Building a successful business is not difficult as long as you are sure to use 3 keys to success in your internet marketing plan. Every internet marketer uses the 3 keys. Some may use different tactics or methods to achieve their goal but the 3 keys are still the same. 1.) Traffic Generation Face it, without traffic there is no business and a comprehensive strategy should be part of your internet marketing plan. There are a number of methods that can be used to generate traffic including article marketing, ad swaps, joint ventures, co- registration and pay per click advertising, just to name a few. You should explore every advertising method that you can think of in order to increase the flow of traffic to your website. 2.) Build a Subscriber List This should be considered a "no-brainer" but there are people who put together their internet marketing plan with this left off. Affiliate marketing may not require that you build a list but if you do not then you are missing the real money on the internet. 3.) Convert Subscribers to Customers. If one of the most important keys in any internet marketing plan is to build a subscriber list then it should go without saying that you must use that list to generate income. Converting subscribers on your list to paying customers is how money is made on the internet.