VIEWS: 3 PAGES: 9 CATEGORY: Sales & Marketing POSTED ON: 3/31/2010
Overly complicated marketing can destroy profits rapidly. Worse, the financial damage often hides in accounting buckets like variances, inventory and overhead, making it difficult to find and correct the problem. This paper shows how complicated marketing gets started and offers a step by step guide to locating the financial damage. A must read for any marketing or finance executive trying to get a better understanding of the downstream financial impact of poor marketing decisions.
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"How Complicated Marketing Destroys Profits...And What You Can Do About It"Please download to view full document