FASHION DESIGN 1

Document Sample
FASHION DESIGN 1 Powered By Docstoc
					FASHION DESIGN 1
FAS 161 F                                                                           Summer 2009 - JULY

Monday to Thursday: 9.00-11.45AM
Credit hours:    3
Contact hours: 48
Additional Costs: approx 90 euro (details at point 10)
Note on section: students enrolled in this course are assigned to one of four sections and may not switch.

Teacher contact/availability: The teacher is available to see
students individually by appointment.


1 - DESCRIPTION
The course is designed to familiarize students with the fashion world and to provide them with a
general knowledge of current fashion world, trend research, and the fundamental techniques of
fashion design. During the course students create their own fashion project, from the conceptual
phases to the presentation of the sketched collection. Special attention is given to fashion illustration
and sketching. Students experience the use of various mediums for rendering fashion designs, such
as markers, color pencils,etc. The students will learn how to make “mood-boards” used to express the
feel and the style of a collection in a visual way.
A very important part of the course is to learn how to transform any kind of inspiration into a fashion
idea. A sketchbook will be used to record any ideas students may have during the course. It is also
useful to collect research, inspirations and sketches for the collections developed during the course
and it will be evaluated during the final exam.
When evaluating class projects as well as exams, the following will be taken in consideration: drawing
skills, personal creativity, trend awareness, esthetic of presentation, effort and improvement,
attendance.
Lessons are structured to give students individual attention. During the course the students will also
be involved in class critiques and discussion, plus they will have to do also oral presentations of their
collections.

2 - OBJECTIVES / GOALS / OUTCOMES
At the end of the course the students will be able to organize and execute design ideas and to create
a collection of their own. They will be able to make fashion drawings using professional techniques,
accompanied by a complete presentation including moodboard, customer profile, fabric swatches and
technical drawings. They will also have acquired a general understanding of the role of a fashion
designer and the demands of the industry.

3 - PREREQUISITES
This is a basic intro course and therefore no previous knowledge in the subject is required, although a
special interest in fashion is preferable and an artistic background is helpful.
The course is held in English.

4 - METHOD
The course consists of lectures, technical and practical demonstrations, individual help, group critique
and in-class discussions.
For all the projects, students will be shown examples to get ideas and inspirations and to see what can
be achieved.
The visits are an important part of the course, enabling students to see the real fashion world “outside
the classroom.”
Critiques are friendly group discussions of each student’s course work. They allow you to see your
own work through the eyes of your peers and instructor, and also encourage you to develop critical
insights about your work and the work of others.

5 - ASSESSMENT
Part from Midterm project and Final exam, students will also receive grades through various
assignments that are given during the course. In the very early assignments students will focus on
research and create moodboards and collages. After having studied the fashion figure and techniques
to render fabric and the fall the garment, various assignments will be given where major focus is put
on the design and drawing of small collections. Each assignment is studied in order to make the
student exercise a certain drawing or coloring technique.
Students are required to keep a sketchbook of the course work: drawings, special projects, private
pages containing inspirational images, collages, illustrations, rough sketches and research for
projects. The sketchbook will be turned in with the Final project and will count as a 10% of the final
grade.

6 - EXAMS
The course contains a Final exam: the student has to project a collection based on a specific theme
he/she can chose. The coloring technique for the project is markers and colour pencils, and the
designs will be accompanied by a moodboard, fabric references and technical drawings. The project
will be presented in class the day of the Final exam.

7 - EVALUATION and GRADING SYSTEM
20% Class participation and time organization
10% Improvement
25% Creative projects and Assignments
10% Sketch book
25% Final project exam
10% Final garment

When evaluating the exams and the assignments the following are taken into consideration: drawing
skills, color sense, personal creativity, trend awareness, esthetics in work presentation, effort and time
organization.

Following grading system will be observed:
0 - 59 = F,         60 - 69 = D,         70 - 72 = C-,                73 - 76 = C,          77 - 79 = C+,
80 - 82 = B-,       83 - 86 = B,         87 - 89 = B+,                90 - 92 = A-,         93 - 100 = A

8 - ATTENDANCE and BEHAVIOR
Mandatory attendance is a primary requirement for a responsible learning experience at the LdM.
Please consider that every absence will lower the Attendance grade. In addition:
    • If the student misses 20% of the scheduled class hours during this course (generally at the 3rd
       absence), the Final grade will be lowered by one full letter grade.
    • If more than 20% of the scheduled class hours is missed (generally at the 4th absence), the
       Final grade will be “F” and NO CREDIT will be given for the course.

Make-up classes are always mandatory since part of the course program. If a class occasionally
creates conflict with another class, the student is required to inform in advance to both instructors. The
instructors will then share a written excuse for the class going to be missed.
Coming late and leaving earlier affects the Attendance grade.
All students “at risk” of failing will always be alerted by the instructor who will also inform the students’
advisor.

Please refer to the main schools rules
A correct, active and responsible participation is strictly recommended. Students are required to
behave properly within the schools premises. Classrooms are to be left in order and clean. Students
must take care of available equipment and materials and promptly report any damage or loss.
Students are required to read and respect the specific studio rules prior starting to work, especially
during open-studio time. Irresponsible behavior can compromise lessons of other courses.

Academic dishonesty: should issues of academic dishonesty arise (plagiarism and so on), the
teacher will refer to the LdM written policy on such matters.

9 - READINGS / SOURCES
Mandatory readings will be based on the following books:
• “9 heads: a guide to drawing fashion” by N. Riegelman
• “Portfolio Presentation for Fashion Designers” by Linda Tain
• “Figure Drawing” by The Pepin Press
• “Marker Rendering for Fashion, Accessories and Home fashions” by Bina Abling.
• “ VIEW “ , fashion trend magazine

•   Students are required to study on a booklet, containing the pertinent readings, which will be given
    at the first lesson. The reader is covered by the lab-fee.

•   Additional handouts will be given in class, which the students are suggested to keep and read
    carefully.

•   The department library contains books and magazines that may be used for research and
    inspiration.
•   Students can also consult the LdM library in via dell’Alloro 13 for research.

10 - ADDITIONAL COSTS
Throughout the course students will spend approx. 90 Euro as follows:
    • 10 Euro will be needed as mandatory lab fee, covering the textbook and the use of the basic
       materials available in class for shared use, such as the photocopy machine, the computers,
       glue, scissors etc.
    • Approx. 60 Euro will be spent for required materials for personal use (details at point 12). The
       final cost of the supplies is depending on the amount of colors and quality of the supplies,
       however this is the minimum cost.
    • Pitti Filati: one of the most important event in the world of fashion, open to professionals
       (fashion companies, fashion designers) and to fashion schools students only. A fundamental
       occasion to have a preview of next season trends, textures and colors. Entrance for students is
       18 euro.

 11 - VISITS / TRIPS
 The following visits are planned during the course:
 • Galleria del Costume at the Pitti Palace: The Costume Gallery keeps one of the most important
     collections of costumes in the world. On display right now they have costumes going from the
     renaissance, those of the Medici family, to the 60’s. Great part of the costumes is from the 18th and
     19th century.
 • Museo Salvatore Ferragamo: This museum keeps most of Salvatore Ferragamo’s historical
     shoes. The museum is interesting as it tells the story of the rise of Italian fashion, and of Florence
     that used to be the fashion capital.The entrance fee for the “ Ferragamo Museum” is 5 euro.
• Pitti Filati: one of the most important event in the world of fashion, open to professionals (fashion
    companies, fashion designers) and to fashion schools students only. A fundamental occasion to
    have a preview of next season trends, textures and colors. Entrance for students is 18 euro.


All visits are fundamental to the course and will be part of assignments.
All visits are mandatory and count as regular attendance. They take place during regular class time and
students will meet in the classroom.
As all visits are on appointment it’s important that students show up in class punctually, or else they’ll
risk to miss the visit. A late show will be treated as absence.

12 - MATERIALS
Each student must be equipped with the following supplies.

Materials required :
• Sketch pad, A4 size
• Sketchbook
• Pencils (HB, 2H)
• Pencil sharpener
• Eraser
• Scissors
• Glue stick
• A box of colored pencils
• 1 loose skin color pencil
• 2 black felt tip pens, 0,2 and 0,05 size
• A box of standard colored markers
• At least 3 Pantone or Pro-Marker( 1 grey tone, 2 skin tones )
• transparent folders book (20 folders)
• special thick colored paper for projects (to be purchased later)

These materials are for personal use, not to be confused with shared materials available in class. The
final cost of the supplies is depending on the amount of colors and quality of the supplies, however the
minimum cost is approx. 70 €.
The supplies will be purchased together with the teacher the first day of school in the store:
• Lory, in Piazza Frescobaldi.

Other recommended stores are:
• Manzani, in Via dei Cerchi and in Piazza San Felice
• Mugnai, in Via san Gallo 105/r
• Ostolani, Via della Scala 14/r
• Salvini, Via degli Alfani 27
• Bati, Via Verdi 67/r (this is a store specialized in colors, may not have all things needed)

Basic art supplies are available for shared use in class only, such as:
• Rulers
• Color pencils
• Glue
• Fabric swatches
• Scissors
• Magazines

Students must take care of available equipment and materials and promptly report any damage or loss.
Students are required to read and respect the specific studio rules prior starting to work, especially
during open-studio time. Irresponsible behavior can compromise lessons of other courses.
13A - CLASS SCHEDULE

                                           Week 1

1)    June 29   Introduction to the course.
                Description of the work of a fashion designer.Visit to the store Lory for the
                purchase of art materials needed for the course (see details at point 12).
                Study of the fashion figure proportions, basic poses, in class exercises.

2)    June 30   Studying the fashion figure: illustrating different poses. How to create a
                moodboard, examples. Assignment: designer project, research + two outfits.

3)    July 1    Finishing the designer-project & presentation. Studying the fashion figure:
                hands and feet. How to use the sketchbook.


4)    July 2    Visit to the “Salvatore Ferragamo” museum. How to make a customer profile.
                Assignment: create your own customer profile.

                                              Week 2

5)    July 6    Studying the fashion figure:      the face . How to draw features, different
                hairstyles and accessories.

6)    July 7    Starting the mid-term project : a small collection based on a given theme,
                including research, mood board and sketches. Learn how to use coloured
                pencils; learn how to shade the figure

7)    July 8    Visit to “Pitti Filati”, trend preview event at Fortezza Da Basso.

8)    July 9    Finishing and presentation of the mid-term project.

                                              Week 3

9)    July 13   How to use markers to color and shade the figure. Demonstration: rendering
                of different fabrics and textures.

10)   July 14   How to do flat drawings. Life sketching of draped fabric on a dressform.

11)   July 15   Customization of a t-shirt: how to modify the shape and style of a basic t-
                shirt. Examples of different techniques.
                Bring a t-shirt to customize.

12)   July 16   Visit to "Galleria del Costume". Life sketching of costumes inside the
                museum for further inspiration.
                                               Week 4

13)    July 20    How to create a fashion figure with collage.Final project : A collection based
                  on a given theme, that includes: mood board, sketches, coloured fashion
                  drawings and technical flat drawings.

14)    July 21    Working on the Final exam project: research and mood-board.

15)    July 22    Working on the Final exam project: drawing outfits and coloring.

16)    July 23    Finishing and presentation of the Final project , home assignments,
                  sketchbook.




13B - ALTERNATIVE LESSON
Should the instructor be indisposed or otherwise unable to attend, a substitute teacher (whenever
available) will conduct the scheduled or a pre-prepared alternative lesson at the regular class time.