modern organics

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modern organics

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posted:
3/27/2010
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5
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							inside: 2 customer profile 3 recipe books 4 seoc product profile
5 indulgence 6 labelling – how & what 7 seoc business efficiency




modern organics
by michael samperi


It seems funny to think that only 10 years                              what is organic?                                            organically certified with Australian
ago many considered the term ‘organic’                                                                                              Certified Organic. Biological Farmers of
                                                                        Certified organic products are grown
as being the realm of those who still lived                                                                                         Australia (BFA) have this certification and
                                                                        and processed without the use of synthetic
in the ‘60’s or were into another ‘fad’.                                                                                            it is this group with whom Sydney
                                                                        chemicals, fertilisers, or GMOs. It is an
                                                                                                                                    Essential Oil Co. (SEOC) is certified.
The recent exposure of some farming                                     innovative method of farming production
methods and the use of genetically                                      – and is increasingly being recognised as                                           The BUD logo
modified organisms (GMO’s) has forced                                   being on the leading edge of food and                                               (left), as it is known,
us to reconsider this notion. We are now                                fibre technology into the future.                                                   is the most used
                                                                                                                                    and recognised organic logo in Australia.
starting to consider what these type of                                 Organics is not just chemical free by
                                                                                                                                    It is also the oldest mark for organic
farming methods are having on our                                       testing. It is about the way your food is
                                                                                                                                    products currently used in the country.
environment as well as how negatively                                   grown and handled. The whole system is
they impact on the health of future                                     linked – soil; plants; animals; food;
                                                                        people; environment.
                                                                                                                                    why choose organic?
generations.
                                                                                                                                    good for the soil
Organics is changing the perception of                                  Standards to achieve this are internationally
agriculture. It represents the way forward                              recognised, and are assured through                         Organic systems rely on a modern and
to finding global sustainability as well as a                           annual audits of all certified operators by                 scientific understanding of ecology and
pathway for healthy human populations.                                  an independent third party auditor.                         soil science, while also depending on
                                                                                                                                    traditional methods of crop rotations to
There are now nearly 2200 certified                                     The only way customers can be assured
                                                                                                                                    ensure fertility and weed and pest control.
organic farmers in Australia alone (see                                 that they are purchasing real organic
table). This indicates that organics is                                 products, produced without the use of                       good for animals
becoming a more practical and tangible                                  synthetic chemicals and GMOs, is to
                                                                                                                                    Great emphasis is placed on animal welfare.
medium of farming.                                                      purchase products which have been
                                                                                                                                    good for the environment
table 1: organic industry development in Australia                                                                                  Organic systems aim to reduce
                                                                                                                                    dependence on non-renewable resources.
  Year                               1990                       1995                        2000                     2004 (est)**   Organic production aims at all times
                                                                                                                                    towards sustainability whilst having best
  number of                           491                         862                       1800                     2200
                                                                                                                                    management of the environment and
  producers
                                                                                                                                    wildlife as a priority.
  farming area                150,000ha                  335,000 ha               7.6 million ha *           11 million ha *
  certified                                                                                                                         good for people
  $ value of retail           $28 million              $80.5 million               $200 million **            $280 million **       Organic produce have been shown in a
  (domestic)                                                                                                                        number of studies to contain more
                                                                                                                                    vitamins, nutrients and cancer-fighting
(Source: Hassall and Associates 1995; BFA 2004).   *note: most is additions from semi arid areas   ** estimates                     antioxidants than non-organic produce.

                                                                                                                                                                continued page 2 >

issue 6 september 2004                                                                                                                                                                1
                                                     seoc profile

    > from page 1




    no synthetic chemicals
                                                     anni’s healing garden                                                                                                                                        name
    Organic systems prohibit the use of                                                                                                                                                                           anni casey
    artificial chemicals, pesticides and                            I had a love of essential oils for at least   tranquil, peaceful atmosphere, it is a            within and without, that way the healing      business name
    fertilisers. Therefore crops are grown and                      12 years before my hobby became my            haven in which people can come and                continues long after they have left.
                                                                                                                                                                                                                  anni’s healing garden
    animals go though life, without the                             profession. I used to buy books on            enjoy a de-stressing, therapeutic and
                                                                                                                                                                    I have also gained a Diploma in Remedial
    treatment of synthetic growth hormones                                                                        healing treatment.                                                                              products
                                                                    aromatherapy and experiment with                                                                Massage and Certificate in Reflexology.
    or drugs.                                                                                                                                                                                                     aromatherapy massage,
                                                                    essential oil blends on myself, my family     I chose the name Anni’s Healing Garden            I am a Reiki Master, having worked with
                                                                                                                                                                                                                  aromatherapy facial,
    no GMOs                                                         and any one else who showed an interest       because of the wonderful healing plants that      Reiki for 7 years. Chakra balancing is
                                                                                                                  mother nature has so kindly provided for us       another popular treatment which leaves        personalised aromatherapy face &
                                                                    in my hobby. The results were always
    Organic products are produced without                                                                                                                                                                         body lotions, massage oils & sprays,
                                                                    pleasing.                                     in her garden. Working with essential oils,       you centred, clear and at peace. To achieve
    GMOs, which are prohibited in the BFA                                                                                                                                                                         swedish & remedial massage, reiki,
                                                                                                                  I pass on the gifts of the healing garden.        this, I use a combination of crystals and
    standards for organic food and farming.                         My love and respect for these oils led me                                                                                                     reflexology, chakra balance
                                                                                                                  There is nothing I have come across that          essential oils relevant to each chakra.
                                                                    to study for the Diploma of Aromatherapy      Aromatherapy cannot address in some form.         I also prepare personalised take home
    As a member of the BFA, Sydney Essential
                                                                    at Nature Care College, qualifying in May                                                                                                     contact
    Oil Co. is proud to announce its range of                                                                                                                       Aromatherapy face and body lotions,
                                                                    2002. Becoming an Aromatherapist for          Being empathetic and understanding of                                                           02 9453 2959 or 0408 696 089
    Certified Organic Essential Oils, Carrier Oil,                                                                                                                  massage blends and sprays for my clients.
                                                                    me was a dream come true!                     a client’s needs and situation are part of                                                      28 ethie rd, beacon hill NSW 2100
    Hydrosols and Infused Oils. The products
                                                                                                                  my work ethos. You can have the massage           The Sydney Essential Oil Co. has been a
    represent the Next Generation in essential                      My business, Anni’s Healing Garden,           technique down pat, going through                 fantastic find for me, with Michael and
    oils and natural products and we look                           began in January 2002. The clinic, built by   the moves, but if you’re not genuinely            Daniel always available when I need some
    forward to expanding upon this range.                           my husband specifically for my healing        interested in doing the best for your             advice. The products are always top
                                                                    work, is run from my home. As I am the        client, I believe it does come through in         quality, with a divine smorgasbord of
    Not only do organic essential oils have
                                                                    only therapist using this clinic and it is    the quality of your treatment. Clients are        essential oils to choose from – Thank you!
    what can only be termed as a ‘vibrant
                                                                    only used for healing, the energy is very     individual and as such need individualised
    scent’ they also have a wonderful energy
                                                                    centred and peaceful. As one of my clients    treatments – essential oils provide this
    due to the care and nurturing of the
                                                                    put it, “it feels like a warm blanket         scope, combined with the modality to best
    farmer producing the oil. The growers
                                                                    holding you safe against the cold”. Being     suit the client’s needs. I strive to always
    we buy from pride themselves on their
                                                                    purpose built and decorated to imbue a        have clients leave my clinic feeling better
    produce. For them, growing organically
    is an extension of the way they live.

    The Sydney Essential Oil Co. now has
    Certified Organic Licensed Premises
    allowing you to be sure that we repack,
    bottle and supply these products under
    strict organic guidelines.
                                                                    100% pure           and natural                                                              subscription offer
    We invite you to try these products and



                                                     seoc
    experience for yourself their energetic                         release date: 6th of September 2004                                                          Order 4 editions of 100% Pure and
    properties. For more information on our                                                                                                                      Natural for only $51 (15% off the regular
                                                                    The first in a new series of collectable
    Certified Organic Products contact one                                                                                                                       cover price).
                                                                    recipe books offering some of our



                                                     books
    of our friendly customer service staff on
                                                                    favourite recipes that compliment the                                                        At the time of ordering you will receive
    02 9565 2828 or at sales@seoc.com.au
                                                                    season. Each recipe has been trialled                                                        all editions that have been released to
    These new products will complement our                          and tested to ensure success – even for                                                      that date. Subsequent issues will be sent
    existing range of non-organic 100% pure                         the novice.
                                                                                                                                                                 to you as they become available.
    essential oils. We always buy our product
                                                                    Each edition contains full colour
    from traditional sources and make sure                                                                                                                       $51 ex freight and GST
    that our suppliers meet our strict code of
                                                                    photography, tips and tricks to modify
                                                                    our recipes, along with easy to follow
                                                                                                                                                                                                                  essentially clean
    ethics. The new range will simply give you
                                                                    instructions. Plus, each recipe is coded by                                                                                                   Just a reminder that SEOC now has
    more choice.
                                                                    our rating system, allowing you to quickly                                                                                                    essentially clean by toni oliver. This little
    The Sydney Essential Oil Co. would like to                      determine the level of difficulty and the                                                                                                     gem of a book is a comprehensive guide
    thank the BFA for allowing us to directly                       time required to make each recipe.                                                                                                            on how to use natural products instead
    source from their internet site. For more                                                                                                                                                                     of harsh chemicals for your general
                                                                    The spring edition of 100% Pure and
    information about the BFA then please go                                                                                                                                                                      household cleaning.
                                                                    Natural contains recipes on how to make
    to www.bfa.com.au                                                                                                                                                                                             Highly recommended for anyone who
                                                                    bath salts, creams/lotions, body butters,
                                                                    bath milks, soaps, shampoos/conditioners                                                                                                      not only cares about the environment
                                                                    and clay body masks.                                                                                                                          but is concerned for the health and
                                                                                                                                                                                                                  wellbeing of their family.
                                                                    $15 ex-freight and gst
                                                                                                                                                                                                                  $15 ex-freight and GST




2                                                                                                                                                                                                                                                                 3
    lemon scented tea tree                                                                                      product profile
    Leptospermum petersonii                                                                                                                                                                                                                                             special guest article
                                                                                                                certified organic essential oil


    A rounded shrub growing to 4 meters,
    Leptospermum petersonii is found mainly
    in the coastal areas of northern NSW and
    southern QLD. The Tea Tree part of the
    name comes from the fact it is very similar
                                                     properties, and blends very well with
                                                     woods, such as Sandalwood and
                                                     Cedarwood atlas.

                                                     The demand for this oil has grown
                                                     dramatically over the last 5 years due
                                                                                                               typical analysis of macrocompounds % by
                                                                                                               gas chromatograph (chief constituents)

                                                                                                               myrcene
                                                                                                               linalool
                                                                                                               citronellal
                                                                                                                                         1.5%
                                                                                                                                         2%
                                                                                                                                         17%
                                                                                                                                                                       indulgence
                                                                                                                                                                       ella thomas
    in look to the Melaleuca alternifolia plant,
                                                     to its pleasant odour (the same applies                   citronellal               2.5%
    and obviously the Lemon Scented comes                                                                                                                              Take a moment to think about what gives           painful time, and her sadness and grief      question what right they have to such
                                                     to lemon myrtle oil).                                     neral                     26%
    from its citral like top note.                                                                                                                                                                                       would overwhelm her suddenly and             pleasure. They work hard at justifying
                                                                                                               geranial                  29%                           you pleasure, something you’d call an
                                                     SEOC’s Leptospermum petersonii is BFA                                                                                                                               unexpectedly. There were times when she      every purchase or experience they enjoy
    Containing high amounts of Citronellal,                                                                                                                            indulgence. You might think of sleeping in
                                                     Certified Organic and is sourced from our                                                                                                                           would have to leave a meeting and escape     because, in their eyes, they’ve merely
    Neral, and Geranial, Lemon Scented Tea                                                                                                                             once in a while, a real treat if your work
                                                     affiliate farm in Northern NSW, Koree                     SEOC pricing ($AUD GST exclusive):                                                                        to a private spot to gather herself. One     indulged themselves.
    Tree is seen therapeutically as a softer                                                                                                                           days are hard and long. If food is your
                                                     Herbs.                                                    12ml $12      500g $120                                                                                   time, another colleague felt aggravated
    version of Tea Tree oil. It has a lovely,                                                                                                                          thing you might nominate something                                                             But to dismiss acts of kindness towards
    fresh top note making it ideal for those         For more information about the unique                     25ml $25      1kg $220                                                                                    by the other woman’s emotional fragility
                                                                                                                                                                       wickedly delicious, like fine chocolate                                                        ourselves as pure indulgence is to
    wanting a pleasant Australiana smell             attributes of Australian Essential Oils                   100ml $50                                                                                                 and snapped: “It’s time she got over it.
                                                                                                                                                                       truffles or freshly hucked oysters.                                                            undermine the importance and long-term
    permeating through their house or office.        please refer to Mark Webb’s book ‘Bush                                                                                                                              She’s just being indulgent now.” The
                                                                                                                                                                                                                                                                      effects of nurturing behaviour. It isn’t the
    It works extremely well in cosmetic              Sense’ (details on page 65 of the 2004/05                                                                         “Yoga!” a workmate tells me without               woman’s anguish and misery were
                                                                                                                                                                                                                                                                      same as poor self-discipline. A person who
    formulations requiring anti-bacterial            SEOC catalogue).                                                                                                  hesitation. “It’s my passion. I feel              dismissed with that awful judgement.
                                                                                                                                                                                                                                                                      chases ‘feel good’ experiences with no
                                                                                                                                                                                            indulgent going to           When we say a child is indulged, we          limits may be trying to fill a sense of deep
                                                                                                                                                                                            classes a couple of          usually mean they’re being spoilt, that      emptiness. Think of the man in the Monty
                                                                                                                                                                                            times a week, but            their demands and whims are being met.       Python sketch who gorged on mountains
                                                                                                                                                                                            I reckon that it not         There’s no sense of kindness there. And      of food only to explode with that last
                                                                                                                                                                                            only does me good,           when we narrow our eyes and mutter that      little morsel. Now he was sadly and
                                                                                                                                                                                            it also benefits             someone has indulged, what we really         tragically indulgent.
                                                                                                                                                                                            everyone I come into         mean is that they’ve drunk far too much
                                                                                                                                                                                            contact with.”                                                            Some indulgence in self-care is something
                                                                                                                                                                                                                         alcohol. Little wonder we’re wary of the
                                                                                                                                                                                                                                                                      else again. As my workmate said, when
                                                                                                                                                                       How’s that? “It makes me feel good,” she          word ‘indulge’.
                                                                                                                product profile                                        explains. “I love feeling very present in my
                                                                                                                                                                                                                                                                      she takes care of herself with her yoga she
                                                                                                                                                                                                                         A neighbour who has had problems with        feels good about herself, and the result is
                                                                                                                                                                       body, aware of my breath and my posture,          her back for years finally began visiting    that everyone around her benefits as well.
                                                                                                                                                                       and I love feeling strong and flexible.           a chiropractor. He suggested that she
                                                                                                                                                                       Anything that makes you feel good makes                                                        If you’re one of those people who put
                                                                                                                                                                                                                         have regular massages as well as ongoing
                                                                                                                                                                       you a good person to be with. You’re                                                           more effort into pampering others than
                                                                                                                                                                                                                         chiropractic treatment. “It’s naughty of
                                                                                                                                                                                                                                                                      pampering yourself, think about how you

    natural dyes                                                                                                                                                       more motivated, more engaged with your
                                                                                                                                                                       work and with other people. I reckon
                                                                                                                                                                       you’re just happier all around.”
                                                                                                                                                                                                                         me,” my neighbour said. “I shouldn’t be
                                                                                                                                                                                                                         indulging myself this way. All this time
                                                                                                                                                                                                                         and money – I shouldn’t be spending
                                                                                                                                                                                                                                                                      might offer yourself a little loving care.
                                                                                                                                                                                                                                                                      Start small if you need to, but consider
                                                                                                                                                                                                                                                                      yourself worth pampering at times. When
                                                                                                                                                                       Another friend tells me it’s books she can’t      it on myself.”
                                                                                                                                                                                                                                                                      it brings pleasure and joy and a sense of
    The Sydney Essential Oil Co. is proud                                                                                                       $AUD (GST exclusive)   resist, the ones that hit the bestseller lists.
                                                   Product               Colour Range            Derived          Description                                                                                            Can’t we be hard on ourselves! This          light-heartedness, indulgence can be a
    to offer you a selection of natural dyes                                                                                               25mL 100mL 500g     1kg     “It’s an obsession really,” she says. “Every      woman has had chronic back pain, she’s       valuable investment.
    which are obtained from non-genetically                                                                                                                            weekend I take a look at what’s in the lists
                                                   pink                  mauve to deep pink      Beetroot         Oil soluble - liquid          8   14    50     85                                                      been unable to attend to everyday duties
    modified plants.                                                                                                                                                   and I simply have to go out and buy
                                                   Beta vulgaris                                                                                                                                                         because she’s in such discomfort, yet she
    As pigmentation may settle during                                                                                                                                  what’s there. What’s more, I hold on to           feels she’s indulging herself when she has
                                                   blue                  sky to rich blue        Gardenia         Water soluble - liquid     20     60   220   395
    storage, we do ask that you shake them                                                                                                                             them. They line every wall in my                  some treatment.
                                                   Gardenia florida
    intensively before use. Also note that as                                                                                                                          apartment. Now that’s indulgence, but it
                                                   yellow                bright to deep yellow   Tumeric          Oil soluble - liquid       12     20    70   120     gives me so much joy.”                            It can seem the world is made up of two
    this range of products is totally natural
                                                   Curcuma long L.                                                                                                                                                       types of people: those who tend to their
    you may find variations occurring,                                                                                                                                 Indulgence. What a word. Its Latin origin
                                                   green                 apple to forest green   Chlorophyll      Oil soluble - liquid          8   12    40     60                                                      every need at the cost of everyone around
    depending on the product to which                                                                                                                                  means ‘to be kind’. Even though there’s
                                                   Festuca arundinacea                                                                                                                                                   them, and those who feel guilty at the
    the dye is added.                                                                                                                                                  no sense of disapproval there, often the
                                                   orange                bright to deep orange   Paprika          Oil soluble - liquid          8   13    45     80                                                      very idea of showing some kindness to
                                                                                                                                                                       word indulgence is used critically these          themselves. For them, it may be the fear
                                                   Capsicum annum L.
                                                                                                                                                                       days. Take this story: a few years ago a          of appearing selfish and self-centred that
                                                   burnt orange          burnt orange to brown   Annato Seeds     Oil soluble - liquid          8   13    45     80
                                                                                                                                                                       colleague went through a testing and              holds them back. They may struggle with
                                                   Bixa orallana L.
                                                                                                                                                                                                                         feelings of unworthiness, and secretly




4                                                                                                                                                                                                                                                                                                                    5
    labelling –                                                                                                  Another consideration you must factor in
                                                                                                                 is whether your product is corrosive to
                                                                                                                 your labelling. Products such as essential
                                                                                                                                                                                                                                        can longer be a post office box; it must be
                                                                                                                                                                                                                                        a physical address that you either work
                                                                                                                                                                                                                                        or reside out of.
                                                                                                                                                                                                                                                                                             assurance compliance is required. In saying
                                                                                                                                                                                                                                                                                             this, batch numbers serve as an excellent
                                                                                                                                                                                                                                                                                             way for you to track your product when
                                                                                                                                                                                                                                                                                                                                              if you have a product that goes rancid
                                                                                                                                                                                                                                                                                                                                              before its due expiry date.

                                                                                                                                                                                                                                                                                                                                              For those of you who have asked before,

    the how and what to                                                                                          oils will wipe the printing right off the
                                                                                                                 label. The label therefore requires
                                                                                                                 protection to prevent this. A simple
                                                                                                                 method is to overlay a clear label of some
                                                                                                                                                                                                                                        It is our advice to always place a product
                                                                                                                                                                                                                                        storage indication on your label. This
                                                                                                                                                                                                                                        places some of the onus back on your
                                                                                                                                                                                                                                                                                             they are out in the general market place.
                                                                                                                                                                                                                                                                                             Should problems occur with your product
                                                                                                                                                                                                                                                                                             it is much easier to ascertain what might
                                                                                                                                                                                                                                                                                             have gone wrong if you have batch
                                                                                                                                                                                                                                                                                                                                              the Sydney Essential Oil Co. uses Shepson
                                                                                                                                                                                                                                                                                                                                              Printing for all printing requirements.
                                                                                                                                                                                                                                                                                                                                              For more information contact Luke
                                                                                                                                                                                                                                        customer to take care of the product they                                                             Everingham on 02 9669 4600 or at
                                                                                                                 sort to avoid the essential oil touching the                                                                                                                                numbered your products.
                                                                                                                                                                                                                                        are purchasing. As heat and light are the                                                             luke@shepson.com.au
    When making and selling natural products      If you have a large range of products then                     labels. A more expensive way is to have
                                                                                                                                                                                                                                        main culprits of damaging natural                    The same applies to expiry dates. Unless
                                                  the first thing you may have to consider is                    the labels pre-printed with a protective
    we all understand that the quality of the                                                                                                                                                                                                                                                you have a product listed with the TGA
                                                                                                                 lacquer to prevent corrosion.                                                                                          products, a general indication of ‘Store
    product is of the utmost importance. In       how you can ‘standardise’ the information                                                                                                                                                                                                  you are not required to have expiry dates        Disclaimer: Please note that the information
                                                                                                                                                                                                                                        below 30˚C’ and ‘Keep away from Light’
    saying this it is imperative that we          on your labelling. Information you can                         When it comes to what to actually put on                                                                                                                                    listed on your products. Expiry dates will       listed above is of assistance in a general way.
                                                                                                                                                                                                                                        will ensure that your customers understand
                                                  standardise includes your contact details,                     the label there are many things to                                                                                                                                          give your customer a guide to the ideal          We ask that you research all of your labelling
    understand the importance of making our                                                                                                                                                                                             the delicate nature of the product.
                                                  your logo and any distinguishing marks or                      consider. First and foremost, if you want                                                                                                                                   usage time of your product, but in saying        requirements as we make no warranties
    products look the best we can, as well as
                                                  comments you may have about your                               to make a therapeutic claim on your label                                                                              Batch numbers on your products are not               this you will have to do extensive research      regarding the quality and accuracy of the
    telling the customer as much as we can.
                                                  product or company? By doing this you                          then you must first seek approval from the                                                                             a legal requirement unless you are TGA               to make sure that the expiry date is             information listed.
    The label on your product is the contact      can move to having a generic label on                          TGA (Therapeutic Goods Administration).                                                                                or GMP listed, in which case quality                 correct. It will cause more harm than good
    point between you and your potential          which you can overlay information (see
    customer. It can give your customer the       text box in the middle of next page).
    assurance that you are ethical and honest
                                                  If, in your range, you have many different
    in your dealings, as well as presenting




                                                                                                                                                                                                Your company name and address details
                                                                                                      CAUTIONARY MESSAGES (as required)
                                                                                                                                          balance
                                                  label sizes then it might be best to look at
    your product in the best light.                                                                                                                                                                                                                                                    By deciding to use a generic label which can be overlayed with information, you give yourself
                                                  ways you can standardise the size down to
                                                                                                                                                                                                                                                                                       an inexpensive and flexible way to label your range. Currently on the market there are clear
    Two of the most commonly asked                one or two labels. This will help to keep
                                                                                                                                          massage blend                                                                                                                                Avery labels that you can print on and then overlay onto your generic label. If you have a
    questions our customer service staff          costs down. When you achieve greater
                                                                                                                                                                                                                                                                                       corrosive product then simply place another clear label on top to protect the information.
    receive are: ‘How can I do a label for my     sales of your product you will attract bulk                                             ingredients:
                                                                                                                                          sweet almond oil, eucalyptus oil Australian,
    products without breaking the bank?’ and      order discounts on your labels.                                                         bergamot oil non-phototoxic, lemongrass oil,                                                                                                 For those who are using PCs all you have to do is go into Tools in Microsoft Word and go to
                                                                                                                                          herbalox O, vitamin e acetate
    ‘What do I have to put on my labels?’                                                                                                                                                                                                                                              ‘Letters and Mailings’. Then go to ‘Envelopes and Labels’. Make sure the Label tab is selected
                                                  The number of colours you have on your
    These are not necessarily easy questions to   label will also affect the overall cost.                                                250mL                                                                                                                                        and then go to ‘Options’. This will give you a guideline to the Avery label codes. Enter the code
                                                                                                                                                                    batch number expiry date                                                                                           of the Avery label you are using and click OK. Then go into ‘New Document’ – write what you
    answer as there are many variables to         Obviously black on white or clear is the                                                Store below 30°C          (optional)   (preferable)
    factor in including:                                                                                                                                                                                                                                                               want on your label and save to your label folder for access later.
                                                  most cost effective, but it will not attract as
                                                                                                                 The information shown on your label will
                                                  many customers unless you are inventive or
                                                                                                                 need to be carefully thought out, taking into
       how to:                                    it is consistent with your style. The process
                                                                                                                 account any legal requirements.
                                                  of four colour printing is costly but will
          How many products are there in
                                                  allow you to choose virtually any colours
          my range?
                                                  you desire, as well as many as you want.                       For more information on this issue please
          Do I have varying sizes of labelled
          products?
                                                  This option is required when you have
                                                  many colours in your logo or you use a
                                                                                                                 contact the TGA at www.tga.gov.au

                                                                                                                 Whilst many products in the market do
                                                                                                                                                                                                                                        seoc – new team member
                                                  colour picture on your labelling. The most
          How many colours are involved in                                                                       not contain product listing, it is a legal
                                                  common method we have seen is the two                                                                                                                                                                  The Sydney Essential Oil            GC-17A Gas chromatograph to fully ensure
          both my logo and label?                                                                                requirement of the Trade Practices Act                                                                                                                                                                                       business efficiency at SEOC
                                                  colour process. This, as the name suggests,                                                                                                                                                            Co. is proud to announce            that you, the customer, can be guaranteed
          Are you selling retail or                                                                              1974 that cosmetic products have
                                                  allows you to use two colours of your                                                                                                                                                                  the addition of David               that the products you are purchasing meet
          wholesale?                                                                                             ingredients listed in descending order by
                                                  choice to convey your message.                                                                                                                                                                         Johnson to its team. In his         your high standards.                             In keeping with our aim to constantly
                                                                                                                 volume or mass. From a marketing point
          Are the products I am making            The decision to sell wholesale or retail can                                                                                                                                                           role as Business                                                                     improve and refine our service, SEOC has
                                                                                                                 of view, listing the ingredients says to your                                                                                                                               David will be running seminars once a
          corrosive to my labelling?              also affect your label making requirements.                                                                                                                                           Development Manager, David will                                                                       started using the SAP Business One
                                                                                                                 customers that you have nothing to hide                                                                                                                                     month to show how a Gas Chromatograph
                                                  As retail requires selling your product                                                                                                                                               implement and oversee SEOC’s Quality                                                                  accounting package. This will assist us to
                                                                                                                 and want them to make an informed                                                                                                                                           (GC) works and how to read a GC. These
                                                  without actually being there yourself it is                                                                                                                                           Control, Quality Assurance, and Organic                                                               take your orders and track their delivery
                                                                                                                 decision. For more information visit the                                                                                                                                    will run in the first week of each month
                                                  important that your label wholly conveys                                                                                                                                              Certification programmes, as well as                                                                  status more effectively, allowing us to
       what to:                                                                                                  National Industrial Chemicals Notification                                                                                                                                  and, because classes will be limited in
                                                  the message you want to present.                                                                                                                                                      establish SEOC’s profile as a reliable and                                                            maintain our stock levels much more
                                                                                                                 Scheme (NICNAS) at www.nicnas.gov.au                                                                                                                                        numbers, we ask that you book ahead to
          Can I make therapeutic claims?                                                                                                                                                                                                competitive supplier of quality bulk                                                                  efficiently.
                                                  Therefore it is imperative that you spend                                                                                                                                                                                                  avoid disappointment. For more information
                                                                                                                 If you are selling essential oils then it is                                                                           essential oils and other Aromatherapy
          Do I have to list all the ingredients   your time (and money) developing a label                                                                                                                                                                                                   check out the seminar information on the         We do ask that you bear with us whilst we
                                                                                                                 important that you include the Latin name                                                                              products.
          in my products?                         that can do this. Customers expect that if                                                                                                                                                                                                 back of this newsletter.                         refine this system. If you encounter any
                                                                                                                 of the essential oil and its chemo type (CT)
                                                  they are buying retail then the whole                                                                                                                                                 David comes with a wealth of experience                                                               delays please let us know so that we can
          In what order must I list the                                                                          if applicable. A volume is also required                                                                                                                                    If you have enquiries for essential oils of
                                                  package should meet and exceed their                                                                                                                                                  in the essential oil industry. For more than                                                          address the problem immediately, your
          products?                                                                                              and this applies to all your products. As                                                                                                                                   5kgs through to multiple drum lots, then
                                                  expectations. Alternatively if you are selling                                                                                                                                        7 years, he has been involved in essential                                                            feedback is of the utmost importance to
                                                                                                                 there are contra-indications on many                                                                                                                                        please do not hesitate to contact David.
          Do I have to put storage                wholesale (unless it is for retailers to re-sell)                                                                                                                                     oil production, refinement, quality control,                                                          us. You can write directly to Michael at
                                                                                                                 essential oils it is very important that you                                                                                                                                As Business Development Manager, and
          conditions on the label?                then your requirements will not be as                                                                                                                                                 logistics and sales, as well as extensive                                                             michael@seoc.com.au or Daniel at
                                                                                                                 have warnings on your labels. You may                                                                                                                                       with the support of the SEOC team, he
                                                  exacting. Customers know that when they                                                                                                                                               Research and Development work.                                                                        daniel@seoc.com.au
          Are batch numbers and use by                                                                           have general warnings that cover your                                                                                                                                       can ensure you receive the best possible
                                                  are buying wholesale they are receiving
          dates required?                                                                                        range, or warnings that are specific to                                                                                As the new driving force behind SEOC’s               bulk pricing of our quality products.            From all the staff at SEOC we thank you
                                                  discounts and this may be because the
                                                                                                                 each oil or product.                                                                                                   quality control programmes David will run                                                             for your feedback and patience.
                                                  producer or manufacturer has had to save                                                                                                                                                                                                   To contact David simply call
                                                                                                                                                                                                                                        the laboratory and ensure that SEOC
                                                  costs along the way.                                           Another piece of information that must                                                                                                                                      02 9565 2828 or write to him at
                                                                                                                                                                                                                                        meets all required compliance regulations.
                                                                                                                 be on your labels is a contact address. This                                                                                                                                david.johnson@seoc.com.au
                                                                                                                                                                                                                                        This includes running SEOC’s new Shimadzu

6                                                                                                                                                                                                                                                                                                                                                                                               7
           what’s on?
                                                                                                          Thursday 7 Oct 2004 (10am-10.45am)
seminars




               learn to make your own products                                                            Thursday 7 Oct 2004 (11am-11.45am)
               We get calls from customers every day, “When are your next product seminars?”              Tuesday 2 Nov 2004 (10am-10.45am)
                                                                                                          Tuesday 2 Nov 2004 (11am-11.45am)
               Thank you for your patience as we settled into our new offices. We are now ready
               with a series of new and improved seminars showing you how to make your own                Price: 45 minute session $22.00 p.p.
               products. Each seminar will feature all new recipes, several of which showcase our         (inc GST), includes data sheets on oil tested

               extended range of certified organic products. Your day will be packed with                 as well as a 12ml bottle of oil tested.

               information, tips and ideas. Plus, it wouldn’t be a ‘SEOC experience’ unless you also      booking your tickets
               had loads of fun!                                                                          telephone 02 9565 2828
                                                                                                          As class sizes are limited we ask that you
                                                           Price: 1-day seminar $187 p.p. (inc GST),      early to avoid disappointment. Booking for
                                                           includes lunch, refreshments, and our          all the above sessions will be taken
                                                           brand new “100% Pure & Natural” Spring         by phone from 9am on Monday 13th
                                                           Edition recipe book. Plus you’ll get to take   September 2004.
                                                           home everything you make.

                                                           booking your tickets
                                                           telephone 02 9565 2828
                                                           Places are limited and fill fast. To make it
                                                           fair for everyone, phone lines open for              contact us
           natural products                                bookings for both September seminars at
                                                                                                                The Sydney Essential Oil Co. Pty Ltd
                                                           9.00am Wednesday 1st September.
           This fun course shows you how to make                                                                ABN 95 096 439 299

           an extensive array of natural products;         Oct 2004 Tickets for October seminars on
                                                                                                                address Unit 4, 2-10 Fountain Street
           including bath salts, shampoo &                 sale 9.00am Tuesday 28th September
                                                                                                                         Alexandria NSW 2015
           conditioners, bubble bath, shower gels,         Nov 2004 Tickets for November seminar                mail     PO Box 171
           creams & lotions, lip balms, foot balms,        on sale 9.00am Tuesday 26th October
                                                                                                                         Alexandria NSW 1435
           face & body scrubs and salt scrubs. Great
           for you, as gifts or to sell….                  Dec 2004 Tickets for December seminar                         Australia
                                                           on sale 9.00am Tuesday 23rd November
           Sunday 12 Sept 2004        (8.45am – 2.45pm)                                                         ph +61 2 9565 2828
                                                           Please do not call prior to this as we
                                                                                                                fax +61 2 9519 8009
           Sunday 10 Oct 2004       (8.45am – 2.45pm)      cannot accept your booking.
           Sunday 24 Oct 2004       (8.45am – 2.45pm)                                                           email sales@seoc.com.au
                                                           Conditions: All tickets must be paid for at
                                                                                                                web www.seoc.com.au
           Sunday 5 Dec 2004       (8.45am – 2.45pm)       the time of booking. Once bookings are
                                                           confirmed, no change to date or refunds              opening hours
           Price: 1-day seminar $165 p.p. (inc GST),
                                                           are permitted.
           includes lunch, refreshments, and our                                                                9am – 5pm monday to friday
           brand new “100% Pure & Natural” Spring                                                               9am – 1pm 1st saturday each month
           Edition recipe book. Plus you’ll get to take    learn how a gas                                      showroom
           home everything you make.                       chromatograph works                                  9am – 4pm monday to friday
                                                           One of the most asked questions we
           creams, lotions &                               receive at SEOC is, “how do you quality
                                                                                                                9am – 1pm 1st saturday each month

           body butters                                    test your essential oils”. Well we are now
                                                                                                                email

                                                           giving you the opportunity to go behind              orders
           Ever wanted to make your own luxurious                                                               sales@seoc.com.au
                                                           the scenes to see how our Shimdzu
           creams, lotions & body butters from
                                                           GC-17A Gas Chromatograph works.                      general enquiries
           scratch? This course gives you simple and
                                                           A Gas Chromatograph breaks down the                  info@seoc.com.au
           effective step-by-step instructions to
                                                           constituents in each oil and this 45 minute
           ensure you make great products every                                                                 newsletter feedback or info
                                                           session shows you how it works as well as
           time. You’ll be delighted with the results                                                           newsletter@seoc.com.au
                                                           what to look out for in the particular oil
           and you’ll finish up with products you’ll
                                                           tested. Run by David Johnson, the head of            specific questions regarding sales
           love to use and would be proud to sell.
                                                           our quality control department, this session         sales@seoc.com.au
           Sunday 19 Sept 2004 (8.45am – 2.45pm)           is a must for anyone with a keen interest in
                                                                                                                to get in touch with daniel or michael
           Sunday 17 Oct 2004 (8.45am – 2.45pm)            the quality of the oils they are using.
                                                                                                                michael@seoc.com.au
           Sunday 7 Nov 2004 (8.45am – 2.45pm)                                                                  daniel@seoc.com.au
   8

						
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