NEWS RELEASE_ 1 November 2008 by fjzhangweiqun


									NEWS RELEASE, 31 October 2008

                 DESPITE THE RECESSION
Tired of negative business news? Well wake up and smell the good news! Innovative
new business, Sedbergh Soap Co. from Cumbria proved that they are succeeding
despite the credit crunch, as they scooped Micro Business of the Year at the national
Startups Awards last night.

The awards ceremony, organised by, in conjunction with Barclays, took
place on Thursday 30 October at the Royal Garden Hotel, Kensington. Hosted by
Adrienne Lawler from Sky News, the prestigious awards celebrated the UK’s most
outstanding companies and the people running them.

Dorthe Pratt, Founder of Sedbergh Soap Co.: “We have enjoyed fantastic local
support from day one, when I set up the business in June 2007. To win this award and
receive national recognition for our hard work is simply amazing. The competition was
very tough and I am proud of the fact that the judges chose Sedbergh Soap Co. because
they felt we had the biggest potential.”
“We are already growing at a very fast pace, expanding our facilities and adding more
staff. I have no doubt that this award will propel us forward and it looks like; once again
the business plan has to be re-written. It is a privileged position to be in given the current
economic climate; we are still a small business but with that come agility and the ability
to respond instantly to market changes”.

Sedbergh Soap Company makes handmade soap and other natural bath products made
from sustainable sources without harmful additives, perfume or other potential irritants.
The products are ideal for people suffering from eczema or other dry skin conditions.
They were developed by Dorthe M Pratt, who herself has suffered with severe eczema
since birth. Their range of products have grown from 5 to over 100 in the 15 months
since the business was formed and Sedbergh Soap Co. now supply quality shops and
luxury hotels across the UK and abroad.

Business excellence was rewarded across a variety of categories, including Women in
Business, Young Entrepreneur of the Year, Retailer of the Year, Product of the Year and
Green Business of the Year.

The winner of each category was decided by top judges, including Chrissie Rucker,
founder, The White Company; Simon Calder, CEO, LOVEFiLM and Alan Giles,
chairman, Fat Face. The successful businesses and the talented people behind them
proved their brilliance after fighting off competition from hundreds of entries.
“Our winners are the business leaders of tomorrow but the driver’s of today’s economy.
It’s essential we recognise their efforts and the success that they have achieved
regardless of tough economic conditions. That’s what the Startups Awards and today’s
winners are all about.” Says David Lester, founder of

For further information about the Startups Awards visit or call
020 8334 1648.

- Ends -

Notes to editors:
Sedbergh Soap Co. is a successful farm diversification business and part of a sheep and cattle
hill farm at the foot of the Howgill Fells.

For more information about Sedbergh Soap Company, or to request images or an interview,
contact Dorthe M Pratt on 015396 20967 or 07795 626465 or via email to dorthe@sedbergh- Further details can also be found on

For more information about the winners, or to request images, or an interview, please contact Ella
Gascoigne at or call 020 8334 1682


Barclays Startups Business of the Year: Home Instead Senior Care, Chester

Online Business of the Year: A Suit That Fits, London
Innovative Business of the Year: Concert Live Ltd, London
Green Business of the Year: Seriously Responsible Print Ltd, Norfolk
Business Plan of the Year: Ltd, Surrey
Micro Business of the Year: Sedbergh Soap Company, Cumbria
Best Use of Technology: Trimega Laboratories, London
Adversity Award: Frodsham Laser Clinic Ltd, Cheshire
Service Business of the Year: Cocoabean Recruitment Ltd, Norfolk
Social Enterprise of the Year: Cool2Care CIC, Surrey
Young Entrepreneur of the Year: Warren Bennett & David Hathiramani, A Suit That Fits, London
Women in Business: Sophie Cornish and Holly Tucker, Not On The High Street, London
Silver Fox of the Year: Classical Comics Ltd, Northants
Team of the Year: Home Instead Senior Care, Chester
Product of the Year: iTeddy, Lancashire
Retailer of the Year: Chemistdirect, Birmingham
The 2008 Startups Awards is organised by – the UK’s largest independent online
resource for anyone starting and running a small business. Startups provides free help and
advice to 100,000 new visitors every month, which accounts for around 40 per cent of the start-up
Barclays (Headline sponsor)
Startups Awards 2008 proudly celebrates the vision passion and success of UK entrepreneurs.
Barclays are particularly pleased to be supporting these awards this year and look forward to
supporting the finalists and winners in their ongoing success. Whether you are looking to buy sell,
expand, downsize or just survive, if you are going to succeed you need to have professional
advice and lots of it. Barclays has over 300
years of history and expertise in banking, we move lend invest and protect money for over 42
million customers and clients worldwide. We provide banking services to more than 625,000
businesses and have over 1700 Local Business Managers in over 600 locations. We place a high
priority on forming a relationship with customers by tailoring products and services to their
businesses dependent on their size, complexity, financial and geographic requirements. We
support all types of businesses, whether they are start-ups or growing and established
enterprises. To find out more visit out website

Other sponsors include NetRegs and VISA Commercial

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