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By John Reese Founder/CEO All Rights Reserved. (C)2007 Income.com, Inc. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or distribution of parts herein is strictly prohibited. Seek Professional Advice. The author or publisher of this document is not responsible for any losses or damages whatsoever due to the information published in this report. This document should not be considered legal, accounting, or any other form of professional advice. This document is provided for educational purposes only. The reader assumes all risk and responsibility for the usage of any information or ideas contained in this report. 1 Why Should Anyone Listen To What John Reese Has To Say? 17 years. 100+ hours a week. 1,200+ web sites. Tens of thousands of tests. Billions of site visitors. Millions in profits. Need I say more? The Internet, and it’s evolution, is my life. I’ve been heavily involved with marketing online since 1990. And before that, all the way back to 1981 when I was in junior high school I was involved in the online world of BBSs. I know the Internet well. Very well. After having owned over 35,000 domain names, built sites in over 1,200 different niche markets, and success utilizing about 14 different business models for the Internet, I think you can really benefit from a few things I’d like to share with you. I recently gave a keynote speech at T.R.A.F.F.I.C., an important industry conference, and here’s what respected journalist Ron Jackson from DN Journal had to say about it: “T.R.A.F.F.I.C. has had some great keynote speakers, but let me say this when it comes to giving the audience practical detailed advice that they can take home and immediately start making money with, Reese was the best I’ve ever heard.” 2 I sincerely appreciate the kind words from Mr. Jackson. His comments touch upon what I believe my teaching ‘style’ is really all about... teaching practical things that will actually help you make more money today; not focusing on theories and unproven myths. My personal journey as an Internet entrepreneur from being in over $107,000 of debt at a young age (22) to a multi-millionaire today has taken a path much different from many of the “Internet millionaires” most people hear about in the media… I didn’t make a killing from stock options when an Internet company went public… I didn’t create some software technology that was bought by Yahoo for millions… And I didn’t start some “Web 2.0” site that got gobbled up by Google for a small fortune… Nope. I made my fortune by doing something that 99% of other “Internet millionaires” didn’t do… I turned a profit. Yes, I’m saying this a bit tongue-in-cheek. Hey, who wouldn’t want to sell their little Internet startup for $500 million (or billions)? Heck, I sure would. But I didn’t have the luxury of sitting on millions in venture capital. I didn’t have the luxury of having access to lots of cash that could let me build something “cool” that didn’t necessarily have to have an immediate focus on making money. My situation was different. Much different. I had rent to pay. And an electric bill. And, oh yeah, I had to eat too. 3 I had no choice but to turn a profit with whatever it was I was going to do online. I had no choice. And you probably don’t either. So I busted my butt. I went without sleep on many nights. And I made many personal sacrifices. I’d love to tell you that I became rich overnight. But unless about 4 years is the length of an actual night somewhere, it didn’t happen. I eventually did figure things out online. Or at least enough things to be able to have some success and start making good money. But I won’t kid you, it took a ridiculous amount of hard work. But once I started to have some success, and continued to do more testing and figure other things out, making money on the Internet became easy for me. And as I continue to keep up with the changes of the Internet (and marketing) I get better and better at turning a profit from it. And somewhere along the way, during the past many years, I’ve developed a knack for seeing the future of Internet Marketing – sometimes a few years in advance. I am going to share some of my ‘predictions’ with you in this report. If you pay attention to them I think your business will really benefit. I’ve had a wide-range of experiences marketing online… I’ve been one of the most successful affiliate marketers in the short history of the Internet. I recently generated about $3 million in revenue for one company and I did it in less than 7 days. And, oh yeah, I did it without buying traffic or paying for advertising. So I’ve successfully sold millions of dollars of products that weren’t even my own. But I’ve done really well with my own products too... 4 I’ve been a very successful information product marketer. By now you’ve probably heard of my “Million Dollar Day” where I sold over $1,000,000 worth of a CD/DVD course I launched online. That was back in 2004. You can do a Google search if you want to learn more about it. What most people don’t know, however, is that I’ve been extremely successful selling a lot of different infoproducts online. Selling $1,000,000 worth of a single infoproduct you’ve created (or paid someone to create) is a huge deal – and I don’t care if it took you only one day to create those sales or a couple of years. $1 million dollars in sales for any “paper and ink” product (or ‘digital’ as in the case of an ebook) is a major feat. I’ve been able to reach this “$1 Million Sales” milestone for not one, not two, but three completely different infoproducts just in the past few years alone. And they continued to bring in tons of cash long after they reached those milestones - generating several million dollars more. (And counting.) When Google launched its AdSense program I decided to start a little “side business” to mess around with it. In a pretty short amount of time (for a brand new business) I was able to generate over $1,000,000 in earnings. And I did it without buying any traffic. Many other marketers have played the “arbitrage” game of buying payper-click traffic and turning a profit on the difference in AdSense clicks. But all of my traffic for that business was generated for free from SEO methods. I’ve also made a small fortune buying and selling domain names. Brokering web site traffic. Selling web-based services. Running membership sites. And a lot of other Internet-based businesses. 5 But I am not telling you all of this to brag or boast. I am telling you all of this so you will pay close attention to what I am going to share with you in this report. I know what I am talking about. I know how the Internet works. I know how Internet Marketing works. Do I know this stuff better than anyone else? I’m not sure. But to this date, I’ve yet to meet another person that has generated as much profit from the Internet in as many different ways as I have. And I’ve also yet to meet many other people that test as much as I have. So who knows. And notice how I say “profit.” That’s very important. There are a lot of entrepreneurs online that are pulling in some big revenue numbers. But “revenue” ultimately doesn’t pay the bills. It’s NET PROFIT. The money you actually get to keep at the end of the day when all the click costs and other expenses are paid. I am very blessed, and fortunate, to be able to become a millionaire from the Internet every year. And that’s done by generating a lot of profit. In this report I want to share some things with you that I truly believe can help you become a millionaire from Internet Marketing. And if you’re already a millionaire then I want to help you get to $10 Million and beyond. So let’s get started… A Powerful Revolution Is About To Shake The Freakin’ Change Out Of Planet Earth’s Pockets Most people have absolutely no clue about the unstoppable force that is already on the way… 6 There’s a massive revolution about to occur all across the world and those that truly understand it can get rich. In fact, this revolution has already begun, but in the next several years it’s going to change everything online. But those that ignore this revolution, or fail to understand it, will become merely a fraction of the success they could have become – or quite possibly go out of business altogether. Beyond the next 5 years, Internet Marketing will experience exponential chaos. Businesses marketing online will experience massive rates of failure. It will become nothing short of financial devastation for many. According to the U.S. Small Business Administration, 95% of small businesses fail within the first 5 years. (i.e. 95 out of 100 fail – so only 5 actually survive.) In the not-so-distant future, because of the revolution already in motion, this figure will become more like 99% will fail within the first 5 years. The success rate will only be about 1 out of 100… and it will get worse as each year passes. Why? It’s rather simple actually. It’s because of something I call… Accelerated Market Fragmentation Essentially, exploding mass competition in nearly every possible market online. It will affect everyone marketing online - ecommerce store owners, affiliate marketers, B2B companies, publishers, software developers, consultants, you name it. 7 Author Chris Anderson wrote a great book called The Long Tail. This book discussed a powerful concept of how niche items and small niche markets cannot effectively be served by traditional companies and retail business models as we have known them. But they can be served by Internet-based companies because of the many advantages they have. But even the smallest piece of the “Long Tail” will eventually face tough competition. Will you and others possibly suffer because BIG companies are going to be doing more marketing online and that’s what will create too much competition? Nope. It’s not the big companies that are going to wreak havoc across the Internet Marketing landscape… It’s the millions upon millions of men, women, and now even children from all over the world that are rushing to start their own online business. They are creating the revolution. If you don’t already realize it… starting a business today has never been easier, cheaper, or faster in the history of the world. - Low barrier to entry; it doesn’t require much start-up capital. - It can be run from anywhere. - No major technical skills or education required and it gets easier everyday with more push button software programs being created. - It’s not dependent upon having good credit. - There is no qualification. No certifications, no tests, nothing. - Anyone anywhere in the world can start a business online within 30 minutes. Starting your own Internet business is essentially cheaper than setting up your own lemonade stand. And your Internet business has the potential to generate millions. 8 Practically anyone is allowed to start their own Internet business and the entire world is going to take advantage of this powerful opportunity. Millions have already started and tens of millions more will be starting soon. This was already inevitable, but… Google AdSense Made It Worse. Much Worse. The creation of the Google AdSense program really changed everything. It created something that anyone could use to instantly monetize any traffic at all for any web site in any market. And it would be optimized for the content of that page so it would create higher returns. This had never been done before. If AdSense existed before the great “Dot Com Bust” things would have been different. Much different. AdSense would have allowed thousands of Internet companies to easily generate a baseline of revenue from their traffic -- without having to sell a single ad to anyone. Instead, they were all fighting to sell ad space at a retail level. They had to have sales teams to sell their ad space for them -- if they were going to make more than running affiliate offers would pay, and at that time it wasn’t much. Now with AdSense anyone in the world can start making money from the moment they get a single visitor to any web page they create. It’s unbelievably powerful. 9 I can only imagine how different my own life would be today if AdSense had started in the 1990s instead of only recently. I had created one of the Top 500 web sites in the world in the late 1990s. It was a free service to help eBay users use and host photos for things they were selling. The site made me a small fortune until my advertisers ran out of cash and the entire industry imploded. I’ll never forget receiving phone calls from advertisers that had contracts with me for $500,000/year commitments that they had agreed to. They told me there would be no future payments and that I could sue them if I wanted but there was nothing left to sue for. It was a bad time in the history of the Internet for entrepreneurs that generated revenue from advertising -- which was about 95% of Internet businesses at that time. (This included affiliate marketers.) If AdSense existed back then, of course, it would have been dependent upon AdWords being successful as well, I can only imagine the wealth I would have today. Instead, I lost my proverbial butt on about 20 projects I was working on when the big “bust” finally came. But I started all over and was back on top in a short amount of time because I knew the industry so well. When one door closes another one usually opens. And that’s exactly what I am about to share with you… The major revolution is coming. You’re going to see everyone and their brother, sister, nephew, grandma, and cousin with some sort of Internetbased business very soon. Or at least they will make an attempt at making money with one. 10 The Global Economy will also affect the landscape. People from certain countries will have a major advantage over others. When your cost of living is US$250/month you don’t have to make much of a profit online to have a good lifestyle. A $20 affiliate commission is still a $20 affiliate commission whether it’s generated by a marketer in England that pays $1,400/month for rent or a marketer in Romania that pays $75/month for rent. Some foreign entrepreneurs will be willing to work very hard for 40 hours a week in some competitive markets and will be happy to generate $250/month. US-based entrepreneurs won’t be able to survive on those results. And the cost to generate visitors to a web site is going to skyrocket. Pay-per-click costs will continue to rise. SEO will become exponentially more competitive. And there will be 1,000s more affiliate programs for people to consider promoting instead of yours. If you have one. And, yes, more people will start using the Internet so more products and services will be purchased. And more niche markets will be created. But that growth won’t outpace the rate at which Internet users attempt to setup Internet businesses to compete for these commerce and advertising dollars. “But Wait! I Remember Hearing Some Advice From A Marketing Expert That Said You Should Never Rely On Only One Type Of Media For Your Business!” 11 Yes, this was said about print, radio, and TV in the past. And many of the old direct marketing experts have tried to say this about the Internet. But there’s one major thing they don’t seem to understand… The Internet is not just a “tool” for business. It’s not just another form of media. The Internet is becoming OUR LIVES. We now live in a Networked Society. The Internet is becoming a necessity to live. The majority of the world will soon vote, work, and manage their lives in some way via the Internet. The Internet has also become a critical communications environment. And it’s truly a multi-directional, fully interactive environment. It’s nothing like print, radio, or TV before it. Not even close. Should you generate leads for your business outside of the Internet? If you can do it profitably, of course! But the Internet is becoming a selfcontained environment for business. And it’s not going away (if ever) for many generations to come. Making money online has been a hidden gem of sorts for the past few years. Many people thought about making money online as only the type of media stories I mentioned earlier – the instant millionaires and billionaires generated from stock options, buyouts, and IPOs. But that’s all changing. Quickly. The media, and the world in general, is catching wind of the fact that millions of people are making money online. Heck, all they have to do is read the details of Google’s earnings reports and pay attention to the section on their AdSense program. Google is already paying out BILLIONS of dollars to web site owners. 12 And as more and more people generate an income from the Internet, more and more people find out about it. When people fill-out mortgage applications or other paperwork to explain where their income comes from... In general conversations at parties, a day job, or even at the local Starbucks… As people ask, “So what do you do?” more and more people will answer... “I have an Internet business.” The revolution will begin to grow at a faster and faster pace. The ‘secret’ is getting out and getting out fast… There’s no better method for generating income (or has there been in history up until this point) than to make money from the Internet – truly while you sleep, even while on vacation where you can still check your email and run your business from anywhere. And for a very low startup cost, no technical training, and zero qualifications. So in a very short amount of time there are going to be thousands of marketers all fighting to purchase and/or generate the same targeted traffic to their web sites. They will all be going after the same keywords (even long tail variations)... And they are going to be selling every conceivable product to the same markets. They will also be using many of the same tricks, methods, and strategies as everyone else marketing online. 99 out of 100 entrepreneurs will fail to make much money at all. And those numbers are only going to get worse. 13 Gone will be the days where generating $100/month is easily done. People will be busting their butts and working very hard and will be ‘lucky’ to earn $100/month. Up until this point in Internet history we as Internet-based marketers have had it really easy. Unfortunately, that’s all about to change. These changes will not happen overnight, of course, but steadily over time. It will become increasingly difficult to make money online. The same traffic you generate today from writing 10 articles will eventually take 100 articles (or more). The same effort it currently takes to generate 1,000 free visitors from doing SEO for Google will become 100 visitors (and then less.) The same number of sales you generate today from 100 visitors to your site will take 1,000 visitors or more in the near future. And all of this is only going to get worse. Don’t believe me? All you have to do is look at Internet history. If you can’t learn from history, you won’t be able to profit from the future. Look at the history of banner ad click-through rates and how they crashed. Look at the history of opt-in rates for building an email list – opt-in rates continue to fall each passing year and opt-in forms and 14 “offers” have to be continuously improved to generate anywhere near what they used to. Higher marketing costs, lower response rates for marketing mechanisms, and a massive increase in competition across all markets (even tiny ones). It’s going to get a lot harder to produce a profit. And, oh yeah, there’s also the “technology factor” to consider. Tons of software and competitive intelligence tools are being created everyday. These tools pinpoint where untapped opportunities exist. They also keep tabs on “how much” money is being made in certain areas. These automated tools are only going to contribute to increased competition all across the Internet. If a “hole” exists it will close quickly when these tools alert some marketer to the money that’s flowing there. This type of activity is already happening online right now as you read this report. I know you don’t want to hear all of this but it’s the truth. And all of this is inevitable. The future of marketing on the Internet is going to be FIERCE. It’s well on its way. There will be massive amounts of entrepreneur “turnover” online. Thousands will try to start an online business and fail. They will leave and be replaced by another wave of thousands. And as some fail they will most likely comeback to try again – many times. And many of them will never make a dime. To make matters worse, every major marketing move online is freely available for anyone to observe... 15 The keywords you use, the AdWords ads you bid on, the products you sell, the prices you use, and all the other details down to the colors on your web pages. Internet businesses are a piece of cake for others to CLONE. And this is going to contribute to making matters worse. If you think it’s hard to make money online today you ain’t seen nothing yet. It won’t be long until people actually prefer mowing yards to make money instead of trying to make some cash online. And that’s not a joke. “This Is All Starting To Depress Me… I Thought This Special Report Was About The Rebirth Of Internet Marketing (Something Positive) But This Definitely Sounds Like We’re All Doomed!” Now that we’ve focused quite a bit on the bad news for what I think is going to happen let’s get to the good news… the reason for this report in the first place… I am going to teach you how to not only be that 1 out of 100 that survives but help you understand why you are currently standing at the edge of potentially the greatest opportunity in history. Unlike the 80/20 rule, markets online are probably going to be controlled by the top 1 percent of that market and the other 99 percent will struggle badly to stay in business at all. Call it the 99/1 rule of Internet Marketing. 16 1% of the marketers will make 99% of the money in that market. And they’ll also control 99% of the traffic and resources. Think this is crazy? Think again. It’s already happening in some markets RIGHT NOW. Other markets will surely follow. “Leverage.” It’s one of the most powerful concepts in existence. And it’s one of the most important elements of successful Internet Marketing. Ever wonder how the “rich seem to get richer” online? As Google, Yahoo, MSN, and other search engines tweak their algorithms, it always seems like there is still a small group of sites online that dominate many of the top search results - and get the bulk of the free traffic. And ever notice how in certain markets online it’s almost impossible to start a new affiliate program and get the attention of enough affiliates because they are already so entrenched in promoting the larger programs of that market? How is a newcomer to a market supposed to compete for SEO traffic when their main competitors already have 100,000+ incoming links? These market leaders have almost ‘unfair’ leverage with the marketing assets they’ve created. And using that leverage allows them to grow their business, their marketshare, and their traffic, which makes it even harder for others to compete with them – making it almost impossible in some cases. And, oh yeah, there’s also the fact that many of the top players in most markets online are working together. They have relationships with each other. Many even share traffic and cross-promote each other’s products. This makes it even harder for a “newcomer” to break into their market. 17 This is just a brief example to demonstrate where things are today and where they are headed. There will eventually be major players in every known market online and they will control the traffic, affiliates, and activity of their market. If you don’t become one of these “players” you’re going to be in deep trouble. Let me clarify something real quick… there will always be opportunities in certain markets. There will always be new trends and new avenues that will be untapped at one time or another. And some marketers will find these at different times in history and make a lot of money. This will never change. And there will be people that start a new Internet business 10 years from now that will become self-made millionaires. BUT… things are going to get so competitive that these areas of “low hanging fruit” are going to become extremely hard to find. The odds will be greatly stacked against you or anyone else to make big money from these opportunities. So if you have plans to grow a successful business online you need to pay close attention to the rest of this report. Your financial life could depend on it. Maybe you think many entrepreneurs will just fail and leave the Internet world which will lower the competition… well, not exactly. There will be so many people trying to make money online that a new wave of folks will constantly be entering markets on a weekly basis as others are giving up – and even those that failed will continue to try and try again. 18 Do You Want To Be One Of The Dominating Players In A Market And Make An Absolute Killing? Well, the things that I believe will make you a top market player in the future (and keep you there) are the exact same things that you can use TODAY to dominate any market online. So when you’re done reading this report don’t delay in implementing as much of what you are about to learn as possible. Before I go any further, let me just spill the beans… The key to dominating any market online (now or in the future) is simple. It comes down to who has the highest average visitor value and who has the most traffic. Keep reading and you’ll discover how to get both in your market… I laugh when I see people whining and complaining about competition online. They whine about rising PPC costs. They despair about low conversion rates. They cry about new competitors entering their market. And they spend so much time rationalizing, analyzing, and hypothesizing why they themselves aren’t getting rich online yet... The single biggest reason they aren’t succeeding is this… They are failing to give people what they truly want. 19 Let me repeat that... they are failing to give people what they truly want. And here’s the crazy part… it’s easy to give people want they want. Let me ask you a very important question… I really want you to take a moment and think about this… because if you ‘get’ what I am about to share with you, you can get rich online a lot easier than you might think… In whatever market you are trying to do business in, whether it’s setting up AdSense sites, promoting affiliate products, selling your own infoproducts, running an online store, or anything else, what is your answer to this question… Are you truly making someone’s life better? Think about that for a moment. Give it some serious thought. For example, if someone online does a Google search for “quilting patterns” and they click on your quilting site in the search results and end up on your site… Is their life actually better when they read your “built for AdSense” site that has scrapped content from random places across the Internet, articles that don’t really make much sense, and other junk info that really doesn’t contain some quilting patterns? If you have sites like I just described, then the answer is NO you aren’t making someone’s life better. You’ve actually just done the opposite... YOU’VE WASTED SOMEONE’S VALUABLE TIME. 20 If you are selling a product that really doesn’t provide much value (even, though, you make some nice profit selling it) then you are NOT making someone’s life better. And, ultimately, your business will lose you just don’t realize it yet. If you are selling some “program” or moneymaking system that doesn’t really work or only 1 out of 1,000 people (if they’re lucky) make money with it then you are NOT making someone’s life better. If you are sending out emails to your list that are mainly just promotions for other products then you are NOT making someone’s life better. If you’re too focused on making YOUR life better with the money you will make from your business, the odds are good that you aren’t making people’s lives better with what you do. And the ironic part is, this will keep you from making a lot of money. Your business must be built around truly making people’s lives better or you are, ultimately, doomed to fail online. Write that down. NOW. Sure, some marketers are getting away with it right now but it’s not going to last much longer. Because marketers that are willing to focus their efforts around making their target prospects’ lives better are starting to CLEAN UP and dominate certain markets online. Eventually, all the major players in most of the markets online will have that in common – they will be focused solely on things that make their prospects’ lives better and only those things. And the Internet will ‘naturally’ make sure this happens. If you haven’t figured it out yet, consumers are becoming smarter. Much smarter. The fact that they can Google your company or product name in a couple of seconds and find out all about you is going to start having more and more of an effect on which companies thrive online and which ones fail miserably. 21 And this “consumer research” is only going to get stronger. Web 2.0 and social marketing is already having a major impact. People on the Internet ‘talk’ to others. They eventually discuss ideas, hobbies, topics of interest, and products that are being sold in every known market. You can’t hide the truth from the Internet. Remember that. So if you plan to do business online (today and in the future) you are going to have to be very conscious of this. The top players in each market will be the ones delivering the best value to their market and truly making lives better. If you aren’t willing to do this, stick a fork in you. You’re done. Don’t Sell To A Market... Serve It! When most entrepreneurs set out to make money in a new business they always think, “What will I sell?” Then they do some research and usually discover what people are buying. Then they try to find a supplier for that item so they can sell it too... Then they set out to sell as much of that item as possible. Selling that item is their one and only focus. While this ‘method’ has worked in the past, it’s not going to work much longer. 22 There’s a big difference between selling to a market and serving a market. If you can understand (and apply) the difference you can crush your competitors. The person selling to a market is constantly thinking about what things they can get people to pay for, or how can they generate more cash from that group of people. The person serving a market is constantly thinking about what things they can do to make that group of people’s lives better... What information can they give them? What services or resources do they need to know about? What types of things would they appreciate? What are their current problems they could use help with? In other words, if the marketer was one of his own prospects what USER EXPERIENCE would he/she like to receive from someone he/ she is interacting with, doing business with, or someone that has an email list he/she is subscribed to? You can successfully serve a market by selling a lot of products and services to it. The market needs products and services. But your main focus can’t be on SELLING. Here’s the major distinction you need to make a note of and learn to understand… Instead of constantly thinking about what additional cash you can extract from your market start focusing on what additional value you can give to your market. Because if you do that you’ll get rich. People will line up around the block when it’s time to sell them something. I guarantee it. This is one of the biggest keys to my own online success. I’ve proven it time and time again across many different markets. It’s a fundamental ‘truth’ of online marketing. 23 CONTENT IS KONG! You’ve probably heard it a million times before, “Content is King.” Well, I disagree... On the Internet, I truly believe that content is KONG. As in King Kong. The content you publish is the single most important element of your online marketing. If you want to build a successful business online, and make a lot of money, it’s going to come down to one primary thing - your content. In order for you to dominate your competition like an 800 lb. gorilla you absolutely must be publishing killer content. Period. If you don’t you’re in trouble. You might get away with putting out less than great content today, but it’s not going to last. Look around. Open your eyes. Observe the Internet and the rest of the world... It’s the Information Age. And people are using the Internet primarily to find… (surprise)… INFORMATION. They aren’t searching for web pages with advertising. They aren’t searching for disguised affiliate marketing “reviews” and lame tips. 24 What everyone really wants is rock-solid content for whatever topic they are interested in. And guess what, whoever can give it to them is going to generate the highest return from that single visitor – whether through advertising monetization or by selling them products and services. You have to truly become your target prospect. If you are selling products to Corvette owners what would YOU like to experience and see if you were looking online for content related to those products? The days of using any old content at all on web pages is quickly coming to an end. The quality of your content is going to have a lot to do with how much money you make online. Let me repeat that… The quality of your content is going to have a lot to do with how much money you make online. For many reasons. Have you heard of this wonderful thing that Google, Yahoo, and others recently created? It’s called a QUALITY SCORE. Maybe you’ve heard of it? It’s this little formula that rates the quality of your site. They created it so they could purge a lot of the garbage “created just to show advertising” sites out of their index. Why? Because Google, Yahoo, and others know that their future success online comes down to one thing… Giving people want they want. And we’ve already been over this… Internet users don’t want a junk site with ads on it. 25 Are you starting to see a trend yet? People complain to Google and Yahoo when they do a search, visit one of the sites in the results, and find that the site is total crap and provided them with no value whatsoever. (i.e. didn’t make their life any better.) The search engines realize that if they can’t greatly reduce the number of zero-value sites in their index their business is going to be in deep trouble - because their users will go elsewhere to search for that value. You’ve only seen the beginning of the “Quality Score” mania. It’s going to get worse. A lot worse. If you don’t have a great content site your pay-per-click costs will be higher (or too high to even buy) and, ultimately, you won’t get any free traffic from the organic listings (or very little). Marketers today are getting away with not having great content on their sites but this will come to an end very soon. This is reason enough to make sure your business puts out top-notch, killer content for your market. But this isn’t the only reason you must have great content in order for your business to survive online. There’s a major “trickle down” effect that naturally occurs on the Internet based on the quality of your content... Great content gets quoted on other sites… blogs link to it… others talk about it… it improves search engine rankings and creates more traffic to your site, and on and on and on. Great content also increases the rate at which people will buy from you because the merchant/prospect relationship will naturally be much stronger if they’ve consumed ANY quality content related to that 26 market. Why? Because giving them great content made their lives better. Are you starting to connect the dots with all of this? It’s the same thing with publishing great content to an email list. It grows and builds a great relationship with your prospects. Their lives aren’t going to be better if you just keep mailing them pitches and promos for them to buy. You need to be sending them killer content. Killer content will have them buy from you and respond more often when you make affiliate recommendations or try to sell more of your own products and services. As the Internet continues to evolve it’s going to naturally “shake out” all the lame, weak content businesses online. The users of the Internet aren’t using the Internet to find weak content, therefore, it has a powerful effect on Internet Marketing – from the search engines on down to the individual web page. So get it through your head! The better your content, the more you ‘give’ to your market, the more they will give back to you. (i.e. money in your pocket.) The better your content is in any given market, the higher your traffic will be. Even if you are brand new to a certain market, if you create better content than all of your competitors that market will eventually discover it. And you will benefit from it greatly. Your site will get linked to and talked about on blogs. Others will recommend you to friends and family. Other ‘players’ will want to do business with you. Etc. It’s truly a chain reaction that generates more income for you. 27 And here’s something you need to write down. think about and focus on this statement… I want you to really You can’t sell to or monetize value from someone you can’t communicate with. This is yet another great reason to only send killer content to your market. In the case of Email Marketing, if you aren’t giving your list killer content (which is what they want) they aren’t going to stay on your list very long. And if they don’t stay on your list you have lost your ability to generate revenue from them. Did you catch that!? You have lost your ability to generate revenue from them. There are a lot of marketers out there right now that do nothing but hammer their list with offers and promotions – they publish very little content and value. And their days are numbered. I guarantee it. If these marketers don’t change the way they run their business they won’t be in business for very much longer! The Internet will ‘naturally’ put them out of business. It’s already happening. Now don’t let this “killer content” requirement get you down. If you don’t want to, or are not capable of creating killer content for your market, you can always find and pay someone who can create it for you. Publishing killer content in your market is absolutely required if you want to make a lot of money online. There will be very few ‘players’ (if any) making a lot of money in a market online if they aren’t publishing killer content. Again, the marketers producing weak or no content will be in deep trouble. It’s inevitable. It’s the nature of the Internet. 28 Less Is More – It’s All About “Authority” Another major evolution that’s happened online is the growing power of the authority site. As online marketers it used to be better for us to have a huge network of many web sites that cross-promoted each other and shared traffic and links. Not anymore. If you’ve been paying attention to the changes of Google, Yahoo, and other search engines, it’s now a major advantage to have one big site instead of having a bunch of little ones. Only a year ago or so you could get a higher return (for example) by dedicating 1 hour of development to each of 10 different little sites than putting all 10 hours into developing one large site. This is no longer the case. In fact, that one big site is going to become more and more valuable as time goes on. The search engine benefits are massive for those that focus on building authority sites. But the benefits go way beyond the free search engine traffic an authority site will generate. The higher rankings get more exposure for potential partners to find, and others will want to trade links and do business with an authority site compared to any other site in the same market. The top players in all the markets will have most of their resources into ONE major site. 29 Some will have additional sites in their network but in most cases they will have one major site where most of their content is published. This one big site is what is going to keep them at or near the top of the search engine rankings for many years to come. It will also keep them a major player in their market as the other players will want to do business with them. Do you think it’s hard today to get high rankings for popular keywords? You haven’t seen anything yet. And this is exactly why building an authority site for your market TODAY is extremely important. As time passes it will become harder and harder for newcomers to put even a small dent in the rankings of the top market players. Now that you know you’re going to have to be putting out killer content and that you need to be publishing it primarily from one main site, let’s talk about how you need to distribute that content… Promises Are Out. Favors Are In. In the past few years a certain marketing “method” has become very popular online. Lots of online marketers started using this method and more are starting to use it everyday. There’s only one problem with this little method… It’s not as profitable as people think it is – but they don’t know any better. In fact, I personally think it’s the most overrated Internet marketing method ever created… 30 I’m talking about the “Squeeze Page.” You’ve probably seen it. It’s a landing page with a bit of copy that asks the visitor to submit their name and email address before they will get access to more information about that topic. When someone completes the form they are usually taken to a “sales letter” type of page that gives them more content alright, it’s a long sales pitch. And, oh yeah, this visitor was also just added to an email list where they will most likely start getting bombarded with emails that are nothing but sales pitches and promotions. Do you honestly think this is what people really want? Is it actually making their lives better? Of course, not. In fact, it pisses a lot of people off. The rationalization behind using it is that it will make more money for the marketer because they will now be able to “follow-up” via email with that prospect. Follow-up marketing absolutely positively increases sales, but in this case, at what cost? First of all, most “squeeze pages” are lucky if they get a 25% opt-in rate. Some have achieved higher rates but the average rate is probably more like 15% or so. But let’s just say one gets 30% on average. What about the 70% of people that visited that page but don’t opt-in? They are gone forever and zero value is extracted from them. When confronted with this “issue” most squeeze page marketers are quick to reply… 31 “If someone isn’t willing to just give me their email address then they aren’t going to be willing to give me money for my product.” This is 100% COMPLETE AND UTTERLY FALSE. How do I know? Well, unlike 99% of marketers online, I actually tested it. Many of those 70% would have purchased the product. In fact, I’ve run many side-by-side tests in different markets where I tested a squeeze page first model VS. a direct to sales letter model. In the majority of my tests the non-squeeze page model produced more revenue. This wasn’t the case for ALL markets, however. In some markets, and under some circumstances, the squeeze page version ended up generating more revenue. But I predict those results will decline as opt-in rates continue to decline. But then the big argument is, but what about the opt-in list that’s lost without using the squeeze page model? There are several ways to get people to opt-in during a marketing process without using a squeeze page and forcing them to give you their info before they can continue. AND… There are other ways to make a squeeze page more effective and more like what people actually want. I call it a “Reverse Squeeze” page. Essentially it’s a page where you give a sample of some killer content upfront and then you entice them to opt-in if they want more free content just like it. This is a much better model and ends up making a lot more money in most cases. And happier prospects. 32 Those standard “squeeze pages” will continue to become less effective over time. Their conversion rates will continue to fall. It’s already happening. People get sick and tired of giving their email address just to read a sales pitch – it’s no surprise. Those types of pages promise the prospect something if they take the action the marketer wants. (Giving their name and email address.) Well, the days of promise marketing are coming to an end online… What produces a better result is using a do them a favor mentality instead. Give your prospects some great content upfront. Don’t ask them to jump through hoops to get it. If your content is good they will want more and take action to get more. Don’t just position your business around things that promise the prospect a certain experience or a certain piece of information. Give it to them upfront or at least give them a large enough sample of it to see for themselves. If your stuff is good, and we already discussed that you now need killer content, they will naturally want more of it. And they won’t mind giving you their email address or other information to get more value from you. You need to freely give away as much great content as you can. Get it all over the Internet. Don’t just reserve your good stuff for your paid products. Give some of it away. And let others give it away and use it on their sites too. 33 The future top players online will be doing exactly this. Giving tons of killer content away for free. Actually, they already are. Hype Is Dead. Education & Entertainment Now Rule. The days of super-hype marketing tactics are over. They used to work well in the past but they are working less and less everyday. People are naturally more skeptical now. They don’t respond as well to hype. Yes, some people will still buy after they read some heavy hype copy but it’s becoming fewer and fewer consumers everyday. The future of marketing is using education and/or entertainment. Advertorial style copy on the Web does a lot better than over-the-top copy – and the difference in success rates is continuing to grow. If you are selling something from a web page think about different ways that you can incorporate an educational story or “sidebar” of factual information that will actually deliver some value to your reader even if they don’t buy your product. The legendary copywriter, Eugene Schwartz, used to market books by giving some of the best parts of the actual book away in the marketing itself. And it helped them sell like crazy. When you really think about it the psychology of this method is pretty obvious… the prospect is thinking, “if this free stuff is this good I can only imagine how good the actual product is.” 34 So you need to try to educate your prospects throughout your marketing process. This is the reason why you want to give away as much great content as you can. If they enjoy your free stuff they will be many times more likely to buy the stuff you sell. And this is a proven fact. People are also more bored than ever before. We are constantly bombarded with advertising and marketing. It’s a real challenge to make your marketing standout. One of the ways to do this is to make your marketing entertaining. Anything you can do to make your marketing a little bit more interesting and exciting the better it should produce for you because it will increase viewership which typically increases response. Improve Your Marketing Experience By Regularly Going Through It Yourself One of the best ways to make more money is to regularly go through your own prospect or customer experience for yourself. Put yourself in their shoes… If you were them and were reading your web site, or your sales page, or your emails, how would YOU feel about the content? Would you be thrilled to be spending your time consuming it? Or would you honestly be reaching for the “Back” button to get the heck out of there? 35 You need to regularly go through every step of your own marketing process to keep in touch with what your prospects and customers are experiencing. By doing this you will be able to easily improve everything you put in front of them or ask them to do. This is one way to make sure you are serving them and their needs. You’ll also find leaks. You’ll find untapped places where you could have promoted a certain solution to them… or marketed a special upsell offer to them… Or reminded them to subscribe to your ezine list or RSS feed. Or you may find places where you need to put more detailed instructions or, heck, places where you should just say “Thank You” more. You should constantly be examining your marketing process to make sure you are not missing opportunities to make more money as well as opportunities to treat your prospects and customers better. Have you ever seen this page before? 36 This is Yahoo’s “keyword suggestion tool” page. I’m sorry, but someone (probably multiple people) should be FIRED over at Yahoo. I can’t believe that this page has no links for people to either learn more about creating an Overture account, a link to sign up for one, or a form for logging into an existing one. I can’t believe they aren’t promoting other products and services here. Do you have any idea how many times this page has been viewed? Millions upon millions. And why not have links in the keyword results so people can see the current ad listings for them? And, of course, links to allow someone to “create an ad for this keyword right now.” This is what is known as Bad Marketing. There’s just no other way to describe it. If someone at Yahoo were regularly going through their entire prospect or customer experience there’s no way they would completely miss the opportunity to create more business with this page. How many potential advertiser accounts do you think they missed out on? It’s truly unbelievable. Never underestimate the importance of going through your own prospect or customer experience. There are golden opportunities sitting right in front of you. You just have to see them. Yahoo apparently doesn’t. 37 Yes, All The Hype About Video Marketing Is True. But Multiply It By 10 To Reach Reality. Video is all the rage online right now and it’s only going to get more popular. The $1.6 billion dollar YouTube purchase by Google really opened everyone’s eyes to what the future of the Internet was going to be. But many marketers knew video would be king long before YouTube was ever started. The adult industry online has been using tons of video marketing for many, many years. And they’ve also pioneered many other marketing concepts for the Internet. They’re always light years ahead of mainstream marketing because their industry is so unbelievably competitive. They have no choice but to innovate or die. But other marketers have been successful using video in their marketing for quite some time. I know, because I am one of them. In 2004, when I launched my Traffic Secrets course that created the now famous Million Dollar Day I used video clips embedded right into the sales letter page. Someone could be reading or scanning the sales letter and play one of several videos. The videos would play right on the page and wouldn’t open a new window or take them off that main page. Back then not many people were using video like that. And I have to think that one of the reasons that product sold so well is that the videos embedded throughout the sales message increased the average visit time which increased the sales conversion. 38 I had video testimonials on that site. People could actually watch and listen to what people had to say about the product. That is extremely powerful. I also used video clips that gave away some of the best parts of my DVDs. Sound familiar? Just like I mentioned earlier in this report, the more of your great content you can give away the better. If you happened to have been a reader of my old marketing blog then you might remember this post back in February 2005... 39 What I was referring to in that blog post, which I never had a chance to reveal (because I didn’t want the increased competition in the niches where I was successfully testing it) was the future of “sales letter” sites that I was testing and having great results with. Long Scrolling Gazillion Page ‘Sales Letters’ Web Sites Are A Thing Of The Past Say goodbye. They won’t be around much longer. Well, at least for smart marketers that want to make a lot higher sales conversions. Long form sales letters on the Web have done really well. They’ve produced millions and millions of dollars in sales for direct marketers that took the offline concept of a sales letter and put it on one long scrolling web page. I, myself, have generated several million dollars in sales from using long form sales letter sites. But I won’t be using them much longer. I have discovered a much better marketing model. It’s a hybrid sales page that is part video and part text. But before I go any further and explain how it works, I do have to say… I can’t believe we missed it. I say “we” referring to old school direct response marketers that used sales letters offline when we would mail them to our prospects that ‘wanted more information.’ I used to be very involved with Mail Order and got quite a marketing education from it. 40 Mail Order marketers are the ones that adapted their offline methods to the Internet and learned to tweak them enough so they would work. But somewhere in the process of adapting a successful offline direct marketing package to the Internet something was lost… The Brochure. Let me explain… Direct marketers sold BILLIONS worth of products and services through the mail and often used the same model… they would run an advertisement somewhere that would simply ask someone to write, call, or contact them for “more information” about a certain product or to request a “free informative report.” When someone would respond the marketer would send them a package via postal mail. Now these “packages” would sometimes be a bit different from marketer to marketer but one of the more popular ones had these contents: 4 to 8 page letter – black type on white paper. Single sheet, printed both sides – usually on light blue paper and often contained photos of the product. An Order Form Card A Pre-printed Return Envelope The 4 to 8 page letter was usually stapled together like a booklet. It was typically black courier (typewriter font) on white paper. It looked very much how people wrote letters to each other for years. This was known as the “sales letter.” It was this “sales letter” component that was adapted to the Web. Marketers just took the same well written copy and put it on one large scrolling web page; while making some minor adjustments to it. Then an “order” link was added. And it worked like crazy! 41 This long sales letter type page would evolve and eventually see the addition of audio messages, video clips, photos of testimonials, photos of the products, and other tweaks that were tested during the past 10 years or so. The Order Form Card was so the prospect could easily fill-in the info about the order they wanted to place and just drop it into the return envelope to fire off their order via return mail. This order process was replaced online by simply having an “order now” link and a web-based order form for them to submit their details and payment information. But what about that 2-sided blue sheet of paper? It was often referred to as the “brochure” component of the direct response marketing package. Its purpose was to give the short version of the story that the sales letter was going to tell, more or less. This brochure summed up the offer of what was being sold. It usually contained a photo of the product, some bullets, and short to the point beneficial copy about it. The reason the brochure was created and added to that overall package (someone figured it out after lots of testing) is that a lot of people like to quickly scan materials as opposed to always reading every word. So the brochure was created to give prospects the quick summary of what the package was selling yet they could read the full sales letter to get all the complete details if they were even slightly interested in what was on the brochure. Well, when direct response marketers moved to adapt their offline marketing methods to a web site the “brochure” was somehow ignored – they simply focused on using just the sales letter copy on a web site. 42 It’s important to note that some direct mail ‘packages’ were not designed with a brochure at all, but many of the most successful direct mail campaigns did use it and experienced higher purchase rates because of it. Here’s how I made an amazing discovery concerning that little brochure... One day I was flipping through some of my old marketing books… I was bored and wanted to find a book to read. I like to “revisit” some of the books I’ve read in the past as I often get new ideas the 2nd, 3rd, or 4th time I read a book… As I was flipping through one of my old marketing books I noticed a large envelope was stuffed into the middle of it. I opened it up and it was a direct mail package that some company had sent me several years ago. I had just stuffed it into this book, probably as a bookmark. Out of curiosity I decided to look at it… I pulled it out of the envelope and spread out all the pieces. It had the sales letter, brochure, order form card, and return envelope. I started to read the sales letter and it was some great copy. But then I decided to put the sales letter down so I could read some of that book... As I was pushing that direct mail package aside on the table it was like the little brochure sheet was trying to talk to me… I immediately thought… “Hmm… what’s the online equivalent of this little guy?” And then I realized online marketers really didn’t have one. At least not with an offer that used a long form sales letter on a web site. 43 I thought about it some more and started wondering how I could add a short version to my marketing where I was using a sales letter online. So I tested some things. I created another web page and created a link to it... “Click here to read the short version of what this is all about.” I then tested that same additional page but tried some different link text… “Get the short version of the story”… “A Summary Report”... “View The Product Brochure” etc. etc. All of those tests lowered the conversion rate. I realized that having a separate ‘brochure’ page with a shorter version of the offer just wasn’t going to work online. So I kept testing other ideas. I then decided to create a little video clip that simply had some powerpoint bullets and me talking. I added this to the top of the page. I figured maybe the ‘short version’ can just be at the top of the same ‘full version’ page. (i.e. above the sales letter.) And it worked. It bumped up the conversion rate, but not by much. So I continued to try some different things… and I got mixed results. I was about to come to the conclusion that maybe selling on the Web doesn’t need a “short version” component for those people that liked to quickly scan and skim that piece when it was in the mail package. And I was just about to concede that the long form sales letter site would never be outperformed by something else. But then I thought of an idea… 44 What if the web page would convert better if it was the short version of the offer and I created a longer video message that would take the place of the sales letter itself? In other words, the video component would follow the same proven AIDA (Attention-Interest-Desire-Action) type of flow that a sales letter has and it would close with asking the prospect to take action and order. Off I went to test it in the golf market where I was successfully selling a product using a long scrolling sales letter site… BINGO! It worked. And it worked like crazy! It TRIPLED the sales conversion. A 300% increase in sales. But it could have been a fluke so I tested it in a different market... And it worked again! It didn’t triple the conversion but it increased it by about 75%. I ran several other tests using the same ‘structure’ and they all increased the sales conversion, but one. I still feel that I have a long way to go before I can ‘master’ this new site selling model, but I really think I have stumbled upon something extremely valuable. I can only imagine how many sales are being lost by marketers using only a long sales letter type site and not a ‘Hybrid’ video/brochure site that I have discovered. I think we’ll soon find out as more people start testing this new model. The important thing for us, as marketers, is to always realize... On any given day our marketing is the worst it’s ever going to be. Because we can always work to test and improve it. 45 I truly believe this new “Video/Brochure” hybrid has the potential to redefine direct marketing online as we know it. Here’s the basic structure of the page I’ve been testing… I ran a test with just using the video clip by itself (and another with just the clip and the headline) and it didn’t convert as well as using the rest of the content. It appears as if many scan the ‘brochure’ text before watching the video -- confirming my original thinking. This “Short Version” web page content was only about 2 or 2.5 pages long. That’s it. 46 It seems like people come to the page… get interested by reading the headline… possibly give the page a quick scan… then go back and watch the video. I’m sure some just clicked and watched the video right away as well. Now does this mean that all long form sales letter web sites are dead? Not necessarily. I’m sure there might be some that will still out perform this “hybrid” setup. That’s why TESTING is very important. However, I am going to predict that the model I just shared (headline then a video clip then ‘supporting’ lists/benefits on 2-3 pages) will eventually become the most popular direct response model online. Please keep in mind that my test videos were all made with Camtasia software. They were just animated powerpoints (with some photos) that had me talking. I was not on the video myself. This was just a cheap and easy way for me to test it. I simply started each video by pushing some emotional buttons that I knew the prospect had related to their problem. Then I introduced a solution in my product, built it up, then asked for the order. I do not want to show actual examples (at this time) of the ‘working’ sites I am using right now, primarily for competitive reasons -- I know my exact presentation and page will be cloned in a matter of hours. I hope to have some examples I can freely show very soon. If you test this model and have success, and don’t mind showing it off, please contact me. I hope to run some new video tests that contain live action shots – i.e. a person or product on camera. I think those will convert even higher. You need to start creating any video content that you can. Not only to test what I just described but for some of the “killer content” you will give away to create traffic for your site. 47 Video is here to stay and it will become an absolute must for anyone wanting to build a huge business on the Internet. Video itself kicks the crap out of plain text or just audio. It’s more engaging, more compelling, and most people prefer it. Not all people, but the majority of them. The Update The “buzz” has been building ever since I leaked the news at the end of 2006 that I was secretly working on Income.com. I’ve received thousands of emails and blog comments from people all over the world that are truly excited about it – and many want to know more about it… So What’s It All About? Income.com is a new startup that I have created and will be spending the majority of my time developing for at least the next 4-5 years. I am really committed to the “vision” that I have for this exciting little company. The foundation of the company is the free Income.com web site application that I hope to build into the largest Internet entrepreneur & marketing community in the world. But it goes way beyond discussion forums, chat rooms, and other ‘social’ functions... Income.com is going to be producing a lot of free killer content. Sound familiar? 48 This content will cover everything to do with marketing and running a business on the Internet. There will be content for all ‘skill’ levels. We’re creating a special series for beginners that will take anyone and bring them up to speed FAST so they can get their own online business going right away. We’re also creating a lot of content for intermediate and advanced Internet marketers. We’ll be covering strategies and methods dealing with every part of Internet Marketing. And we’ll be producing content that keeps up with the fast-changing world of online marketing. If you want to start your own successful Internet business, or if you already have an Internet business you want to grow, you will definitely want to be a part of Income.com. It truly is going to be some killer stuff. Just wait and see. Earlier in this report I mentioned how important it is to step inside your prospect’s shoes and really think about what they would want if you could give it to them. Well, as an Internet marketer myself I did just that. And Income.com is what I came up. Income.com is exactly what I wish had been available online for years. But it didn’t exist, so I decided to create it myself. I really think people are going to get a tremendous amount of value (and entertainment) from it. I’ve received tons of emails and blog comments asking if Income.com will have products or how the business will actually work… Here’s how it will work… Income.com the community application is completely FREE for anyone in the world. There will be a bunch of 49 great tools and services in addition to the communication (chat/ discussion) part of the community. There will also be some ways for users to generate traffic to their sites and more. The majority of the content will also be FREE. Please keep in mind that the primary focus of Income.com is to produce amazing (and free) content that anyone can consume and apply to make money online. In order to generate revenue the company will be selling some premium products for those that want them. They are completely optional and will not be required to be a member of the Income.com community. As I already stated, any Income.com user can consume the site’s free content and have success online. They don’t need to purchase anything else in order to make money from that content. But for our users that want even more strategies and content we will have the following… Initially, there will be two types of premium products… 1. There will be a “VIP” membership level to the Income.com community. VIP members will get some additional content each month that the free members will not have access to. VIP members will also have some special areas where only they can get free advertising for their products and services. And there will be several additional tools for only VIP members. VIP members will also get substantial discounts on any Income.com “home study courses” (I’ll explain that in a moment) as well as discounts to any of our live events (conferences) that we are planning to put on. Obviously, the VIP membership level will support the company. We want to keep the site free from as much advertising as we possibly can. We will certainly have a small amount of advertising throughout the site but we don’t want to clutter things up like many other web sites do -I dislike those types of sites and know others do as well. 50 We have no plans to be some Internet company that never makes any money -- just hoping some deep-pocketed company comes along to buy us. We want to become profitable as soon as possible so we can do even greater things with the company. If you knew what I had planned for Income.com it would make your head spin. :) As for pricing of the VIP membership we haven’t made a final decision yet. It will most likely be in the $29/month range. 2. The 2nd type of premium product will be “home study courses.” We will be creating a line of how-to courses that will teach how to start a certain business model from A-to-Z and will contain an awesome CD-Rom learning format to make it easy for anyone to follow and see results. We’re very proud of some of the innovations we’ve already been developing for these courses. For example, we’ll have one on starting and running an eBay business, an InfoProduct business, being an Affiliate Marketer, etc. While our free content will cover all of these topics and businesses, we will offer the home study courses for those that want a full curriculum that will be step-by-step and go a little deeper into certain elements that the free lessons might not. The courses will also contain workbooks and other items to make it easier for someone to actually start and run a business. Please don’t think for a second that our free content is just going to be some “incomplete” thing that has the sole purpose of getting someone to buy a product. Our free content is better than many paid products being sold online right now. As far as prices for the home study courses are concerned we haven’t made any final decisions – in fact, we are still in the early planning stages for their development. 51 But I can say that at this time we have no plans to sell courses for super high prices. I personally had success selling my “Traffic Secrets” course for $997 but have no plans to have any Income.com courses that are that expensive. Income.com courses will probably be in the $97 to $397 range depending on how extensive they are – i.e. how many manuals, workbooks, CD-Roms, or DVDs they contain. There’s a lot more to Income.com that I am really excited to share with you but I can’t let the entire cat out of the bag just yet. We’ve got some major deals we are trying to finalize that will add a lot of value to our community. When I’m able to release any of those details I will publish them on the Income.com blog. You can visit the Income.com Blog at http://www.income.com/blog All I can say is… “Stay Tuned!” Income.com is going to blow you away! Now To The Biggest Question… WHEN!? Everyone wants to know when Income.com is going to launch and open its doors… We are currently looking at a late-June or early-July launch. I know, know, why can’t we just open the doors already! 52 Believe it or not, there is A LOT of work going into the development of Income.com. This is the most ambitious project I have ever worked on. There is a lot to it. We’ve got our programming team developing and fine-tuning the application/community part itself, and tons of “behind the scenes” stuff going on to build this exciting new company. I know you have probably been very anxious for Income.com to open and I sincerely want to thank you for your patience. It will be live before you know it and I promise you it will have been well worth the wait! I would love to hear any of your comments, feedback, or suggestions about anything in this report! Please post them on the blog at http://www.income.com/blog Keep your eye on the blog for more Income.com news and updates. Yours For Online Profits, John Reese P.S. I recommend reading this report 3 or 4 times to make sure you grasp the importance of everything in it. 53