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April 2002
Published Exclusively for Members of Card Services for Credit Unions, Inc.
news
Two Powerful Players. One Powerful Partnership
CSCU & Certegy Announce Contract Extension
Certegy Inc., (NYSE:CEY), the leading provider unions and 1.3 million cardholder accounts, Latest Technology
of card processing services to credit unions in the together the two companies have become the
U.S., and Card Services for Credit Unions, Inc. major player in the credit union card services CSCU and Certegy,
(CSCU), the nation's largest credit union card business processing for over 1,800 credit through Web-based
processing association, jointly announced a three- unions serving over 7.6 million cardholder applications such as
year extension, through 2007, of Certegy's contract accounts. eZCardInfosm (24/7
to provide payment services processing. cardholder access to
CSCU’s Continuing Support of its Credit account information)
Continuing the and E-Reportssm
Unions (electronic delivery
Partnership "The contract extension with Certegy assures of card program
Through its that the CSCU membership will continue to operating results),
contract with receive state-of-the-art card and merchant are keeping credit John Fiore, Chairman
Certegy, CSCU processing services, cutting edge products and union offerings CSCU and CEO
processes for more various related card services for many years to competitive. CSCU's Motorola Employees
than 1,800 credit come," said John Fiore, chairman of CSCU membership also Credit Union
unions across the and CEO of Motorola Employees Credit benefits from the
United States. This Union in Schaumburg, Illinois. "Our long- industry's first suite of online portfolio
three-year contract term relationship with Certegy is a testament analysis tools, with the Virtual Card
Vince Pavese, extension, added to to CSCU's commitment to support our Consultantsm (VCC).
Senior Vice the two and one- membership's card processing needs. We are VCC offers CSCU members 24/7 access to
President, Certegy half years staying current with the new technologies 24 months of comprehensive portfolio reports
remaining on the and systems to allow credit unions to compete and graphs, to track and compare key perfor-
current term, head-to-head on a level playing field with the mance indicators with peer group and
ensures continuity and critical services largest financial institutions," concluded Fiore. industry averages and to identify program
support to the nation's credit unions by the growth and profit opportunities.
two organizations.
Contract Terms
The contract terms provide for the continua-
tion of Certegy's full array of card products ATTENTION ERIFIED
VISA ISSUERS! by ISA
including debit and credit card processing,
merchant processing, and various support
services.
VERIFIED BY VISA...
"Once again, we are extremely pleased to
extend this long-standing partnership with
CSCU," stated Vince Pavese, senior vice presi- Effective March 31, 2002, Certegy will implement Verified by Visa on your behalf
dent, Certegy Inc. "We are committed to and your credit union will automatically receive the benefits of this service.
providing quality card and merchant
Processing fees for Verified by Visa will
processing services to CSCU's membership,
appear on your monthly statement of service.
delivered with the same high standards that
we've provided over the past 12 years," said Please see the Certegy Document ID: u53 for details or call your Certegy
Pavese. representative with any questions you may have.
CSCU and Certegy's partnership began in For more information on the Verified by Visa product, please see the February
1989. From just under 500 card-issuing credit and March issue of CSCU News or go to our web site at www.cscu.net
CSCU Proudly Announces the Creative Marketing Award Winners
Chosen from CSCU’s 1,800+ Credit Unions, these are the “Best of Show!”
Congratulations to the winners of the 2001 CSCU
Creative Marketing Awards!
credit cards and loans, while at the same offer,” Gilliard said. “We came up with three Randolph-Brooks Overall Campaign - objectives in mind. First, they wanted to issue
time, help these young adults learn how to phrases for our theme: The Tribe Has Spoken, credit cards to pre-approved members who
CSCU appreciates the hard work, dedication and manage their money and use their credit card Vote those other cards off the island, and A
Over 15,000 Accounts - First Place did not have a Randolph-Brooks MasterCard.
creative ideas that helped to make these promotions wisely.” rate that survives the life of the balance.” Congratulations to Randolph-Brooks Federal Then, they wanted to increase usage of the
a success. That’s why we’ve sent a special invita- Credit Union for producing a comprehensive, credit union card and finally hoped to transfer
One highlight of the“Come To The Gilliard continued, “We had no way of
tion to the winners to attend the 2002 profitable and fun campaign! Their campaign existing credit card balances on other cards to
Light” campaign was the design of knowing what a
CSCU Annual Meeting "Spotlight “We’re Making Waves With A Sun-sational the lower rate credit union card.
on Performance," May 2 - 5 in St. its own special web site. The web significant part this
Rate,” used multiple elements including state-
Petersburg, Florida. site contained campaign informa- promotion would “Our CashBack MasterCard featured an
ment inserts, posters, print advertisements,
tion, as well as links to other sites play in weath- 11.76% APR rate, with a 9.6% APR Secure
During the three-day conference, and newsletter stories. They also created a
CSCU will prominently display the with helpful information, perti- ering hard times. Rate, no annual fee, no cash advance fees, a
direct mail piece, posters, in-branch signage,
winning campaign materials to give nent to the college-age audience. The promotion 25-day grace period and up to 1% cash back
brochures, and a special promotional shirt
other credit unions from across the “We designed this web site with allowed on all purchases,” stated Randolph-Brooks’
that was given to employees!
country the chance to learn from these their financial needs in mind, MembersFirst to Marketing Officer, Elizabeth Thompson.
successes. In addition, we'll recognize the stabilize its credit card portfolio Randolph-Brooks FCU began with several
NIH FCU then we sent out a postcard “We began by introducing a
winning credit unions during a special advertising the site,” Gilliard even through the devastation of September special promotional rate of 3.9%
awards ceremony on Saturday evening, 11th.”
said. “In addition, we used a frisbee as a APR to our members. This
May 4.
promotion item that was given out at a All the campaign items, including the web special rate applied to purchases,
Other highlights of the conference include hands- community-sponsored event called Project site were designed, produced and distributed transfers and cash advances
on demonstrations of the state-of-the-art portfolio Graduation.” (Project Graduation is an in house. made from August 1, 2001 to
analysis software, the Virtual Card Consultant,
and exclusive insights from Certegy, VISA and annual event that promotes a drug and September 20, 2001,” Thompson commented.
MasterCard representatives...all the resources alcohol-free evening for local graduates.) “As part of our marketing strategy, a direct
Michigan State University FCU
you’ll need to work on a campaign for the next
year’s Marketing Awards!
The credit union’s campaigns featured in this
“We’ve had over 4,000
hits per month on our
web site, issued 21 new
Congratulations to the winners!! mail piece was sent to approximately 18,000
members who did not have a MasterCard.”
After that, the campaign included the branch
month’s CSCU News represent only two of our credit cards, 129 new merchandising, statement inserts, newsletter
Marketing Award winners. We’ll feature others in debit cards, approved Over 15,000 Accounts - Overall Campaign- Honorable Mentions articles, web site banners, promotional shirts,
upcoming editions of the newsletter - or you can approximately 50 First Place and print advertising. In order to save on
come on down to the annual meeting to view all of loans, opened Randolph-Brooks Federal Credit Union production costs and to create a unified and
the entries in person! Communicators FCU recognizable look, the printed pieces all had
almost 80 checking San Antonio, Texas Houston, TX the same elements, including copy, color and
accounts and have
over 120 new
Under 15,000 Accounts - Overall Campaign - Florida Telco CU graphics.
MembersFirst Overall Campaign - members,”
First Place “The best sales tool was our employees,”
Jacksonville, FL
Under 15,000 Accounts - First Place Gilliard stated. MembersFirst Credit Union of Florida
United Teletech FCU
Thompson said. “When they wore the promo-
“It only took us one and a Pensacola, Florida tional shirts, members would ask about them
Congratulations to MembersFirst Credit Tinton Falls, NJ
half months to break even on this and then our employees would get a chance
Union of Florida for producing two wonder-
Commonwealth FCU campaign.” First Place Credit Series Franklin-Mint FCU - Broomall, PA to talk to them about the promotion. That
fully successful campaigns on shoestring
Gilliard must have a special knack for made a huge difference!”
budgets. Team One Credit Union Motorola Employees CU - Schaumburg, IL
getting the best “bang for the buck” because Saginaw, Michigan For a total investment of $46,450, Randolph-
For their first campaign, “Come To The
his other campaign - “The Tribe Has Spoken” NorthCountry FCU - S. Burlington, VT Brooks gained 3,205 new MasterCard
Light,” the total budget was $3,700. To help
- succeeded with a mere $78 investment. accounts with a total credit line of $12,185,500!
round out the budget, MembersFirst Second Place Credit Series Workers’ CU - Fitchburg, MA
That’s right, for $78 MembersFirst enjoyed That’s a remarkably low $14.49 per account
designed the campaign in house, used
a 58% credit card portfolio growth in the NIH Federal Credit Union Cannon Electric FCU - Santa Ana, CA acquisition cost!
existing channels of distribution
and worked with the commu- first month and a 14% portfolio growth Rockville, Maryland
Dexter CU - Central Falls, RI
nity to help promote the in the next.
First Community CU - Houston, TX
campaign. “There are so many low introduc- First Place Debit Series
“This campaign targeted gradu- tory-rate card offers from competi- Commonwealth Credit Union CME FCU - Columbus, OH
ating seniors and beginning college tors, that our management felt that Frankfort, Kentucky Technology Groups FCU - Watertown, CT
students,” said MembersFirst our 8.9% APR rate would not
Marketing Manager, Robert Gilliard. evoke a great response. So we Natrona County School Employees FCU -
“Our objective was to increase student had to rely on our creative concept and
Second Place Debit Series Casper, WY
membership and to increase student try to communicate the true benefits of the Michigan State University FCU
East Lansing, Michigan University FCU - Austin, TX
Team One Credit Union
mark
your calendar
2002 Certegy Course Schedule: Fraud Awareness & Merchant Batch Processing
If you’re responsible for the daily operations of an
issuer card or acquirer merchant program, then be Card Security Features and Industry Fraud the daily operation of their merchant
sure to check out Certegy’s 2002 Course Schedule. Statistics and finish up the morning with program. Credit unions implementing a
This column features information on two different Current Fraud Schemes & Trends. In the Merchant program for the first time will also
courses offered to CSCU member credit unions by
afternoon, you’ll discuss Report Monitoring, find this class informative.
Certegy. This month, we’re highlighting Issuer
Fraud Awareness & Strategies and Merchant Investigative Techniques, Fraud Case Organi- Agenda. On the first day, you’ll start with an
Batch Processing. zation, Law Enforcement Relationships and Overview of Processing, then continue with
the Laws Related to Card Fraud. Program Options, Developing a Merchant
If you are interested in attending any of these
classes, please be sure to register early. Class sizes Dates and Locations. Program, Merchant Implementation, EDC
are limited. Although each individual is respon- St. Petersburg, Florida Procedures, Network Provider Options,
sible for his/her own travel arrangements, please May 23 Nov 7 Discount Pricing, and Merchant Set-up Forms
do not make non-refundable arrangements until and Procedures. Day two brings Merchant
you receive a confirmation letter. Hotel informa- Madison, Wisconsin Modeling & Chain Location Set-up, Line-Item
tion and directions to the class are included in the Billing, Variable Pricing Options, Account File
Apr 26 July 12
confirmation letter. Additional questions? Contact
Maintenance, Accounting/Settlement Proce-
the Certegy Education Department at 800-215 Brea, California
6280 ext. 72104. dure, Month-End Billing and Reports.
Aug 1
Dates and Locations.
Issuer Fraud Awareness & Strategies Prices. This is a one day class and the course St. Petersburg, Florida
fee is $250.
Audience. Experienced credit union staff Apr 18-19 May 23-24 June 13-14
who wish to gain an understanding of fraud, Merchant Batch Processing Aug 8-9 Sept 26-27 Oct 24-25
its domestic and global impact, the credit & Audience. Credit unions that have an Oct 31-Nov 1 Dec 12-13
debit card fraud criminal, and the role of the acquirer program with participating Brea, California
credit union and Certegy in fraud prevention merchants and administer their program via June 6-7 Aug 22-23 Nov 21-22
and monitoring. paper forms. This class will provide a basic
understanding of an acquiring program. This Prices. This is a two-day class and the class
Agenda. You’ll start with an Overview of fee is $20.
Card Fraud and Card Fraud Types move on to course is designed for those with less than six
months of experience and are responsible for
The Gift That Gets More Valuable Each Time
You Use It.
Introducing another valuable portfolio analysis tool from CSCU!
Ever notice how some credit union profes-
sionals have a gift for getting more out of
their debit programs? Now you can be one of
them! CSCU is proud to announce the We Want to Hear From You!
launch of another valuable tool to help The CSCU News is published monthly
support your card portfolio -- the Virtual Card exclusively for CSCU members.
Consultantsm(VCC) for Debit. VCC for Debit Please forward all correspondence to:
is the newest module of the industry's first
Sue Chrzan - Editor
online portfolio analysis software and gives
C/O CSCU
you the information you need to keep your
15950 Bay Vista Drive, Suite 390
debit portfolio moving forward. It’s available
Clearwater, FL 33760
at no additional cost, exclusively for CSCU
(727) 536-6800
members!
FAX (727) 536-0777
schrzan@cscu.net
www.cscu.net
www.cscu.net
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