IHRSA 2009 Consumer Report by ihrsa

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									The IHRSA Health Club Consumer Report
Health Club Activity Usage, Trends & Analysis




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                   International Health, Racquet & Sportsclub Association
The IHRSA Health Club Consumer Report
Health Club Activity Usage, Trends & Analysis

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 International Health, Racquet & Sportsclub Association
 70 Fargo Street, Boston, MA 02210 USA
 +1 617-951-0055 • +1 617-951-0056 fax • 800-228-4772 (U.S. & Canada)
 www.ihrsa.org


 Copyright 2009
 International Health, Racquet & Sportsclub Association
 All rights reserved. No part of this report may be reprinted, reproduced, stored in a retrieval system,
 or transmitted in any form or by any means — electronic, mechanical, or otherwise — without the
 express written consent of IHRSA.


 The International Health, Racquet & Sportsclub Association is a non-profit trade organization
 serving the commercial club industry. To order copies of this report or other IHRSA publications,
 visit www.ihrsastore.com
                                                              Table of Contents

        Welcome                                                                                 2

        Methodology                                                                             3

        Overview

        Trends in Health Club Membership                                                        4

        Health Club Attendance                                                                  5

        Total Participation in Health Club-Based Activities                                     6

        Multiple Activities                                                                     7

        Other Sports and Leisure Activities                                                     7

        Health Club Member Profile                                                            10

        The “Typical” Health Club Consumer                                                    11

        Profiles by Activity Type                                                             12

        Profiles by Club Type                                                                 14

        Club Fees                                                                             15

        Cluster Analysis                                                                      16

        PRIZM Profile                                                                         20

        Definitions                                                                           23




www.ihrsa.org/research                                           The IHRSA Health Club Consumer Report
2                                                                                                www.ihrsa.org/research




      Welcome Note from IHRSA

      The International Health, Racquet, & Sportsclub Association (IHRSA) is proud to present The IHRSA
      Health Club Consumer Report: Health Club Activity Usage, Trends & Analysis.

      As the health club industry continues to grow, understanding the behavior of health club consumers
      is imperative for club operators to serve and engage exercisers. This report provides comprehensive
      consumer statistics on activity participation, demographics, attendance, equipment usage, trends in
      spending, and much more.

      You will soon discover that the “typical” health club consumer is between the ages of 25-54, affluent,
      educated and can range from a casual to avid exerciser. You will read that health club members
      participate in a variety of activities in and out of the club, proving to be a very active group of
      consumers. You will also review various profiles and segments characteristic of health club consumers.

      Use this report to better understand the needs and goals of your customers. This knowledge will
      empower you to provide new programs and reinvent current profit centers — all in an effort to improve
      your bottom line!

      My personal thanks to Melissa Rodriguez and Katie Rollauer, IHRSA's research manager and senior
      research manager respectively, for their diligent work on the production of this report. Thanks also to
      Kristen Walsh, IHRSA's senior editor and Rob Langone, IHRSA's marketing and design manager.
      Finally, this report would not have been made possible without the analysis and strong support of Keith
      Storey and Neil Schwartz of Sports Marketing Surveys.

      Regards,




      Jay Ablondi
      Executive Vice President of Global Products, IHRSA




    The IHRSA Health Club Consumer Report
www.ihrsa.org/research                                                                                                                     3



                                                                                                 Methodology
      The IHRSA Consumer Report is derived from a
								
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