For immediate release: 8th August 2007 Premier Sports Holdings PLC announces its intention to float on Alternative Investment Market (AIM) of the London Stock Exchange Premier Sport Holdings PLC, whose directors believe is the UK‟s largest sports coaching company for children, today announces its intention to seek admission for all of its ordinary shares for trading on AIM. Dawnay, Day Corporate Finance Limited and Dawnay, Day Corporate Broking have been appointed as Nominated Adviser and Broker to the Company. Overview Premier Sports Holdings is the holding company for Premier Sports Limited, a sports coaching company for 4-12 year olds that was founded in 1999 by David Batch. Today it provides over 1,000 lessons to schools every week through its franchisee network of qualified sports coaches. Principal Business Areas The Company‟s revenue streams derive from franchisees who gain their revenue from providing Curricular Coaching to 4-12 year olds within school hours as part of the national curriculum and Out of School Hours Learning to children through extra curricular clubs and non residential holiday courses. It is currently investigating expanding its coaching services into nursery schools. The coaching is carried out by qualified coaches who are directly employed by the local franchisee. All coaches are qualified in the sports they teach, covering the full curriculum requirement from football, tag rugby and cricket through to gymnastics, basketball, athletics and orienteering. They also undergo training and assessment under the guidance of an Educational Advisor. The directors of the Company believe that the Company‟s growth has been assisted by: recruitment of new franchisees coupled with growth of existing territories; recent government recommendations on school sport which target a minimum of 2 hours sport per child per week; and the existing government guidelines that require teachers to set aside 10 per cent of non- contact time with children for planning, preparation and assessment. The Company also publishes a free magazine called Kick It, which has a quarterly distribution of 50,000 copies to children on its courses, and which the Directors believe can be used to generate future advertising revenue. In addition, the Company engages a number of famous sports people as Ambassadors to aid the various coaching courses, and to support the children‟s development through motivational and inspiration speaking. Current Ambassadors are Laurence Dallaglio, Duncan Goodhew - who is also a non executive of the Company - and Wendy Sly. Strategic Objectives The Company‟s strategic objectives are to consolidate its position as the largest UK children‟s coaching company both through organic growth, which will largely be driven through the recruitment of new franchisees - while maintaining the Company‟s control procedures for the recruitment and training - and the use of complementary acquisitions. In addition, the Company aims to develop additional revenue streams, including further corporate partnerships and the publishing operations described above. The Directors believe that the admission of its shares to trading on AIM is integral to achieving this strategy through increasing the Company‟s profile and giving the Company the possibility of using its AIM-listed capital to effect future acquisitions. David Batch, Managing Director of Premier Sport, said: “We view the imminent admission onto AIM as an important step in consolidating our position as the market leader in the sports coaching market for young children. Looking forward, we believe the hosting of the Olympics by London in 2012 and the increasing awareness of the child obesity issue will heighten the interest of parents - and children – for more structured sports coaching programmes both within and outside of the school curriculum.” ---ENDS--- Further Information: Premier Sports Holdings PLC David Batch, Managing Director - T: 0871 230 9455 Dawnay Day Corporate Finance Ltd Nick Lovering - T: 020 7509 4570 gth media relations Toby Hall / Jade Mamarbachi - T: 0207 153 8035 Or visit the group‟s website at www.premiersport.org Directors Melvin Lusty, Non Executive Chairman Melvin has worked in franchising for over 25 years and is the former owner and managing director of Rainbow International. He is currently serving on the board of the British Franchise Association (“BFA”) and was Chairman of the BFA from 2002-2003. He is also part of the team which owns and manages Chemex, a franchised distribution company with 88 franchises throughout the UK as well as master franchises throughout Europe. David Batch, Managing Director David is a UEFA „A‟ licensed coach. He was a former player at Cambridge United Football Club. At the age of 20, he became the youngest coach to achieve the FA Advanced Coaching Licence. David then became the youngest youth team coach of a professional club, when he re- joined Cambridge United, aged 23. He was responsible for developing youth talent into the first team. David became reserve team coach, and left Cambridge United in 1999 and set up the Company. Gerry Desler, Finance Director Gerry is a chartered accountant, who qualified in 1968 with Stanley A Spofforth & Co., becoming a partner in 1970. From 1985 to 1990 he was the senior partner. During his time in at Stanley A Spofforth & Co. Gerry specialised in consultancy work, much of it involving funding and venture capital. Gerry was involved in one of the first joint ventures in what was then the People's Republic of China in 1980. Gerry is also the finance director of Premier Management Holdings plc and ValiRx Plc, both AIM listed companies and is also Finance Director of Ofex Companies, Babble.net Group PLC and Venture Six Plc. Gerry holds directorship in a number of private companies. Tim Howland, Non Executive Director Tim is one of the leading sports marketers with over 20 years experience working with global brands and events. He is credited with rescuing the European Ladies Golf Tour as well as managing Celtic Manor‟s successful Ryder Cup bid for 2010. Previously, Tim was Chief Executive of World Sport Group, and he was part of the team that secured the media rights for the 2003 and 2007 cricket world cups and in 2004 he was appointed Chief Executive of World Snooker. Tim is the former Chief Executive of Complete Leisure Group, a sports, media and entertainment company covering an extensive range of businesses including event management, sports marketing and publishing. Duncan Goodhew, Non Executive Director Duncan is one of Britain‟s‟ most famous and successful sportspeople. During his swimming career he was an Olympic finalist in the 1976 Montreal games, and in the 1980 games in Moscow, he was captain of the British swim team, and won gold in the 100 metres breaststroke and bronze in the 4 x 100 metres relay. In 1983 Duncan was awarded the MBE for services to sport. Duncan has successfully led many sporting initiatives for both business and charity. Duncan is also an Ambassador for the Company. The contents of this announcement, which has been prepared and issued by and is the sole responsibility of Premier Sports Holdings PLC, have been approved solely for the purposes of section 21 of the Financial Services and Markets Act 2000 by Dawnay, Day Corporate Finance Limited. Dawnay, Day Corporate Finance Limited and Dawnay, Day Corporate Broking (a division of Dawnay, Day Brokers Limited), each of which company is regulated in the United Kingdom by the Financial Services Authority, are acting for Premier Sports Holdings PLC and for no-one else in connection with the matters described in this announcement and will not be responsible to anyone other than Premier Sports Holdings PLC for providing the protections afforded to customers of Dawnay, Day Corporate Finance Limited and/or Dawnay, Day Corporate Broking (a division of Dawnay, Day Brokers Limited) or for advising them on the contents of this announcement or any matter referred to herein. This announcement is not for release, distribution or publication, in whole or part, into the United States, Canada, Australia, the Republic of Ireland or Japan. This announcement does not, and no part of it shall, constitute or form part of any offer for sale or subscription of securities, or any solicitation of any such offer, nor shall it, or any part of it, form the basis of or be relied upon in connection with any contract or commitment whatsoever.
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