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Active Kids Healthy Kids BULLETIN – August 2008 1 MICHAEL ARTHUR

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Active Kids Healthy Kids BULLETIN – August 2008 1 MICHAEL ARTHUR Powered By Docstoc
					                         Active Kids Healthy Kids BULLETIN – August 2008
             To support partners and stakeholders of Active Kids Healthy Kids
          From Physical Activity, Sport and Recreation responsibility area of HPP

    The contents of this bulletin do not necessarily represent the position of Department of Health Promotion and Protection.
                Much of the content originates from other organizations and is included here for your reference.




1. MICHAEL ARTHUR TO RECEIVE REWARD
2. TWO ACTIVE COMMUNITIES COORDINATORS SHIFT CAREERS
3. FAMILIES UNITED WITH NATURE (FUN!)
4. ATLANTIC COLLABORATION FOR HEALTH AND WELLNESS CAMPAIGN
5. EYE ON MARKETING PHYSICAL ACTIVITY IN NOVA SCOTIA
6. WORKSHOPS FOR SOCIAL MARKETING
7. OVER 70 PARTICIPATING SCHOOLS ~ AVOID MISSING OUT




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1.       MICHAEL ARTHUR TO RECEIVE REWARD

Recreation Nova Scotia is pleased to report and celebrate the news that Michael (Mike) Arthur will be a
recipient of the National CPRA Award of Merit. Mike will be awarded this great honor at the World
Leisure Congress in October 2008.

Mike Arthur is a very deserving recipient of the CPRA Award of Merit. For 30 years Mike has been an asset
and contributor to the recreation sector. Mike’s work is recognized and valued across Nova Scotia and
Canada, and considered meritorious internationally.
Working tirelessly to promote recreation, parks, and physical activity, Mike has made a difference by:

     • ensuring the necessary education and capacity building supports are available to recreation
       professionals and volunteers;
     • advancing policies that support accessible quality recreation;
     • leading health promotion and recreation research and strategies;
     • providing guidance and mentoring organizations and individuals.
Mike is presently the Manager of Physical Activity for the Nova Scotia Department of Health
Promotion and Protection. He is considered to be the visionary behind the Physically Active Children and
Youth (PACY 1 and 2) research initiatives that provide Nova Scotia with the most sophisticated, objective
measure of child and youth physical activity levels in the country. Mike is the architect behind Nova Scotia’s
Active Kids Healthy Kids (AKHK) strategy. Mike is a mentor and is consistently welcoming and supportive
of developing people.
Mike’s expertise and passion are well known across the country. He is a board member of Active Healthy
Kids Canada and the Coalition for Active Living and has been an advisor to CPRA’s Canadian Research
Agenda advisory group. If there is a national initiative related to recreation or physical activity research,
policy or interventions, it is likely that Mike is connected to it in some way.
                               Congrats Mike! We are all very proud of you!!!




2.       TWO ACTIVE COMMUNITIES COORDINATORS SHIFT CAREERS

Jennifer Coolen from the Valley region and Meghan Detheridge from the Cape Breton region will be missed
in their roles as regional Active Community Coordinators. Jennifer Coolen will take her talents to the Town
of Middleton as Director of Recreation and Community Services. Meghan Detheridge is now working for the
local economic development office. Thank you to both Jennifer and Meghan for your contributions to
physical activity agendas in the Valley and Cape Breton and being valuable colleagues with others around
the province. Stay tuned for information regarding the vacant Active Communities Coordinator positions.


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3.      FAMILIES UNITED WITH NATURE — FUN!

Based on the success of the Becoming an Outdoors Woman (BOW) program, the Nova Scotia
Federation of Anglers and Hunters (NSFAH) and their partners in government want to make the same kind
of experience available to the whole family.

Families United with Nature (FUN) is a program designed to help families get outdoors and enjoy
recreational activities together. Classes will be taught on a variety of outdoor pastimes—all at a beginners’
level, with equipment provided, and with qualified instructors.

The first FUN event will be held at Jerry Lawrence Provincial Park (formerly known as Lewis Lake
Provincial Park), on Saturday, September 6, 2008—rain or shine. This will be a day-long event with three
hands-on classes offered (each two hours in length): Family Camping, Intro to Hiking, and Survival
Basics.

Cost is minimal: $5 per person to a maximum of $20 per family. A free supper for participants is being
offered on site. Class sizes are limited. Please note participants must be seven years of age as of Sept. 1,
2008.

For registration or information contact Mike Pollard at: (902) 434-1925, or mikepollard@ns.sympatico.ca

FUN partners include: Nova Scotia Federation of Anglers and Hunters, Nova Scotia Department of Natural
Resources; Nova Scotia Department of Fisheries and Aquaculture; Nova Scotia Department of Health
Promotion and Protection; Becoming an Outdoors Woman Nova Scotia.




                                                BECOMING AN OUTDOORS-WOMAN WORKSHOP
                                                      September 19th to 21st, 2008
                                Gaelic College of Arts and Crafts | St. Ann’s, Cape Breton, Nova Scotia

                             This Becoming an Outdoors-Woman Workshop is your opportunity to experience
                             Kayaking, Mountain Biking, Geo-caching, Archery/Bow hunting, Shotgunning,
                             Outdoor Cooking and much more! All classes are introductory.
                                   www.gov.ns.ca/natr/outdoor Registration deadline is August 13, 2008.




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4.      ATLANTIC COLLABORATION FOR HEALTH AND WELLNESS CAMPAIGN

                    On May 9, 2008, Premier Shawn Graham of New Brunswick chaired the 15th meeting
                    of the Council of Atlantic Premiers. Premiers Rodney MacDonald of Nova Scotia, Danny
                    Williams of Newfoundland and Labrador, and Robert Ghiz of Prince Edward Island
                    attended.

On the Health Promotion and Wellness agenda, the premiers identified opportunities for collaborative
initiatives in the areas of healthy food choices, physical activity, and reduction in smoking. The premiers
endorsed the following Atlantic initiatives:

• measures to encourage healthy lifestyles in Atlantic Canada . The premiers will co-operate on a health
  and wellness campaign; (see inset)

• recognition of the role workplaces play in promoting and supporting healthy lifestyle choices. The
  premiers directed ministers to develop a policy model for healthy meetings in their respective
  jurisdictions. These policies are to include guidelines for ensuring the availability of nutritious food, and
  incorporating healthy practices into government-sponsored meetings and events;

• directing ministers to develop options for implementing an Atlantic-dietician-call-centre service, and
  fostering workplace leadership to support the reduction of tobacco use by employees; and

• a commitment to bring ministers, stakeholders, and a broad range of partners together for a regional
  forum on wellness, to be hosted by Prince Edward Island in the fall of 2008.




                                   Spotlight: Atlantic Health and Wellness Campaign

                The Ministers in each province responsible for health and wellness have
                designated appropriate staff in their departments to develop a health and
                wellness campaign for the four Atlantic provinces. In Nova Scotia, government
                staff from the fields of communications, healthy eating and physical activity are
                collaborating with the other provinces. Development is under way. More
                information will be announced at milestones of the campaign’s progress.




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        5. EYE ON MARKETING PHYSICAL ACTIVITY IN NOVA SCOTIA

In the Active Kids Healthy Kids Strategy the strategic action statement 4.1
under the public awareness component is:

4.1 Increase public awareness, improved knowledge and support positive
behaviour change for physical activity and healthy eating.

Several means support this action and they are:

• Fall 2008: Watch for a significant campaign for walking as part of
  Heart&Stroke Walkabout™. Inactive adults are the primary target audience.

• Winter 2008/09: Fourth year of the Take the Roof Off Winter campaign for
  being active in winter.

• Fall 2008: ParticipACTION national campaign phase two; Audience:
  Primarily parents; Concept: Canadians inspiring average Canadians’
  individual behaviour concerning personal physical activity (Fall 2007 was
  phase 1; Audience: Parents; Concept: Awareness of the health impact for
  children as they age)

• Ongoing: Moms and Dads campaign (www.momsanddads.ca)
  communicates to parents and guardians of children 0 to 12.

The AKHK strategy identifies the importance of developing and carrying out a
social marketing plan to influence healthy attitudes and behaviours of a target
audience. A comprehensive province-wide marketing campaign in support of
Active Kids Healthy Kids specifically is yet to be coordinated provincially.
Locally, municipalities involved with the Strategy’s Municipal Physical Activity
Leader Program are identifying social marketing as a strategic action within
their municipal physical activity plans. While funding for a coordinated
province-wide campaign is yet to be secured, HPP staff are taking preliminary
steps to, at minimum, “start the ball rolling” for a coordinated plan.




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6.      WORKSHOPS FOR SOCIAL MARKETING

The Centre of Excellence for Public Sector Marketing from Ontario will be
running two individual one-day workshops; one on developing a social
marketing plan and the other on developing a social media marketing plan.

                                                              Visit our website: www.publicsectormarketing.ca

Develop a Social Marketing Plan in "1 Day"            Develop a Social MEDIA Marketing Plan in "1 Day"

September 24, 2008 Halifax                            September 25, 2008 Halifax
Facilitator: Jim Mintz                                Facilitator: Mike Kujawski

This workshop takes participants through a            The focus of this workshop is to respond to the unique
proven planning process to develop a                  needs of public sector and non-profit marketers who
customized, structured social marketing plan for      want to acquire value added skills to improve their
a public sector or nonprofit organization.            expertise in social media marketing and effective use
Participants receive a comprehensive workbook         of "Web 2.0" applications (rss, blogs, wikis,
that allows them to design their own strategy so      podcasts, etc...). This workshop will help participants
that they can take home an Action Plan that is        develop a customized, structured approach for opening
ready for implementation. Participants also           up the channels of communication with their target
receive a complementary 30-minute telephone           audience and significantly improving their online
consultation to discuss strategies related to their   visibility and engagement. Participants receive a
social marketing initiative.                          comprehensive workbook and a complementary 30-
                                                      minute telephone consultation to discuss social media
                                                      marketing strategies related to their initiative.

Subscribe to Jim’s blog: www.jimmintz.ca              Learn more about social media: www.mikekujawski.ca


        To register:      $350.00 per workshop (early-bird $300.00) or $600.00 for both workshops
                          Early-bird registration: September 5, 2008
                          Register at www.coltermangroup.com (select “Workshops & Events” on menu)




7.      OVER 70 PARTICIPATING SCHOOLS ~ AVOID MISSING OUT

October is International Walk to School Month, with Walk to School Week from October 6 to 10. Schools
and youth organizations may register for the event at www.ecologyaction.ca/asrts and qualify for some
great prize draws. Walk or wheel for the environment, physical activity and traffic safety. The event is an
initiative of Active & Safe Routes to School, coordinated by the Ecology Action Center in partnership with
the Nova Scotia Department of Health Promotion and Protection as part of the Active Kids Healthy Kids
Initiative.        For more information contact: Janet Barlow | Active & Safe Routes to School, Ecology
Action Centre (902) 442-5055 | asrts@ecologyaction.ca
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