Client by decree


									For immediate release: 8th August 2007

              Premier Sports Holdings PLC announces its intention to float
          on Alternative Investment Market (AIM) of the London Stock Exchange

Premier Sport Holdings PLC, whose directors believe is the UK‟s largest sports coaching
company for children, today announces its intention to seek admission for all of its ordinary
shares for trading on AIM. Dawnay, Day Corporate Finance Limited and Dawnay, Day Corporate
Broking have been appointed as Nominated Adviser and Broker to the Company.

Premier Sports Holdings is the holding company for Premier Sports Limited, a sports coaching
company for 4-12 year olds that was founded in 1999 by David Batch. Today it provides over
1,000 lessons to schools every week through its franchisee network of qualified sports coaches.

Principal Business Areas
The Company‟s revenue streams derive from franchisees who gain their revenue from providing
Curricular Coaching to 4-12 year olds within school hours as part of the national curriculum
and Out of School Hours Learning to children through extra curricular clubs and non
residential holiday courses. It is currently investigating expanding its coaching services into
nursery schools. The coaching is carried out by qualified coaches who are directly employed by
the local franchisee.

All coaches are qualified in the sports they teach, covering the full curriculum requirement from
football, tag rugby and cricket through to gymnastics, basketball, athletics and orienteering. They
also undergo training and assessment under the guidance of an Educational Advisor.

The directors of the Company believe that the Company‟s growth has been assisted by:

      recruitment of new franchisees coupled with growth of existing territories;
      recent government recommendations on school sport which target a minimum of 2 hours
       sport per child per week; and
      the existing government guidelines that require teachers to set aside 10 per cent of non-
       contact time with children for planning, preparation and assessment.

The Company also publishes a free magazine called Kick It, which has a quarterly distribution of
50,000 copies to children on its courses, and which the Directors believe can be used to
generate future advertising revenue.

In addition, the Company engages a number of famous sports people as Ambassadors to aid
the various coaching courses, and to support the children‟s development through motivational
and inspiration speaking. Current Ambassadors are Laurence Dallaglio, Duncan Goodhew -
who is also a non executive of the Company - and Wendy Sly.

Strategic Objectives
    The Company‟s strategic objectives are to consolidate its position as the largest UK
       children‟s coaching company both through organic growth, which will largely be
       driven through the recruitment of new franchisees - while maintaining the
       Company‟s control procedures for the recruitment and training - and the use of
       complementary acquisitions. In addition, the Company aims to develop additional
       revenue streams, including further corporate partnerships and the publishing
       operations described above.

The Directors believe that the admission of its shares to trading on AIM is integral to achieving
this strategy through increasing the Company‟s profile and giving the Company the possibility of
using its AIM-listed capital to effect future acquisitions.

David Batch, Managing Director of Premier Sport, said:
   “We view the imminent admission onto AIM as an important step in consolidating our
   position as the market leader in the sports coaching market for young children.
   Looking forward, we believe the hosting of the Olympics by London in 2012 and the
   increasing awareness of the child obesity issue will heighten the interest of parents -
   and children – for more structured sports coaching programmes both within and
   outside of the school curriculum.”


Further Information:

Premier Sports Holdings PLC
David Batch, Managing Director       - T: 0871 230 9455

Dawnay Day Corporate Finance Ltd
Nick Lovering                  - T: 020 7509 4570

gth media relations
Toby Hall / Jade Mamarbachi          - T: 0207 153 8035

Or visit the group‟s website at


Melvin Lusty, Non Executive Chairman
Melvin has worked in franchising for over 25 years and is the former owner and managing
director of Rainbow International. He is currently serving on the board of the British Franchise
Association (“BFA”) and was Chairman of the BFA from 2002-2003. He is also part of the team
which owns and manages Chemex, a franchised distribution company with 88 franchises
throughout the UK as well as master franchises throughout Europe.

David Batch, Managing Director
David is a UEFA „A‟ licensed coach. He was a former player at Cambridge United Football Club.
At the age of 20, he became the youngest coach to achieve the FA Advanced Coaching
Licence. David then became the youngest youth team coach of a professional club, when he re-
joined Cambridge United, aged 23. He was responsible for developing youth talent into the first
team. David became reserve team coach, and left Cambridge United in 1999 and set up the

Gerry Desler, Finance Director
Gerry is a chartered accountant, who qualified in 1968 with Stanley A Spofforth & Co., becoming
a partner in 1970. From 1985 to 1990 he was the senior partner. During his time in at Stanley A
Spofforth & Co. Gerry specialised in consultancy work, much of it involving funding and venture
capital. Gerry was involved in one of the first joint ventures in what was then the People's
Republic of China in 1980. Gerry is also the finance director of Premier Management Holdings
plc and ValiRx Plc, both AIM listed companies and is also Finance Director of Ofex Companies, Group PLC and Venture Six Plc. Gerry holds directorship in a number of private

Tim Howland, Non Executive Director
Tim is one of the leading sports marketers with over 20 years experience working with global
brands and events. He is credited with rescuing the European Ladies Golf Tour as well as
managing Celtic Manor‟s successful Ryder Cup bid for 2010. Previously, Tim was Chief
Executive of World Sport Group, and he was part of the team that secured the media rights for
the 2003 and 2007 cricket world cups and in 2004 he was appointed Chief Executive of World
Snooker. Tim is the former Chief Executive of Complete Leisure Group, a sports, media and
entertainment company covering an extensive range of businesses including event
management, sports marketing and publishing.

Duncan Goodhew, Non Executive Director
Duncan is one of Britain‟s‟ most famous and successful sportspeople. During his swimming
career he was an Olympic finalist in the 1976 Montreal games, and in the 1980 games in
Moscow, he was captain of the British swim team, and won gold in the 100 metres breaststroke
and bronze in the 4 x 100 metres relay. In 1983 Duncan was awarded the MBE for services to
sport. Duncan has successfully led many sporting initiatives for both business and charity.
Duncan is also an Ambassador for the Company.

The contents of this announcement, which has been prepared and issued by and is the sole
responsibility of Premier Sports Holdings PLC, have been approved solely for the purposes of
section 21 of the Financial Services and Markets Act 2000 by Dawnay, Day Corporate Finance

Dawnay, Day Corporate Finance Limited and Dawnay, Day Corporate Broking (a division of
Dawnay, Day Brokers Limited), each of which company is regulated in the United Kingdom by
the Financial Services Authority, are acting for Premier Sports Holdings PLC and for no-one else
in connection with the matters described in this announcement and will not be responsible to
anyone other than Premier Sports Holdings PLC for providing the protections afforded to
customers of Dawnay, Day Corporate Finance Limited and/or Dawnay, Day Corporate Broking
(a division of Dawnay, Day Brokers Limited) or for advising them on the contents of this
announcement or any matter referred to herein.

This announcement is not for release, distribution or publication, in whole or part, into the United
States, Canada, Australia, the Republic of Ireland or Japan.

This announcement does not, and no part of it shall, constitute or form part of any offer for sale
or subscription of securities, or any solicitation of any such offer, nor shall it, or any part of it,
form the basis of or be relied upon in connection with any contract or commitment whatsoever.

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