COMPILATION OF DATA FOR YOMBA SHOSHONE TRIBE by fmq10055

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									                          TECHNICAL REPORT
                          UCED 99/2000-21




  COMPILATION OF DATA

FOR YOMBA SHOSHONE TRIBE

   CONVENIENCE STORE




                   UNIVERSITY OF NEVADA, RENO
                                             Compilation of Data

                       for Yomba Shoshone Tribe Convenience Store


                                            Study Conducted by

                                           William O. Champney

                                                 Tim D. Darden

                                                          and

                                               Thomas R. Harris


William O. Champney is an Emeritus Professor in the Department of Applied Economics
   and Statistics at the University of Nevada, Reno.

Tim D. Darden is a Research Analyst in the Department of Applied Economics and
   Statistics and the University Center for Economic Development at the University of
   Nevada, Reno.

Thomas R. Harris is a Professor in the Department of Applied Economics and Statistics
   and Director of the University Center for Economic Development at the University of
   Nevada, Reno.




                                                 February 2000



       UNIVERSITY       The University of Nevada, Reno is an Equal Opportunity/Affirmative Action employer and does not discriminate on the
                        basis of race color religion sex age creed national origin veteran status physical or mental disability and in accordance with
       OF NEVADA        university policy sexual orientation in any program or activity it operates. The University of Nevada employs only United
            RENO        States citizens and aliens lawfully authorized to work in the United States.




                                                                                                                                           ii
This publication, Compilation of Data for Yomba-Shoshone
Tribe Convenience Store, was published by the University of
Nevada Economic Development Center. The United states
Department of Agriculture-Rural Development and United
States Department of Commerce Economic Development
Administration under University Centers Program contract
#07-06-03262-99 provided funds for the publication. This
publication's      statements,     findings,     conclusions,
recommendations, and/or data represent solely the findings
and views of the authors and do not necessarily represent the
views of the United States Department of Commerce, the
Economic Development Administration, United States
Department of Agriculture-Rural Development, University of
Nevada, or any reference sources used or quoted by this study.
Reference to research projects, programs, books, magazines,
or newspaper articles does not imply an endorsement or
recommendation by the authors unless otherwise stated.
Correspondence regarding this document should be sent to:

                 Thomas R. Harris, Director
        University Center for Economic Development
                 University of Nevada, Reno
       Department of Applied Economics and Statistics
                       Mail Stop 204
                 Reno, Nevada 89557-0105




                          UCED
               University of Nevada, Reno
              Nevada Cooperative Extension
       Department of Applied Economics and Statistics




                                                                 iii
                                 COMPILATION OF DATA

              FOR YOMBA SHOSHONE TRIBE CONVIENCE STORE



                                           Introduction

        The Yomba Shoshone Reservation is located in the Canyon at head of Reese

River. It is on the west slope of the Arc Dome, which is in the Toyabe Range. It is quite

an isolated area in the center of the State of Nevada. Because of their isolation from

villages or cities of any significant population size, the residents are requesting assistance

in developing and building a convenience store and a gas and diesel facility. The nearest

town or small city with supermarkets and department stores for buying groceries and

living essentials is the Nevada rural community of Fallon, which is 93 miles from the

reservation. It is normal for the reservation residents to drive to Fallon once or twice a

week to shop for food and other consumer items. Those not making the drive must

depend upon relatives or neighbors to shop and bring back the consumer supplies.

        Members of the tribe have wanted a convenience store for daily food items for

some time. They have surveyed reservation resident members and these members

indicated strong support for such a facility. Residents have also indicated their desire for

a snack bar or coffee counter as a part of this store. No snack bar or restaurant currently

exists on the reservation and could be a good means of enhancing reservation quality of

life. During the spring and fall seasons, fishermen and hunters come through the area and

are seeking motor fuel and some food items. This is sporadic traffic and the amount of

trade the location could attract is not predictable. Over some period of time and as these

sportsmen become aware of the facility, revenue from this source could increase. These


                                                                                                 1
extra conditions can impact positively for the support of a convenience store. However at

the present time, they may add negligible revenue, but could increase sales in the future.

There are some private ranches in the lower sections of the valley that might patronize

the store if it is established.

         In this study, the potential revenues that a tribal convenience store might get from

members and some outside sales will be discussed. Two kinds of structures that could be

employed and their respective costs that the trade volume could support will be reported.

A number of assumptions are implicit in this analysis. They will be explained where they

apply.


                                     Location of the Store

         Two sites were suggested for the store and accompanying fuel pumps. One site is

located at the corner of the two roads would seem more convenient yet it has some rather

costly drawbacks. First there are four RV overnight slots that would require relocation.

There would need to be a considerable amount of fill dirt and gravel placed in southwest

corner of the lot in order to allow longer vehicles to make the drop. Most important is the

amount of space that is required to accommodate towed RV units and area needed to turn

them around. If above ground storage fuel tanks for diesel and gasoline are employed

(and assumed cheaper) then a refueling tanker may have difficulty because of limited

room. These disadvantages favor the second location.

         The second site is located on the north side of the fire station. Fewer fills would

be required at the second site. A much longer access for vehicles would be available

from both directions. Space for parking can be provided next to the store. Storage tanks

can be located with more room for refilling. Supply vehicles can be driven in back of the



                                                                                                2
convience store for access to storage room without going through the store proper. Some

turn around space exist across the road for RVs. These reasons make the second site the

preferred site.


                                       Buildings Costs

        One building proposed would be 60 feet-by-30 feet and placed on a foundation

with a concrete slab. Additional concrete aprons would be laid front and back for service

vehicles and customers. Parking could be gravel with a 40-foot sidewalk on the north

side of the store to avoid dirt in inclement weather.

        Construction would be cement block with wooded trusses and composition roof.

Inside would consist of a 20 feet-by-30 feet storage room that would house inventory and

needed equipment. The main store would be 40 feet-by- 30 feet and along the north side

would be a snack counter with some tables and chairs. Refrigeration will be against the

back wall and the checkout counter by the front door.

        Material list and cost are shown in Table 1. Equipment for the store and snack

counter is listed in Table 2.

        The second building would be steel clear span building set on a concrete slab. It

would have the same outside dimensions of 60 feet-by- 30 feet with an overhead door in

back for loading and unloading grocery items and one door in front. It would have the

same slab in front for the fuel pumps and the same dimensions for vehicle approaches.

The snack counter portion of the store would have windows but the rest of the store

would be entirely illuminated by artificial lights. A storage room with a partition could

exist that would be the back for the refrigeration unit. Shelves and displays would need to

be free standing.



                                                                                              3
        Insulation of the building might be a spray on type. This option for a building

would be cheaper to construct and maintain; although it may be less esthetically pleasing

without a façade and landscaping. Estimated costs for the steel span structure are shown

in table 3. Equipment costs involved in fuel sales would remain the same as the first

building option. Facility costs for the snack counter would also remain the same as shown

in Table 2.


                                Income and Potential Sales

        A survey was taken of tribal residents to determine amounts they spent on

selected food items and the frequency that they shopped for them. These results provide

some possible indication of what a convenience store could possible obtain in sales,

hence operating income.

        Some items queried were milk, bread, eggs, fast and frozen food items. Soft

drinks and cigarettes were included also because they are often large sales items in

convenience stores. Responses by residents indicate that they spent over $5.00 per week

on milk and most reported making purchases of these items two or more times a week.

Expenditures for bread had a similar pattern. Nearly fifty percent of the respondents

indicated once a week purchases averaging about $4.00 per week while those who made

two or more purchases per week approximated $7.00 per week. As for specific products,

respondents indicate that they bought eggs in lesser amounts and their frequencies of

sales were less. Forty-five percent bought eggs less than once a week and 38 percent

only once per week. Expenditures for eggs were usually under $5.00 per week.

        Bigger expenditures were made on soft drinks. Respondents indicated that soft

drink expenditures approximate $10 per week for 65 percent of the respondents on a two



                                                                                            4
or three times per week frequency. The remaining respondents spent about $5.00 once a

week on soft drinks.

         Survey respondents indicated they bought foods with considerable services built

in them. Convenient foods including frozen food and fast foods were bought two or more

times per week by more than 50 percent of the residents. Weekly expenditures for frozen

food and fast food averaged $12 to $15 and $7 to $12, respectively. Respondents

indicated that over the counter drugs purchases were less than once per week. Some of

these products have considerable margin but turn over may be too low for a convenience

store, initially.

         The potential sales were estimated by two different methods. Each of the above

item purchases were estimated for one year. From this annual estimate, convenience store

item purchases were added to determine what might be the gross expenditures for the

store. This was considered to be the lower expenditure estimate by the tribal members

because for many of the staple items it was assumed they would be purchased in Fallon

or Reno. Total estimated revenue for the local convenience store from survey results was

$100,100 per year.

         The questionnaire also asked residents what their household income was. Most

frequent response was an annual household income of approximately $20,000 per year.

The calculated average household income was $21,680 per year.

         Some non-response bias could exist concerning their response to household

income. No follow up survey was made to determine non-response error. Given thirty

households with this level of household income and possibly these households spending




                                                                                           5
up to twenty percent of their income for food and drink, the maximum potential revenue

for the convenience store was estimated to be $130,000.

        Respondents indicated their expectations of prices to be about the same as where

they currently shop. The expectation of the tribe is to pay the person managing the store

and snack bar to be $20,000 to $22,000 per year. Twenty percent of the gross yields only

$26,000 to operate the vehicle for procurement and other store costs including salary of

operator. The actual expenditure estimate leaves just over $20,000 for this store.

        The fuel sales and snack bar sales were not included in the analysis above. Fuel

sales already exist and it is assumed that there will be less travel to and from the

reservation if all households trade at the convenience store. Also the new fuel facility will

cost $92,500, but some recreational sales may develop and commuting to work will

continue. Snack bar sales and net returns from the convenience store are difficult to

estimate. No snack bar has existed so no expenditure patterns have developed. Margins

on items can be high but potential for loss due to spoilage and old products can reduce

these considerably. Thus, until a historical trend is established this is not expected to be

contributing profit center.

        Another approach to this convenience store is to have a cooperative in which

people fill out orders, which can be recorded on a computer to construct a shopping list.

An agent of the convenience store or of the tribe could make the shopping trip to Fallon

and Reno and brings back the items ordered. Buying at wholesale firms will lower store

prices, which could possibly result in savings and provide convenience to reservation

residents. Savings in driving by tribal members for one trip per week of 186 miles at

$.40 cents per mile and fifty times a year can approach $111,000 per year. A smaller




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building with only basic equipment is needed to place groceries under cover until orders

are filled and dispersed.


                                           Conclusion

        The convenience store as a profitable enterprise to the Yomba Shoshone tribe is

not very probable. The enterprise could break-even for operation if no overhead were

charged to the operation. This would mean that the tribe would need to secure a grant to

cover cost of the building and other facilities such as motor fuel and snack bar operations.

Even under the steel building option, net returns (profits) could not service the loan at

current or past interest rates. Currently a variable loan rate is 8.6 percent for long term

loans from the Farm Credit Services. Therefore for the steel building option, the interest

charges would be $10,230 while for the block building the interest charges would be

$28,875. Under these two building options, no principal will be paid on the loan. The

tribe should also be advised that because of the costs of the building and limited demand

in the area, good management is essential in order to make this business venture

profitable. Past experience would suggest the manager of the store answer to only one

individual regarding policy and managerial style.

        The authors realize that excellent management will be crucial for financial

viability of the proposed convenience store. Yet give the long distance and the total

amount of time reservation residents spend to get household needs, other non-market

considerations and opportunity costs of time in the shopping activity should be accounted

even though a dollar amount was not assigned.

        Another aspect not covered in this study was any prediction of future growth and

trade in this region. As population pressure grows in other areas of Nevada and given the



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excellent outdoor eminities the reservation possesses, there should be continued growth

in camping, hiking and other recreational activities. Sales at this location could grow in

the future with economic growth in Northern Nevada and potential advertising of local

scenic attributes of the Yomba Shoshone Reservation. It is clear from resident

questionnaires that the tribe could benefit from some type of retail outlet.




                                                                                             8
                Appendix A:

Estimated Costs of Building Convenience Store




                                                9
Table 1. Building Estimates for Yomba Shoshone Tribe Convenience Store.
Grounds for Store and Station                    Excavation
                        Sq. Ft.         Depth Ft. Cubic Yds            Total Cost
Concrete               18,010                          467             56,012.00
Gravel                 10,790               0.75       300              2,997.22
Foundation               2,700                 3       300             36,000.00
     Total Grounds and Foundation Work:                     $          95,009.22

Cinder Blocks           1,295       1.125 $         1.25                 1,821.09
        Wall Construction Materials Total:                         $     1,821.09

Braces                     30                 $    62.00                 1,860.00
Roof                    1,800          32     $    15.00                   843.75
Truss                      30                 $   100.00                 3,000.00
Shingles                  200                 $    50.00                10,000.00
Roofing Paper           1,800           9     $    20.00                   180.00
                  Roofing Materials Total:                         $    15,883.75

                        Materials Subtotal:                        $    17,704.84

Labor Total               1,800       Hrs. $ 50.00                 $    90,000.00
                Subtotal Constructon Costs:                        $   202,714.07

Construction Company Contingency                  20.00%           $    40,542.81

        Total Building Construction Costs:                         $   243,256.88

Culverts2                                                                   2,000
Electrical & telephone                                                      3,000
Plumbing                                                                    2,000
Highway Turn                                                                1,500
Pumps                Diesel                                                21,000
                     Gas                                                   23,000
Tanks                2 (1 each gas and Diesel)                             40,000
                      Miscellaneous Total :                        $    92,500.00

Total Building Construction, Labor, Misc. Costs and Contingency:   $   468,799.69




                                                                                    10
Table 2. Convenience Store and Coffee Shop Equipment Costs.

Item                             Quantity      Cost/unit            Cost
Cash Register                       1            700.00          700.00
Computer                            1           1,600.00        1,600.00
Standing Shelves                    4             800.00        3,200.00
Cold Box                            1           2,000.00        2,000.00
Work Counter                        1           3,000.00        3,000.00
Serving Counter                     1            800.00          800.00
Stools                              4             50.00          200.00
Tables                              2             80.00          160.00
Chairs                              8             45.00          360.00
Coffee Urns                         2            175.00          350.00
Display Case                        1            300.00          300.00
Sink                                1             95.00           95.00
Drain                               1            300.00          300.00
Hot Water Heater                    1            400.00          400.00
Garbage Disposal                    1            150.00          150.00
Incinerator                         1            500.00          500.00
         Total Equipment Cost:                             $   14,115.00




                                                                      11
Table 3. Steel Building Estimates for Yomba Shoshone Tribe Convenience Store.
Grounds for Store and Station                            Excavation
                                                                          Total Cost
Gravel                                                                    48,000.00
Slab and Footing                                                           3,750.00
Apron                                                                        500.00
      Grounds and Foundation Work Total:                              $   52,250.00

Steel Building                                                             15,000.00
                        Building Kit Total:                           $    15,000.00

Labor Total              1,080         Hrs. $ 50.00                   $    54,000.00

                       Building Cost Total:                           $   121,250.00

Culverts2                                                                      2,000
Electrical & telephone                                                         3,000
Plumbing                                                                       2,000
Highway Turn                                                                   1,500
Pumps                Diesel                                                   21,000
                     Gas                                                      23,000
Tanks                2 (1 each gas and Diesel)                                40,000
                      Miscellaneous Total :                           $    92,500.00

 Total Building, Construction, Labor, and Misc. Costs:                $   213,750.00




                                                                                       12
                      Appendix B:

Compilation of Yomba Shoshone Tribe Reservation Residents

                     Questionnaires




                                                            13
         Convenience Store Survey of Yomba Shoshone Tribe Residents

Question 1a through 1x are designed to identify the frequency of which family members
of the Yomba Shoshone Tribe purchase convenience items and the weekly expenditures
for those items. From these questions, estimates of potential frequency and revenue from
convenience store items can be estimated.


Q1 a. How many times per week do you and your family members purchase Milk?
                                      Survey Response                                       %
<1> Less than Once a week                                                                   22
<2> 0nce a Week                                                                             39
<3> Twice a Week                                                                            17
<4> More than Twice a Week                                                                  22
<5> Never                                                                                    0
<6> Don't know                                                                               0
                                      Cumulative %                                         100

Q1 b. What would you estimate your household spends per week on Milk?
                                       Survey Response                                      %
<1> Less than Two Dollars                                                                   11
<2> 2 to 5 Dollars                                                                          44
<3> 5 to 10 Dollars                                                                         28
<4> 0ver 10 Dollars                                                                         17
<5> None                                                                                     0
<6> Don't know                                                                               0
                                       Cumulative %                                        100

Q1 c. How many times per week do you and your family members purchase Bread?
                                      Survey Response                                       %
<1> Less than Once a Week                                                                   28
<2> 0nce a Week                                                                             33
<3> Twice a Week                                                                            17
<4> More than Twice a Week                                                                  22
<5> Never                                                                                    0
<6> Don't know                                                                               0
                                      Cumulative %                                         100




                                                                                            14
Q1 d. what would you estimate your household spends per week on Bread?
                                       Survey Response                         %
<1> Less than Two Dollars                                                      11
<2> 2 to 5 Dollars                                                             50
<3> 5 to 10 Dollars                                                            22
<4> 0ver 10 Dollars                                                            17
<5> None                                                                        0
<6> Don't know                                                                  0
                                       Cumulative %                           100

Q1 e. How many times per week do you and your family members purchase Eggs?
                                       Survey Response                         %
<1> Less than Once a Week                                                      39
<2> 0nce a Week                                                                39
<3> Twice a Week                                                               12
<4> More than Twice a Week                                                      5
<5> Never                                                                       5
<6> Don't know                                                                  0
                                       Cumulative %                           100

Q1 f. what would you estimate your household spends per week on Eggs?
                                            Survey Response                    %
<1> Less than Two Dollars                                                      11
<2> 2 to 5 Dollars                                                             78
<3> 5 to 10 Dollars                                                            11
<4> 0verlODollars                                                               0
<5> None                                                                        0
<6> Don't know                                                                  0
                                            Cumulative %                      100

Q1 g. How many times per week do you and your family members purchase processed
      meats?
                                      Survey Response                         %
<1> Less than Once a Week                                                    22
<2> 0nce a Week                                                              28
<3> Twice a Week                                                             22
<4> More than Twice a Week                                                   17
<5> Never                                                                     0
<6> Don't know                                                               11
                                      Cumulative %                          100




                                                                               15
Q1 h. what would you estimate your household spends per week on processed meats?
                                           Survey Response                           %
<1> Less than Two Dollars                                                            11
<2> 2 to 5 Dollars                                                                   22
<3> 5 to 10 Dollars                                                                  17
<4> 0verlODollars                                                                    50
<5> None                                                                              0
<6> Don't know                                                                        0
                                           Cumulative %                             100

Q1 i. How many times per week do you and your family members purchase Cigarettes?
                                           Survey Response                           %
<1> Less than Once a Week                                                            11
<2> 0nce a Week                                                                      22
<3> Twice a Week                                                                      0
<4> More than Twice a Week                                                           17
<5> Never                                                                            50
<6> Don't know                                                                        0
                                           Cumulative %                             100

Q1 j. What would you estimate your household spends per week on Cigarettes?
                                           Survey Response                           %
<1> Less than Two Dollars                                                             0
<2> 2 to 5 Dollars                                                                    5
<3> 5 to 10 Dollars                                                                   5
<4> 0ver 10 Dollars                                                                  34
<5> None                                                                             51
<6> Don't know                                                                        5
                                           Cumulative %                             100

Q1 k. How many times per week do you and your family members purchase over the
       counter drugs?
                                          Survey Response                            %
<1> Less than Once a Week                                                            56
<2> 0nce a Week                                                                       5
<3> Twice a Week                                                                      5
<4> More than Twice a Week                                                            5
<5> Never                                                                            12
<6> Don't know                                                                       17
                                            Cumulative %                            100




                                                                                      16
Q1 l. What would you estimate your household spends per week on Over the counter
       drugs?
                                            Survey Response                         %
<1> Less than Two Dollars                                                           11
<2> 2 to 5 Dollars                                                                  33
<3> 5 to 10 Dollars                                                                 17
<4> 0verlODollars                                                                   17
<5> None                                                                            11
<6> Don't know                                                                      11
                                            Cumulative %                           100

Q1 m. How many times per week do you and your family members purchase Soft
       drinks?
                                          Survey Response                           %
<1> Less than Once a Week                                                           28
<2> 0nce a Week                                                                      5
<3> Twice a Week                                                                    23
<4> More than Twice a Week                                                          44
<5> Never                                                                            0
<6> Don't know                                                                       0
                                            Cumulative %                           100

Q1 n. What would you estimate your household spends per week on soft drinks?
                                           Survey Response                          %
<1> Less than Two Dollars                                                            5
<2> 2 to 5 Dollars                                                                  28
<3> 5 to 10 Dollars                                                                 28
<4> 0ver 10 Dollars                                                                 39
<5> None                                                                             0
<6> Don't know                                                                       0
                                            Cumulative %                           100




                                                                                     17
Q1 o. How many times per week do you and your family members purchase Fast
       Food/Carryout such as pizza, chicken, hamburgers, etc.
                                             Survey Response                       %
<1> Less than Once a Week                    Frequency %                           39
<2> 0nce a Week                                                                    28
<3> Twice a Week                                                                   17
<4> More than Twice a Week                                                         11
<5> Never                                                                           0
<6> Don't know                                                                      5
                                           Cumulative %                           100

Q1 p. What would you estimate your household spends per week on Fast Food/Carry
       Out?
                                           Survey Response                         %
<1> Less than Two Dollars                                                          12
<2> 2 to 5 Dollars                                                                  0
<3> 5 to 10 Dollars                                                                28
<4> 0ver 10 Dollars                                                                50
<5> None                                                                            5
<6> Don't know                                                                      5
                                           Cumulative %                           100

Q1 q. How many times per week do you and your family members purchase Frozen/
       Ready to Fix such as frozen pizzas, TV dinners, microwave dinners, etc.
                                             Survey Response                       %
<1> Less than Once a Week                                                          39
<2> 0nce a Week                                                                    17
<3> Twice a Week                                                                   11
<4> More than Twice a Week                                                         17
<5> Never                                                                          11
<6> Don't know                                                                      5
                                           Cumulative %                           100




                                                                                    18
Q1 r. What would you estimate your household spends per week on Frozen/Ready to
       Fix foods?
                                           Survey Response                         %
<1> Less than Two Dollars                                                          11
<2> 2 to 5 Dollars                                                                  5
<3> 5 to 10 Dollars                                                                34
<4> 0verlODollars                                                                  34
<5> None                                                                           11
<6> Don't know                                                                      5
                                           Cumulative %                           100

Q1 s. How many times per week do you and your family members purchase Gasoline?
                                           Survey Response                         %
<1> Less than Once a Week                                                           5
<2> 0nceaWeek                                                                      22
<3> Twice a Week                                                                   34
<4> More than Twice a Week                                                         39
<5> Never                                                                           0
<6> Don't know                                                                      0
                                           Cumulative %                           100

Q1 t. What would you estimate your household spends per week on Gasoline?
                                            Survey Response                        %
<1> Less than Two Dollars                                                           0
<2> 2 to 5 Dollars                                                                  0
<3> 5 to 10 Dollars                                                                11
<4> 0ver 10 Dollars                                                                89
<5> None                                                                            0
<6> Don't know                                                                      0
                                            Cumulative %                          100

Q1 u. How many time per week do you and your family purchase diesel?
                                          Survey Response                          %
<1> Less than Once a Week                                                           0
<2> 0nce a Week                                                                     0
<3> Twice a Week                                                                    0
<4> More than Twice a Week                                                          5
<5> Never                                                                          95
<6> Don't know                                                                      0
                                          Cumulative %                            100


                                                                                    19
Q1 v. What would you estimate your household spends per week on diesel?
                                           Survey Response                       %
<1> Less than Two Dollars                                                         0
<2> 2 to 5 Dollars                                                                0
<3> 5 to 10 Dollars                                                               0
<4> 0ver 10 Dollars                                                               5
<5> None                                                                         95
<6> Don't know                                                                    0
                                           Cumulative %                         100

Q 1 w. How many times per week do you and your family members purchase Snack
foods?
                                          Survey Response                        %
<1> Less than Once a Week                                                        12
<2> 0nce a Week                                                                  22
<3> Twice a Week                                                                 22
<4> More than Twice a Week                                                       39
<5> Never                                                                         0
<6> Don't know                                                                    5
                                           Cumulative %                         100

Q 1 x. What would you estimate your household spends per week on snack foods?
                                           Survey Response                       %
<1> Less than Two Dollars                                                         0
<2> 2 to 5 Dollars                                                               28
<3> 5 to 10 Dollars                                                              28
<4> 0ver 10 Dollars                                                              39
<5> None                                                                          0
<6> Don't know                                                                    5
                                           Cumulative %                         100




                                                                                  20
Questions 2 through 7 are designed to estimate the weekly frequencies of Yomba
Shoshone Tribal members shopping at convenience stores outside the reservation. This
information would provide insights as to potential demand of local residents for
convenience goods and the opportunity cost of driving to these areas outside the
reservation.


Q2. On average, how many times per week do you shop at convenience stores in Fallon?
                                          Survey Response                             %
<1> Less than Once a Week                                                             17
<2> 0nce a Week                                                                       39
<3> Twice a Week                                                                      22
<4> More than Twice a Week                                                            17
<5> Never                                                                              0
<6> Don't know                                                                         5
                                          Cumulative %                               100

Q3. How many times per week do you patronize the convenience stores in Austin?
                                          Survey Response                               %
<1> Less than Once a Week                                                               28
<2> 0nce a Week                                                                         11
<3> Twice a Week                                                                         0
<4> More than Twice a Week                                                              11
<5> Never                                                                               45
<6> Don t know                                                                           5
                                             Cumulative %                              100

Q4. How many times per week do you patronize the convenience stores in Gabbs?
                                          Survey Response                               %
<1> Less than Once a Week                                                               28
<2> 0nce a Week                                                                          5
<3> Twice a Week                                                                        12
<4> More than Twice a Week                                                               5
<5> Never                                                                               45
<6> Don’t know                                                                           5
                                             Cumulative %                              100




                                                                                         21
Q5. How many times per week do you patronize the convenience stores in other
      communities?
                                             Survey Response                                %
<1> Less than Once a Week                                                                   39
<2> 0nce a Week                                                                             17
<3> Twice a Week                                                                            17
<4> More than Twice a Week                                                                   5
<5> Never                                                                                   11
<6> Don’t know                                                                              11
                                             Cumulative %                               100

Q6. How many times per month do you make a special trip into town to purchase food
items?
                                         Survey Response                                    %
<1> Never [go to Q8a]                                                                        0
<2> Less than Once a Month                                                                   0
<3> 1-2 Times per Month                                                                     28
<4> 3-4 Times per Month                                                                     50
<5> 5 or More Times per Month                                                               22
<6> Don't know                                                                               0
                                             Cumulative %                               100

Q7. What items do you usually purchase on these special trips? (you can mark more
      than one answer).

<1> Milk                                                      MEAN 7.45
<2> Bread                                  All of these items were listed by most
<3> Eggs                                   respondents for their grocery shopping trip to
                                           town
<4> Cigarettes
<5> 0ver the Counter Drugs
<6> Soft Drinks
<7> Fast Food/Carry Out
<8> Frozen/Ready to Fix
<9> Processed Meats
<10> Other items
<11> Don't know




                                                                                            22
Questions 8a through 8b provide insights as to videotape rental purchases by Yomba
Shoshone Tribal members. Information from these questions would indicate potential
viability of offering videotape rentals at the convenience store.


Q8 a. On average, how many times per month do you rent videotapes?
                                           Survey Response                            %
<1> Never [Go to Q10]                                                                 67
<2> Less than Once a Month                                                            17
<3> 1-2 Times per Month                                                               11
<4> 3-4 Times per Month                                                                5
<5> 5 or More Times per Month                                                          0
                                             Cumulative %                            100

Q8 b. What types of videos would you purchase?
                                            Survey Response                           %
<1> Comedy                                                                            11
<2> Adventure                                                                         45
<3> Adult                                                                             11
<4> Video Games                                                                        5
<5> Don't know                                                                        28
                                             Cumulative %                            100




                                                                                       23
Question 9 through question 12b provides information as to opinions of Yomba Shoshone
Tribal members about a potential convenience store locating on the reservation. These
questions also provide information as to frequencies of purchases of specific convenience
store items if a convenience store were located on the reservation.

Q9. The Yomba Shoshone Tribe is currently considering building a convenience store
       on the Yomba Shoshone Reservation. In your opinion how great a need is there
       for a convenience store on the reservation?
                                               Survey Response                               %
<1> Great Need                                                                               95
<2> Some Need                                                                                 5
<3> Little Need                                                                               0
<4> No Need                                                                                   0
<5> No Opinion                                                                                0
                                              Cumulative %                                  100

Q10. Do you support or oppose the building of a convenience store on the Yomba
       Shoshone Reservation?
                                             Survey Response                                 %
<1> Strongly Support                                                                        100
<2> Somewhat Support
<3> Somewhat Oppose
<4> Strongly Oppose
<5> No Opinion
                                              Cumulative %                                  100

Q11 a. If a convenience store was built on the reservation. How many times per week do
        you think you would purchase milk from that store?
                                                Survey Response                              %
<1> Less than Once a Week                                                                    17
<2> 0nce a Week                                                                              33
<3> Twice a Week                                                                             33
<4> More than Twice a Week                                                                   17
<5> Never                                                                                     0
<6> Don't know                                                                                0
                                              Cumulative %                                  100




                                                                                              24
Q11 b. If a convenience store was built on the reservation. How many times per week
        do you think you would purchase bread from that store?
                                                Survey Response                        %
<1> Less than Once a Week                                                              17
<2> 0nce a Week                                                                        28
<3> Twice a Week                                                                       33
<4> More than Twice a Week                                                             22
<5> Never                                                                               0
<6> Don't know                                                                          0
                                             Cumulative %                             100

Q11 c. If a convenience store was built on the reservation. How many times per week do
        you think you would purchase eggs from that store?
                                                Survey Response                        %
<1> Less than Once a Week                                                              33
<2> 0nce a Week                                                                        50
<3> Twice a Week                                                                       12
<4> More than Twice a Week                                                              5
<5> Never                                                                               0
<6> Don't know                                                                          0
                                             Cumulative %                             100

Q11 d. If a convenience store was built on the reservation. How many times per week
        do you think you would purchase cigarettes from that store?
                                               Survey Response                         %
<1> Less than Once a Week                                                              11
<2> 0nce a Week                                                                         5
<3> Twice a Week                                                                       11
<4> More than Twice a Week                                                             11
<5> Never                                                                              57
<6> Don't know                                                                          5
                                             Cumulative %                             100




                                                                                        25
Q11 e. If a convenience store was built on the reservation. How many times per week
       do you think you would purchase over the counter drugs from that store?
                                               Survey Response                         %
<1> Less than Once a Week                                                              67
<2> 0nce a Week                                                                        18
<3> Twice a Week                                                                        5
<4> More than Twice a Week                                                              5
<5> Never                                                                               0
<6> Don't know                                                                          5
                                             Cumulative %                             100

Q11 f. If a convenience store was built on the reservation. How many times per week
       do you think you would purchase soft drinks from that store?
                                               Survey Response                         %
<1> Less than Once a Week                                                               6
<2> 0nce a Week                                                                        22
<3> Twice a Week                                                                       22
<4> More than Twice a Week                                                             50
<5> Never                                                                               0
<6> Don't know                                                                          0
                                             Cumulative %                             100

Q11 g. If a convenience store was built on the reservation. How many times per week
        do you think you would purchase Fast Food/Carry out from that store?
                                                Survey Response                        %
<1> Less than Once a Week                                                               0
<2> 0nce a Week                                                                        39
<3> Twice a Week                                                                       33
<4> More than Twice a Week                                                             17
<5> Never                                                                               0
<6> Don't know                                                                         11
                                             Cumulative %                             100




                                                                                        26
Q11 h. If a convenience store was built on the reservation. How many times per week
        do you think you would purchase Frozen/Ready to fix from that store?
                                                Survey Response                           %
<1> Less than Once a Week                                                                  0
<2> 0nce a Week                                                                           61
<3> Twice a Week                                                                          22
<4> More than Twice a Week                                                                12
<5> Never                                                                                  0
<6> Don't know                                                                             5
                                             Cumulative %                                100

Q11 i. If a convenience store was built on the reservation. How many times per week do
        you think you would purchase Gasoline from that store?
                                                Survey Response                           %
<1> Less than Once a Week                                                                  5
<2> 0nce a Week                                                                           22
<3> Twice a Week                                                                          22
<4> More than Twice a Week                                                                46
<5> Never                                                                                  0
<6> Don't know                                                                             5
                                             Cumulative %                                100

Q11 j. If a convenience store was built on the reservation. How many times per week do
        you think you would purchase Diesel fuel from that store?
                                                Survey Response                           %
<1> Less than Once a Week                                                                 11
<2> 0nce a Week                                                                            0
<3> Twice a Week                                                                           0
<4> More than Twice a Week                                                                 5
<5> Never                                                                                 66
<6> Don't know                                                                            18
                                             Cumulative %                                100




                                                                                           27
Q11 k. If a convenience store was built on the reservation. How many times per week
        do you think you would purchase processed meats from that store?
                                                Survey Response                         %
<1> Less than Once a Week                                                               11
<2> 0nce a Week                                                                         56
<3> Twice a Week                                                                        17
<4> More than Twice a Week                                                              11
<5> Never                                                                                0
<6> Don't know                                                                           5
                                                Cumulative %                           100

Q11 l. If a convenience store was built on the reservation. How many times per week do
        you think you would purchase snack foods from that store?
                                                Survey Response                         %
<1> Less than Once a Week                                                                0
<2> 0nce a Week                                                                         44
<3> Twice a Week                                                                        28
<4> More than Twice a Week                                                              28
<5> Never                                                                                0
                                                Cumulative %                           100

Q12 a. If the new store rented videotapes, how many times per month do you think you
        would rent videos?
                                               Survey Response                          %
<1> Never                                                                               17
<2> Less than Once a Month                                                               0
<3> 1-2 Times per Month                                                                 39
<4> 3-4 Times per Month                                                                 17
<5> 5 or More Times per Month                                                            5
<6> Don't know                                                                          22
                                               Cumulative %                            100

Q12 b. If the new store rented videotapes, how many times per month do you think you
        would rent video games?
                                              Survey Response                           %
<l> Never                                                                               33
<2> Less than Once a Month                                                              17
<3> 1-2 Times per Month                                                                 33
<4> 3-4 Times per Month                                                                  0
<5> 5 or More Times per Month                                                            5
<6> Don't know                                                                          12
                                             Cumulative %                              100



                                                                                         28
Questions 13 through 15 are designed to obtain the opinions of Yomba Shoshone Tribal
members as to frequency of purchase at alternate prices of convenience store items.
Results from these questions could provide revenue estimates at alternative prices for
convenience store items.

Q 13. Compared to the nearest convenience store, would you expect the prices at the
       Yomba Shoshone Reservation convenience store to be:
                                            Survey Response                               %
<l> Much Higher                                                                            0
<2> Somewhat Higher                                                                       17
<3> About the Same                                                                        44
<4> Somewhat Lower                                                                        22
<5> Much Lower                                                                             5
<6> No Opinion                                                                            12
                                              Cumulative %                               100

Q14. Compared to regular grocery stores, would you expect the prices at the Yomba
      Shoshone Reservation convenience store to be:
                                            Survey Response                               %
<1> Much Higher                                                                            5
<2> Somewhat Higher                                                                       39
<3> About the Same                                                                        34
<4> Somewhat Lower                                                                        11
<5> Much Lower                                                                             0
<6> No Opinion                                                                            11
                                              Cumulative %                               100

Q15. When you make purchases at a convenience store do you use food stamps and/or
      WIC coupons?
                                          Survey Response                                 %
<1> No                                                                                    83
<2> Food Stamps                                                                            0
<3> WIC Coupons                                                                            0
<4> Food Stamps and WIC Coupons                                                           17
                                              Cumulative %                               100




                                                                                           29
Questions 16 through 24 are designed to provide insights as to the potential customers of
the Yomba Shoshone Tribe. Results of these questions could provide information as to
types of convenience store items that could be provided for different Yomba Shoshone
Tribal members by age, income, etc.

Demographics
Q16 a. On average, how many times a week do you go into town?
                                           Survey Response                                   %
<1> Less than Once a Week                                                                    11
<2> 1-2 Times a Week                                                                         56
<3> 3-4 Times a Week                                                                         11
<4> 5-7 Times a Week                                                                         17
<5> More than 7 Times a Week                                                                  0
<6> Don't know                                                                                5
                                               Cumulative %                                 100

Q16 b. On average, how many times a week do members of your household go into
       town?
                                      Survey Response                      %
<1> Less than Once a Week                                                 11
<2> 1-2 Times a Week                                                      62
<3> 3-4 Times a Week                                                      22
<4> 5-7 Times a Week                                                        0
<5> More than 7 Times a Week                                                0
<6> Don't know                                                              5
                                               Cumulative %                                 100

Q16 c. On these trips to town, how often do members of your household shop for
       convenience or grocery items?
                                             Survey Response                                 %
<1> Always                                                                                   50
<2> Frequently                                                                               50
<3> Seldom                                                                                    0
<4> Never                                                                                     0
<5> Don t know                                                                                0
                                             Cumulative %                                   100




                                                                                              30
Q17 a. How many people live in your household?
                                            Survey Response                            %
<1> 0ne                                                                                11
<2> Two                                                                                33
<3> Three                                                                              17
<4> Four                                                                               11
<5> Five                                                                               17
<6> Six or More                                                                        11
                                             Cumulative %                             100

Q17 b. Number of people in your household age 18 years and younger.
                                            Survey Response                            %
<1> 0ne                                                                                44
<2> Two                                                                                28
<3> Three                                                                              17
<4> Four                                                                               11
<5> Five                                                                                0
<6> Six or More                                                                         0
                                             Cumulative %                             100

Q18. What is your age?
                                             This may be subject to a non-response bias
<18-97> years old                            Mean                                    39.83

Q19. What is the highest level of schooling you have completed?
                                               Survey Response                         %
<1> Some High School                                                                   28
<2> High School Graduate or GED                                                        33
<3> Trade School Graduate or A.A. Degree                                                6
<4> Some College                                                                       33
<5> College Graduate (B.A. or B.S. Degree)                                              0
                                             Cumulative %                             100




                                                                                        31
Q20. In total, how many registered automobiles do members of your household own?
                                             Survey Response                        %
<O> None                                                                             0
<1> 0ne                                                                             39
<2> Two                                                                             28
<3> Three                                                                           22
<4> Four                                                                            11
<5> Five or More                                                                     0
                                            Cumulative %                           100

Q21. How many in your household are employed outside the home?
                                          Survey Response                           %
<1> None                                                                            23
<2> 0ne                                                                             44
<4> Three                                                                           33
<5> Four or More                                                                     0
                                            Cumulative %                           100

Q22 a. Of the people in your household who work outside the home, do any work in
       Gabbs:
                                            Survey Response                         %
<1> Yes                                                                              5
<2> No                                                                              95
                                            Cumulative %                           100

Q22 b. Of the people in your household who work outside the home, do any work in
       Austin:
                                            Survey Response                         %
<1> Yes                                                                              0
<2> No                                                                             100
                                            Cumulative %                           100

Q22 c. Of the people in your household who work outside the home, do any work in
       Fallon:
                                            Survey Response                         %
<l> Yes                                                                             11
<2> No                                                                              89
                                            Cumulative %                           100




                                                                                     32
Q22 d. Of the people in your household who work outside the home, do any work in
       Nye County:
                                            Survey Response                          %
<1> Yes                                                                              39
<2> No                                                                               61
                                              Cumulative %                          100

Q 22 e. Of the people in your household who work outside the home, do any work in
        communities not listed before?
                                              Survey Response                        %
<1> Yes                                                                              39
<2> No                                                                               61
                                              Cumulative %                          100

Name of community where you work:

Q23. Considering all sources, what is the total yearly income of your household?
                                                 Survey Response                     %
<1> Less than $5,000                                                                  5
<2> $5,000 to $9,999                                                                  5
<3> $10,000 to $14,999                                                                5
<4> $15,000 to $19,999                                                               17
<5> $20,000 to $25,000                                                               17
<6> 0ver $25,000                                                                     51
<7> Don't know                                                                        0
                                              Cumulative %                          100

Q24. Indicate your gender.
                                              Survey Response                        %
<1> Male                                                                             33
<2> Female                                                                           67
                                              Cumulative %                          100




                                                                                      33

								
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