MMK 277 Marketing Management
Shared by: jhz18328
MMK 277 Marketing Management Online Re-developments! or Trying to avoid the “Dark Side” of the Course Queer Eye for the On-line Guy 1.Use of CCP, CCS & SWF CaptureCam Pro lecture files 2. Use of the Staff Room for: 2.1.Staff discussion - for debate and discussion to try to save our sanity 2.2. A resources/file repository for teaching and marking materials. 2.3. A staff training area for use of DSO, XLGradebook, Email etc. 3. Rationalising the MC tests from 10 best out of 13 to 10 only. 4. Encouraging online participation by allocating % weighting to the moderation groups. 5. Reducing % weighting on written component so that we could be less fearful of the blowback on SETU from appropriate marking. 6. Reintroduction of Module discussion areas. 7. Maximum 24 hour turnaround on communication center enquiries. 8. Increased monitoring of DSO discussion areas. 9. Integration of an access to Active Book. 10. Exam HowTo's. 11. Global emails to all students: 11.1. Reminding them of the census date 11.2. Reminding them of the close date for the MC tests 11.3. Reminding them and enlisting their support in completing SETU. 12. Changing the General discussion area to a "Social Club" Developing On-Line Personalities DrGadget MC MC Hammer Anecdotal Results “This subject also breaks the mould for encouraging communication between students in a casual manner, it's the first time I've had a subject that's had a 'Social Club' discussion, it's nice to have a forum just to chat, that can sometimes be discouraged in other subjects too!” “The Hammer is always good. Although you can't touch it. …The more relaxed nature of this discussion helps to encourage students to post I find.” “That there is a friendly forum and that people help each other out (mll110 was woeful for that)!” Anecdotal Results “That it's all online... so when you've just woken up after nightmaring about the apocalypse and you are too scared to go back to bed... there's the dulcet tones of our marketing geniuses to study with.” “The fact that the staff are actively engaged in discussions, reply so quickly and make marketing interesting makes it a good subject!” “That you get an answer to a question that is off topic, when other teaching staff often say "that is beyond the scope of this course" and just refuse to answer.” Effect on participation in the area Semester 1 06 Semester 2 06 Semester 1 07 General Discussion Area Social Club Area Social Club Area No Participation from Participation of staff by Participation of staff by Staff choice choice (Intro message from Unit Chair) (Did not get a chance to Intro) (Did not get a chance to Intro) Total messages Total messages Total messages 539 583 803 Total enrolled students Total enrolled students Total enrolled students 795 649 753 Messages/student ratio Messages/student ratio Messages/student ratio 0.68 0.90 1.07 Total Messages - All Areas Sem 1 Sem 2 Summer Sem 1 06 06 06 07 Total 5949 10420 3220 8333 Messages Total 795 649 200 753 Enrolled Message 7.48 16.06 16.1 11.07 /Student (+214%) () (-27%) ratio SETU – S1,S2,Sum,S1 SETU Sem 1 Sem 2 Summer Sem 1 Questions 06 06 06 07 This unit was 1. 3.0 3.5 3.5 3.1 well taught (+17%) ( 0%) (-12.9%) 2. The course 3.5 3.8 3.6 3.5 materials were (+9%) (-5%) (-2.5%) of high quality 5. The teaching 3.2 3.6 3.7 * staff gave me (+13%) (+11%) N.A. helpful feedback * This is actually a different question in 2007.