Marketing Plan Template

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Marketing Plan Template Powered By Docstoc
					Marketing Plan for [company name]
Fiscal Year [20XX]




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Contents
1.    Executive Summary ................................................................................................................. 4
     Introduction .................................................................................................................................................. 4
     Purpose .......................................................................................................................................................... 4
     Market Summary .......................................................................................................................................... 4
     Market Opportunity ...................................................................................................................................... 4
     High-level timeline & Key Deliverables ....................................................................................................... 4
2.    Situation Analysis .................................................................................................................... 4
     Market Summary .......................................................................................................................................... 5
           Target Markets ...................................................................................................................................... 5
           Market Demographics .......................................................................................................................... 5
           Market Needs ......................................................................................................................................... 5
           Market Trends ....................................................................................................................................... 5
           Market Growth ...................................................................................................................................... 6
     SWOT Analysis.............................................................................................................................................. 6
           Strengths ................................................................................................................................................ 7
           Weaknesses ............................................................................................................................................ 7
           Opportunities .........................................................................................
				
DOCUMENT INFO
Description: The Marketing Plan template is a great starting point if you want to create your own marketing plan for a startup company as part of a business plan or as a marketing or product manager in an established company.
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