Client Training Series on Media Planning Essentials

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Client Training Series on Media Planning Essentials Powered By Docstoc
					      Red Shoes Consulting
      Client Training Manuals

           Media Planning
               Essentials




7-1         Copyright © 2009 Red Shoes Consulting
                      Learning Objectives
         Assess roles & responsibilities of both client
          and agency in media planning
         Differentiate among media objectives, media
          strategies and medi
				
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Description: Media planning is defined as the process of developing a plan of action for communicating messages to the right people (target), at the right time, and with the right frequency. The plan should flow logically from the marketing communications plan. We show you how to do this and what to do through to the agency media brief with market profile, product media profile, target market profile, competitor media usage profile, media objectives, and a media budget.
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