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					don’t put that
in your mouth!



Kelli H. Frampton, TTS
Tobacco Policy Coordinator

Cheryl Jackson, MS, ATC
Regional Tobacco Prevention Coalition Coordinator
            Objectives:


At the end of this workshop you will be able to:


1) Recognize new tobacco and nicotine products
2) Understand nicotine’s effects on your employees
3) See BIG TOBACCO super-duper marketing efforts
4) Create comprehensive tobacco-free policies
5) Contact resources for smokeless tobacco
     cessation
    Smokeless Tobacco

•Important, often overlooked public health issue

•Fewer resources to quit than with regular cigarettes

•Same addictive chemicals as cigarettes
 Why are the new products
       coming out?



Clean indoor air regulations- Public and the
workplace
     Caused smokers to quit

Stigma of smoking

Attract new customers- youth
    Who is putting these
  products on the market?
Big Tobacco Companies

    Phillip Morris-

    Conwood- owned by Reynolds
        America

    U.S. Smokeless Tobacco- owned by
          Altria- parent co. of RJ
          Reynolds
                  -
           Philip Morris
           Marlboro Snus
•Test markets Dallas, Indianapolis, Arizona
and military

•Smokeless Spit-free tobacco pouch
           Philip Morris
                PM
           Marlboro Snus

•Low moisture

•6 pouches in a foilpack

•Flavor strip (like listerine) inside each
     pouch, melts away as used


•Nicotine per pouch = 6.33 mg – 7.61 mg
     R.J. Reynolds
      Camel Snus

•Refrigerated

•Small tea like packets

•Smokeless,Spitless

• Place between cheekand upper lip
R.J. Reynolds
 Camel Snus
          R.J. Reynolds
           Camel Snus

•14.5 mg nicotine per pouch

•Mellow and frost flavors

•In West Virginia
   Ariva Cigaletts


•Dissolvable tobacco tablet (mint)

•Smokeless, spitless

•Wintergreen and java

•Shaped and packaged like candy

•1.5 grams of nicotine per mint

•Nicotine is absorbed quickly
           Ariva Cigaletts
Look who is using
Ariva……makes the battle even
more difficult
                               Lindsay Lohan
Camel sticks, orbs, & strips

 •Dissolvable tobacco products

 •Test markets : Columbus, Oh and Portland,
         Or and Indianapolis, In

 •Suppose to go national in Spring of 2008

 •RJ Reynolds

 •Nicotine .6-3.1 mg ea.

 •Not in WV yet……..
Camel sticks
  Camel Orbs
•Sticks are twisted sticks the size of
 •Small tablets
      toothpick
 •Last 10-15 minutes
•Very fragile
 •15 orbs per package
•Last about 15 min
 •Fresh and mellow flavors

 •1 milligram nicotine each
•Only flavor is mellow
      Camel Orbs
 Camel strips
      •Orbs are pellets/tablets
•Opaque strip/ thin film

•Lasts •Last about 15 min
        about 3 minutes

•Fresh•Mellow and fresh flavors
       mint is only flavor

•20 strips per pack

•.6 milligrams nicotine
each
            E-cigarettes
•Electronic cigarettes

•Battery powered, look-alike product

•Carcinogens ? or tar

•Inhale dose of chemicals that includes nicotine

•Produces no smoke

•Marketed as means to quit smoking
   •Could cause more addictions
          E-cigarettes

•Other nicotine substitutes are regulated by
FDA (patches, etc); whereas most of these are
made in china and unregulated

•NOT a legitimate therapy for smokers

•Blatantly advertises to you with flavors such
as chocolate and candy
“you get to enjoy every puff without
worrying about your health!”
   “Cherry Skoal is for someone who likes
    the taste of candy, if you know what I
                    mean.”




U.S. Tobacco, former UST sales rep, 1994
don’t put that
in your mouth!
Contains:
Nitrosamines – cause cancer
Polonium 210 – radioactive
particles
Formaldehyde – embalming fluid
Cadmium – metallic element
whose salts are poisonous
Arsenic – poison that burns your
lips and makes your breath bad
don’t put that
in your mouth!
     How it affects
     your employees
Fiscal effects:
•$3,747
•$704
     Big Tobacco Skillful
          Marketing


With the new smokeless tobacco products we
have seen a resurgence of marketing by Big
Tobacco companies
Looking for increased sales driven by:

  •New customers- youth, professionals,
  women

  •New products- Try something “new” and
  “hot”

  •Promotion of poly use- drive other
  revenue streams
Looking for increased sales driven by:

 •New marketing themes/strategies- back to
   glamorization

    •Copenhagen coins

    •Skoal Brotherhood

    •“Air guitar friendly”

    •“Hunter friendly”

    •“Urban”/ “sophistication”/ “worldly”
  Marketing Channels
•Visibility
   •Products
   •Ads in magazines-Golf digest, Entertainment
       Weekly, Newsweek


•Under the radar
   •Direct mail- loyalty to customers- smokers
   •Internet ads
   •Websites
   •Emails
   •Community events- Playboy
  Marketing Concern #1 :

Dual use marketing-

  • Promotion of poly-tobacco use

  • “Smoke when you can, dip when you
         can’t”

  • “Anytime, Anywhere”

  • “Now you don’t have to “quit”
  Marketing Concern #2:

Promotion of smokeless tobacco
products as cessation aid-

This only works if there is a COMPLETE
substitution, which often there is not

  •Ariva- cigletts promoted to assist with
  quitting
  Marketing Concern #3:

Marketing indirectly to Youth
  •Through the anytime, anywhere- idea
     is out there to use in school

  •Through the flavors- apple,
  strawberry, chocolate, pineapple

  •“Gateway” products have less
  tobacco flavor to get the youth
  addicted to the nicotine so then they
  are likely to move on to the “adult”
  versions of products
•Smokeless tobacco use as reward for
youth in some cultures

•Use by sports heroes

•Color schemes and store placement
 Myths                                          Truth
1.ST is safe alternative to cigs
                                   1. Causes cancer /health
                                         issues


   •Carcinogens (ST)- 28

   •Other dangerous chemicals
      Sugar- tooth decay
      Salt – increases blood pressure
      Tooth abrasives
      Thousands of dangerous chemicals
  Myths                                    Truth
2. Makes you better athlete
                              2. Research- not true

     Likely to damage performance because
     nicotine narrows blood vessels, putting
     strain on heart and decreasing oxygen in
     blood

     Decreases endurance and overall
     performance

     Banned in most school and college leagues
Myths                                 Truth
3. Use a little with no hook 3. Nicotine gets you
                                   addicted



    The nicotine in one dip in mouth for 30
    minutes is equal to nicotine of three
    cigarettes


    One can of snuff may contain as much
    nicotine as 60 cigarettes
    Myths                                    Truth
4. Ok for kids to use      4. Illegal for < 18 years old



     •Thought that ST only causes cancer in “old
     people”

     •Number of cases like Sean Marsee-
     Oklahoma high school athlete that died of
     cancer as result of snuff

     •Gruen Von Bruens
Myths                                Truth

5. ST only hurts mouth     5. Affects your body

In addition to dental conditions and cancer, it
can also cause heart disease, high blood
pressure, stroke, high cholesterol, and
increased heart rate
Images Big Tobacco Left
          Out
Images Big Tobacco Left
          Out
Thoughts/impressions?

Tobacco companies forgot to mention that
smokeless tobacco can cause disease,
disfigurement and death

Purpose of presentation- provide facts to make
and help others make informed decisions
regarding smokeless tobacco
Advertisings Big Lie



How many ads have you
seen that say Smokeless
tobacco is addictive and
harmful?


            0
  Fighting the Lie



     Your
responsibilities
   Tobacco – Free
      Policies


To be
comprehensive
resources
        resources
WCWV.ORG
mytimetoquit.com
Smokingcessationcentral.com
Throughwithchew.com
Dissolvabletobacco.com
Tobaccoproducts.org
Killthecan.org
Trinketsandtrash.org
Camel.tobaccopleasure.com/modules/security/l
ogin.aspx
     resources
Mylastdip.com
  •Federally funded…..FREE
  •Internet based cessation program
  •For youth 14-25 years old
  •Oregon Research Institute
Smokefree.net
Nocandyflavortobacco.com
    Thank you
For further info contact:

    Kelli Frampton at
kelli.frampton@wcwv.org
       304-722-8070

   Cheryl jackson at
cheryl.jackson@wcwv.org
      304-722-8070

				
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posted:3/26/2010
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