also breaks the mould for encouraging
communication between students in a casual manner,
it's the first time I've had a subject that's had a 'Social
Club' discussion, it's nice to have a forum just to chat,
that can sometimes be discouraged in other subjects
too!”

“The Hammer is always good. Although you can't
touch it.
…The more relaxed nature of this discussion helps to
encourage students to post I find.”

“That there is a friendly forum and that people help
each other out (mll110 was woeful for that)!”
            Anecdotal Results
“That it's all online... so when you've just woken up
after nightmaring about the apocalypse and you are
too scared to go back to bed... there's the dulcet tones
of our marketing geniuses to study with.”

“The fact that the staff are actively engaged in
discussions, reply so quickly and make marketing
interesting makes it a good subject!”

“That you get an answer to a question that is off topic,
when other teaching staff often say "that is beyond the
scope of this course" and just refuse to answer.”
    Effect on participation in the area
    Semester 1 06                     Semester 2 06                      Semester 1 07
General Discussion Area               Social Club Area                   Social Club Area


 No Participation from             Participation of staff by          Participation of staff by
           Staff                              choice                             choice
 (Intro message from Unit Chair)    (Did not get a chance to Intro)    (Did not get a chance to Intro)

      Total messages                    Total messages                    Total messages
            539                               583                               803
Total enrolled students            Total enrolled students            Total enrolled students
         795                                649                                753
Messages/student ratio             Messages/student ratio             Messages/student ratio
       0.68                               0.90                                1.07
   Total Messages - All Areas
           Sem 1    Sem 2    Summer   Sem 1
             06       06       06       07
Total      5949     10420     3220    8333
Messages

Total       795      649      200      753
Enrolled


Message    7.48      16.06    16.1     11.07
/Student           (+214%)    ()     (-27%)
ratio
         SETU – S1,S2,Sum,S1
SETU              Sem 1    Sem 2 Summer Sem 1
Questions           06       06     06      07
 This unit was
1.                 3.0       3.5    3.5    3.1
well taught               (+17%) ( 0%) (-12.9%)
2. The course      3.5       3.8    3.6    3.5
materials were             (+9%)  (-5%)  (-2.5%)
of high quality
5. The teaching    3.2      3.6            3.7                       *
staff gave me             (+13%)         (+11%)                     N.A.
helpful
feedback

                                   * This is actually a different question in 2007.