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									                                                                                                                  February 13, 2009 — CHEESE MARKET NEWS®                       7

                                                                       CHEESE MARKET NEWS

                                            Retail WATCH
                                     NEWS & MARKETING IDEAS TO HELP SELL MORE CHEESE

Arthur Schuman Inc. diversifies,
invests in its domestic capabilities
By Kate Sander                              the-art equipment for cutting, grating,
                                            shredding, cubing, shaving, slicing and
FAIRFIELD, N.J. — In a climate of           dehydration.
global financial uncertainty, diversity         The first foray into domestic plant
is helping to keep business growing         ownership beyond Arthur Schuman’s
and expanding at Arthur Schuman Inc.,       flagship processing facility in New Jersey
which claims that with both domestic        was the acquisition of Imperia Foods in
production and imports it is the largest    August 1998.
hard cheese company in the United               Grater Inc., Elgin, Ill., followed in
States.                                     June 2006, and the facility, now known
   Perhaps best known as a cheese           as Arthur Schuman Midwest, gave the          WIDE VARIETY — Importer and domestic cheese producer Arthur Schuman Inc. offers its
importer, Arthur Schuman Inc. has           company substantive capabilities in          customers a variety of cheese types in several different formats.
long had a presence in the domestic         slicing, shredding, grating and party
cheese market as well. That presence        platters, Schuman says, noting the com-      business we’ve completed the circle,”         family to operate the business; at age
has expanded in recent years, says Neal     pany serviced industrial, foodservice and    Schuman says. “We have off-shore and          90, their father Jerome Schuman,
Schuman, company president, as the          retail accounts.                             domestic plants producing, and we’ve          the founder’s son, remains involved
company made the strategic decision             Then in August 2006, Arthur Schuman      added three domestic cheese processing        in the company as chairman of the
to purchase domestic cheese plants          acquired a vendor, Lake Country Dairy,       plants, each with some unique packaging       board. Neal Schuman’s daughter Al-
                                            Turtle Lake, Wis.                            capabilities.                                 lison became the fourth generation of
                                                “We’re very proud that they’re both          “They provide the ability to reduce       Schumans to be involved in the cheese
                                            brand new, state-of-the-art facilities,”     transportation costs and a substantial        business when she recently joined the
    “Strategically for                      Schuman says of Arthur Schuman               advantage over a single processing fa-        company.
                                            Midwest and Lake Country Dairy,              cility,” Schuman says, adding that the            “We like the fact that we’re privately
     our hard cheese                        noting they both were constructed            domestic plants also give the company         held and want to stay that way,” Neal
     business we’ve                         this decade and have excellent audit         greater control for producing cheese to       Schuman says. He believes that by
                                            scores.                                      its exact specifications.                     being privately-held the company has
  completed the circle.”                        “The owners of Lake Country Dairy            The acquisitions also have allowed        a lot more flexibility to have partner-
                                            had been our friends and cheese pro-         the company to explore untapped               ship-based relationships with vendors
          Neal Schuman                      cessing consultants for over 30 years,”      markets.                                      and customers and better respond to
      ARTHUR SCHUMAN INC.                   Schuman says, noting the natural                 “Some of the acquisitions serviced        their needs.
                                            synergies of the acquisition. The            market segments we weren’t in, for                Partnerships always have been
                                            Lake Country Dairy facility produces                                                       key to the business, Schuman says,
                                            specialty cheeses using both new and                                                       noting that throughout the company’s
and processing facilities. The company      traditional manufacturing techniques,                                                      history it has developed exclusive
also partners with several domestic         Schuman says.                                      “We like the fact                       relationships with top producers in
and international cheese manufactur-            Lake Country Dairy combined these                                                      countries from which it sources. As a
ers to offer its wide array of products     techniques recently to introduce Roma             that we’re privately                     vertically-integrated company, Arthur
and flavors.                                Cello. Roma Cello, the company says,                 held and want                         Schuman maintains quality control
    “Strategically, we felt we needed       delivers the premium flavor of Pecorino                                                    and supervision of all production, both
to hedge our sourcing strategy that         Romano at an extremely good price                  to stay that way.”                      domestically and abroad, and does not
was too dependent on foreign coun-          point. The cheese, which features “light                                                   spot buy cheese.
tries,” Schuman says, noting, among         sheep’s milk notes,” is shelf cured and                 Neal Schuman                           For example, Arthur Schuman Inc.
other things, the tremendous cost           provides institutions and consumers                 ARTHUR SCHUMAN INC.                    has a multiple-generation relationship
savings in transportation. “That            the mouthfeel of Pecorino Romano                                                           with Italy’s Zanetti. According to the
perception was predicated on our            without the imported cost. The cheese                                                      company, Zanetti is the largest exporter
feeling that the U.S. was going to be       is available in wheels, grates, shreds                                                     of Italian Parmesans to the United
a surplus producer and exporter of          and cups.                                    example certain types of industrial           States, and Arthur Schuman Inc. is the
dairy products.”                                The company’s latest acquisition         and foodservice accounts, and the             exclusive importer.
    When Neal Schuman’s grandfather,        was just this past summer when it            slicing business in Elgin was a line              Arthur Schuman Inc. also enjoys
Arthur Schuman, first started the           acquired Masson Cheese Co., Vernon,          extension,” Schuman adds. “The bot-           a three-decade relationship with
business more than 60 years ago, the        Calif., a manufacturer of Mozzarella,        tom line was we could drive a lot of          SanCor, the largest dairy cooperative
focus was on bulk products. Over the        String and Ricotta. The facility gives       transportation costs and production           in Argentina, and Uruguay’s Conap-
years, though, the company has grown        the company additional grating,              costs out of the system with these            role.
by developing a full spectrum of prod-      shredding and cheese dehydrating             acquisitions.”                                    Arthur Schuman Inc. markets its
ucts at every price point. All segments     capabilities as well as a West Coast             Neal Schuman’s sister, Joan Al-           vendor brands under its own label and
of the industry needed products that        base to better serve its customers.          len, is the director of marketing and         also uses these core products for the
were easier and more convenient to          It is now known as Arthur Schuman            operations for Arthur Schuman West.           Cello brand for grated and shredded
use, and Arthur Schuman Inc. met            West.                                        The brother and sister team are the           cheese in bags, cups and PET jars.
these needs by investing in state-of-           “Strategically for our hard cheese       third generation of the Schuman                          Turn to SCHUMAN, page 9 a

     Also in Retail WATCH:                 Kraft, Lehigh Valley launch sweepstakes … Page 8 WMMB offers guide to artisan varieties … Page 10

Reprinted with permission from the February 13, 2009, edition of CHEESE MARKET NEWS® © Copyright 2009 Quarne Publishing LLC; PH: (509) 962-4026;
  RETAILING PERSPECTIVES                                                                                                   February 13, 2009 — CHEESE MARKET NEWS®                    9

SCHUMAN                                        “We continue to develop new products
                                            hand-in-hand with our customer base,”
                                                                                              vice,” he says. “We have high-quality,
                                                                                              unique products at fair market pric-
Continued from page 7
                                            Schuman says, adding, “We keep our                ing.”                                                   “We focus on making
Other company brands are Argitoni,          business focused on what we do best                   And while the company has ex-                       high-quality products
                                            — providing solutions to our three                panded its domestic presence, it
Bella Rosa, Empiria, Imperia, Messana
and Universal.                              trade classes: industrial, foodservice            remains actively involved in interna-                   in the various niches
   The company also has a new presence      and retail.                                       tional trade affairs. Four presidents                         we service.
                                               “We focus on making high-quality               of the Cheese Importers Association
in the domestic Blue cheese market
as of last month. Arthur Schuman Inc.       products in the various niches we ser-            of America have been from Arthur
                                                                                                                                                      We have high-quality,
now is marketing Wisconsin Farmers                                                            Schuman Inc. and among other                               unique products
                                                                                              service, Neal Schuman has twice
Union’s Blue cheese produced under
                                                                                              served on the U.S. government’s
                                                                                                                                                     at fair market pricing.”
the Montforte label.
                                                  “We continue                                agricultural technical advisory com-
                                                                                              mittee for dairy. Jerome Schuman                                Neal Schuman
Alice in Dairyland                           to develop new products                          last month was honored at the annual                        ARTHUR SCHUMAN INC.
presents ‘Taste                               hand-in-hand with our                           Dairy Forum with the National Cheese
                                                                                              Institute’s Laureate Award for his
Wisconsin’ lesson                                customer base.”                              years of service to the industry.                    and products and to perpetuate our
to fourth graders                                     Neal Schuman
                                                                                                  “When you have a 90-year-old
                                                                                              father who’s actively engaged and
                                                                                                                                                   relationships with our partners,”
                                                                                                                                                   Schuman says.
                                                  ARTHUR SCHUMAN INC.                         loves to work, that sends a message                     “We’re always trying to improve
MADISON, Wis. — This month more
                                                                                              to all of our team about our strong                  our standards,” he adds. “We’re pas-
than 3,000 fourth grade students in
                                                                                              desire to improve our processes                      sionate about what we do here.” CMN
Dane County, Wis., participated in
a specially-developed interactive
classroom lesson that emphasized
the importance of agriculture to
Wisconsin’s health, including both
economic well-being and nutritional
    Alice in Dairyland and Wisconsin Ag-
ricultural Ambassador Ashley Huibreg-                 Unrivaled Market Leader With Over 60 Years of Experience;
tse or a Wisconsin Dairy Council regional                   Proudly Spanning Four Generations of Family
program manager taught the “Taste
Wisconsin” lesson in the classrooms
Feb. 5-13.
    In an educational game, the
students visited a “fantastic Wis-
consin farm” as they learned about
the $20.6 billion economic im-
pact agriculture has on the state.
    For example, the students learned
that 90 percent of the milk produced
by Wisconsin’s 1.25 million dairy cows
is used to make Wisconsin cheese.
     Students also learned that Wis-
consin ranks first among all states
in the production of cheese, mak-
ing more than 600 varieties, types
                                                     Superior Quality Cheese
and styles. Wisconsin crops such as
                                                     Market Leadership
corn, cranberries, cherries and po-
                                                     Domestically & Internationally
tatoes also were highlighted in the
                                                     Unparalleled Sourcing & Vertical Integration
interactive classroom lesson. CMN
                                                     Spectrum of Products at Every Price Point
                                                     State-of-the-art Equipment
Pizza Hut launches                                   World Class Processing & Distribution Facilities
                                                                                                                          “ We re passionate about
Penny Pizza Deal
DALLAS — In honor of Abraham
                                                                                                                              what we do here.”
                                                                                                                                                  Neal Schuman
Lincoln’s 200th birthday, Pizza Hut has                                                                                                           CEO & President
launched its new Penny Pizza Deal.
   The new promotion offers custom-                 RETAIL                        FOODSERVICE                   INDUSTRIAL
ers a one-topping, medium pizza for 1
cent with purchase of a large pizza at
menu price.                               
   “A birthday celebration 200 years
in the making deserves a momentous
deal,” says Scott Bergen, president,
Pizza Hut. “Abe Lincoln is synonymous
with the penny, so we thought offering
a medium, one-topping pizza for 1 cent
was the perfect way to celebrate a great                                 JEROME SCHUMAN
American.”                                             2009 NCI LAUREATE AWARD RECIPIENT
   The Penny Pizza Deal is a limited
                                                    It is with great pride that our family honors Jerome Schuman, chairman of Arthur Schuman
time offer; however, the company                    Inc., as this year’s National Cheese Institute’s Laureate Award Winner.
currently has not set an end date,                  His impressive 63-year career helped build Arthur Schuman Inc. into one of the largest U.S.
according to Dan Skinner of Zeno                    importers of Italian hard cheeses as well as one of the largest U.S. producers of domestic
Group USA.                                          hard cheeses. He is respected by our family and the entire industry as a true leader.
   For more information, vis-
it              CMN
                                                                                   For more information circle 5 on the FAST FAX form on page 15.
Reprinted with permission from the February 13, 2009, edition of CHEESE MARKET NEWS® © Copyright 2009 Quarne Publishing LLC; PH: (509) 962-4026;

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