The IHRSA 2009 Consumer Report, published in December 2009, takes a detailed look at the metrics and participation trends of America's fitness facilities. Who's the typical club member? What sort of exercises do they prefer? The Report provides authoritative, up-to-date answers- statistics on clubs members, including demographics, income, membership history, attendance, equipment usage, and much more. Compiled and written by IHRSA and Sports Marketing Survey, it's an invaluable tool - a resource to consult before making new purchases, expanding a facility, etc. If you're interested in learning more about health club consumers, this publication is for you!
The IHRSA Health Club Consumer Report Health Club Activity Usage, Trends & Analysis Powered by International Health, Racquet & Sportsclub Association The IHRSA Health Club Consumer Report Health Club Activity Usage, Trends & Analysis Powered by International Health, Racquet & Sportsclub Association 70 Fargo Street, Boston, MA 02210 USA +1 617-951-0055 • +1 617-951-0056 fax • 800-228-4772 (U.S. & Canada) www.ihrsa.org Copyright 2009 International Health, Racquet & Sportsclub Association All rights reserved. No part of this report may be reprinted, reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, or otherwise — without the express written consent of IHRSA. The International Health, Racquet & Sportsclub Association is a non-profit trade organization serving the commercial club industry. To order copies of this report or other IHRSA publications, visit www.ihrsastore.com Table of Contents Welcome 2 Methodology 3 Overview Trends in Health Club Membership 4 Health Club Attendance 5 Total Participation in Health Club-Based Activities 6 Multiple Activities 7 Other Sports and Leisure Activities 7 Health Club Member Profile 10 The “Typical” Health Club Consumer 11 Profiles by Activity Type 12 Profiles by Club Type 14 Club Fees 15 Cluster Analysis 16 PRIZM Profile 20 Definitions 23 www.ihrsa.org/research The IHRSA Health Club Consumer Report 2 www.ihrsa.org/research Welcome Note from IHRSA The International Health, Racquet, & Sportsclub Association (IHRSA) is proud to present The IHRSA Health Club Consumer Report: Health Club Activity Usage, Trends & Analysis. As the health club industry continues to grow, understanding the behavior of health club consumers is imperative for club operators to serve and engage exercisers. This report provides comprehensive consumer statistics on activity participation, demographics, attendance, equipment usage, trends in spending, and much more. You will soon discover that the “typical” health club consumer is between the ages of 25-54, affluent, educated and can range from a casual to avid exerciser. You will read that health club members participate in a variety of activities in and out of the club, proving to be a very active group of consumers. You will also review various profiles and segments characteristic of health club consumers. Use this report to better understand the needs and goals of your customers. This knowledge will empower you to provide new programs and reinvent current profit centers — all in an effort to improve your bottom line! My personal thanks to Melissa Rodriguez and Katie Rollauer, IHRSA's research manager and senior research manager respectively, for their diligent work on the production of this report. Thanks also to Kristen Walsh, IHRSA's senior editor and Rob Langone, IHRSA's marketing and design manager. Finally, this report would not have been made possible without the analysis and strong support of Keith Storey and Neil Schwartz of Sports Marketing Surveys. Regards, Jay Ablondi Executive Vice President of Global Products, IHRSA The IHRSA Health Club Consumer Report www.ihrsa.org/research 3 Methodology The IHRSA Consumer Report is derived from a
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