NEWS FROM THE LOYOLA MARYMOUNT UNIVERSITY MBA ALUMNI ASSOCIATION
MBA PERSPECTIVES summer 2009
Hannon Library –
Opening a Door to the World
“What Does it Mean to the Students and LMU?”
by mike sapien | ’77
The grand opening of the new William H. Hannon Library will
be held on Sunday, Aug. 29. I was excited when I first heard the
announcement about the new library and by the initial plans
for it, and equally excited to attend the ground breaking in May
2007. There have been many reviews and announcements about
the new facility, its expansion of resources, new groups, and
modern technology, as well as the Jazzman Café. Perhaps the
most important enhancement is the extended hours (open until
2 a.m. with some 24-7 locations), allowing students and especially
graduate/MBA students to have access after hours. And yes, even more power outlets, group
teaming areas and computer tables.
But let’s give the Von der Ahe library its due - the former library was there for us long before the
merger of Loyola University and Marymount College. It has given the university maximum utility in
all its years and definitely served its purpose for many of us. It also gave students some real-world
experience in supply and demand of critical resources as we found ways to horde chairs, PCs and u page 3
Letter from the Editor
Several months ago, the Communications Committee of the LMU MBA Alumni
Board met to brainstorm ideas for the summer issue of MBA Perspectives – your
alumni newsletter. Over coffee, we discussed most of the articles that you will
read in this issue. One topic kept getting brought up – social networking. By social
networking, we mean networking via sites like MySpace, Facebook, LinkedIn and
Twitter. I am a relative newbie to the social networking phenomenon. I used r sheila teevans ’03
LinkedIn for a few years, then caved in to peer pressure and began using Facebook
last fall after many friends told me that I “just had” to use it. So I did, I love it, and I use it all the time.
During that brainstorming session with fellow MBA alumni, I learned a few things about social
networking. For example, I didn’t realize just how many businesses, schools, and nonprofits, both
large and small, are utilizing these networks to build their brands. I learned about the Kogi Beef
Truck, which has built a cult-like following through the use of Twitter. If you, like me, had never heard
of this, read Russ Edra’s article “Sweet Savory Spicy Goodness Brought to You by Twitter” to find out
what the craze is all about. u page 2
inside this issue the generational perspective on
social networking page 10
alumni profile page 14
Bill Austin ’79 – Helping Others
building your personal brand page 23
MBA Perspectives is published
twice a year by the MBA Alumni
Association at Loyola Marymount
University. For more information
about the MBA Alumni Association,
Letter from the Editor call 310.338.2848 or visit http://
In this issue, you will have a chance to learn more about social networking. If you are new Sheila Teevans ’03
to the concept, Norma Miranda’s article “Social Networking 101” explains just what these sites
are all about. If you are at the other end of the spectrum, then you’ll likely appreciate Rodrigo contributors
Escandon’s article “The Hardware of Social Networking,” in which he reviews the BlackBerry and Debbie Bliss ’04
Steve Bowen ’03
iphone applications for Facebook and Twitter – so that you can use them anytime, anywhere. With Marybeth Collins ’03
the proliferation of these sites, it is vitally important to utilize best practices. In “Technology and Lydia Chen ’05
Job Implications,” Mireya Sanchez talks about the use of social networking from an HR perspective. Russ Edra ’07
Rodrigo Escandon ’08
Lesley Goodkind has some helpful tips about maintaining professional etiquette while using these Lesley Goodkind
sites; Russ Edra also writes about using social networking to build and maintain your own personal Erin Lorden ’05
brand. Mary Ann Mace ’07
Nathan Miller, Current Student
As we were finalizing the content for this issue, the Iranian elections occurred. While Kelly Milward, Current Student
supporters of challenger Mir-Hossein Mousavi protested in the streets, the Iranian government Norma Miranda ’07
banned all foreign press from covering the events. However, Iranians began ’tweeting’ and posting Rick Rosenthal ’07
on Facebook. News about the protest and its aftermath began to leak out; many of the large news Mireya Sanchez ’08
Mike Sapien ’77
organizations were reporting on the events based on tweets and posts on social networking sites. Sheila Teevans ’03
There are people within my personal circle who resist the idea of social networking. They ask “Why Marilee Valkass EMBA ’07
do we need to know everything about everyone all the time?” and “Who cares if you are going to Amy Wiedemann ’05
the store? If your dog is sick? If your kids just colored with markers all over the wall?” And we’ve graphic designer
all read posts like these, right? But while watching coverage of the Iranian elections, some of these incite/Matthew Lopez ’92
people told me, “I get it.” These tools don’t just spread the mundane news of our everday lives. They
also spread life-changing news – globally, in a matter of minutes. mba alumni board
Angel Barragan ’01
We’ve all learned about the importance of an interconnected world. These are just some of Gina Barro ’98
the tools that enable that to happen. And whether we like it or hate it, embrace it or resist it, social Debbie Bliss ’04
networking has power. Incredible power. Social networking can transform people, businesses, Phil Chang ’94
Dan Cooke ’04
organizations. And perhaps even countries. Mike Domaguing ’03
See you on Facebook! Beth Green ’02
Kelly Hansen ’05
Liz Marchioli ’07
Georgina Miranda ’05
Norma Miranda ’07
Rick Rosenthal ’07
Lydia Chen Shah ’05
Kim Soleau ’08
Matt Stayner ’08
Duane Teevans ’01
Sheila Teevans ’03
Anthony Zaller ’02
Susan Swinburne ’EMBA Rep
Let us know if your professional
or personal contact information
has changed by emailing
le t ter to the editor
I was 100% inspired by the article “The Power of Networking-Two Entrepreneurs Find Their Way” by Kathleen Molloy (Winter 2009 issue).
As a budding entrepreneur, I know that it can be difficult to get a new company off the ground and break through the clutter. As I finish my
MBA and embark on my Integrative Project, there are nights I stay awake thinking of how to get my future company off the ground and build
awareness. Nevertheless, the power of networking and nurturing relationships makes the process less painful and outcomes surprisingly
The fact that two women with a vision, conceived at a burger stand, are now featured in major fashion publications gives me hope that
my unique vision can thrive and be just as successful.
I have this article permanently dog-eared for inspiration when I feel slight doubt. Thank you.
– allison nassour | ’09
2 | http://mba.lmu.edu/alumni.htm
• Student group gathering The university is very
places – informal and formal appreciative of all the donors
meeting areas to encourage and staff whose generosity and
planned and spontaneous hard work made this library a
team meetings and learning reality. The LMU community
• Faculty innovation center now needs to make every effort
– faculty resources to to use the library and demon-
promote, support and strate the value of its research
experiment in the use of assets, staff, technology and
technology in courses and physical plant. The one way to
student instruction show this appreciation is to use
Beyond the use of a more the facility frequently, be cre-
Hannon Library which generally means that modern facility with research ative about maximizing its use
(CONTINUED) it will be ’green’ and energy capabilities, what does this and demonstrate its purpose in
efficient. It will save energy by mean to the LMU community? projects, research and theses
maximizing the use of natural Besides all the technology and that get recognized within and
study rooms that were always light as well as minimize waste traditional library resources, outside LMU. This library is
in short supply. Although plans and greenhouse gas emissions. it will have various rooms and destined to become the central
are not firmed up yet, it is a Beyond all the ’green’ talk, the computers to facilitate and meeting spot, information
great, centrally located facility university will save money by encourage group collaboration center and hopefully the
for a potential student center conserving energy. among students. Not only is center of creative use of all this
or bookstore, either of which So what can be done in the this collaboration important new technology.
would benefit from a more new library? These are just a for student class activities, But let’s still look forward
central and visible location few examples: it is becoming a requirement to see more applications that
on campus. • Wireless networking – great for most corporate environ- ’connect to the world’ and
Now back to the new connectivity for communica- ments which requires local and enhance collaboration among
library….the Hannon Library tions between students and remote access to resources the university and the global
will allow more activities, outside resources and staff and people. resources. It will also be im-
increased resources and more • Videoconferencing – connect This also completes one of portant to make sure that the
important, it will enable access to outside experts, other the remaining major facilities thousands of volumes, million-
and exposure to enhance the students and worldwide lo- that LMU lacked compared dollar technology investment
educational experience for all cations to develop, research with other major universities. and modern design result
students. It will also provide or share reports and studies It continues the progress to in a better LMU education,
the university global access • Digital recording – develop establish LMU as a top institu- exposure to the outside world,
with its new communication podcasts, courses and in- tion of learning. It also provides increased use of multimedia
technology as well as digital struction that can be shared a conduit to external resources, techniques and graduates
recording capabilities. As you with the LMU students and staff and knowledge as well as that know how to collaborate
start to see the size, location beyond encouraging collaboration with across the globe. Globalization,
and technology of the new • Enlarged research facility other schools and external practical use of technology
library, it will also become a – access to more research, resources. Imagine … the ability and collaboration are becom-
general meeting and “team” volumes and electronically to get a real-time briefing from ing more and more critical for
workplace for students and available information a CMS group during their trav- graduates in all fields. This
facility. • Electronic classrooms - els. Think about … the potential library gives LMU students an
The Hannon Library will be create live lecture series that of working with some topical opportunity to excel.
a “LEED” certified building can be shared across the experts outside the university
campus and the world as part of your thesis research.
The LMU MBA Program was ranked #12 in April by U.S. News & World Report’s
online edition. The program was ranked #14 last year, and #23 two years ago.
In specialty areas, the Entrepreneurship and Accounting emphases were
MBA PERSPECTIVES | 3
It is my hope that the Alumni
Association becomes an important
resource after graduation, and that
students and alums are excited to be
a part of it. – | ’04
board member profile
Debbie Bliss ’04
by marilee valkass | Emba ’07
If anyone understands the a project to enhance our appreciation for her LMU MBA program can help all LMU MBA
value of being connected with measurement systems of (Class of 2004) experience alums to get the most out of
fellow Loyola Marymount campaigns, so they can be are clearly evident in her their MBA degrees. Her focus
University alums, it’s Debbie even more successful,” she service on the LMU MBA now is to build awareness
Bliss. Debbie was once hired said. She is also active on a Alumni Association Board. of the LMU MBA Alumni
by an LMU colleague at a committee supporting WFCU’s For more than two years, Association and its benefits.
marketing communications internal service standards and she has served on the “It is my hope that the
firm serving The Toyota Motor another focused on improving Communications Committee, Alumni Association becomes
Co. “I believe in the power of companywide communication. working on the newsletter an important resource after
networking through LMU. That Making positive changes and devising ways to further graduation, and that students
job prepared me for what I am and pursuing continuous improve communication and alums are excited to be a
doing now,” she said. improvement are common among the ever-growing part of it,” she said.
For the past two years, themes in Debbie’s life. “I ranks of LMU MBA alumni. Between her work at
Debbie has been working asa am inspired by a concept I “I am currently working on WFCU and the time she invests
marketing communications learned while working with starting a new committee on the LMU MBA Alumni
manager at Western Federal Toyota – kaizen, a Japanese which will communicate to Association Board, Debbie
Credit Union. “It’s a perfect term meaning continual new graduates and current competes in marathons and,
blend of marketing and the improvement. “I love to be students and help get the most recently, completed the
financial services,” she said. challenged and I feel fulfilled word out about the Alumni world famous Camp Pendleton
She enjoys the fact that when I am setting goals for Association,” she said. Mud Run with two LMU MBA
her job provides exposure myself and achieving them.” Debbie is dedicated to Alumni Association colleagues,
to different aspects of the Of course, her pursuit of promoting the virtues of a Angel Barragan ’01 and
credit union organization her MBA degree at LMU was tightly connected LMU MBA Anthony Zaller ’02 .
and many opportunities to just a natural extension of this alumni community. “I believe When asked what she
make a positive impact. “It is philosophy. “My philosophy that maximizing the value likes to do in her spare time,
very rewarding to work with about the (LMU MBA) program of an MBA goes beyond the she answers with an emphatic
others to make very tangible from the beginning was to degree. After graduation, the “What spare time?”
changes,” she said. make the most out of the degree is only as strong as we
In addition to marketing experience. I put 110% into make it.”
communications campaigns, every project, paper, class, She believes that
Debbie invests a lot of energy networking opportunity/ active participation in LMU
in improving systems and relationship, etcetera.” MBA Alumni Association
processes for the organization. Debbie’s commitment events, career services and
“I am currently working on to kaizen and a deep ambassadorship for the
4 | http://mba.lmu.edu/alumni.htm
Social Networking 101 by norma miranda | ’07
First there was MySpace, which in June 2006 overtook Google Search as Ameri-
ca’s most visited Web site. Then came Facebook, which the site’s owners claim
has grown to more than 200 million active users worldwide. With the success
of these sites, new sites focused on building online communities are growing
exponentially. Below are some of the newer sites worth clicking on:
LinkedIn – all business
Founded in December 2002 and launched in May 2003 mainly
used for professional networking. As of May 2009, it had more
than 40 million registered users, spanning across 170 industries.
Big plus: you can look through your contact’s contacts and gain
an introduction to someone you wish to know through a mutual,
trusted person. Very useful to find jobs, people and business op-
portunities recommended by someone in your network. A great
feature is LinkedIn Answers, which allows users to ask business-
oriented questions for the community to answer.
Twitter – the SMS of the Internet
A micro-blogging service that enables its users to send and read
other users’ updates known as tweets. Tweets are text-based
posts of up to 140 characters, displayed on the user’s profile
page and delivered to other users who have subscribed to them.
In February 2009 Compete.com blog ranked Twitter as the third
most used social network, with around 6 million unique monthly
visitors and 55 million monthly visits. A Nielsen.com blog ranked
Twitter as the fastest-growing site in the Member Communities
category for February 2009. Twitter had an impressive growth of
1,382%, followed by Facebook with a growth of 228%.
SmallWorld – MySpace for millionaires
An exclusive, invitation-only network with roughly 320,000 members (65% of the members are in
the U.K., Italy, Germany and France and 20% are in the U.S.) launched in March 2004 by former Lehm-
an Brothers banker Erik Wachtmeister. The site offers a luxury-travel guide boasting 65 “city guides”
written by its members detailing and rating high-quality clubs, bars and restaurants. Members also
buy and sell luxury items (including 500 member-listed yachts) and rent property.
PartnerUp – for small business success
An extremely useful Web site for entrepreneurs who are searching for people and resources for
business opportunities. The site is great for business partners, co-founders, executives and board
members. Members can ask or offer advice, find commercial real estate and find service providers
like accountants and marketers for businesses. Two key features are the “MoveUpSM” program and
the Resource Directory. The “MoveUpSM” program is beneficial for those who have experienced
a hard time trying to find office space for their business. The Resource Directory allows small and
mid-sized businesses to advertise their services.
Kiva.org – Lending for the future
Members are considered “Lenders” and can browse to choose an entrepreneurt hey wish to
fundfrom around the world. Kiva aggregates loan capital from individual lenders and transfers it
to the appropriate 95 Field Partners (microfinance institutions around the world) to disburse to the
chosen entrepreneur. As the entrepreneurs repay their loans, the Field Partners remit funds back
to Kiva. As the loan is repaid, lenders can withdraw their principal or re-loan it to another entrepre-
neur. Kiva claims that its borrowers have a historical default rate of 2.5%. As of June 8, total value of
all loans made through Kiva totals $75,956,135 with over 502,000 lenders and over 180,000
entrepreneurs in 44 countries.
MBA PERSPECTIVES | 5
Sweet Savory Spicy Goodness Brought to You
by Twitter | by russ edra ’07
BBQ and Mexican cuisine to an Taco Truck uses Twitter to
otherwise finicky L.A. crowd. announce locations, and to
Aside from the food that has also send a quick tweet if
people coming from miles the trucks are running late.
around, sometimes waiting “VERDE: 12pm-3pm@Media
over an hour, how the Kogi BBQ Park- Centinela & Nebraska in
Taco Truck reached cult-like the back parking lot” or “ROJA
status using social networking getting to the Brig! ETA 9:15.”
tools is a marketer’s dream. It’s this kind of interaction
The intersection of social with its customers that has
networking and food is not catapulted the Kogi BBQ truck
new. Sites like CHOWHOUND, to celebrated status among an
and Yelp use the concepts otherwise finicky and over-
that social networking is marketed demographic. Not
based on word-of-mouth and stopping at Twitter, the Kogi
six-degrees-of-separation. Taco Truck also has a Web site
These sites put other foodies and a Facebook page where
in control as they write their they can further interact with
own reviews of the newest their loyal fans. Visitors to the
restaurants, where to find Web site are even encouraged
r ChECk TwITTEr TO fIND OUT whErE The music has ended, and last
ThE kOgI TrUCk Is rIghT NOw. the best of the best, best kept to leave messages about their
call was 15 minutes ago. The
secrets and possibly even offer first experience, post pictures
party is over, but my friends
criticism of the wait service. and even upload videos to
and I are far from ready to
Followers of these sites find YouTube. The “Kogi Kulture” is a
go home. We’re hungry, and
fellow CHOWHOUNDS’ or true testament to the power of
craving something very
Yelpers’ reviews more credible social marketing.
specific. If you’re in most
than the usually generic, and So, the next time you’re
towns, this could mean a
formulaic marketing drivel craving something unique,
late night Denny’s run, or
those business owners develop. perhaps a kimchi quesadilla, or
some 24-hour burger joint.
A restaurant can essentially a Kogi dog, look no further than
However, for the hipsters of
be made by a good review on your phone. At the time of this
Los Angeles in the “know”, this
either site. The only problem writing, Roja is at Eagle Rock
means one thing: Pick up your
was that in many cases it was from 6-9pm, and in Rowland
smartphone, get on Twitter and
one-sided. For example, if a Heights- Nogales & Daisetta
find out where in L.A. Roja and
restaurant received a poor from 10:30p.m.-1a.m. I wonder if
Verde can be found, and get
review from a customer, it was I can GPS that?
there fast. Who are Roja and
sometimes difficult to respond
Verde? They are the nicknames
to it. Enter Twitter.
given to two Korean BBQ Taco
Twitter is the micro-
Trucks that roam L.A. serving
blogging site that allows real-
up what can only be described
time updates in 140 characters
as sweet, savory, spicy
or less. Twitter was essentially
the missing piece that made
Dubbed the “first
social network communication
virtual eatery” by Newsweek
with customers possible; it
Magazine, the Kogi Taco Truck
is what made following the
serves a gastronomically
Kogi Taco Truck so cool. Kogi
unique combination of Korean
6 | http://mba.lmu.edu/alumni.htm
w lEslEy gOODkIND
Maintaining Professionalism in the
Era of the Tweet | by lesley goodkind lmU mba CarEEr sErvICEs
The discussion of business and personal separate, just • Online etiquette dictates MBA Connect group,
etiquette is alive and well in let them know. If you don’t retweeting and sharing which has about 700
the era of Facebook, LinkedIn know them, tell them you responsibly: You must be members currently).
and Twitter. One now needs only connect with individuals careful to share the source of As we all hear almost
an online presence, referrals you know. I’m often the information you may be daily, social sites are booming.
and a current yet relevant approached on Facebook by passing along, giving credit I recently read an article
blog to be considered part of LMU students and alumni. I where it is due so others involving LinkedIn. A woman
the 21st century - let alone simply e-mail and ask that know if they want to follow was laid off and changed her
to be considered at all for a they find me on LinkedIn. that person’s site. status and resume within
new career. How does one go “ABC’s of Simple Business • Remember that anyone her groups. Because she was
about sorting through and Outreach Using Twitter” can read your tweets. If active within the groups,
remaining “proper,” when the (Foxnews.com, April 30), had you connect with someone, a group member saw her
lines of professionalism and several guidelines for the take it offline or at least to update and was able to help
friendship are being blurred? Twitter newbies. Twitter is a your personal emails. Your find her a position. With
When deciding what’s best for free and public site that limits tweets can be googled, so regard to Twitter, the host of a
you, consider who is lurking postings called “tweets” to don’t be surprised if someone networking webinar that I was
where, how you want to use 140 characters. Those on quotes you back to you. Keep participating in shared she had
your profile and what you are Twitter find it important that it clean – especially knowing recently added a new client
trying to accomplish. their 140 characters be seen, there’s a good chance a because he began following
I happened upon the either for business or personal potential employer will her work-related tweets and
article “Job Seekers Find reasons. It does have two large see it. ultimately joined her blog
New Rules of Recruitment” drawbacks: it can be time LinkedIn continues to feed. He wrote to her, they
(Yuki Noguchi, NPR.org, June consuming and it’s wrought be the site for professional corresponded, and they are
17) while I was perusing a with completely useless networking. There is an now working together.
colleague’s Facebook page. information. Tricks for using assumption that if you connect While you are scanning the
The article was a discussion it well: with someone you are open multitude of social networking
of the relevance of blogs and • Know your purpose for to passing along referrals or sites available, think about the
groups in communications tweeting – personal, perhaps answering requests security of your information
online and how they are business, or sharing (called a for information. LinkedIn and set the appropriate
quickly replacing a paper “retweet”). Be careful about is a top referral source for guidelines. You may want to be
resume. The article had a list who you follow. employers; be sure your searchable without showing all
of faux pas and one stood out: • Spend only a few minutes information is up to date and information on your page. You
“Asking an executive you’re each day monitoring the accurate. This is another site may opt in entirely, and show
hoping will hire you to be your tweets of someone you wish where one should be seen everything. You cannot control
‘friend’ on Facebook.” I smiled to follow. This determines and heard. what others post, even if it’s
to myself. Please, send the if he or she is someone with • Be courteous. about you. There are new and
thank you note instead! whom you’d truly want to • If asked for a creative ways launching every
• Facebook friends are people be connected. recommendation that you’re day to put yourself out there,
you know, not people you • Become memorable, in 140 not comfortable with, don’t get back in touch, find what
want to know. Tread lightly characters or less. leave one, but do respond to you’ve been missing, and add
when mixing the site • 10% of tweets should be self the solicitation. value to your life and career.
with work. promotion. That leaves a • If asked to be connected In the end, the etiquette of
• Your employer, or potential lot of room for thoughts and you’re not comfortable social networking is the same
employer, doesn’t need to or ideas or jumping into with the connection, whether it is done online
know much of what may be interest groups. decline or perhaps have or in person: Be respectful;
found within its pages. • Individuals can get to know other conversations prior know what you need; and set
• How do you say no to you by looking for similarities to connecting. a certain amount of time to
someone who wants to within the groups you join or • Find an appropriate group devote to it each day.
“friend” you? If you keep work the interests you have. to join (such as the LMU
MBA PERSPECTIVES | 7
The Hardware of Social Networking by rodrigo escandon | ’08
Considering how pervasive social networking has become, the logical next step for users of
the various sites is to be able to access them anywhere and anytime. Owners of iPhones and
BlackBerries can do just that.
I was recently driving through Venice and noticed a lot of people in a small surf shop. When
I searched on Twitter for the name of the shop, I quickly saw a couple of tweets explaining that
there was a band playing that night at the shop. As you probably noticed, I didn’t wait to look up the
Twitter search on my computer at home, but instead I used a Twitter application on my phone.
Both the iPhone and BlackBerry have a wide range of applications to keep track of MySpace,
Facebook and Twitter, as well as others. These smart phones and their applications have made it
easier to keep track of these sites and to stay connected. Here I present you with my thoughts on a
few of these applications on their respective smart phone.
iPhone – Facebook
The iPhone Facebook is actually a lot better than the Web site because its overall look, usability and
navigation is easy to use and view. The app still separates the Top News, Status Updates and Photos
sections, a gigantic benefit, unlike the Web site which combines those sections into the main live
feed. So when I just want to check out the status updates of my friends, it is actually a lot faster to
do this on the iPhone. About the only drawback I have with this app is that if I get a message from
a group rather than an individual, the message will not load properly. There is currently no way
around it and I’ve learned to live without it, but I wish it could be fixed in an update.
Blackberry – Facebook
Compared to the iPhone version, the BlackBerry Facebook app is less user-friendly. The icons at the
top don’t tell you immediately what they do; you have to highlight one in order for the app to tell
you what that icon does. Yes, after you have used it often I’m sure you remember what those icons
mean but for the first time user it can be challenging. In addition, there is no separate section just
to view photos like there is on the Web site or the iPhone app. To view photos, one has to go to the
“Highlights” section and guess what? Everything (news, status updates, photos, etc) appears in this
section just like the Web site’s main live feed, so yes that’s a tad annoying. Overall, the Facebook app
feels like I’m on the regular Web site; since my BlackBerry is still on the old EDGE network, I would
rather use an Internet connection and a computer to navigate faster than using the BlackBerry.
iPhone – Twitter
Unlike Facebook, Twitter has more than one app available on the iPhone and you can easily find both
free and paid apps. I’ve only used two free apps, TwitterFon and Twitterific, since I really don’t see
the need to pay for a Twitter app. From what I can tell, the most important differences between the
paid versions and the free versions are: the ads are removed in the paid versions; you can manage
multiple Twitter accounts; and there is more customization available such as colors and themes.
There are a few differences between the free versions that makes me wish the developers of
both would get together and make the perfect application, taking the best from each. Twitterific
has bigger ads than TwitterFon but you can also customize the size of the font as well as choose
from three theme color schemes, two features that TwitterFon lacks and thus making Twitterific a
more eye-catching app. However, TwitterFon’s search feature is available on the main screen while
on Twitterific you have to click on the “Sources” tab on the top of the screen and then select “Quick
Search” to be able to start your search. In addition, on TwitterFon you can click on a tweet and it
will take you to that users profile while on Twitterific there’s another two-step process to get to the
profile. Finally, links to Web sites on Twitterific always seem to load faster than on TwitterFon, this
is true both on 3G and Wi-Fi. Based on all these facts I prefer to use Twitterific more than TwitterFon
but I would recommend that you play with both and see which one you like best.
Blackberry – Twitter
As with the iPhone, I’ve only used two Twitter apps on BlackBerry, Twitterberry and UberTwitter.
Twitterberry is the most popular of all the Twitter apps, which I can’t really understand having used
these two apps. For starters, compared to UberTwitter, it takes Twitterberry a very long time to load
everything from my direct messages to my friends’ timelines. In addition, Twitterberry’s default
start page is to update your status; I would rather first look at my friends’ timeline, which is how
8 | http://mba.lmu.edu/alumni.htm
UberTwitter defaults. There is that moment. Some may find somebody sent you a message.
also a lot more customization, this last feature too invasive Sure iPhone has apps like
ease of navigation and on their privacy but this is AIM, Skype and Fring that
some rather cool features easily customized for you not allow you to instantly chat
that Ubertwitter has over to do that. If you are a heavy with friends but they are all
Twitterberry. You can change Twitter user on BlackBerry then based on having accounts
the font size and the size of I highly recommend you go on Google, AOL or Skype and
your friends’ avatar. You can with UberTwitter. not something unique to the
also set the refresh delay from One huge advantage iPhone. Plus with the lack of
anywhere between one minute that the BlackBerry has over instant push notification on
to Never. The menu options the iPhone in terms of social the iPhone, once you leave the
also speed up the ease in doing networking is the BlackBerry program then it is like you’ve
certain things like a ReTweet; Messenger application. By signed off. Hopefully, the
you just select the tweet, go to using the unique BlackBerry promise of push notifications
the menu and click on ReTweet pin ID, any BlackBerry user on the new 3.0 iPhone OS will
and voila, you’re done. Finally, can instantly chat with other fix this issue.
UberTwitter also gives you the BlackBerry users. This program
ability to tag your location uses your data plan and not
when you upload your tweet or your SMS messages and even
picture and to also look up who if you aren’t on the program,
else is tweeting around you at you will get a notification if
Technology and Job Implications –
The Human Resources Perspective by mireya sanchez | ’08
I continue to find myself in precautions to ensure that in Job Seekers:
heated conversations over this competitive market we do • Focus your efforts on
the fact that technology has not inadvertently threaten our professional sites such as
really taken over our lives. current jobs as well as future Linked In or apply directly on
How did this happen? When job prospects. the company’s Web site
did we decide that we have to Many companies are now • Clean up your social
tell everyone we know exactly expanding their electronic networking pages to ensure
what we are doing every communications policies there is no embarrassing or
minute of every day? It seems to include regulations on offensive content on them, or
as though privacy has taken a blogging, social Internet use better yet make them private
back seat to our obsession with and even PDA use. Here are a so that only your friends can
real time updates and constant few tips for professionals and access them
connectedness. Due to this job seekers. • Choose your “friends”
trend many implications begin carefully. You never know
to arise in the workplace and Professionals: what others may post on your
as an HR professional I have • Do not blog or use social page or wall
various opinions on the topic. networking sites on
Corporations and their company time Companies can and will take
recruiters are now better able • Do not include confidential action with egregious cases of
to get the word out about company information or Internet misuse or conflicts of
jobs and, in turn, find the disparage your employer interest discovered on these
ideal candidate more rapidly on such sites sites. Be careful and cautious
and inexpensively. However, • Be honest and respectful and you can have your Twitter
this means that employers in all of your Internet and update it too.
will also have easy access to communications even if
your personal information. they are on sites that you Mireya Sanchez ’08 is the Human
Resources Manager at Shaw Industries
As business professionals we consider private. Group in Cypress, California.
have to know better and take
MBA PERSPECTIVES | 9
The Generational Perspective on…
The common perception is that social networking sites are dominated by teenagers and twenty-
somethings. However, according to a recent Consumer Electronics Usage Survey, Baby Boomers
are the fastest growing users of social networking sites, while Gen-Y interest in these sites has
leveled-off. But what of the LMU MBA Alumni Community? How do our alumni, regardless of
generation, use this technology? We asked several alumni to answer a few questions about their
use of social networking. Please note: this is not a statistically-accurate survey. Instead, it serves
only to provide a generational perspective on social networking.
B baby boomer
mike sapien | ’77
Which online social networking sites do you use? LinkedIn and Facebook for business only; I also
have a Plaxo account, but never use it. I just signed up for Twitter, but don’t use it regularly or really
write for it. My company has an internal social network system that I recently signed up for, but I
have never used it since signing up.
Which online social network site do you use most frequently? I primarily use LinkedIn. I use
Facebook on a limited basis, primarily for business with minimal personal usage; my adult son will
not let me into his friend list.
If you don’t use social networks currently, do you ever plan on using them? I am still debating the
value of Twitter.
Does your company encourage the use of online social networks? They only sponsor their internal
system, which no one uses. The company’s clients and my professional associates have encouraged
the use of Facebook and LinkedIn. Twitter is starting to get more interest and use by my business
associates which has driven my interest to try it out.
Do you think it is valuable to be active in multiple social networking sites? Due to my position in a
technology/consulting business, I am feeling the need to participate in LinkedIn and Facebook.
In what specific way(s) have you personally or professionally benefited from your participation
in a social networking site? LinkedIn has been very beneficial in staying in contact with business
associates, job searches, helping associates find new jobs and tracking key executives of clients.
Facebook is just becoming productive for business; I am just starting to realize the value of personal
interaction and re-connections on it.
With which generation to you associate yourself? Baby Boomer
Mike earned his B.A. as well as his MBA from LMU. He has 25+ years in the telecom industry in marketing, sales and Board of
Director positions. He is married and has two adult children.
jo martin stratton | ’95
Which online social networking sites do you use? I don’t use any of the traditional social network
sites (i.e. Facebook, Twitter) but I am a part of three different Yahoo groups all related to being a
mom/parent (if those are considered social networking sites).
Which online social network site do you use most frequently? No traditional sites. I use my Yahoo
groups for parenting conversations and advice.
If you don’t use social networks currently, do you ever plan on using them? I have no plans
for traditional sites at this time as I don’t see the added value for myself either personally or
10 | http://mba.lmu.edu/alumni.htm
professionally. I have not seen positions since 1995, including with Jarrod Voth received his MBA from multiple social networking
Sheraton, Target, Mervyn’s and LMU in 2008 and a BA in finance from
any benefits that convince Western Washington University in sites if you had different
currently Safeway. Jo is married and
me that I need to be in one. is the mother of two young boys: Levi, 2001. He currently works at Electronic groups of friends that only
Professionally, I am able to find Arts, Inc, an industry-leading video belonged to either Facebook
age 2 and Wyatt, age 8 months.
game developer/publisher in finance.
people I want to find through Jarrod is involved in the development or MySpace. There is a trend
my own networks. If someone of microtransaction monetization now where Facebook is the
models, and recently published an
needs to find me, they typically jarrod voth | ’08 article about the development
place to be seen, but I know
know how to network to me. I of mobile technologies in the not long ago everyone was all
Which online social
am hesitant to be a member of developing world. about MySpace.
networking sites do you use?
LinkedIn or Facebook as I don’t
I have accounts at Facebook, In what specific way(s)
want to have info about myself
Linkedin, Myspace, and Twitter. have you personally or
posted for anyone to easily see.
Now that I have young children Which online social Y gen-y professionally benefited from
your participation in a social
I’m not willing to open up more network site do you use
alison price | current student networking site? My roommate
info about myself or my family most frequently? Primarily
from college announced her
unless I have to. But, when it Facebook, but I also keep my Which online social engagement over Facebook!
comes to the Yahoo groups, I Linkedin account up to date. networking sites do you use? My sister-in-law posts updates
am willing to post more info Facebook
Does your company encourage on my 11-month- old nephew,
about myself and my family in
the use of online social Which online social network and I love to see every little
order to get more information
networks? I work for Electronic site do you use most smile he makes!
back from other moms.
Arts, which is the largest video frequently? My husband and With which generation to you
Does your company encourage game publisher in the world. I share a Facebook page. We associate yourself? Definitely
the use of online social We are encouraged to use both use this to keep in touch Gen-Y.
networks? No, only the IT Facebook. The Facebook EA with friends and family. It is
department encourages it network has 30% of EA’s 10,000 Alison is a USC alumna, currently
a wonderful way to receive working toward an MBA at LMU. She is
among other IT employees at employees actively regular updates on our close an account executive at Fossil and has
Safeway. Safeway is just now on it. friends who live out of state. been with the company for five years.
dabbling in how to use these She launched their Fossil Jewelry line
Do you think it is valuable to If you don’t use social in 2007 and is working on the launch
sites to drive sales.
be active in multiple social networks currently, do you of some exciting license brands for
Do you think it is valuable to networking sites? I think it ever plan on using them? I do 2010. She and her husband have been
be active in multiple social has its place, certainly for married for one year.
not use a social networking
networking sites? I don’t see reconnecting with old friends. site just for myself. I do not
the personal or professional I also think the capability to plan on using one either. I find
value in the traditional ones mass update people with what that I am able to communicate
but I couldn’t live without the you are doing has changed with the people in my life just
moms clubs that I’m a part of. the dynamic of how we fine without the whole world
communicate. People micro- knowing my status. Once I
In what specific way(s)
blog, tweet, or update their approach graduation day, I will
have you personally or
status and can instantly tell begin to participate in LinkedIn,
hundreds of people what they but just can’t find the time to
from your participation in a
are doing. get involved between the full
social networking site? The
moms clubs are unbelievably In what specific way(s) load of work and school.
powerful for recommendations have you personally or Does your company encourage
and parenting advice/Q&A. professionally benefited the use of online social
If moms don’t like a vendor, from your participation in networks? My company has
then we all hear about it and a social networking site? I just created its own Facebook
recommend that others not use use Facebook as a way of page, and yes, my husband
their services as well. Our clubs networking with fellow LMU has added Fossil as a friend.
can make a direct impact on alums. Just a few minutes ago, Fossil does encourage posting
bottom line sales for vendors. I I was answering questions updates onto our company
also use these sites to look for about the state of the video blog to promote a sense of
baby items for give away and game industry to a fellow alum. community between the
to purchase. global company.
With which generation to you
With which generation to you associate yourself? I’m at the Do you think it is valuable to
associate yourself? Gen-X very end of Gen-X, beginning be active in multiple social
Jo earned a B.A. in marketing as well of Gen-Y. I’d say I more closely networking sites? It would
as her MBA from LMU. She has held associate with GenX. be valuable to be active in
various human resource management
MBA PERSPECTIVES | 11
facult y profile
by amy wiedemann | ’05
The aria, a self-contained administrative and business order to teach. Staying at
melody for one voice end of the venture even more Washington State University,
usually with orchestral than the performing. She she focused on ethics and
accompaniment, has evolved proceeded to pursued her MBA defended her dissertation
from a simple piece into a at Seattle University. Enrolling in the summer of 2007. Amy
structured ternary form. in the part-time evening taught at Washington State
Ternary form breaks down program during a recessionary University, and the University
into three sections labeled time period, Amy struggled to of Idaho, before arriving at
A-B-A. The first and third parts find a full-time job in the arts Loyola Marymount University.
are nearly identical with the and instead landed several Drawn to LMU for the
third section featuring more accounting jobs that saw her Jesuit values, the Center on
ornamentation than the first. through and past graduation. Accounting Ethics, and the
The second section contrasts Eventually she settled into a opportunity to work with Larry
by way of mood, sound, rhythm, challenging budget analyst Kalbers, (R. Chad Dreier Chair
and tempo. While many people position with Group Health in Accounting at LMU), Amy
would understand these terms of Puget Sound. After she hopes to someday develop
as describing music, they could successfully implemented an MBA elective dealing with
also serve as a metaphor for a flexible budgeting system green accounting and social
the structure in which Amy for the hospital, Amy realized responsibility reporting. In
Alward, a current tenured track that not only did she possess the meantime, Amy thrives
assistant professor at LMU, has the skills of an accountant on facilitating that “aha!”
moved through her life and and liked the work, her moment for her students in
professional career. ventures kept taking her the “Managerial Accounting”
Amy started in California, in an accounting direction. course for undergrads (202)
in the little town of Anderson, Following the advice she now and MBAs (602), much like she
just south of Redding. She was gives her students - “You might did in her own “Managerial
the youngest of six children as well pursue the official Accounting” class, providing
and fondly remembers the degree and certification that explanations to her young
challenge of always trying to will allow you to be paid the classmates.
squeeze everyone in around premium you deserve for your So what is the next
r assIsTaNT prOfEssOr amy alwarD
the dinner table. The tight- expertise” – Amy went back to ternary form in Amy’s aria?
knit family later moved to get another bachelor’s degree She will continue her research
Piedmont, South Dakota. in accounting from Washington on ethics and looks forward
Nestled on the edge of the State University, then sat for to becoming an associate
Black Hills, Amy grew up the CPA exam and passed the professor at Loyola Marymount
riding horses and exploring first time. University. Additionally, she
the surrounding forests and During her accounting is currently writing fiction
limestone canyons. But program Amy balanced a family (under a pen name) and will
she eventually returned to (a husband and two children) likely have a book out soon.
California, to attend California and a music directorship at But she always goes back to
State University, Chico. a local parish while taking, music and continues to play.
Over the course of her and loving, such classes as The advice she gives to all MBA
five years at CSU Chico, Amy “Managerial Accounting” and students and alumni remains:
studied opera and art song, “Cost Accounting.” “It excites “The opera of life is long and
graduating with a bachelor’s me to have new ways of seeing full of unexpected twists and
degree in music education and the same old problems, or turns, but one thing is certain
vocal performance. As an avid gaining new perspectives through all of it: pursue your
performer, Amy teamed up and exchanging ideas with love and you will never ‘work’ a
with some of her colleagues others.” In her exchange with day in your life. It will be such a
and started a professional light others, Amy noticed that her pleasure. Success will be sure
opera company. They are quite (much younger) classmates to follow.”
successful and many of the would often seek her help.
company performers moved This, coupled with the sad
confidently on to the New York thought of leaving a learning
theater scene. However, Amy environment forever, propelled
found that she enjoyed the Amy to pursue a Ph.D. in
12 | http://mba.lmu.edu/alumni.htm
w jErry sTEvENsON
A Challenge, from Jerry Stevenson
by debbie bliss | ’04
For many people, finding a Most recently, from July decision, but after research- daily routine and personal and
career they truly love is as 2008 to March 2009, Jerry was ing major universities in the career development. In both
challenging as finding the deployed in Baghdad, Iraq area, Jerry concluded that LMU his professional and academic
fountain of youth. Not for Jerry where he was assigned to the would be the best at allowing endeavors, he has followed the
Stevenson, though, a current Counter Terrorism Command, him to develop his leadership core values of military service:
MBA student at LMU who has which was part of the Multi- and management skills in an hard work, dedication and
just returned from a tour of national Security Transition academic setting while also the ability to work well
duty in Iraq. Jerry is a budget Command in Iraq. He was at- providing an opportunity to with others.
analyst for the United States tached to a U.S. Army military balance professional obliga- While finding a career that
Air Force and he loves his job. transition team whose charter tions, including training and you love may be as elusive as
He shared his journey with us, is to advise and train the Iraqi deployments, and time for finding the fountain of youth,
including how he got his start Special Operations Forces. This his family. Jerry believes it is possible. He
with his dream job, and says mission strives to assist in the So far, Jerry has completed finds inspiration in Socrates
that this most recent deploy- development of a self-suffi- his course requirements for his who said, “The unexamined
ment was “without doubt the cient operational organization degree, with an emphasis in life is not worth living,” a
most rewarding and interest- by providing guidance and finance and is working on his statement which has sparked
ing experience in my 17-year training to the Iraqi special Integrated Project. He plans Jerry’s lifelong mission to look
military career.” operations forces. Jerry served to graduate in the fall. He also at what he is doing with his life
Jerry enlisted in the Air as an adviser to an Iraqi Gen- looks ahead to his next Air and evaluate his plans for the
Force before college, and then eral (CTC budget director) and Force assignments which will future. Doing so led him to his
joined the Reserve Officer his staff, and served as a U.S. most likely include a tour at job in the Air Force, and guided
Training Corps while complet- liaison for all CTC budgetary the Pentagon and then squad- him in his pursuit of an MBA
ing his undergraduate degree and finance matters. ron command, military retire- at LMU.
in finance at Arizona State In addition to serving our ment (when he is eligible), and Jerry has a challenge for
University. Jerry had long been country, Jerry is also pursuing settling down in Las Vegas. his entire LMU family: “I would
fascinated with aircraft and his MBA, saying “continuous Jerry has been able to advise folks to find something
wanted to work on them; after improvement is something travel all over the world with they enjoy doing and then put
college, he was commissioned for which I strive and educa- the Air Force, but his LMU expe- all their efforts into accom-
as a second lieutenant. This tion is a very important part rience has been universal and plishing their goals. One of my
was the start of a career doing of personal development.” He indispensable. His enhanced biggest fears is to look back
something he loves. also felt that having an MBA negotiating, management, and wonder if I did the right
Jerry’s first deployment, would add to his professional budget and interpersonal things with my life. To date, I
in October 2003, was in Diego credibility, especially since skills proved beneficial in his have no regrets. I can’t imag-
Garcia, the largest island of advanced degrees are encour- job immediately, both here ine doing anything else; I truly
the Chagos Archipelago in the aged and highly rewarded in and abroad. The knowledge love what I am doing. I would
middle of the Indian Ocean. the armed forces. Choosing he acquired during his time at challenge all to do the same.”
There, he was in support of an institution for his gradu- LMU translated directly into
contingency operations. ate degree was an important a measurable impact in his
MBA PERSPECTIVES | 13
Bill Austin ’79 – Helping Organizations
nathan miller | mba sTUDENT
With more blogs than anyone I know, it isn’t hard to find out what Bill Austin has been working on
since his time at LMU. With my first glance at Bill Austin’s LinkedIn profile, I saw a list of the numerous
activities he is a part of: from chairman of the board at Community Information and Referral in
Phoenix, to the various committees, councils, and boards he serves on in community networks and
nonprofits across Arizona.
Even if one isn’t easily impressed, receiving the Motorola CEO Award for Volunteerism in
2000 speaks for itself. Bill Austin is the inventor of record on seven issued U.S. patents and has six
patents that are filed and pending. There is no way that I could fit all of his knowledge, expertise and
experience into this newsletter. Even a book has limited space. His own website lists many other
important achievements, projects, enterprises, and creations that highlight his career.
I was pleasantly surprised and very impressed at what I found on his various Web sites. I could
go on and on, but I knew that simply looking at his online profile wouldn’t help us understand just
how many people Bill has helped and inspired over the years.
I needed to schedule a phone interview with him, and not expecting an immediate response, I
shot Bill an email as I was preparing to head to class. I didn’t even finish gathering my things when I
heard the phone ring. A kind voice responded on the other end of the line. “How can I help, Nathan?”
To make a long story short, after the end of an hour-long telephone conversation, I was
convinced that his current success, past achievements, and outstanding awards are all byproducts of
that what truly drives Bill Austin.
r bIll aUsTIN was rECENTly INTErvIEwED We talked about his Catholic upbringing and his appreciation for the education he received
by ChaNNEl 12, ThE lOCal phOENIx both at home and during his time at LMU. In order to pay for his undergraduate tuition, which was
NbC affIlIaTE. CUrrENTly wOrkINg $4,000 at the time, Bill worked as a teaching assistant in the chemistry lab and received a grant from
wITh 23 NONprOfITs, bIll lIvEs IN
Southern California Edison.
ThE phOENIx arEa aND Is marrIED TO
kaThEE aUsTIN, aND has fIvE ChIlDrEN After earning a B.S. in chemistry at LMU, Bill was offered a position at Hughes Aircraft but chose
aND ElEvEN graNDChIlDrEN. to enroll in a new master’s program in business administration offered at LMU. In 1976, the two-
year old MBA Program didn’t even have an Alumni Board, and was very different from our nationally
renowned MBA program of today. As a current MBA student, I am extremely grateful for how the first
MBA students, faculty, and staff built the program and continue to support it so many ways.
After Bill Austin completed his MBA with an emphasis in organizational behavior in 1979, he
continued down a career path that could be summarized as “the American Dream.”
From working at the UNIX help desk with Motorola to being dubbed “The World’s Foremost
Expert in Material Selection for Spacecraft Applications, ” I was still curious to know how he found
the time for all of these activities. Between his current work at AZhttp, all the board meetings,
committee events, activities and nonprofit contributions, I had to ask Bill how he does it. The
answer: “Sleep is overrated!”
Today, Bill strives to help organizations face current challenges and is focused on developing
the minds of the next generation in the areas of education, health, human services, science,
technology, engineering, and math.
“It is the engineers who are responsible for developing an operational telephone grid. Engineers
created the designs that power our cars, homes, and cities. It’s engineers who built the spaceships
that took us to the moon and back.”
His primary goals these days involve positioning his company for explosive growth as the nation
begins to recover from the economic slump. As a consultative planner, Bill partners with clients in
determining the best possible strategies to ensure brand awareness and increase sales. Working on
projects for hundreds of nonprofit organizations, such as Starshine Academy or the Southwest Job
Network, Bill helps get their message to their stakeholders. For commercial companies Bill likes to
say he wants to make sure that their internet marketing is right “so they will have lots of money to
waste on TV and radio advertising.” If you would like to know how to get your company’s Web site no.
1 on a Google search, Bill is the guy to contact.
Search engine optimization is just one of many systems engineering applications that are in
Bill’s repertoire. He is involved with the operations of several telephone assistance lines that help
14 | http://mba.lmu.edu/alumni.htm
Find the people who are working to meet the needs of those who
need help the most. Recognize that these people have important
needs, and see what you can do to help! - | ’79 bill austin
the homeless find shelter, HIV “Find the people who are searched for Bill’s article, aptly
patients find care, and families working to meet the needs of titled “How Can I Help?” After
deal with foreclosures. those who need help the most. reading the article, which
Bill not only focuses on Recognize that these people highlights his life’s goals,
achieving that shared vision have important needs, and see passions and outlook for the
of making the world a better what you can do to help! At future, I jotted down a few
place by helping those who the very least, we can support ideas for my own blog.
need it most, he knows the the people who do have the
value of taking charge of time.”
this desire and putting his At the end of the
expertise to work. interview, I immediately
The LMU MBA Community Gives
Back to the Local Community
by nathan miller | mba sTUDENT
On a beautiful Saturday volunteer community to
morning this past April, MBA take on three beautification
students, alumni, and staff projects, which included
donated their time and energy gardening, cleaning, and
to the Venice Boys & Girls painting. The gardening
Club on Lincoln Boulevard team got dirty and spruced
for a day of volunteer work up the main entrance to the
and fun. This event coincided club by planting flowers and
with the second annual Jesuit shrubbery, which created a
MBA Cares National Day of beautiful and welcoming area MBA Student, Nancy Lieu,
Service. MBA programs from outside. The painting team commented, “There was a lot
Jesuit schools throughout applied a coat of primer to of great teamwork going on
the country each took on a the massive recreation hall. so we were able to finish our
different service project. As The cleaning team washed, work quickly. All the hard work
a unifying effort, all of the vacuumed and cleaned was worth it because there is
participants around the the inside of the vans that a really great group of kids at
country wore special shirts, transport the children around that center.”
listing the member schools town. The day ended with The MBA Cares National
and commemorating the day. time to share pizza and some Day of Service is certainly a
The projects are intended to laughs with children who are tradition that the LMU MBA
reflect the Jesuit tradition of members of the club. community will continue, and
educating the whole person “It was a great way to look forward to every year.
r top - mba sTUDENTs vOlUNTEEr
while serving the community spend a Saturday morning,” ON ThE sECOND aNNUal jEsUIT
in an attempt to move an said MBA Student Hector mba CarEs NaTIONal Day Of sErvICE
individual from experience to Olguin. “The people and the bottom - maTT sTayNEr, ’08 brOUghT
reflection to action. kids at the club were warm hIs sON zaChary TO hElp aT ThE
vENICE bOys & gIrls ClUb.
The LMU MBA team joined and accommodating, and
the Venice Boys & Girls Club we had a lot of fun.” Another
MBA PERSPECTIVES | 15
v brIaN hrybyk aND hIs mIlEs
fOr mIraClEs ’ paTIENT parTNEr
DavID sT. DENIs.
The Importance of Volunteering by erin lorden | ’05
In economic times like these it is easy to see the glass as half empty. But for millions of Americans
the glass will never be half empty because they have so much more of themselves to give. It is out
of this giving to others that they receive the most pleasure in their lives – the most satisfaction
and sense of purpose. It is not that they are ignoring the difficulties that lie ahead of them, they are
simply choosing a different way to look at things. Instead of asking the question, “What does the
world have to offer me?” they are asking, “What can I offer the world?” It is this fundamental flip in
thinking that has the power to change the circumstances surrounding us.
The importance of volunteering has been brought up recently by President Obama and Califor-
nia’s first lady Maria Shriver. In April 2009 Obama stated, “We need your service, right now, at this
moment in history. I’m not going to tell you what your role should be; that’s for you to discover. But
I am asking you to stand up and play your part. I am asking you to help change history’s course.”
During this time he also signed the Edward M. Kennedy Serve America Act which will help expand
volunteer opportunities across the nation. For more information please visit: http://www.serve.gov/.
Shriver is also helping to pave the way toward service. One of her current projects is Califor-
niaVolunteers. According to the Web site, “The mission of CaliforniaVolunteers is to increase the
number and impact of Californians engaged in service and volunteerism.” CaliforniaVolunteers.org
has a section of their Web site dedicated to matching individuals to volunteer opportunities.
It was through CaliforniaVolunteers that I came across an organization called Reading Partners
(www.readingpartners.org). Reading Partners is a volunteer tutoring program that helps students
from low-income communities improve their reading skills and aims to excite the children about
reading. The program was designed to mimic a classroom environment. The volunteers drive to a
designated elementary school where they help their students with one-on-one reading and compre-
hension for at least an hour a week.
I started with Reading Partners in February 2009 and the school year has just come to an end.
I had two students that I worked with over the semester and I found that I truly enjoyed watching
16 | http://mba.lmu.edu/alumni.htm
There comes a time when one realizes that the time is right to give of
oneself, and do something more than write checks to support worthwhile
causes. | ’97
them read and learn. I spent Youth First provides arts Another current MBA student, unteering. From my experience
one to two hours a week with education as prevention and Brian Hrybyk, has found time it seems that the children may
these kids and the time flew by! intervention against youth to run for charity. He joined the be helping us more than we are
Barbara Levine, MBA ’97, violence. The program also Children’s Hospital Boston’s helping them.
has also had a wonderful expe- helps foster a belief in the Miles for Miracles team, which All three volunteer stories
rience volunteering. Her story, power of our next generation raises close to $2 million a have a similar thread: children.
in her own words, is below. through standards-based, year for the hospital. Accord- However, there are numerous
custom, long-term, and ing to the Web site, “Children’s volunteer opportunities
There comes a time when multidisciplinary arts Hospital Boston is a 396-bed available in other areas;
one realizes that the time is educational workshops at comprehensive center for animals, environment, politics,
right to give of oneself, and schools and community- pediatric health care. As one of art. Wherever your interest
do something more than based sites throughout the largest pediatric medical may lie there is probably
write checks to support Los Angeles County. The centers in the United States, an opportunity for you to
worthwhile causes. I was at arts include theater, dance, Children’s offers a complete volunteer your time. Most of us
a networking event several painting, poetry, sculpture, range of health care services have a limited amount of time
years ago and was in a room collage and more. for children from birth through so I thought I would mention
filled with successful profes- The results are amazing. 21 years of age.” another Web site that I have
sionals; the common thread Theatre Of Hearts/Youth First Through the Miles for used, www.laworks.com. This
was promoting their chari- gives a pre- and post-test to Miracles’ Patient Partner Pro- Web site is great because it
ties - NOT their firms or day students in its workshops. gram Bryan was matched with lists opportunities that are
jobs. It hit me loud and clear The tests address students’ David St. Denis, a 5-year-old one time only, perfect for
that it was time for me to get knowledge of vocabulary and who has DiGeorge syndrome. the busy professional. If you
involved and add to my day. concepts specific to the art According to the NCBI website, have any questions or need
I asked many people in the discipline they are studying. “DiGeorge syndrome is a rare any additional information
room about their charities For example, at Victory congenital (i.e. present at birth) please feel free to e-mail me:
and involvement as members Academy in Hawthorne, a disease whose symptoms vary firstname.lastname@example.org.
of a nonprofit board of direc- special education high school greatly between individu- Happy volunteering.
tors. Sheila Scott-Wilkerson, for students with learning als but commonly include a
executive director of Theatre Editors notE
disabilities, the average score history of recurrent infection,
If you would like more information
Of Hearts/Youth First, was at on the pre-test of theatre heart defects, and characteris- about the Children’s Hospital Miles
that party, heard my request vocabulary knowledge was tic facial features.” Brian told for Miracle program, visit their website:
and invited me to meet with 29 percent. At the conclusion a local Boston newspaper that http://howtohelp.childrenshospital.
her in her Theatre Of Hearts/ of the workshops, the David has to go in for frequent org/bostonmarathon09/. Many other
Youth First art-filled office in charities use marathons, triathlons
average score was 87 percent. check-ups and has had numer- and century rides as fundraisers.
Mac Arthur Park. I was struck Having now served this ous surgeries. Refer to the Leukemia & Lymphoma
by the artwork I saw and the incredible organization as Brian ran for David during Society’s Team in Training Program to
stories I heard. a volunteer and a board the same marathon last year learn how you can train for such an
I would like to share event while raising money for a good
member, I know that it takes and was quoted as saying,
my experience with this many dedicated individuals “Ask me right after finishing if org/. If a non-athletic pursuit is more
incredible organization. to meet its goals. To date, I’ll come back and do it again, appealing, there are many tools and
Theatre Of Hearts/ Theatre Of Hearts/Youth and I’ll say there’s no way. But Web sites to help you find the right
Youth First is a nonprofit First has helped more a few days later, after the pain activity. In addition to those listed
organization that brings in this article, you might also try
than 70,000 kids, ages 4 to goes away and I start thinking http://www.volunteermatch.org/.
the gift and power of arts 18. If you would like more about it, then I know I’ll be back
education to the most information about volunteer — and I will be next year.”
underserved children in Los opportunities with Theatre Brian raised $4,000 this
Angeles County. Over the last Of Hearts/Youth First, year for David and Boston
20 years, Theatre Of Hearts/ please feel free to email Children’s Hospital. But the
Youth First has designed and Executive Director Sheila money is icing on the cake.
conducted more than 150,000 Scott-Wilkinson: info@ Similar to Barbara and myself
workshops at more than 100 theatreofhearts.org. You the relationships that we have
school sites in low-income can learn more about the forged along the way with the
communities across Los organization at their Web site: children is one of the most
Angeles. Theatre Of Hearts/ www.theatreofhearts.org. rewarding experiences of vol-
MBA PERSPECTIVES | 17
Striking Gold for Green Business by mary ann mace | ’07
The economy may be a bit wobbly, yet many entrepreneurs see abundant opportunities with a start-
up business in a “green,” or sustainable practices, enterprise. Perhaps this optimism has something
to do with our government’s allocation of $38.7 billion of Recovery Act funds for investments in
sustainable practices initiatives, including energy conservation and renewable energy sources, to
mention a few. However, public funding isn’t the “be all, end all” solution for many fledgling green
enterprises, whose only alternative could be a private investment source or lending institution.
Exactly what options exist for green business start-ups? And what should be considered to optimize
Nikhil Jain, founder, serial entrepreneur and driving force behind the Clean Green GuyTM, a Web-
based resource for budding green businesses (www.cleangreenguy.com), advises the “fundamentals
of creating and launching a profitable business always remain the same.
Your business model, “It all has to make sense,” Jain explains. “Your business model, revenue model and operational
revenue model and roadmap all have to make sense. If they don’t, no matter what the timing, the concept is not going
operational roadmap to work.”
It’s these components that funders consider when determining the viability and soundness
all have to make sense. of a new business. After all, what venture capital, government entity or private foundation would
If they don’t, no matter underwrite an ill-conceived concept?
what the timing, the After aligning these logistics for a new enterprise, what public and private resources could an
entrepreneur approach? Where could one go to access resources?
concept is not going Starting with public funding opportunities, the national government, within the Recovery Act
to work. - nikhil jain program, provides an information rich resource at www.grants.gov. The site features an exhaustive
range of grants through state and national government agencies. Applicants register, search, apply
and track the grant application process entirely online through the portal. There’s substantial
information available from the site assistance plus a blog with the most recent information. Help
can also be requested.
The government also recently created an “Office of Social Innovation,” under the Domestic
Policy Council (http://www.whitehouse.gov/administration/eop/dpc/). While its dominant focus
might be on nonprofits, many expect OSI to allocate funds to the for-profit sector, particularly in
areas of green and sustainable practices business.
A more familiar government entity, the Small Business Administration (www.sba.gov) presents
an “A to Z” of business – building information helping entrepreneurs incubate, launch and manage
a fledgling business. Financially, the SBA identifies and describes different funding channels from
loans to venture capital. The SBA’s Small Business Investment Company (SBIC), at http://www.sba.
gov/aboutsba/sbaprograms/inv/index.html, consists of privately owned and managed investment
firms providing venture capital and start-up financing. The SBA licenses and regulates the
When considering private venture capital firms, entrepreneurs can utilize the Internet as the
ultimate service directory. Yet, cherry-picking from an endless information stream can monopolize
time and paralyze action. Whether owners of a ground floor business or not, many entrepreneurs
have limited financial resources and may not want to chuck out precious dollars when they can do
the research for themselves.
This is where sites like Clean Green Guy come into play. Mike Miller ’85, director of www.
cfo911solutions.com, serves as an adviser for CGG. He explains that the site “aims to make sense
of the clean and green ’tsunami’ of opportunities by reporting information about trends, private
equity and venture capital available to emerging businesses, identifying government earmarks
available to the public, alerting the local communities and business world while helping clean and
green businesses, investors and the like.”
Businesses can utilize the site as a portal for sharing concepts, connecting with investors and
accessing resources. Somewhat like a “match-making” venue, CGG serves as a “deal-making” forum
for existing and new green businesses that seek start-up or additional financing. Plus, there’s an
opportunity to rate new business concepts. CGG visitors are invited to rate a new venture’s viability
thereby providing insight for potential funders into a venture’s projected success or failure.
There are numerous private investing opportunities throughout the business community,
http://www.newresourcebank.com/index.php. New Resource Bank based in San Francisco leads
in the development of green and sustainable businesses by its focus on both business and personal
banking to help promote green and sustainable resources.
18 | http://mba.lmu.edu/alumni.htm
http://cleantech.com/solu- transition to a sustain- org “Green Business Network- lay or dash the hopes of fledg-
tions/entrepreneurs.cfm. This able economy. ing Group,” led by Mike Miller, ling green pioneers. Whether
organization helps entrepre- holds a monthly session of through public or private
neurs and growth companies http://www.calcef.org/. The bankers, lenders, attorneys, ac- channels, many opportunities
accelerate development of organization seeks to support countants, investment bankers, exist for eager entrepreneurs
clean-tech businesses. the life cycles of new technol- mergers and acquisition firms to finance a budding business.
ogy development. and consultants, all related Because so many options exist,
http://www.investorscircle. Networking with appro- through a similar client base to it’s a matter of finding which
net/. Investors’ Circle is a priate organizations could be support businesses that offer one works best.
network of over 200 angel another way for entrepreneurs clean, green, renewable energy
investors, professional venture to gain entry to appropriate and/or smart grid products
capitalists, foundations, family resources for green business and services.
offices and others who use startups and ongoing concerns. The absence of financial
private capital to promote the For example, the www.allcities. resources should not defeat, de-
Branding’s Battle of the Brain by steven bowen | ’03
Marketing message overload by Dan Hill, make the nonproduct/service related stolen. What if LifeLock simply
is now an understatement, argument that success and attributes will be more promoted fast service at a
having resulted in a norm growth are the consequences successful in building brand great price? Emotions are
of consumer dissonance. of companies connecting knowledge and loyalty over much more compelling.
“We’ve become so good at with their customers on an time. The aforementioned Now, a personal example
mentally zapping it out. You emotional level. And, this rational brain’s acceptance of of successfully marketing to
can’t presume that because premise is both based in and comfort with functional emotion. I was responsible for
advertising is all over the place science and supported benefits and attributes need the market research support
that it’s actually reaching by countless corporate to be supplemented with of a private label brand. The
them,” says John Hunt, Chief success stories. emotional messages gut feeling was to leverage
Creative Officer, TBWA/Chiat/ First, the science and its appealing to the gate-keeping the store brand’s low cost
Day. (USA Today, June 20, 2005) applications in marketing emotional brain. and market the portfolio on
We all know the numbers and brand building. In Second, some price. However, we decided
but here they are once more “Emotionomics”, Hill marketplace examples. How to position it for long-term
for emphasis: 3,500 to 5,000 references fMRI brain scans about the often-referenced growth. We’d still talk price,
average messages per day that proved “our three-part story of Starbucks? While especially in today’s economy,
for a single consumer. And, brain (sensory, emotional, and feeling the impact of today’s but we’d also address
that was in 2005! (www. rational) is most influenced by economy, Starbucks built a root customer emotions
Yankelovich.com) the two oldest, non-rational brand on customer emotions. – these being the often-
What’s the answer? E-mail parts. As a result, people’s It “feels” good to buy a more felt embarrassment when
marketing spend? Banner ads? decision-making process is expensive Starbucks and enjoy purchasing the store brand in
Viral marketing on Facebook? primarily quick, emotional it in the retailer’s perfectly certain categories. The result
Blogging? Tweeting? Street and subconscious; in a word, designed ambiance. What if was a strategy that addressed
giveaways? All of these are it’s intuitive.” Furthermore, Starbucks had competed on functional needs (price) and
fine approaches for given the signals running from price, taste, or aroma? The was also positioned for gains
target markets. However, the emotional brain to the result likely would have been in brand equity.
misdirected messaging within rational brain outnumber quick, perceptual parity with In summary, I’ll draw
these channels will only those running in the opposite the latest upstart. Another upon one of my most distinct
achieve short-term, sales- direction ten to one. (“On prime, less-quoted, example memories from my days in
specific gains. Long-term Intelligence”, Hawkins and is OnStar. Sure, distribution the LMU MBA Program – one
brand loyalty requires more. Blakeslee) In short, we can be a challenge, but of Dr. Higgins ribbing me as a
This type of growth requires a feel before we think. The there’s no questioning the soft-science marketer when
step beyond rational feature emotional brain both screens direction of their marketing taking his investments course.
and benefit promotion. information as it enters and efforts. Do you want to be Let’s lean on hard science and
It requires marketing to reviews information as it stranded, alone, in the middle market to the real decision
consumer emotions. departs. of nowhere after a severe maker – the emotional brain.
Books such as The marketing car accident? Of course not.
“Predictably Irrational” by implications are simple. Similarly, LifeLock appeals to Steve Bowen ’03 is a founding partner
Dan Ariely, “Blink” by Malcolm Messages focused on the current emotions involved in the Tranquility Research Group
(www.tranquilityrg.com), a full-service
Gladwell, and “Emotionomics” experiential benefits and with having your identity market research supplier.
MBA PERSPECTIVES | 19
r ThE spEakErs fOr ThE prOfEssIONal
DEvElOpmENT EvENT INClUDED, Find Your Silver Lining by lydia chen shah | ’05
l-r bIll sEmOs, mba OUTrEaCh
COOrDINaTOr, bETh glassmaN ’02,
aNThONy zallEr ’02, DaIsy swaN,
rICk rOsENThal ’07, gINa barrO ’98, With the economy taking its toll on morale and pocketbooks, the MBA Alumni Association
lyDIa ChEN shah ’05, mIkE DOmagUINg
presented its spring professional development event on “Finding the Silver Lining in a Stormy
’03, kElly waTsON (Emba) , aND
bETh grEEN ’02. ( NOT pICTUrED Economy.” The occasion was focused on leveraging our MBA community to share knowledge, best
Is ryaN ONIshI) practices, techniques, and industry insights in order to help each other identify and capitalize on
MBA Outreach Coordinator Bill Semos opened the event by addressing alumni along with
current and prospective students with inspiring and practical remarks about the current state of the
economy, what outcomes could be expected, and steps MBAs should take during a time of transition.
He reminded our MBA community to “know and respect who you are” and to “confidently assess who
you are and where you want to be in this economy.” Attendees were then able to participate in two
of three workshops offered:
1. The Art of Transferable Skills
2. For the Love of Money
3. You’ve Been Laid Off, Now What?
This was the first time this type of multi-workshop professional development event was
offered by the Alumni Association. Besides inspiration and practical working knowledge being
shared, the solid buzz of making new contacts filled the first floor of the Hilton building during
the networking break.
Alumna Marlene Melby ’96 commented, “It was a great event and very thoughtfully done in
the midst of the current economy. This type of event made me feel like a part of the big LMU family.
You know you have the university’s support. My husband and I are blessed as we are both working,
but the event answered my persistent question of ‘What should we do in case we were to lose our
positions?’ The panel speakers in ‘The Art of Transferable Skills’ gave a lot of insights on how you can
Duane Teevans ’01, board chair of the Alumni Association, closed the event by encouraging all to
continue tapping the many resources available to alumni and current students of the MBA Program,
such as this professional development event. The fact that eight of the ten panelists graduated from
our MBA/EMBA Programs is evidence of how remarkable our alumni network is when we recognize
its capabilities and collective expertise. We hope to see you at the next Alumni Association
professional development event!
20 | http://mba.lmu.edu/alumni.htm
The following information was distributed by Anthony Zaller ’02, founder and partner of Van Vleck Turner & Zaller, LLP. How can you find your silver
lining? Here are a few tips
You’ve Been Laid Off, Now What? from our LMU MBA experts:
In the event that you are laid off, there are certain rights and provisions that should be included in
your severance agreement. The Art of Transferable Skills
Those attending this
What Does the Agreement Have to be Titled? workshop were given a
A severance agreement does not need to have a specific title nor contain specific words in order to worksheet to assist them
be valid. These agreements are usually titled “general release” or “severance agreement.” The title, as they decide and plan for
unless it is clearly erroneous or confusing, does not change the type of agreement or the rights of a transition to a different
the parties. The key is what the parties are actually releasing in the terms of the document. industry or an entirely
What Claims Can the Parties Agree to Release? 1) Is it possible for me to
Release of Unknown Claims make a transition?
The idea of the severance agreement is to buy some certainty that there will be no litigation
2) What types of transitions
following the employee’s separation from the company. The employee (and employer for that am I interested in?
matter) can waive all known claims. However, in California, for any party to release unknown
claims, the agreement needs to be clear and advise the party that they are releasing unknown 3) What is important to me
claims. Ideally, the agreement should set forth section 1542 of the Civil Code, which states: about making a transition?
A general release does not extend to claims which the creditor does not know or suspect to exist 4) What will help me make a
in his or her favor at the time of executing the release, which if known by him or her must have transition?
materially affected his or her settlement with the debtor.
5) What immediate action
Release of Age Claims for Older Workers (over 40 years old) will I take to start my
The Older Workers Benefit Protection Act of 1990 provides workers over 40 years old with transition?
additional rights. The protection act places additional requirements on employers asking “old”
employees to waive their potential claims under the Age Discrimination in Employment Act of If you decide to embark on
1967. Here is a summary of the requirements employers need to meet: a career transition, whether
out of choice or necessity,
• The agreement must be written in a manner that the employee can understand. remember to:
• The waiver specifically refers to the employee’s claims or rights under the • Identify strengths
age discrimination act. and weaknesses
• The employee cannot waive claims that have not yet arisen • Understand and do not
• There must be consideration (the employer must give value to the employee take your abilities
which was not already owed to the employee - this has to be present in for granted
every severance agreement, not just those releasing age claims) • Recognize opportunity
• The employee is advised to consult with an attorney
• The employee is given at least 21 days to consider the agreement (the employer
may have to offer up to 45 days – the employer should check with counsel to see For the Love of Money
if this is necessary); and In a rocky economy, we often
• The agreement may be revoked up to 7 days after it is executed. become emotional about
our investments and want
Other Provisions To Consider For Severance Agreements to make quick changes to
An employee should also consider if the agreement needs to address other issues, such as: minimize the damage. In
• Is the release mutual (i.e., the employer and employee are both releasing all claims spite of the scope of this
decline, the tried-and-true
against each other)?
advice is still the best:
• Is there a noncompetition/trade secrets provision?
• Is the agreement confidential? If so, is there a liquidated damages provision 1) Diversify your investments.
where the parties agree to a certain monetary amount the breaching party will pay? 2) Be true to yourself in
• Will the employer provide a reference statement? If so, the language of the terms of your investment
statement should be set forth in the agreement. strategies.
• Should there be an arbitration provision to deal with any issues that arise
from the severance agreement?
• Is there a choice of law clause in the agreement that determines which state law will be
controlling in the case of a dispute?
MBA PERSPECTIVES | 21
Weighing In On Your Ethical Code by marybeth collins | ’03
What is your ethical code? might be on the cusp of an right method; the point is to We’ve talked a lot about
Clearly, each of us has a sense entrepreneurial boom due do something that helps you people, but what about
of what is right and what is to an aging population, the maintain a sense of self and a the organization? Social
wrong; of what we are willing decline of lifetime employment clear head. Because it is responsibility is the belief
and not willing to do. Just as and the effects of recession in knowing who you are that firms should voluntarily
we have a set of principles on established sectors of the that you are able to make contribute to society and
concerning proper conduct, economy. And this makes it good decisions. the less fortunate. People
so do businesses, and the a good time to review, and Another point worth are regularly attracted to
individuals who lead them. maybe, recalibrate. noting is that often the people a company that does good
Recently, we have been witness Ones’ own principles responsible for massive ethical things for society. Such firms
to the fall, and the fallout, translate into business and breaches themselves question enjoy a higher retention rate,
of businesses that operated corporate ethics. Most of us how they got there. Most of partially due to the fact that
under what we can now call spent a little time discussing the time, it starts because the people enjoy being a part
questionable ethics. It is easy ethics and decision-making people involved are afraid. of an organization that is
to point fingers and to voice models in a college or business- They have over-extended ’doing good’. Productivity
anger over such ethical failures. school class. But now that we themselves and have bills to increases, group dynamics and
However, it is important to are in the real world, how are pay, no savings, and therefore communication increase, and
recognize that the individuals we applying this? Because, really, really need the job. They risk in organization decreases.
leading such businesses each as previously stated, ethical justify what they are doing in Ethical behavior is a
had a set of principals by which dilemmas occur in real-time, their heads because they have two-way street. To recognize
they lived and acted. What we most of us don’t have time to to. There is something to be a lack of strong ethics is not
see in the fallout is the tangible sit and complete a decision- said for living simply. Forgo adequate, but to have the
results of these personal making exercise. The fast what you can’t afford and keep character and principles
ethical decisions. Many people decisions we make are most a safety cushion in the bank. defined, and to respond with
ask “How did we get here?” often linked to and supported It is so much easier to stand these tools – these are our
Instead, let’s ask “How can we by our internal spiritual up for what is right when you opportunities. Maintaining
avoid being principles. For many of us, know that no matter what, balance, in ourselves and in our
here again?” spirituality = religion. We you can feed your family. And work, are and will be important
The ethical dilemmas that maintain our “centeredness” the reality, or so it seems from as we stand and look forward.
we truly lose sleep over are by attending Mass, church, anecdotal evidence, is that Add a little compassion into the
not usually the straightfor- temple or mosque regularly when colleagues and bosses mix. Take these to work with
ward temptations of conflicts. and/or reading the holy books know that you will stand your you; they’re grown and cannot
Instead they are often subtle, that apply to our religions. ethical ground, they won’t be bought at Starbucks.
involve the welfare of others, For others, spirituality and ask you to get involved in
require calculation of conse- religion are not one in the something dubious.
quences and happen in real same. More and more people Generally, a person doesn’t
time. Problems rarely go away are practicing meditation wake up one day, go to work,
on their own, and for any hu- and yoga; even people who and without warning, commit
man obstacle to be overcome, attend formal religious service an egregious act of fraud.
there must be inner work. on a regular basis are finding People in these situations
So really, what IS your value in meditation. Others admit that it starts as a
ethical code? When was the might forgo religion and small act that seems trivial.
last time you weighed in on meditation entirely, instead Bad decisions build on bad
this? Honesty, trust, respect, choosing exercise and sports decisions. So when you think
judicious communication? as a method of “clearing ones’ to yourself “Does this really
Check! Interestingly, a recent head.” The point is not to matter?” the answer is most
study shows that the nation identify one method as the likely “YES!”
22 | http://mba.lmu.edu/alumni.htm
Building Your Personal Brand: Think Twice, Type Once by russ edra | ’07
When it comes to the Internet McRae added, “If companies do 3) Monitor comments left by 8) Go private. Social
and social networking sites, all not leverage this technology friends. I make it a point to let networking sites have privacy
you have is your profile. And to their advantage, they will my friends know that if they’re settings so you can designate
from that online public profile, be left behind, especially going to make any comments which friends can view it.
someone you may have never with Generation Y.” C.Lowe, on my profile, to keep their
even met can read about you, an executive recruiter adds comments G/PG-rated. I apply Whether you’re a current job
peruse pictures of you and “Individuals need to be careful the USA Today test which seeker, or someone who likes
draw their own conclusions about what they post on basically means don’t do to keep their options open, or
about your reputation and Facebook, as I’ve come across anything, say anything, or be just someone who likes to stay
character. From your profile, candidates who thought what photographed doing anything in touch with friends, social
strangers or prospective they were saying was private. that I wouldn’t want printed networks are great! Remember
employers can potentially tell It’s not as private as in USA Today. For any first- though, your online profile is
if you’re a social butterfly who they think.” time offenders, I contact them all you have. You don’t have
likes to take pictures at parties, The following are tips I directly, letting them know that the opportunity to address
active in your community, or collected from various sources I’d prefer that they keep the any issues in your profile every
someone who jumps around to help bulletproof your online comments on the professional time someone views it. That’s
from job to job. That’s why if profile and maintain your side or don’t leave them at all. why it’s important to make
you’re going to participate personal brand: For repeat offenders, don’t sure it’s in great shape going
in social networking sites, be afraid to use the ’block out, and maintained. Follow
1) Perform vanity searches
you must ensure that what comments’ feature. And in the the tips above, and as the title
on yourself regularly. Google
strangers see is what you want worst-case scenario, don’t be of this article suggests “think
yourself from time to time
them to see. afraid to ’defriend’ that twice, type once.”
and you’ll see that nothing
According to a recent friend entirely.
ever leaves the Internet. I’ve
nationwide survey of more
come across press releases,
than 3,100 employers 4) Monitor pictures that get
news items, and comments
conducted by CareerBuilder. posted of you. See above
made in on-line guest books
com, one-in-five employers
from years in the past.
use social networking sites to 5) Create a “me” folder. Create
Should you come across any
research job candidates. Of a folder to receive email alerts
incorrect information about
those hiring managers who that inform you of any postings
yourself, be diligent about
have screened job candidates with your name.
’trying’ to correct it. It may
via social networking profiles,
take some follow up and time,
one-third (34%) reported they 6) Use common sense. Don’t
but removing any erroneous
found content that caused use Facebook, MySpace, Twitter
information is important
them to dismiss the candidate or your own personal blog to
to maintaining a good
from consideration. vent frustrations about work
Social networking sites Your comments may come back
can also be used to locate to bite you.
2) Monitor, manage and update
potential candidates. “More
your profile(s) regularly. If you
and more companies are 7) Join groups selectively.
are a current job seeker or one
trying to use social networking Social activism is great and
that is ’continually’ looking,
sites like LinkedIn for direct can be very rewarding and
make sure you update your
recruitment since it’s free and fun. The same goes for joining
accomplishments. Don’t lie
recruiting departments are groups with silly and harmless
about them. With the Internet,
increasingly being scrutinized names but be wary about
it’s very easy to do a fact check.
over cost of hiring,” said C. joining groups that may give
Also if you’re looking for a job,
McRae, Senior Pharma Talent the wrong impression– “LMU
before you start, you should
Recruiter. “LinkedIn is a Alums together to Fight Breast
remove pictures, content and
recruiter’s gold mine because Cancer” is good, but the
links from your profile that can
more times than not, the Facebook group that likes to
send the wrong message to a
information on a LinkedIn “Party til they Puke” maybe not
profile is more current than so much.
a resume because current
colleagues are likely to see it.”
MBA PERSPECTIVES | 23
btw writing skillz r imprtnt 2 by rick rosenthal | ’07
At a recent MBA Alumni board So the question is: What is thinking and few words.
meeting, we spent time happening to writing skills in Teachers in the U.S.
discussing potential changes the English-speaking world? have seen the same pattern.
to the MBA curriculum. When According to a 2007 study by
the topic of writing skills Some feel the answer can be the Pew Internet & American
crept into the discussion, the traced to the informal style Life Project, in partnership
stories began to fly and the of electronic messaging. with the College Board’s
passion mounted. Whether As e-mail messages, text National Commission on
it was memories of former messages and social Writing, nearly two-thirds of
classmates drafting a group network postings become the 700 students surveyed
project term-paper using so widespread in the lives of said their e-communication
semicolons to effectively teenagers, the informality of style sometimes seeped
connect one very long run-on e-communications is seeping into their academic writing.
sentence for six pages, or Dr. into their schoolwork. The study, based on eight
Katz lamenting over how she In a recent report, focus groups of nationally
receives e-mails without the Ireland’s Department of representative children, ages
proper use of capital letters or Education expressed concern 12 to 17, found that about
punctuation, the topic struck that text messaging is beating half said they sometimes
a chord with many of us. We the smarts out of its students’ omitted proper punctuation
began to wonder whether a heads. The report, which and capitalization in
mandatory course in business summarized the results of schoolwork. More than half of
writing would be appropriate, observing 37,000 students the teenagers surveyed had a
if not desperately needed. aged 15 and 16, states that, profile on a social networking
This prompted me to ponder if “text messaging, with its site like Facebook or MySpace,
the art (or science) of writing use of phonetic spelling and 27 percent had an online
is declining. little or no punctuation, journal or blog and 11 percent
Rest assured this problem seems to pose a threat to had a personal Web site.
extends beyond the business traditional conventions in Generally, girls dominated
school world, and beyond our writing.” The report not only the teenage blogosphere and
national borders. Australia’s blames texting’s shorthand social networks. The study
secretary of education vocabulary for poor spelling, it found that most teenagers
recently cited a case in which also hints at a larger problem: do not think of their e-mail
Australian Ph.D. students that children trained to write messages, text messages and
were forced to take remedial at a rapid-fire pace are failing social network postings as
English due to their poor to think analytically about “real writing.”
writing skills. test answers. They instead Cindi Rigsbee, a sixth-
answer quickly, with little and seventh-grade reading-
Log On. Link In. Catch Up.
There are more than 55,000 LMU alumni contacts waiting to connect with you on the LMU Alumni Online Community. These are alumni who
may work in your industry, offer career advice or share similar interests - all whom share the special bond of attending LMU.
Here’s your chance to:
• Network - activate your Web business card
• Reconnect with friends - search the directory
• Announce your new job, share the news of your marriage, show off photos of your children - post a class note
If you haven’t yet logged in, go to http://alumni.lmu.edu and click on “First Time Login” in the upper right-hand corner. Enter your last name
and hit submit, or select your name from the list shown. Once you are logged in, search for the MBA group and begin networking with LMU
If you have any questions or need assistance, please contact Alumni Relations at email@example.com or 310.338.3065.
24 | http://mba.lmu.edu/alumni.htm
resource teacher who was the evolution of language.
named the 2008-09 North At the beginning of each
Carolina Teacher of the Year, school year, she introduces
has seen electronic-messaging a discussion about the way
shorthand show up in her English has transformed over
students’ writing since the time. “We look at Old English,
advent of e-mail. Years Middle English, and what was
ago Rigsbee would call the contemporary English in the
student’s attention to the time of Jane Eyre. Then I show
matter, and they would merely them a MySpace page.”
state, “this is faster.” Now, Australian educators
when she says something to are stirring up a bit of a
her students, they don’t even controversy by teaching
realize they are doing it. SMS text messaging as
part of a language arts
So the question: Is the English curriculum. These students,
language being flushed in the Australian equivalent
down the toilet, or is it of middle school, practice
naturally evolving? writing in the short message merchandise
format that’s common in text
Some optimistic educators messaging, putting together
maintain that there are good their own glossaries of texting
tidings associated with all this A variety of MBA logo items, pictured
abbreviations. They also above, are online at mba.lmu.edu/alumni
e-messaging, too. Teenagers compare the language and
are writing more than ever. or in the MBA Office. All prices include S/H.
syntax of text messaging with
Students are choosing to write that of formal, written English.
in several kinds of media for Navy fleece zip jacket (S-XXL) is $30
Though plenty of adults
many purposes and to many grumble about e-mail and
different audiences. Hooded navy sweatshirt (S-XXXL) is $28.
instant-messaging, and the
text messages that send Grey medium weight round neck
Could all of this writing by
adolescent thumbs dancing sweatshirt with small logo on left
kids actually help them have
across cell phone keypads, (S-XXL) is $23.
a better command of the
many experts insist that
teenage composition is as White t-shirt (S-XXL) is $11.
Some argue that the fact strong as ever - and that the
that kids are writing online proliferation of writing, in all Polo shirt (white or chili red) is $23.
so frequently means that its harried, hasty forms, White available in men’s (M-XXL) and
they’re more comfortable has actually created a women’s (XS-XL). Chili available in men’s
with using written means to generation more adept with sizing (XS-XXL) only. Women should
express themselves. They’re the written word. adjust sizing accordingly.
experimenting with language, English has literary
but they’re learning from those languages of different kinds; Khaki cap is $13.
experiences and are more it has technical languages,
comfortable with writing than professional jargon, sub- License plate frame
those who weren’t brought up cultural languages, dialects, (brass or silver metallic) is $15.
constantly using the computer. and the kind of language that’s
However, there is a growing used in online chatrooms. Kids Navy cafe mug is $8
concern that the distinctions today are exposed to a much
between formal and informal bigger range of languages than Kids white t-shirt (2T-7T) is $10
writing are disappearing. those of us who were raised in
Cindi Rigsbee, for the pre-digital era.
example, makes sure her A new form of Click on http://mba.lmu.edu/alumni.htm
students know when text communication is taking hold to see a color photo and to order through
language is appropriate and, in the linguistic sphere, which our secure online site or stop by the
more important, when it’s means new challenges for MBA Office to shop in person.
not. She talks frequently in teaching and learning – but
class about types of writing, also new opportunities.
the intended reader, and
MBA PERSPECTIVES | 25
alumni ne w s
Mike Sapien ’77 joined Ovum (www.ovum.com) in September Don Fasick ’96 became regional vice president, director of
2008 as VP/principal analyst for their US Telecom - Enterprise strategic accounts, Digital Signage / OOH at DataStarUSA in
Practice. He focuses on the U.S. telecom market and Chicago in January. The company designs and manages area
enterprise communications trends for this global research networks. Previously, Don was VP at 519 Digital Solutions.
and advisory firm based in London. He remains based in his
Carlsbad, Calif. home office. Anshu Arora ’98 and her husband welcomed their second
daughter, Neeva Zoe, in June 2008. Their older daughter,
Dan Mathews ’81 is still running his own consultancy firm in Rhea Summer, will be 5 in August. Anshu’s husband, Nikhil
the South Bay – now in its 33rd year. He works mainly with Kamkolkar, works for MTV in New York City on social
space-related companies in El Segundo. networking initiatives. Anshu was the IT audit manager for
Polo Ralph Lauren until last fall, and is now a stay-at-home
R. Scott Rettig ’84 was named CEO of AgustaWestland North mom. The family lives in Franklin Park, NJ.
America. He is also a Member of the board of directors of
AgustaWestland North America, AgustaWestland Inc. Darren Gibson ’98 became national sales director of Miller
and AgustaWestlandBell, a joint venture with Bell Energy Resources in April. Previously, Darren was national
Helicopter - Textron. sales director at Provident Asset Management. Darren and
his wife live in Oceanside, Cailf. with their 6-year old twins and
John Owen ’89 is co-founder and chief financial officer of a their 4-year old twins.
renewable energy company called WindStream Technologies.
Noam Meppen ’99 is vice president, retail promotions &
Lisa (Tolman) von Biela ’92 just graduated from the University merchandising at Sony Pictures Home Entertainment.
of Minnesota Law School, magna cum laude. She is currently Noam lives in Playa Vista, right below LMU.
studying for the Washington State Bar.
Marty Morales ’99 went to Brazil last year to finish training
Robert Larioza ’93 was just named the new chief operating as a certified Rolfer. Earlier this year, he started his own
officer at BASE Performance. BASE Performance is a provider massage school: California Institute for Bodywork Education.
of premier supplement products for endurance athletes and Visit his website www.martymorales.com for
individuals looking to maintain proper nutritional balance. more information.
Robert has nearly 20 years of operations experience with top
consumer companies like Lexus and Bell Sports and start ups Silvano Parducci ’99 recently joined the W.C. Bradley Co. as
like Alteon Websystems, Procket Networks, Mobile Digital the vice president of internal audit. The W.C. Bradley Co. is
Media and LOOK Cycle USA. Robert, his wife and two young a privately owned company headquartered in Columbus,
sons live in San Jose, Calif. Georgia. It is a multi-brand supplier of high-quality consumer
goods and services focused primarily on the home and leisure
Paula (DeAngelis) Edwards ’95 and her husband Ken Edwards lifestyle markets. It is comprised of Char-Broil (Columbus,
’04 welcomed their daughter Isabelle “Belle” Martha Elsa Ann Georgia), W.C. Bradley Co. Real Estate (Columbus, Georgia),
Edwards on March 24, 2009. She weighed 7 lbs, 12 oz and was Lamplight Farms (Menomonee Falls, Wisconsin), Zebco
20-inches long, and joins her brothers Johnny, 6 and Christian, Brands (Tulsa, Oklahoma), and the PGA Tour Stop
3. Paula has her own accounting business, Capri Consulting, (St. Augustine, Florida).
and Ken works in asset management.
Rob Sherwood ’99 has been living and working in Argentina
Mark Visconti ’95 took a sabbatical from managing an since November 2008. He works for JPL and has been helping
independent vehicle design studio in Ventura County and the Argentinean space agency build a satellite that will host a
took his family on a four-month RV trip around North America. NASA instrument for measuring sea surface salinity.
They are back in Ventura and Mark is back to work. He has
started his own design studio in Moorpark and is working on Julie Cox ’02 moved back to Southern California in October
several projects. 2008 from her assignment in London where she headed up
Activision’s finance Department for the UK and Ireland. She
is now the VP of Finance for Activision’s licensed properties
(Marvel, DreamWorks, James Bond, etc.) business unit.
26 | http://mba.lmu.edu/alumni.htm
Melissa Crawford ’02 has been at Stamps.com for three years Brianne Pergola ’05 started Eventful in 2007. Eventful is a
as a marketing director, focusing on their enterprise product. full-service event planning and production company based in
On the personal front, Melissa and her husband Randy Los Angeles. Recently, Eventful branched off into producing
welcomed their first child, son Shane, in February. weddings under the name “Quintessential Weddings” (www.
qweddings.net). Q Weddings caters to all couples, including
John Hazen ’02 is now the vice-president of information the same-sex community. Eventful has produced a charity
technology at La Jolla Group, a multi-brand action sports concert featuring Patti LaBelle and numerous nonprofit galas,
licensing company, with a portfolio that includes O’Neill as well as the Queer Lounge at the Sundance Film Festival
Clothing USA, Lost Clothing, Metal Mulisha Clothing, and for the last two years. The Queer Lounge is a hub for LGBT
Rusty North America. filmmakers at the festival each year. Eventful also manages
production for the Gay Men’s Chorus of Los Angeles.
Craig Lawrence ’02 is working at Charter Communications as
a marketing retention and loyalty manager. He helps run their Nisha Thapar ’05 is a business integration technology
national customer loyalty program. He works for corporate consultant at Bank of America in Los Angeles.
in St. Louis, but luckily he can still live in Orange County and
work out of a local market office. Craig and his wife recently James Armistead ’07 is a development manager at Urban
moved to Aliso Viejo. Housing Group, an Irvine-based developer of apartments
Sassan C. Parandeh ’02 is currently the globaltreasurer of
ChildFund International. In May, he earned his certified Norma Miranda ’07 has accepted a new position as associate
treasury professional designation and was recently admitted manager handling the harmonization project in the Global
to Georgetown University’s doctor of liberal studies program. Product Marketing Group at Herbalife. Norma is very excited
The program will commence in fall 2009. to serve the company in their main project, to improve
product formulas across 70 countries. She will continue
Sharon (Fujikake) Peirce ’02 has a launched a company called working with the South American and Southeast Asian
Smarty Crafts (www.smartycrafts.com). Smarty Crafts is a markets she has been working with for the past year and
monthly craft & activity kit with an educational boost for a half.
parents of 3 – 6 year old kids. Each kit consists of individually
wrapped crafts with all the materials plus simple instructions, Kathy Molloy ’07 and Ryan Miklusak ’07 are engaged to
pictures, extension activities and lessons based on national be married in October. Kathy works for a women’s health
kindergarten standards. Smarty Crafts gives parents the company called Hologic as a medical device sales specialist.
tools to play smart with their kids and give them a head start Ryan works with several other MBA alumni, including
to preschool & kindergarten. A year ago Sharon relocated Robert Klamser ’08 and Justin Goodkind ’08, at Kurtzman
from Manhattan Beach to Cincinnati, Ohio. Carson Consultants.
Jason Schweriner ’02 is a sales analyst at Southern Wine and Caitlan Perez ’08 recently joined Swett & Crawford, a
Spirits and lives in South Florida. commercial insurance broker in downtown L.A. as an
Helen Alman ’03 and her husband had their second son, Jason
Mark, last August. Helen is a senior financial analyst at JPL, Kim Soleau ’08 and her husband Alan welcomed their first
where she was just nominated to the Leadership Council. child, daughter Eva Soleau Griswold, on 07/08/09. Eva
weighed 8 lbs 5 oz, and measured 20 ½ inches long.
Brad Beeson ’04 and his wife Brittany Chen welcomed their
first child, daughter Madison, on May 15th. Brad works for
Boeing and is also in the process of taking the California
MBA PERSPECTIVES | 27
LMU LA presorted
MBA Alumni Association PAID
Loyola Marymount University
1 LMU Drive MS 8387
Los Angeles, CA 90045-2659
retUrn ServiCe reqUeSteD
The LMU MBA Alumni Association hosted a Spring
Happy Hour at the Library Bar in downtown Los
Angeles. This was one of several networking events
that the Alumni Association hosts, giving alumni
and students the opportunity to meet and socialize
in a casual setting. Another Happy Hour will be held
v raffi romanossian ’07 and david stein ’80
v gina barro ’98 (vice- chair of the lmu mba alumni board ) ,
gabriela mora ’00, carmen queral emba ’08 and ed profumo ’86