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					    Getting Started With




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1
                                                  Getting Started With Twitter

Table of Contents
Introduction .................................................................................................................. 3

Twitter is a Little Like CB Radio .................................................................................. 4

Deciding on your objectives with Twitter .....................................................................5

Choosing a Twitter Name ............................................................................................. 6

Signing up to Twitter .................................................................................................... 7

Understanding the web interface ................................................................................. 8

Using Seach to find people with similar interests ...................................................... 10

Downloading TweetDeck ............................................................................................. 11

Understanding TweetDeck Columns.......................................................................... 12

Setting up TweetDeck with columns...........................................................................13

Setting up searches...................................................................................................... 14

Twitpic ......................................................................................................................... 15

Tweeting from your Mobile Phone ............................................................................. 16

Following people ......................................................................................................... 17

Checking your new followers...................................................................................... 18

What to Tweet about................................................................................................... 19

Mistakes to avoid ........................................................................................................ 20

How to become an authority .......................................................................................21

Celebrities on Twitter ................................................................................................. 22

Other Twitter tools ..................................................................................................... 23

Some URL's For Twitter Tools ................................................................................... 24




2                                                                                          by @adamloving from Twibes
                                    Getting Started With Twitter

Introduction
Twitter has been the internet boom product of this year and last. It’s a micro-blogging
platform. It was essentially designed to allow people to blog their lives in bite sized chunks
of 140 characters or less.

The platform is free to use, and it has experienced some of the biggest growth of any
website, ever. It has become a place for friends to chat, for people to do business, a
platform to make connections and for companies to promote themselves and their
products.

This manual is designed to help you to establish a successful Twitter presence, to show you
the best tools to use on Twitter, and how to achieve your Twitter objectives, whether they
be to make more friends, to promote your blog or to kick start your business. Twitter can
do all those things and more!

Let’s start with a glossary of terms:

• Twitter is the name of the platform you reach on the URL www.twitter.com

• Tweeter / Twitterer / Tweep is a person who uses Twitter

• Tweet is a 140 character or less sentence from a Tweeter

• Twitpic is a digital photo sent to Twitter

• Followers are people who have clicked to follow you, and who therefore will see your
  tweets

• Friends are people you have followed and you will see their tweets

• @replies are public tweets aimed at you (but everyone can see them) and responding to
  you

• Direct messages (DM’s) are private messages that only you can see

• Hashtags (#) are sometimes used to identify a topic so people can search easily for it

• Fail Whale is the whale logo Twitter uses when there is a problem on the system

• Retweet (RT) is when you pass on to your followers somebody else’s tweet




3                                                                  by @adamloving from Twibes
                                    Getting Started With Twitter

Twitter is a Little Like CB Radio
Have you ever used CB
radio? Twitter is a little like
that, in that you could be
having a conversation with
one specific person, but all
your followers will see your
side of the conversation
and all theirs will see their
side! In the same way as
with CB – you can be
talking to one person, by
many others can "hear"
what you are saying.

You need to be aware that
unless you’re using direct
messaging, everybody can see what you’re typing. Even if they miss it when you type it, it
will be there. Let me give you an example: You tweet to a friend something like “Blogger A
is an idiot” Now you might assume that as Blogger A doesn’t follow you, she won’t see the
tweet. But, if Blogger A has a search set up on her own name, she will see it!

So remember whatever you put into the public stream can be viewed by anyone, including
your boss!

Twitter is what you want it to be, but if you're going to be a Twitter success, as with any
form of social media, you need to "give" to people. You'll find there are people who simply
plug their latest posts or constantly try to get you to their sales pages, but you'll also find
those people gradually lose their following and any interactivity with them. Ignoring the
many celebrities on Twitter, the ones who have an engaged and large following are people
who are interesting, or helpful or funny.

Do set yourself up from the beginning as a Twitter giver!




4                                                                  by @adamloving from Twibes
                                     Getting Started With Twitter

Deciding on your Objectives with Twitter
When starting out on anything new, you
should be clear about your objectives. I’m
assuming that people reading this are
bloggers, so I’m going to suggest some
objectives that will probably apply to you. But
feel free to add your own, or to take some out.

Suggested Objectives for Bloggers:

1. To grow a Twitter follower base of people
who are interested in me and interested in
what I have to say.

       Twitter only works with a decent number of followers. If you’re only talking to 2
       people, you may as well stick to email or IM!

2. To drive traffic to my blog

       Twitter can drive significant traffic to your blog. I find typically, each time I tweet,
       around 2% of my followers follow the link. Bear in mind that at any given time on
       25% of your followers are on line, so I Tweet links four times in a day, and therefore
       end up with between 8% and 10% of my followers reading a link. That’s significant
       traffic if you have a following of 10,000!

3. To make the Twitter community aware of products I want to sell

       It’s perfectly acceptable to use Twitter to offer products for sale. But if that’s all you
       do, you will soon be unfollowed. The Secret is to intersperse sales tweets with other
       types, and we’ll cover that in detail later.

4. To establish a presence on Twitter that reflects my brand and objectives

       To be a successful blogger you need to establish both a brand and a style. Your
       activity on Twitter needs to reflect that brand. If your brand is that of a serious
       business person, then pushing jokes and funnies into your twitter stream
       constantly, simply confused the things.

5. To grow to become a Twitter “personality”

       Over time, you can establish a strong presence on Twitter, and be recognized as an
       authority in your area. This is vital if you are to really benefit from the time you
       invest in Twitter. If you do this well, you will find that third party recommendations
       lead to more followers and directly to more readers and therefore, more customers
       for your blog.




5                                                                   by @adamloving from Twibes
                                     Getting Started With Twitter

Choosing a Twitter Name
Getting this right is so important. If people
can’t remember your name easily, they will not
Retweet you, and they may not even find you.
Here are some tips:
    •   Must reflect your brand
    •   Should be short (remember that
           Retweets are subject to the 140
           character rule, therefore if your
           name is 25 characters long, you’ve
           already limited people to what they can type.
    •   Avoid underscores and dashes where possible
    •   If the perfect name for you is in use, go and have a look at the person using it. Will
            they give it up? Are they no longer active? If they provide a link to their Web site,
            you may be able to get in contact and buy the name from them.

Let me give you my example. I originally chose the name “djloving” because I wasn’t sure I
wanted my public updates to be directly associated with my name. Over time I became
more comfortable and switched to the main name I use on other Web sites.

Within Twitter people will respond to you using @yourname and outside of Twitter, you
can direct them to your Twitter profile page (where they can see what you’ve been
Tweeting about, read your profile and follow you) by sending them to www.twitter.com/
yourname

So to view my Twitter page, visit www.twitter.com/adamloving The convention when
putting it on a website is to use the @ symbol, but to put the full address into the link, so
you’ll end up with something like this:

Follow me on Twitter: @adamloving.




6                                                                   by @adamloving from Twibes
                                    Getting Started With Twitter

Signing up to Twitter
OK, have you got a name? Now
spend a few moments choosing
some alternatives in case yours
is already taken. Done? Good,
let's go and sign up for your
Twitter account. Head over to
www.twitter.com and get
yourself an account.

Click the "Join Here" button
and let's get started. Now
Twitter asks for your full name - bear in mind that this will be displayed on your Twitter
page, as well as your chosen Twitter name. If you're happy with that, go ahead and put
your full name in there, if not a short version is acceptable. If your Twitter name is not
your actual name, do put in at least your first name in the first box. Twitter users like to be
able to use each other's names!

Next input your user name - Twitter will check in real time and let you know if it's available
or not. Cycle through your options until you get one that's available.

Next you'll need to put in a password you'll choose (make it a good one) and an email
address, as well as the screen captcha, then click "Create Account"

That's it - you are now a Twitter user. Let's look in the next chapter at the various set up
options you need to work on.




7                                                                  by @adamloving from Twibes
                                    Getting Started With Twitter

Understanding the web interface
Now that you are signed into the web
interface, we need to set some things
up, so go to "settings" and we'll work
our way through the options. On the
account page set up your time zone and
input your main URL - this will appear
as a link on your bio page.

Next write a short (less than 160
character) information paragraph
about yourself. This is important,
because people will be making a
judgement based on this paragraph as
to whether to follow you or not! Take
your time here, and you'll find you'll keep coming back to this in the future to refine it.

Put in your location and language, but don't "protect" your updates. That would require
you to give permission to each new person following you - it doesn't work very well at all!

The next tab just gives you the option to change your password at any time, so we'll go onto
the third which allows you to input a mobile device to send Tweets via SMS. Not all
countries are covered with this service, but input your number and it will tell you. it doesn't
cost anything to set up, although sending the SMS will.

Now we're going to click the "notices" tab. The options here are self explanatory, but if you
are planning on building up a large following, I would advise you to turn off all notices (in
other words leave all the boxes un-ticked). I have done this - on some days I get 40 direct
messages and 80 new followers. That would mean 120 emails from the system to wade
through! I'm on Twitter often enough to see those in twitter, so I don't need a reminder.

Onto "picture" and here you should upload a photo of yourself. I would strongly advise you
to use a genuine photo of yourself. The temptation is to use a logo, or a nice picture of a
beach or something. It's very difficult to have a conversation with a logo! Make it a head
shot and quite close up.

Now click "design" and choose the one you like the most - this isn't critical as later in this
book we're going to cover setting up a custom background, but the standard ones will do
for now.

Finally, click connections and set up connections with any other social media you use. That
done, we're ready to look at the web interface.

Let's stay with the main buttons at the top of the page - click "Home" - this always brings
you back to the main page where you have a box to type your Tweets, and the timeline of

8                                                                  by @adamloving from Twibes
                                   Getting Started With Twitter

Tweets from all the people you are following. You might notice that your bio doesn't appear
on this page - just click your photo or name, and you will see the page as other people see
it, complete with bio and only your Tweets. Go back to home.

Sending a tweet is very simple. Just type whatever you want to say into the box and press
update or hit return. Send one now "New to twitter, just working my way through it with
@adamloving" I'll see that Tweet (as my name is in it) and I'll follow you! If you were to
put a URL in the box, Twitter will automatically shorten it for you, to leave enough space
for your Tweets. You'll also note that there's a countdown to show you how many
characters you have left.

Have a look at the buttons underneath your photo. They show you how many people you
are following and how many people are following you, as well as how many Tweets you
have made. If you click each, you'll see what happens.

If you have people appearing in your timeline now making Tweets, click their names and
you'll go through to their profile page.

Let's look at the buttons on the right sidebar now. The top one will show @yourname - this
is replies that have been made directly to you (but remember everyone following the
person who sent them you can see them as well). Below that you have direct messages,
known as DM's. These are for messages from followers for you and you only, nobody else
will see these. Both your sent DM's and received DM's are stored in this section. You can
only DM someone who is following you, which is a great spam preventer.

The next button is for favorites. When you see a Tweet you like you can store it as a
favorite, and it will remain in that section.

Then we have a search button. This will take you to a real time Twitter search. Try it! Put in
any term you like and you'll see all the Tweets in the public stream (not just your followers)
using that term. If you see interesting people talking about that subject go ahead and
follow them. Twitter search is a key component. Imagine you had a blog about scuba
diving, and wanted to make contact with other divers on twitter. By setting up a search in
that box, you can see every Tweet using the words scuba or diving as they happen. Then
you can follow each person who uses the term. When you do that, they are likely to look at
your bio page to see who you are. If you've mentioned on there that you write a scuba blog,
chances are they are going to follow you back.




9                                                                 by @adamloving from Twibes
                                   Getting Started With Twitter

Using Search to find people with similar interests
Finally on the Twitter web interface, you'll see a list of trending topics - these are things
that are being Tweeted about a lot at the moment. Click any of them to see real time Tweets
as they happen.

Now spend half an hour exploring, searching and clicking to follow some people - you'll
find some will follow you straight back. Just enjoy yourself and have a few conversations
before we move on. There's lots more to learn!




10                                                                by @adamloving from Twibes
                                   Getting Started With Twitter

Downloading TweetDeck
Now that you've got the hang of the web interface, we're going to change everything! We're
going to move you onto TweetDeck, but let me first explain why. There are some
drawbacks with the web interface – once you have a lot of followers, you'll "lose" their
Tweets in the stream, it's also easy to miss direct messages and searches aren't intuitive to
use. TweetDeck over comes all these problems and the great news is that it can be




Go Ahead and download it now – you'll be asked to download Adobe Air, if you don't
already have it. TweetDeck uses Air, so go ahead and OK that too.




11                                                                by @adamloving from Twibes
                                   Getting Started With Twitter

Understanding TweetDeck Columns
Once you've got TweetDeck on your computer, log into your Twitter account with it, and
you'll see how it arranges the columns. In standard format from the left, you'll have these
columns:

All Friends – these are the Tweets of everyone you are following

Mentions – these are replies to you which start with @yourtwittername

Direct Messages – This column filters all your direct message which start D username.

As you send DM's and receive replies, you'll see them appear in each column. You can also
further filter each column. Look at the bottom of each, you'll see a filter button (you can
filter out and filter in stuff) as well as various other buttons which are pretty self
explanatory.




12                                                                by @adamloving from Twibes
                                      Getting Started With Twitter

Setting up TweetDeck with columns
Now you can start to add some columns of your own.
The first one I would recommend you set up is a
"special friend" group – those tweets you don't want
to miss in the general stream. Here's how to do it:
     •   Using the buttons at the top left, click the one
         which comes up as "Group" when you hover
         your mouse
     •   You'll see a new column appear – give the
         group a name
     •   Below it you'll see all your followers – just add
         the ones you want to by clicking them
     •   When you're looking at someone's Tweet, if
         you want to add them to a group, hover over
         their picture and you'll see four options – the
         last one being "other actions" – from there
         you can follow or unfollow anyone

Now you know how to set up groups, go ahead and
set up some more – here are some ideas:
     •   Work colleagues
     •   Business
     •   Personal
     •   People who share a hobby
     •   Family




13                                                                   by @adamloving from Twibes
                                   Getting Started With Twitter

Setting up Searches
TweetDeck allows us to set up search columns as well. And this is a key feature – just click
the search button on the top right and a new column will appear. Now type in your
keywords and TweetDeck will put in every single Tweet containing those keywords!

Imagine this scenario – you want to follow people who snowboard because you have a
boarding product you want to talk to them about. With TweetDeck you will see every single
Tweet mentioning the words "snow board" – simply follow those people, and assuming you
have something relevant in your profile, they will probably follow you back. This is the very
best way to increase your relevant followers. You are limited on the total number of
columns you have with TweetDeck, but you can certainly set up several searches relevant
to your niche.

Short URL’s

The Twitter web interface offers URL shortening automatically (so you don't use up all
your 140 characters) but TweetDeck takes this further by offering you several options. You
can simply type in any URL into the lower box, and hit shorten – the URL will be
shortened and added to your Tweet.




14                                                                by @adamloving from Twibes
                                   Getting Started With Twitter

Twitpic
Twitpic is a fantastic feature offered within TweetDeck. You can instantly send a photo via
Twitter, either from your computer hard drive, or direct from your mobile phone. Visit
www.twitpic.com and register for details. It's a great way to show and share with people
what you are doing.

Twitpics are great fun and remember the old adage that a picture is worth a thousand
words!




15                                                                by @adamloving from Twibes
                                   Getting Started With Twitter

Tweeting from your Mobile Phone
You can also Tweet from your mobile. In some countries you can set up to do it via SMS –
just register your phone on the Twitter site. For most Smart Phones, there are applications
available that allow you to Tweet. For iPhone users, check apps (there are several) and for
Blackberry users there is Twitterberry.




16                                                                by @adamloving from Twibes
                                   Getting Started With Twitter

Following People
Following people is the essence of Twitter, and the actual process of following is simple –
on the web interface just click the "plus" sign next to their update line, and in TweetDeck
go for "user" then follow.

Remember that by following people, you are able to see what they are saying, so as the
number you follow increases, the number of conversations you see in the Twitter stream
will also increase.




17                                                                by @adamloving from Twibes
                                     Getting Started With Twitter

Checking your new Followers
Remember people will also be starting to follow you all the time, so regularly check your
followers and follow back those you want to.

You will end up with spam type followers, but they're usually quite easy to identify – either
because they have no photo, or either no link or a link to some kind of sales page. I tend to
ignore those.

Building your followers

If Twitter is to have a significant impact on your blog traffic, you'll want to build as large a
following as you can.

There are a whole load of automated following systems available for Twitter, and you'll find
some of them listed in the final chapter – Other Twitter Tools. Personally, I don't like
them. I prefer to follow people who I feel might be interesting. The method I use is to check
out the followers of other people, then click to read the bio of anyone who looks
interesting. If they are, I follow them! I aim to follow around 50 new people a day and that
gives me a decent organic growth.

Hashtags

Hastags # are used in Twitter as a way of indentifying trends, or linking a load of Tweets
on one subject together.

Let me give you an example. When Michael Jackson died, most people tweeting on the
subject used the hashtag #MJ It meant anyone interested could do a search on #MJ and
read every tweet about it.

One that is used every week is #followfriday and this is an opportunity for you and other
users to recommend people they follow who you should follow as well!




18                                                                  by @adamloving from Twibes
                                    Getting Started With Twitter

What to Tweet about
You can tweet about anything you want!
The clue is in the question asked in
Twitter every time you look at it "What
are you doing?" Now common sense tells
us that a great deal of what you do is not
that interesting.

Think of Twitter as a cocktail party – and
chat in the same way. So what would you
talk about at a party?

Stuff like:

• What you're working on

• Family stories

• Referencing things you've read or seen on TV

• Great deals you'd recommend to friends

Use Twitter in this way, but mix it up a little. If your tweet references to other people's
work all the time, or great deals you've spotted, people will simply get bored! Have a look
at the Tweets coming from successful users and you'll find they are a mixture of many
things.

Above all, GIVE with Twitter. Just like the cocktail party, if you are entertaining and
interesting, people will follow you and keep doing so.




19                                                                 by @adamloving from Twibes
                                   Getting Started With Twitter

Mistakes to Avoid
Being Boring

It may seem obvious, but if you're boring people will unfollow you!

Auto DM's

As mentioned before, there is a lot fo software available for Twitter automation. Many of
the programs use Auto DM's – these are direct messages sent automatically to, for
example, new followers. People hate them and they are considered spam.

Pumping out too many links to your own work

If you do that too much, for one thing people will stop checking your links, and in time
many will unfollow you. If you give great value most of the time, nobody will mind an
occasional push on your own posts or products

Forgetting that anyone can read Twitter

Had a bad day at the office? Want to tell your Twitter friends about it? No problem, but
remember your boss could be reading it!




20                                                                by @adamloving from Twibes
                                    Getting Started With Twitter

How to Become an Authority
The easiest way to become an authority on Twitter is to build a good following and be
helpful. Why not set up a search
column using the symbol? By using
the question mark, you'll see every
tweet that is a question. When you
know the answer, tweet it back.
You'll soon get a reputation as a
helpful person, and people will
start recommending you to their
followers.

Also focus on some area you really
know a lot about. In my case it's
cars, and over time I have built a
reputation as an expert on the subject. What's your area? Follow other users talking about
it and join in their conversations.

How to approach opportunities

You will be presented with opportunities on Twitter. It might be a job, or an introduction,
or even the chance to sell a product. The key is to approach it with some subtlety. Let me
give you an example. I have a search set up for people using the words "Twitter Help."
Most of those people are new to Twitter, and therefore a good prospect for this very book. I
don't reply to them with a link to the sales page for this book. I try to answer their question
and give them the help they need.

Inevitably, the follow me and read my bio, which then takes them to my blog, and in turn
they will read about this book for sale there. I suspect more people buy it because I've
helped them and therefore established some credibility before they are exposed to "the
sell" than would if I simply sent them a link.

In the same way if you want to approach a celebrity or even a Twitter superstar, a direct
"Hey @chrisbrogan follow me dude" probably won't work. If you retweet some of his work,
reply to some of his questions, in time he'll notice you and may well follow you.




21                                                                 by @adamloving from Twibes
                                     Getting Started With Twitter

Celebrities on Twitter
There are any number of celebrities on Twitter including Ashton Kutcher, Britney Spears,
Oprah Winfrey, Jonathan Ross and internet celebs like Pete Cashmore and Chris Brogan.
Beware though, that there are also many fake celebrities. The easiest way to check
authenticity is to visit an official site for the celeb and see if it links back to their Twitter
profile.




Twitter have recently introduced a "verification"
scheme so look out for their blue tick symbol on
people's bios. If the symbol is missing it doesn't mean
they're not genuine, just that Twitter aren't aware yet if
they are or not.

Celeb's use of Twitter ranges from fascinating to pathetic! Just follow a few a see for
yourself. Many will interact and that can be a good feeling.




22                                                                  by @adamloving from Twibes
                                   Getting Started With Twitter

Other Twitter tools
There are simply too many tools to list here. Because Twitter is open source, there are
hundreds upon hundreds of tools available. Here are some of the things they do:

• Automatically follow or unfollow people

• Allow you to create a custom screen background for your profile

• Create Twitter groups and manage your tweets

• Automatically tweet messages at pre programmed intervals

• Check how active followers are

• "Score" your tweets and reach across Twitter

Just search on various terms and you'll find out about these tools, and there are more
being added every day! On the final page, you can find links to some of the tools I have
tried or used, with a brief explanation of each.




23                                                                by @adamloving from Twibes
                                   Getting Started With Twitter

Some URL's For Twitter Tools
www.twitter12.com A site where you can join 12 other Twitter users to form a group to help
promote each other's work

www.twitoria.com A site where you can see who amongst your followers is no longer active
on twitter

www.twitbacks.com A site where you can design your own Twitter screen background and
choose from several templates

www.friendorfollow.com A tool you can use to follow people who follow you and unfollow
those who don't

www.justtweetit.com A tool where you can easily spot people with similar interests

www.nearbytweets.com Shows you people tweeting near you

www.twitterholic.com gives you some quite detailed information about your followers,
your reach into Twitter and allows you to compare your account with others by area

There are thousands of Web sites that utilize twitter. Check out http://oneforty.com for
reviews and ideas.




24                                                                by @adamloving from Twibes

				
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