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					AUGUST 11-14                                                      NOVOSIBIRSK
2010                                                                  RUSSIA

XVI International exhibition for flowers, planting material, floristic accessories,
                      garden tools and landscape design

     AUGUST 11-14                                             NOVOSIBIRSK
     2010                                                         RUSSIA

                                           Cultivated plants preservation
Decorative and pot plants                  technologies
Cut flowers                                Tools and equipment for greenhouses,
Artificial flowers and immortelles         gardens and parks
Planting material                          Growing technologies
Flower arrangement                         Waste utilization, water purification, soil
Plants for garden and indoor               restoration
landscaping                                Watering and drainage systems
Flower shops equipment                     Accessories and tools for professional
Seeds, seedlings                           floristic
Botanic gardens and nurseries              Flower and gift packaging
Soil                                       Cache-pots
Fertilizers                                Ceramic, glass, porcelain, plastic,
Plant-protecting agents                    wicker and forged products

    AUGUST 11-14                                          NOVOSIBIRSK
    2010                                                      RUSSIA

LANDSCAPE DESIGN & ARCHITECTURE        Lamps, park illumination systems
Hard landscaping                       Paving and facing materials
Garden sculptures                      Cottages
Fountains, swimming pools, ponds       Sports and playgrounds landscaping
Alpine gardening                       Garden furniture

  AUGUST 11-14                                                      NOVOSIBIRSK
  2010                                                                  RUSSIA

Venue: “ITE Siberian Fair” International Exhibition Center
Total number of exhibitors (Domestic + International): 275
Exhibitors' origin: Russian Federation: Moscow and Moscow region, Saint-
Petersburg, Kaluga, Vologda, Ekaterinburg, Aramil, Novosibirsk, Bijsk, Barnaul, Tomsk,
Omsk, Magnitogorsk, Berdsk, Iskitim, Gorno-Altaisk, Cheboksary, Novokuznetsk,
Lipetsk, Leninsk-Kuznetsk, Rubtsovsk
Foreign countries: Equador, Kenya, The Netherlands, USA
Exhibition sectors 2009:

                                                        Planting material
                                                        Cut and pot flowers
                                                        Flower salons
                                                        Floristic accessories
                                                        Cut flowers wholesalers
                                                        Seeds, fertilizers, gardent ools
                                                        Landscape design

Total number of visitors: 11658
Visitors' origin: Novosibirsk and Novosibirsk region, Tomsk, Omsk, Barnaul, Bijsk,
Kemerovo, Anzhero-Sudzhensk, Novokuznetsk, Belovo, Ekaterinburg, Krasnoyarsk,
Irkutsk, Udmurtiya, Magnitogorsk, Nizhnevartovsk, Kazakhstan, Kirghizia, The
Government support:
Administration of Novosibirsk region
Novosibirsk Major's office
Exhibition size (net): 1622 sq. m

   AUGUST 11-14                                                     NOVOSIBIRSK
   2010                                                                 RUSSIA

Novosibirsk is the 3rd largest city in Russia
Local population                                          1 397 000 people
Novosibirsk area                                          500,2 sq. km
The Novisibirsk Region area                               178 000 sq. km
Distance from Moscow to Novosibirsk                       3191 km
Moscow – Novosibirsk flight time                          about 3,5 hours
The Novosibirsk Region is a key area between European Russia and the Far East. As
a multimodal transport hub, Novosibirsk occupies the 2nd place in Russia.

? Regional flower market develops very dynamically showing the increase of flower
        salons number. The most popular flowers are roses and chrysanthemums.
? Exotic flowers are also presented on Siberian market and the demand continues to
         grow. People buy not just flowers but bouquets for wedding, anniversary,
         Russian holidays and just for pleasure.
? Considerable attention is paid to flower arrangements. Due to big demand in
         bouquets and beautiful compositions, flower designers have a lot of work
         and don't miss any chances to attend seminars and master classes, held by
         foreign flower arrangers. A big success had a seminar held by Dutch flower
         designer Cees van Dijk, during the SIBFLOWER Exhibition 2008.
? Weather conditions in Siberia are not favorable to grow flowers in enough quantity
         for Siberian consumers. That's why 90% of flower offered by flower salons are
         from The Netherlands, Ecuador and Columbia.
? New kinds of flowers supplied by Dutch, Ecuadorian and Columbian growers enrich
         the assortment in local flowers shops.
? Flower salons offer not only cut and pot flowers but also interior and floristic
         accessories, ceramic, glass, porcelain products and souvenirs.
? The biggest botanic garden in Siberia, member of International Council of Botanic
         Gardens is located in Novosibirsk. It cooperates with USA, Italy, Finland,
         France, Canada, Finland, Sweden, China and others countries.
? Due to low-rise building, which is very popular in Siberian region, landscape design is
         very demanded. Furniture, fountains, hard landscaping equip and decorate
         private and public outdoor spaces.

AUGUST 11-14                                              NOVOSIBIRSK
2010                                                          RUSSIA

                          INTERVIEW 2009

 Barnhoorn Flowers (The Netherlands), Zoya Zamyatina, Sales Manager
     In Russia we participated in Moscow exhibition and for the first
     time took part in the regional exhibition in Novosibirsk. We chose
     this city because we are very interested in Siberian Region. We
     got promising contacts in the exhibition and met that Siberian
     companies are very interested in our plants and flowers. Our
     booth was visited by companies from Omsk, Krasnoyarsk,
     Novosibirsk and most probably we will continue our cooperation
     with them. We got a very positive impression from the exhibition
     and intend to come back in the future.

 BellaRosa (Ecuador), Gonzalo Luzuriaga, General Director
     We sell flowers in more than 20 countries, but our major customer
     is Russia. We do 60% of our business here. That’s why we decided
     to develop our business in Novosibirsk as well.
     Specialist from various Siberian cities have visited our booth:
     Omsk, Novokuznetsk, Chelyabinsk, Kemerovo, Berdsk. We found
     here new big customers and we will develop our cooperation
     with them.

 Hortilux Schreder (The Netherlands), Martin van den Dool,
     General Director
     We participated in exhibition in Moscow, Saint-Petersburg. Now
     we decided to participate in Novosibirsk. We want to examine
     Siberian market and demonstrate our company and our products
     in Novosibirsk as well. In the exhibition we met potential customers
     with serious intentions.

 Fides BV (The Netherlands), Rick Minck, Manager
     We have already participated in Moscow and Saint-Petersburg.
     We came to Novosibirsk, because have heard about this
     exhibition as a growing show and decided to come here to get
     impression of the market. The organization of the exhibition was
     very professional and I think we will come here next year.
     The purpose of our participation – to make new flower varieties
     selected by Fides BV well known for every Siberian flower
     designer. We found a lot of partners here.

AUGUST 11-14                                   NOVOSIBIRSK
2010                                               RUSSIA


                     FLORISTIC CONTEST:

AUGUST 11-14                                                                 NOVOSIBIRSK
2010                                                                             RUSSIA

          ITE Contacts
Russian Federation        ITE Siberian Fair
                          Project Director:
                          Irina Kuruskanova          +7 383 220 83 30 (297)
                          Project Manager:
                          Anna Vidyapina      +7 383 220 83 30 (302)

United Kingdom            ITE Group plc
                                                                           +44 (0) 20 7596 5000

Germany                   GiMA GmbH                  +49 (0) 40 235 24 0

Turkey                    EUF                 +90 212 291 8310

China                     ITE China         86 10 59 604 330

North America             ITE North America
                          Ozge Taktak  
                                                                         +1 201 633 47 85

Poland                    ITE Poland
                          Mariola Macczak
                                                                       + 48 61 662 72 42

Forwarding Agent          PANALPINA Welttransport GmbH, Volker Baumann
                          Nagelsweg 37, D - 20097 Hamburg, Germany
                                                                     +49-(0)40-23 771-1182

                                          ITE SIBERIAN FAIR
                address:                        220/10, Krasny Prospekt,
                                                630049, Novosibirsk, Russia
                tel:                            +7-383-363-00-63
                fax:                            +7-383-220-83-30