United Breweries Group

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					United Breweries Group
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                                       United Breweries Group

    Type                       Conglomerate

    Industry                   Brewery

                               Alcoholic Beverage


                               Chemicals & Fertilizers


                               Information Technology


    Founded                    1857

    Founder(s)                 Thomas Leishman

    Headquarters               Bangalore, India

    Area served                India

    Key people                 Dr. Vijay Mallya, Chairman

    Owner(s)                   Dr. Vijay Mallya
Divisions     United Breweries Ltd (BSE:532478)

              United Spirits Ltd (BSE:532432)

              Kingfisher Airlines[1]

              Mangalore Chemicals & Fertilizers Ltd[2]

              UB Global (trading company)

              UBICS, Inc.

Website       www.theubgroup.com

                 United Breweries (UB Group)

Location                         Bangalore, India

Owner(s)                         Dr. Vijay Mallya

Year opened                      1857

                               Active beers

                               Name                 Type
                  Kingfisher Lager                  Lager
                  Kingfisher Light Lager            Lager
                  Kingfisher Strong Lager           Lager
                  Kingfisher Super Strong Lager     Lager
                  Flying Horse Royal Lager          Lager
                  Kalyani Black Label Strong Lager Lager
                  Premium Ice Beer                  Lager
                  Raj Cobra                         Lager
                  Taj Mahal Premium Lager           Lager

A Kingfisher beer advertisement in Goa

A bottle of Kingfisher Premium Lager Beer

United Breweries Group or UB Group, based in Bangalore, is a conglomerate of different companies with a major focus on the brewery (beer) and

alcoholic beverages industry. The company markets most of its beer under the Kingfisher brand and has also launched Kingfisher Airlines, an airline

service in India, with international flights operating recently. United Breweries is India's largest producer of beer with a market share of around 48% by


The group is headed by Dr.Vijay Mallya who is also a member of the Indian Parliament. United Breweries now has greater than a 40% share of the

Indian brewing market. Recently UB financed a takeover of the spirits business of the rival Shaw-Wallace company giving it a majority share of India's

spirits business. The group owns theMendocino Brewing Company in the United States.




The UB Group was founded by a Scotsman, Thomas Leishman, in 1857. The Group took its initial lessons in manufacturing beer from South

Indian based British breweries. At the age of 22, Vittal Mallya was elected as the company's first Indian director in 1947. After a year, he replaced R G

N Price as the chairman of the company.
UB Group's headquarters in Bangalore, India

United Breweries made its initial impact by manufacturing bulk beer for the British troops, which was transported in huge barrels or "Hogsheads".

Kingfisher, the group's most visible and profitable brand, made a modest entry in the sixties. During the 1950s and 60s, the company expanded

greatly by acquiring other breweries. First was the addition of McDowell as one of the Group subsidiaries, a move which helped United Breweries to

extend its portfolio to wines and spirits business. Strategically, the Group moved into agro-based industries and medicines when Mallya

acquired Kissan Products and formed a long-term relationship with Hoechst AG of Germany to create the Indian pharmaceutical company now known

as Aventis Pharma, the Indian subsidiary of the global pharma major Sanofi-Aventis.

[edit]The    logo

The Pegasus, which is the symbol of the United Breweries, first found its place as the Group logo in 1940. Then, the Helladic horse – associated

with beer and nectar in Greek mythology – carried a beer cask between the wings, ostensibly because beer formed the core operations of the Group.

Later, the beer cask was removed to represent the Group's multifaceted operations. Now, it is just the Pegasus.

[edit]Present      history

Sales of United Spirits Ltd [3] products are expected to exceed 60 million cases during the fiscal year 2005–06, making the Group the third-largest

manufacturer ofspirits products in the world,[2] only after Diageo PLC and Pernod Ricard. In addition, USL is one of only three in the world to own

seven millionaire brands and at least five brands rated by Drinks International, UK, to be amongst the ten fastest growing brands in the world in their

respective categories. The market share of the Spirits Division in India is currently 60% and exports to the Middle East, Africa and Asian countries are

growing rapidly.

The UB Group's brewing entity – called United Breweries Limited (UBL) - has also assumed undisputed market leadership with a national market

share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total

manufacturing capacity for beer in India. The flagship brand, Kingfisher, is now sold in over 52 countries worldwide, having received many accolades

for its quality.

With plans to become a global player, United Spirits Ltd. (USL), the flagship of the UB group, purchased the Scottish distiller Whyte and Mackay in

May 2007 for £595 million (Rs. 4,800 crore)[4]. This would bring the brands of W&M like The Dalmore, Isle of Jura, Glayva, Fettercairn, Vladivar

Vodka, and Whyte & Mackay Scotch under its portfolio.

The UB group is also into manufacture of fertilizers. The group company Mangalore Chemicals and Fertilizers (MCF) has a factory

at Panambur in Dakshina Kannadadistrict of Karnataka.
UB Engineering Limited is the group's engineering business arm. It undertakes EPC Projects, Infrastructure, on-site fabrication of structures,

installation, testing and Commissioning of Electrical and Mechanical Equipments, Piping etc. for large industrial projects such as Power, Refineries,

Steel, Cement, Fertilizer, Petrochemical and Desalination Projects. The company was initially established as Western India Erectors in 1963 and

came under the UB Group in 1988.

The group entrance to the IT sector had also been marked by the formation of UBICS, Inc. The company provides IT consulting, services and

professional IT products to business companies.

In August 2007, the group made a first-of-its-kind media alliance for the promotion of NDTV Good Times, a lifestyle television channel run by NDTV.

United Spirits Limited has 144 brands under its umbrella, including White Mischief vodka, the market leading brand in India.


            Fertilizer

            Engineering

            Beverage Alcohol

            Kingfisher Blue

            Kingfisher Strong

            Kingfisher Premium

            Kingfisher ultra

            Zingaro

            Sand Piper

            UB Premium Ice

            Kalyani Black Label Premium

            Kingfisher Draught(j)

            Spirits

            Royal Challenge

            Dalmore

            Jura

            Whyte & Mackay

            Black Dog whisky

            Antiquity

            Signature
           McDowell's No.1

           Celebration Rum

           Romanov

           White Mischief

           Pinky



           Bouvet Ladubay

           Four Seasons

In July 2007, United Breweries Limited reported volume growth of 16.3% compared to the previous year.

[edit]See   also

United Breweries on Wikinvest


      1.    ^ Financial express, United Breweries to uncork low alcohol, fruit flavoured beer in India

      2.    ^ "India's Life Of The Party", BusinessWeek

[edit]External     links

           Indian Distillery, Premier Distilleries Pvt. Ltd. India

           Kingfisher World website

           United Breweries Group website

           Beverage Alcohol

           UB Engineering

           UBICS

           Mangalore Chemical and Fertilizers

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