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Duco Scratch Franchise working together
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- 3/28/2010
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Document Sample
Our Ser vices
Paint Protection Film - No More Stone Chips
Paint Protection
Interior Protection
Window Tinting
Pinstriping Kits
Graphtec vinyl cutters
consulting
sales
service
support
vehicle protection
solutions
Duco Scratch® Franchise
working together
A
The
short story
founder of Duco Scratch, Merrick
Nemeth, is enthusiastic about cars and
motorcycles. Merrick always wanted to do
something about his passion and so in 2005
started with the Duco Magic ‘franchise’.
While working with Duco Magic, Merrick was
the ‘touch-up guy’ with his main clients being
from car yards. Merrick soon discovered that
the car yard managers were not very
W hat do you need to be a successful
Duco Scratch franchisee?
interested in the quality of work Merrick
wanted to do and so within the year Merrick
A profile of Duco Scratch’s started Duco Scratch. Merrick was
successful franchisees may come disappointed on how the automotive paint
from diverse was being protected at car
backgrounds such as yards and decided that he
information would pursue his passion
technology, retail for quality cars and
service, the public motorcycle paint
service or the protection. He started first
financial services with a liquid glass paint
sector. protection and soon moved
However, the one on to paint protection film.
thing they all should Merrick discovered that the
have in common is paint protection film not
good people skills! Business only protected the paint from being
acumen, ambitious, self motivated, scratched or chipped but it also protected the
patient, able to communicate, paint from other environmental elements.
dedicated and passionate - with a
strong desire to succeed, prepared
to learn and to adopt new ideas, and
a keen interest and desire to
run their own retail
business are attributes
which identify
you as our
most potential
Franchisee. An
interest in and
knowledge of
cars and
motorcycles
would be
helpful, but is
not essential.
2.
B enefits
There are wide ranging benefits to being a Duco
Scratch franchisee some of which are outlined below.
Customers
Rapid response to customer enquires
Company branding promises reliable service Master Franchisee
Durable, top quality products and processes The Master franchisee is
Master Franchisee and Franchisees responsible for recruiting,
Comprehensive training program selecting and training of
Bulk purchasing allows for lower cost products new Franchisees with
Access to the latest patterns initial and ongoing
Continuing capital growth assistance provided to
Develop significant sized business for Master the Master Franchisee by
Franchisee Duco Scratch head
office. Support given by
Duco Scratch includes
software support,
equipment, training,
documentation and day-
to-day assistance.
Presentation and Branding
S trengths and Core Values of the Company
The core values that support the success of a Duco
Duco Scratch Pty. Ltd. is the
national franchisor and provides
intellectual property, computer
Scratch company are honesty and reliability together and IT programs, equipment,
with total commitment to customer service. products, template franchise
agreements and disclosure
Brand name importance documents along with franchising
Excellent reputation for
know-how.
customer service
Franchisor system designed
to give close personal
support to franchisees
Our first priority is looking
after franchisees and
franchisors
An equal priority is given to
clients
We work persistently to Master Franchisees
improve our service and Master Franchisees
keep costs low are actively engaged
We put performance before in the recruiting and
display training of new
We sign only franchisees franchisees and
and franchisors we are development of the
convinced will succeed division within the
We put the long term region, including
welfare of the group before franchisee growth,
short term profit advertising, training
We treat staff well but require them to and support.
perform exceptionally
We treat people as equals 3.
T
raining
Out training program
prepares new franchisees to
operate their own small
business
Provides 3 weeks of practical
training skills necessary for
providing the service and
satisfies the criteria required
for licensing
Franchisees are not
permitted to begin operating
prior to completing the
training
Franchisees are encouraged
to obtain their OHS card.
P
PF training
Intro to the Paint Protection Film
industry
Explanation of tools of the trade
Introduction to using the plotter to cut
Clear Bra patterns
Setting up plotter
Techniques for editing and altering
patterns using CorelDraw
Techniques for making new patterns and
custom kits using CorelDraw
Placement of patterns on film to
minimize wastage of film
Proper storage and maintenance of
equipment and film
Step by step instruction in the
installation process (covers all levels of
difficulty)
Proper film stretching
Tips and tricks for successful installation
Marketing and pricing of services
4.
W
1.
hat is in the Duco Scratch franchisee package?
Graphtec FC8000-160 - 64" cutting plotter including accessories
2. Software for cutting of patterns including security device (dongle)
3. Computer, monitor, operating system (Vista Home Premium
edition), CorelDraw, MYOB, MS Office
4. Roll of film – 7510 300mm x 30m
5. Roll of film – 7510 610mm x 30m
6. Roll of film – 7510 1220mm x 30m
7. Roll of film – 7510 1470mm x 10m
8. Roll of film – 7514 610mm x 18m
9. Roll of drawing paper 610mm x 100m
10. Roll of drawing paper 1220mm x 25m
11. Application tape 150mm x 91.4m
12. Application tape 300mm x 91.4m
13. Application tape 50mm x 91.4m
14. Computer setup with Graphtec FC8000 160
15. 500ml baby shampoo Johnson & Johnson
16. Application fluid 4 litre tin
17. Paint protection kits including shampoo
18. Protector and Vinyl & Leather Protectant).
19. Plexus – 198g
20. Plexus – 368g
21. Dual action polisher
22. Two sets of 6” buffing pads
23. Gold squeegees
24. Black rubber squeegees
25. Scalpel and spare blades
26. Syringe needle
27. Application pads
28. Bonnet terry cloths
29. 20000 DL fliers
30. 1000 brochures
31. Spray bottles 1 litre
32. Lint free cloth
33. Heat gun
34. Listed at Duco Scratch web site
35. Franchise fee (currently $66,000), Master Franchisee fee depends
on the location
36. Listed in national magazines
37. 3 weeks training at Ormeau Head Office or with your Master
franchisee
5.
W
hat else do you need?
to lease workshop (up 150m²)
waiting area for your customers
water cooler
office furniture
working bench (300cm x 100cm)
some shelving
internet access Since starting Duco Scratch in
2006 there has been a double-digit
printer
annual growth and during recession
telephone 2008-09 we increased our sale by
fax massive 58% just in 12 months.
eftpos facilities The high demand for our products
and services has resulted in a need
public liability insurance
for more stores around Australia to
satisfy customers.
P resentation and Branding
The presentation of the Duco Scratch
trademark is an important part of our
business. Accordingly, a style guide exists
to protect the manner in which the
trademark is displayed. The style guide
specifies the font, style, logo and layout to
be used in all advertising including
stationery, uniforms, advertising and
vehicles.
Duco Scratch prepared a Mitsubishi Evo X
and become a sponsor of the car crew on
Targa Tasmania 2009.
6.
F inding Work for Franchisees
Brand recognition is exploited through the use
of the Duco Scratch name and logo on all
advertising, uniforms and vehicles. Our
advertising must adhere to a style guide
produced by Duco Scratch.
Clients are able to book services online.
Master Franchisee will be responsible for the
W hy have a Duco
Scratch franchise?
advertising in their region using appropriate If you love cars,
advertising media such as local radio station, motorcycles or even like
special promotion brochures etc. the challenge of
The franchisee will be designing paint
protection film for cars,
responsible for
bikes or RVs and want
advertising in their
to be your own boss
territory (letter box then a franchise from
flyers etc). Duco Scratch could be
Duco Scratch head what you’re looking for.
office will be
responsible for national
magazine advertising
and updating website.
R isk Factors
We can’t give you any guarantee that you will
succeed. The Duco Scratch franchise system provides
you with the tools, equipment and start-up products DUCO SCRATCH WEB SITE
and up-to-date knowledge to operate a store. It is up Our website has plenty of
to you to utilize those tools. Like any business information about our services,
venture, there are risks involved. Purchasing any products including photos and
business venture is a major decision which should customers are able to book or buy
not be taken without consideration. We highly services or products online from a
recommend that you do your own research and take particular store. Our website also
financial, business and legal advice before making a has the basic information regarding
decision about purchasing a Duco Scratch franchise. to the franchise.
We constantly update our website,
Competitive position to ensure our products and
There can be no assurance that other services maintain a high position in
parties will not develop products or the natural search engine lists such
services that compete with Duco as in Google and this makes it
Scratch or supersede products or
highly beneficial to all Duco Scratch
services of Duco Scratch.
There may be unexpected changes in franchisees.
customer demands or expectations for
the existing products or services of
Duco Scratch.
There can be no assurance that Duco
Scratch competitors will not succeed in
the development systems or
technologies and products that are
more effective than any which are, or
are being developed by Duco Scratch.
7.
FAQ
What do I get when I buy a Duco Scratch Franchise?
Duco Scratch create and retail a broad range of paint protection kits for cars and
motorbikes, custom protection kits for cars, trucks, bikes and RVs, Paint Protection for
new and used cars, Interior Protection, Electronic rust proofing, Window Tinting and
some sign-writing and pin-striping kits. The Master Franchisee or Franchisor will provide
you with most of the equipment and tools you need to start your business.
Do I need to know how to apply paint protection or any special skill?
Experience in any above product is not necessary as initial training and documented
procedures are provided. However, a passion in cars or motorbikes may help you
succeed.
Where do I buy my products or raw material?
Approved raw material such as PPF (paint protection film), any products used for paint
protection or interior protection, electronic rust protection may be purchased from Duco
Scratch head office or from selected alternative suppliers.
Can I buy a store and employ a manager to run it?
A Duco Scratch store operates best under the direction of a hands-on owner operator
who takes an active role in the business.
How much does a store cost?
The price of a brand new store differs depending on the options chosen for the store and
the location. You can choose to be a Master Franchisee or a Franchisee.
What about ongoing costs?
On a monthly basis, the Master Franchisee charges a royalty and an advertising levy for
local and national advertising which is direct debited from your business bank account.
What is the term of a Franchise Agreement?
A new store’s Franchise Agreement is for an initial term of 5 years plus a renewal term of
5 years. On existing stores, the term of the Franchise Agreement depends on the time left
on that store’s issued Agreement.
Do I own the premises or is it leased?
Generally, the Master Franchisee will help you choose or recommend the site on the
basis of location and size of the property. You will need to sign up the lease agreement
with the landlord of the property.
I’m interested in a Duco Scratch franchise. What do I do now?
Contact the Franchisor and they will guide you through the process and provide you with
all the relevant application forms, information pack and all other information and
documents that will help you to make a decision.
How long does it take?
You could operate your own store in a month after you complete the initial training. You
must complete three weeks training with your relevant Master Franchisee or Franchisor,
pay all fees, find a suitable shop and then it is really up to you. We want Franchisees who
want to be successful. So if you make an enquiry, we’ll provide you with all the help you
need. But, if you decide to withdraw, we won’t pursue you. We believe that the franchise
is strong enough to be successful and we will not pressure an applicant into a decision.
Duco Scratch Pty. Ltd.
vehicle protection Unit 4
solutions 8 Hopper Avenue
Ormeau QLD 4208
Ph: 07 5549 1477
www.ducoscratch.com.au
8.
