“How to grow your business online”

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					                     GEELONG CHAMBER OF COMMERCE

 “How to grow your business online”
                                                                                                   Proudly sponsored by
     Q & A Session with Five industry experts!

                                                     Date: Wednesday November 19th
                                                     Time: 5:30 until 7:30pm
                                                     Refreshments from 5:30 – 6pm
Raqual Ricardo – ChandonCraft
                                                     Level One at Coumans Chartered Accountants (153 Mercer Street Geelong)
Tracy Roth-Rotsas – Search Engine Consultant
                                                     Q & A Session to start at 6.00PM, in the Auditorium, ground floor 153 Mercer St.
James Crook – Chocolate Chip multimedia
Jim Thompson – DDG                                   Investment: $20 Chamber Members, $25 Non Members
Hugo T Armstrong – Blues Train                       If you’d like to continue networking or speak to a panelist personally, we are
                                                     moving onto Mr. Hyde (11 Malop Street) from 7.30pm.
MC                                                   RSVP: Monday 17th November by phone or email
Jonathan Roberts – DDG                                     5222 2234 or
                                                     You can pre-submit your questions to our panellists by emailing them to
                                            by Monday 17th November.

 Panellists Contact Details

 Raqual Ricardo – ChandonCraft                  James Crook – Chocolate Chip multimedia                 Hugo T Armstrong - Blues Train
 20 Gordon Ave                                  Unit 9, 147 Marshalltown Rd                             Queenscliff Railway station
 Geelong West 3218                              Grovedale, 3216                                         Queenscliff
 P: 5223 2003                                   P: 5241 3195                                            P: 5258 4343                                  

 Tracy Roth-Rotsas – Search Engine Consultant   Jim Thompson – DDG                                      Jonathan Roberts – DDG
 12 Montpellier Drive                           3/115 Myers Street                                      3/115 Myers Street
 Highton Victoria 3216                          Geelong, Vic. 3220                                      Geelong, Vic. 3220
 M: 0401 044 960                                P: 5226 9600                                            P: 522 6 9600                                                                                        
Panellists Bio’s

         Raqual Ricardo – ChandonCraft                           Jim Thompson – DDG
         My experience with web sites began in my first          As director and general manager, Jim heads up
         working position for a company called Dyson bulbs       DDG’s web division. Over the past 10 years he has
         who had a mail order division “Bulb Express”.           project managed development of more than 100
         The company was selling flower bulbs through            websites, always with an emphasis on defining
         magazines and a catalogue and I was involved            and translating business processes, objectives and
         in the website, then being made to compliment           strategies into online reality.
         these 2 things. This made me see how a website          Jim’s role delivers the critical link between
         could add additional sales of a product outside         the client business and DDG’s technical and
         the radius of those who could drive to your store.      design teams.
         In Feb 2007 I began a craft shop in Geelong.
                                                                 By gaining in-depth understanding of each
         We have allot of local customers but also a large
                                                                 business before interpreting and determining its
         amount of customers who were not local but here
                                                                 website architecture, Jim ensures every DDG
         to visit. Many commented how they wished they
                                                                 website truly reflects and enhances the enterprise
         had a store that sold the specialist and general
                                                                 behind it, while incorporating sound Internet
         products we sell. I knew then that there would be
                                                                 strategies and quality user experiences.
         a market for also being able to sell online. I looked
         at all the features on other websites I liked and       Jim holds a Bachelor of Commerce (Accounting
         tried to cumulate these into our website. We now        and Management) and has sharpened his
         have customers from all over Australia and also the     professional skills in senior-level positions in
         world. Plus an added bonus has been how much            finance and marketing, including management of a
         locals look at the site and it inspires them to come    global web development business with international
         into the store and purchase too.                        clients and branches, and a national staff of 40.

         Tracy Roth-Rotsas – Search Engine Consultant            Hugo T Armstrong – Blues Train
         Passionate about the potential of web marketing         Hugo’s national career as a DJ was launched after
         and website optimisation, Tracy Roth-Rotsas is a        touring three times with Aria award-winning band
         Search Engine Optimisation (SEO) consultant with        The Badloves as a roots DJ . He has since DJ’d
         nearly 20 years’ experience as a journalist, writer,    private parties for everyone from Elle McPherson
         editor and publisher. Her portfolio includes regular    to Joe Cocker and was the in-house DJ for the
         inclusion in prestigious international publications     prestigious Mercury Lounge at Crown Casino from
         such as the Time Out Visitor Guide, publication         its launch. He has DJ’d at shows by Bob Dylan,
         of her own magazine What’s Happenin’!, and              BB King, Charlie Daniels, Kate Ceberano, Renee
         contributions to international and local media          Geyer, Wide Spread Panic, Robert Cray. He recently
         including the Geelong Business News and The             launched the soul night at Federation Square’s
         Geelong Advertiser. Currently Tracy heads up            Transport Bar on Thursdays.
         her own new-generation web marketing and                In 1994, inspired by stories of the old blues
         optimisation business, “The Write Insite”, providing    masters jamming it up on Mississippi freight
         pay-per-click advertising campaign management           trains as they travelled the Deep South, Hugo
         services and employing SEO expertise that has           joined forces with the renowned Pasquini’s Deli
         helped drive one of her websites to the No. 1           of Point Lonsdale to create one of the Geelong
         position on Yahoo!                                      region’s most spectacular dining and entertainment
                                                                 experiences - Queenscliff’s legendary Blues Train.
         James Crook – Chocolate Chip multimedia
                                                                 The Blues Train experience begins at historic
         James is director and lead designer at Chocolate
                                                                 Queenscliff Station with a hearty meal. At each
         Chip multimedia, a local studio specialising
                                                                 stop revellers swap carriages to see one of the
         in creating professional websites for small
                                                                 four other great blues acts performing on the train.
         businesses. With a focus on personal service, in
                                                                 This year over 5,000 people will board The Blues
         recent times they have also had great opportunities
                                                                 Train for this unique combination of music and the
         to work with larger businesses and organisations
                                                                 beautiful scenery of Queenscliff, Swan Bay, Marcus
         such as CBRE Property Developers, Rockwell
                                                                 Hill and Drysdale.
         Automation Distributors of Australia and Huon Trail
         Tourism Tasmania. James has been designing and
         programming for over seven years, starting out
         as a freelancer before founding Chocolate Chip
         multimedia in 2004. He has formal design and
         journalism qualifications and also teaches website
         design classes at Gordon TAFE in Geelong.

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