Google strikes Sensis deal

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					                                                                                                             NOVEMBER 3 2008 B&TTODAY 01
TODAY                                                                        MARKETING/
                                                                             EDITOR JAMES.LIVESLEY@REEDBUSINESS.COM.AU
                                                                             SALES SIMONE.WATERHOUSE@REEDBUSINESS.COM.AU


Google strikes Sensis deal
Search giant Google has struck an
agreement with Sensis to provide
web search and advertising on sen- and partner sites includ-
    The deal, set to roll out in the
first quarter of 2009, will see
Google's AdSense for Search
programme run on Sensis web-                    nesses that advertise on its                       Maps. It's all about helping to
sites, marking the end of Sensis’               Yellow resource                                    deliver more customers through
attempts to compete and use its                     Bruce Akhurst, chief executive                 their doors.”
own search product.                             of Sensis, said: "This agreement                      Karim Temsamani, general
    Users will be able to access                combines Sensis' strong capabil-                   manager of Google Australia,
Google searches, with relevant                  ities in advertising sales and                     added: "In all sectors of the econ-
text ads also appearing on the                  local business content and                         omy, the internet is an important
various websites.                               Google's strong capabilities in                    part of Australians' research and
    The two companies also                      online search and mapping tech-                    buying patterns, whether they
agreed to provide customers                     nology.                                            buy online or offline. Small busi-
with access to Yellow business                      “Helping our customers grow                    nesses are realising the impor-
listings on Google Maps.                        their business is at the heart of                  tance of extending their pres-
Businesses advertising with                     everything we do. This agree-                      ence online to reach customers.
Yellow will be flagged up to peo-               ment enables our Yellow adver-                     Searching Google Maps is a pop-
ple using Google Maps.                          tisers to further extend their                     ular way for consumers to find
    Sensis said the Google link-up              online presence and benefit from                   local businesses and services."
would be a boost to the busi-                   the significant reach of Google                    OLIVER MILMAN

INM considers offloading APN
Independent News & Media is                       In a letter to INM to APN                        involve APN in the strategic
reviewing its 39% share in APN                 released to the ASX, INM                            review of the business. Hillery
News & Media following several                 chairman Brian Hillery said:                        added: “We not there is no
unsolicited offers for its stake               “INM has received a number of                       assurance that the completion
i n t h e A u s t ra l i a n a n d N ew        unsolicited expressions of                          of the strategic review will
Zealand media owner.                           interest in respect of its                          result in a specific transaction
    APN’s assets include The                   39.1% shareholding in APN                           or proposal.”
New Zealand Herald, APN                        News & Media. After reviewing                          INM is hoping to reduce its
Outdoor, half of the Australian                its position INM has decided to                     debt through the sale of it
                                                                                                                                                 the power
Radio Network and regional                     conduct a strategic review of                       shares from €1.4 billion
newspapers across                              its shareholding in APN.”                           ($2.64bn) to under €600 mil-
                                                                                                                                                 the shield
Australasia.                                      INM said it would fully                          lion ($1.13 billion).

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                                                                                        NOVEMBER 3 2008 B&TTODAY 02

Gruen seeks new panelists                                                                                                >   IN BRIEF
The Gruen Transfer is on the hunt                                                “I’m sure there are people in       Good Food Affare to launch
for new panelists for the second                                              the advertising industry who           ACP Magazines, the Nine Network
series of the show, due to air in                                             watched the show during the            and The Sydney Morning Herald,
2009.                                                                         first series and thought, ‘I           together with retailers Domayne
   The program, which looks at                                                could do better than that’,” says      and Harvey Norman will launch
how the advertising industry                                                  Gruen co-creator Jon Casimir.          ‘Good Food Affare’, a free public
operates, is looking for agency                                                  “We auditioned a lot of tal-        food event, later this month. The
staff to join team captains                                                   ented people, but we couldn’t          three-day event, which will run from
Todd Sampson, chief executive                                                 check out every corner of the          November 21 to 23 at Sydney’s
of Leo Burnett, and Russell              GRUEN TRANSFER PANELIST              business first time around, so         Castle Hill Showground, will show-
                                         TODD SAMPSON
Howcroft, managing of George                                                  this time, we’re hoping that the       case Australian produce, a growers’
PattersonY&R Melbourne.                strategic focus, as well as a          show will be our calling card,         market, and live cooking from cele-
   The ABC-screened show               broad grasp of industry issues.        and panellists will come and           brated Australian chefs.
said it was seeking panelists          A greater female presence on           find us.”
with a mix of creative and             the panel is also being sought.        OLIVER MILMAN                          CRA welcomes radio plan
                                                                                                                     Commercial Radio Australia (CRA)
                                                                                                                     has welcomed the latest improve-
                                                                                                                     ments to digital radio channel plans

STW launches digital consultancy                                                                                     put forward by the Australian
                                                                                                                     Communications and Media
                                                                                                                     Authority (ACMA). Joan Warner,
The STW Group is launching a new          STW stressed that Kineo will           One Barrack Street subse-           chief executive of CRA said: “We are
digital strategy business called       act as an independent agency and       quently dissolved, due to a lack of    confident as an industry the latest
Kineo, headed by the former digital    will be free to work with others       other business.                        plans will provide Australia’s radio
chief of the defunct One Barrack       outside the group on client proj-         “We’re incredibly excited about     listeners with a very high level of
Street.                                ects.                                  bringing a new and innovative          coverage from day one of the new
    Nico Abbruzzese, ex-head of           The new agency is already           approach to the marketplace,”          technology - well over 90% popula-
digital strategy at the recently       working with Vodafone and is           Abbruzzese said.                       tion coverage - which will be further
scrapped STW agency, has been          actively seeking additional clients.      “We’ve looked carefully at the      improved over the first few years of
installed as managing director of         Vodafone recently split with        digital industry and believe what      operation and represents the high-
Kineo, which will advise clients’      One Barrack Street, an agency set      we bring is a unique approach that     est level of metropolitan DAB+ digi-
senior management on the bene-         up by STW specifically for the         will help major organisations not      tal radio coverage in the world”.
fits of digital channels.              mobile phone brand, and placed its     just achieve digital objectives, but
    Kineo will act as a consultancy,   creative duties with Clemenger         help reach their broader business
using digital experts in areas like    BBDO. A media pitch is currently       goals.”
search, data and marketing.            underway.                              OLIVER MILMAN

AIMIA predicts $17.9bn investment
Australian businesses plan to          Australian business jumped by          dence of under investment in
invest more than AUD$17.9 bil-         17 per cent in 2008, and now           digital services: “While digital
lion dollars on digital services in    accounts for nearly one in             initiatives now sit behind 40
2009, a survey by the Australian       every four dollars earned.             per cent of customer interac-
Interactive Media Industry Asso-          The Index said that organi-         tions, and 25 per cent of rev-             Digital printing
ciation (AIMIA), IBM and Hyro          sations will next year target 40       enue, investment in digital                powered by the sun:
has claimed.                           per cent of customers through          services will reach only 14.3%
    AIMIA’s first annual AIMIA         digital initiatives.                   of organizational expenditure
                                                                                                                         Reports, Brochures,
                                                                                                                         Presentations, Business
Digital Services Index reported           Despite these figures,              for 2009, indicating significant           cards, Newsletters
that revenue generated                 AIMIA chief executive John             under-investment in digital                T 03 9387 0999
through digital services in            Butterworth said there is evi-         services”.                       

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                                                                                   NOVEMBER 3 2008 B&TTODAY 03
       TV RATINGS                                                                TV RATINGS

Top 15 programmes for week ending 1 November OzTAM data                 Top 15 programmes for Sunday 02 November OzTAM data
(Total people 5 city metro)                             m’              (Total people 5 city metro)                                      m’

1. Packed To The Rafters        Seven                       1.926       1. Dancing With The Stars 8             Seven                 1.384
2. Find My Family               Seven                       1.883       2. Seven News                           Seven                 1.370
3. The Force                    Seven                       1.747       3. Australian Idol                      Ten                   1.218
4. The Zoo                      Seven                       1.712       4. 60 Mintues                           Nine                  1.181
5. Border Security              Seven                       1.650       5. 20 To 1                              Nine                  1.132
6. Two And A Half Men -Wed      Nine                        1.548       6. Kath & Kim                           Seven                 1.101
7. 60 Minutes                   Nine                        1.480       7. Nine News Sunday                     Nine                  1.101
8. Seven News - Sunday          Seven                       1.382       8. Rove                                 Ten                   1.048
9. Two And A Half Men - Wed     Nine                        1.379       9. ABC News                             ABC                   1.018
10. Seven News - Mon-Fri        Seven                       1.379       10. The Outdoor Room With Jamie Durie   Seven                 1.005
11. Dancing With The Stars 8    Seven                       1.337       11. Rugby League World Cup              Nine                  0.900
12. Two And A Half Men - Mon    Nine                        1.329       12. Trek: Spy On The Wildebeest         ABC                   0.870
13. All Saints                  Seven                       1.295       13. A Touch Of Frost                    Seven                 0.825
14. Better Homes And Gardens    Seven                       1.284       14. Thank God You’re Here               Ten                   0.783
15. Criminal Minds - Wed        Seven                       1.269       15. NCIS Sun RPT                        Ten                   0.738

Seven won week 44 in primetime ratings, with its programming grab-      Seven won out on Sunday night primetime with share of 29.4%, versus
bing it 30.4% of primetime ratings, while Nine got 27.2% and Ten fin-   Nine on 28% and Ten on 22.7%. The ABC got 15.7%, while SBS finished
ished with 19.9%. The ABC took 17.4% for the week while SBS posted      with 4.2%. The SBS series First Australians, one of its major series of
5.2%. Packed to the Rafters repeated last week's performance as the     the year, pulled in an audience of 240,000.
top rating program of the week.
                                                          NOVEMBER 3 2008 B&TTODAY 04

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