Australasian Country Manager - PD

Document Sample
Australasian Country Manager - PD Powered By Docstoc
					                                                - Position Description -

DATE:                            January 2009
POSITION TITLE:                  Australasian Manager
POSITION                         100 Victoria Parade East Melbourne
REPORTING TO:                    Deputy CEO, Optometry Giving Sight Global (based in Sydney)
CONTRACT PERIOD                  12 months - renewable


Applicants must address selection criteria in their written application quoting Position Title.
Include business and private telephone numbers; a complete C.V. (copies of academic
transcript[s] and qualifications where appropriate); and the names and contact details (fax
numbers preferred) of at least two referees.


300 million people around the world are blind or visually impaired simply because they don’t have
access to an eye examination and a pair of glasses.

Optometry Giving Sight funds the solution.

Through a global fundraising campaign, Optometry Giving Sight supports the development of
sustainable eye care programs that help to give sight -- and hope -- to millions in need.

Optometry Giving Sight was established in 2003 and is a joint initiative of the World Optometry
Foundation (WOF), the International Agency for the Prevention of Blindness (IAPB) and
International Centre for Eyecare Education (ICEE).

It is the only global fundraising initiative that specifically targets the prevention of blindness and
impaired vision due to refractive error.

Optometry Giving Sight is headquartered in Sydney Australia and is registered as a tax deductible
organisation in Australia, the United States and Canada. In the United Kingdom, it operates under
the auspices of the IAPB AUSTRALIA and is located at the Association of Optometrists in
Southwark, London.

More information is available at


The Australasian Manager will implement all fundraising, marketing and communications activity
directed to the optical profession in Australia with the objective of ensuring that fundraising targets
are reached and the maximum amount of funds disbursed to people in need.

This will include the development and implementation of effective donor recruitment and donor
relations programs plus an active public relations and awareness campaign. It will include the
ongoing development of corporate sponsorships and be responsible for the governance and
administration of Optometry Giving Sight in Australia

                         Optometry Giving Sight is a collaboration of the World Optometry Foundation (WOF)                        1
      the International Centre for Eyecare Education (ICEE) and the International Agency for the Prevention of Blindness (IAPB)
The position works closely with the Deputy CEO and the Global Management Team, who provide
support in the areas of fundraising, marketing, communications, financial management and
database management, and specifically with the administration assistant and communications


1. Fundraising
         Develop and implement agreed fundraising strategies in Australia.
         Undertake face to face fundraising at conferences and meetings.
         Coordinate national campaigns including the World Sight Day Challenge and the “Tick
         Yes to OGS” campaign which is undertaken in association with the Optometrists
         Association Australia State divisions.
         Recruit optometrists (and their staff and patients where appropriate) to support the
         Regular Giving Program and the Practice Giving Program and work with practice staff
         and optometrists to implement marketing collateral in their practices.
         Provide leadership and direction when working with the National Committee, FDAC
         committee and stakeholders
         Ensure fundraising targets are achieved.

2. Corporate Relations
         Secure ongoing corporate sponsorship through networking, relationship building,
         presentations and general promotion within the industry.
         Provide timely and effective stewardship to existing sponsors in the form of feedback,
         reporting and an annual review and evaluation of each partnership.
         Engage staff of current and potential sponsors in payroll giving and other agreed
         fundraising activities and ensure stories and photos are received for use in publications.
         Manage and administer all activities, speakers and attendees in relation to the annual
         corporate planning day in December.
         Provide all administration and information and attend the FDAC meetings on a quarterly

3. Stakeholder relations
         Develop and maintain excellent relationships with partners and stakeholders; and
         explore opportunities to further their support and involvement with Optometry Giving
         Coordinate optometry ambassadors and speakers at events and trade shows and
         implement the fundraising activities to follow.
         Maintain the support of the Optometrists Association State and National Divisions
         through their Executive Directors and State and National Councillors by providing
         regular written and telephone updates on the progress of the organisation and build
         relations with staff and council members to ensure the success of the campaign.
         Work closely with the National Executive Director and Marketing Manager of the OAA to
         ensure consistency of approach across the OAA.
         Pursue relations with other national bodies and optometric groups to nominate
         Optometry Giving Sight as their International Charity of Choice.
         Effectively plan Optometry Giving Sight events in conjunction with regional or local
         activities such as conferences, trade shows, golf days and other opportunities.
         Attend optometric conferences and industry events where possible.
         Enhance the profile of the organisation wherever possible.

                        Optometry Giving Sight is a collaboration of the World Optometry Foundation (WOF)                        2
     the International Centre for Eyecare Education (ICEE) and the International Agency for the Prevention of Blindness (IAPB)
4. Marketing, Communications & PR
         Ensure testimonials (stories and photos) from fundraising activities and program
         delivery are gathered.
         Support global and country communication efforts that promote Optometry Giving
         Sight’s mission and goals including electronic mailings and website materials and
         monthly internal reports.
         Protect and promote the Optometry Giving Sight brand in accordance with global
         Develop and distribute regular donor communications via mail, telephone and email.
         Liaise with the Communications Manager (and through her with PR company) to
         develop and implement an effective public relations strategy – specifically with trade
         Assist donors to use local media to promote their involvement with Optometry Giving
         Act as spokesperson for Optometry Giving Sight.
         Ensure a yearly timeline of activities is in place and updated regularly.
         Support the design and oversee the production of materials for the campaign working
         closely with Head of Marketing and printers, couriers and logistics company.

5. Governance, Finance and Administration
         Coordinate the timely and accurate management of budget information and cash flows.
         Develop an annual business plan and budget to meet agreed objectives.
         Report to the National Committee on progress as required.
         Implement global policies and procedures.
         Ensure compliance with all statutory and regulatory requirements.
         Liaise with and advise the National Committee on use of funds and fundraising
         Regular updates with the National Committee Chair and follow up as required.
     • Manage the secretariat of the National Committee, FDAC and other relevant

6.     Database Management
       • Work with the administration assistant and Global Database Manager to ensure
          maintenance of accurate data and donor records using the e-tapestry online database
       • Ensure all database management procedures are established & followed
       • Provide analysis of data and provide appropriate recognition and follow up of donors
       • First level handling all donor queries adjustments to database and refer where

7. Office and Staff Management
       • Work with the administration assistant to set up a volunteers program within the office.
       • Coordinate utilisation of office space working with ICEE staff housed within the office.
       • Manage staff timesheets, annual leave sick leave and assist with prioritising workload
          and be able to cover for administration assistant when on annual leave
       • Oversee the administration assistant to ensure administrative procedures are followed
          in the Melbourne Office.

8. Other duties
       a. Other duties as required

                        Optometry Giving Sight is a collaboration of the World Optometry Foundation (WOF)                        3
     the International Centre for Eyecare Education (ICEE) and the International Agency for the Prevention of Blindness (IAPB)

Direct reports: Administrative Assistant - full time.

Work closely with: Global Communications Manager- 2 days a week Australia focus.

Key relationships: National Committee (Governance, Administration and Advocacy focus);
Fundraising Development Advisory Committee (FDAC) and Global Management team.


The position would benefit from the following knowledge, qualifications and skills

   • An understanding, or interest and ability to acquire an understanding of, VISION 2020: The
     Right to Sight (, the blindness prevention sector, and the principals
     and practices of development issues and programs. (Essential)

   •     An understanding of the optometric, optical and ophthalmic professions in Australia, with
         the ability and interest to acquire this knowledge pertaining to other countries in the region
         as required. (Essential)

Skills and Abilities
   • A passionate self-starter with strong project management skills, including the ability to
        organise time effectively, create work schedules, prioritise workload and meet deadlines.

   •     Demonstrable track record (minimum 5 years) in fundraising (direct mail, major gifts, face to
         face solicitation) or equivalent discipline e.g. sales and / or marketing.

   •     Demonstrable track record in relationship management networking and stewardship skills
         (donors, members, stakeholders, prospects).

   •     Demonstrated ability to quickly grasp and implement fundraising and marketing concepts
         and strategies.

   •     Good interpersonal skills and ability to work effectively as part of a (virtual) team.

   •     Well developed political skills.

   •     Excellent problem-solving skills and strong proactive approach.

   •     Ability to communicate effectively, both verbally and in writing, adapting the style to suit the
         audience, individual or group, as well as good public speaking skills. (Essential)

   •     Strong IT skills including proficiency with Microsoft Office, e-tapestry, e-mail and web based

   •     Disciplined, independent work practices and ability to work autonomously and remotely.

                          Optometry Giving Sight is a collaboration of the World Optometry Foundation (WOF)                        4
       the International Centre for Eyecare Education (ICEE) and the International Agency for the Prevention of Blindness (IAPB)
   •     Relevant tertiary degree in sales, non-profit management, public health, marketing or in the
         Optometric field.


   •     Worked in one of the eye care professions in Australia. (Desirable)

   •     Worked for or with an international non-government organisation. (Desirable)

   •     Worked in a marketing or fundraising capacity. (Desirable)

Special conditions

   •     Flexible – happy to work on weekends and after hours to attend conferences and evening
         meetings as required.

   •     Regular travel within Australia required. (Essential)

   •     A current Australian driver’s licence and happy to use own car for job purposes. (Essential)

   •     Please note: the Optometry Giving Sight Australia office is in Melbourne, but regular travel
         to the global office in Sydney is required.

                          Optometry Giving Sight is a collaboration of the World Optometry Foundation (WOF)                        5
       the International Centre for Eyecare Education (ICEE) and the International Agency for the Prevention of Blindness (IAPB)

Shared By:
Description: Australasian Country Manager - PD