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					                                                     PRESS




    Alessi
         Design
   ..an artistic and
   poetic discipline

By David Jones (Advisor for Design and Technology, Newport)
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
       Alessi                       PRESS




The ‘Dream Factory’ in Crusinallo
             Milan
                        PRESS




Introducing Alessi Maestri



     and the products
       they create
 Alberto Alessi                 PRESS




• Alberto Alessi runs the
  factory in the Italian Alps
  in the town of Crusinallo
  NW of Milan
• It was founded in 1921
  by Giovanni Alessi
  grandfather of Alberto, a
  craftsman/small
  businessman
• Alessi business was
  highly innovative from
  the start and quickly
  developed into one of
  the ‘Factories of Italian
  Design’
      Carlo Alessi           PRESS




• Carlo Alessi, Alberto’s
  father trained as an
  industrial designer in
  Novara and joined the
  company designing and
  producing products from
  the mid-thirties to 1945
• Seen with the classic
  ‘Bombe’ tea and coffee
  set which is still in
  production today and
  the most successful tea
  and coffee set sold by
  Alessi
                   Alessi         PRESS




‘The ‘Bombe’ tea
and coffee set                 Originally
designed by                    made from
Carlo Alessi in                   chrome
1945. The Bombe                    plated
is emblematic of                brass, the
the company’s                   Bombe is
development                 now made in
from a craftsman            electroplated
base into an                     stainless
industrial                           steel
producer.
                   Alessi                                  PRESS




• Members of the Alessi
                                          Michele
  family holding one of the
                                 Ettore                 Stefano
  most famous ‘mystery
  objects’ , Phillipe Starck’s
  Juicy Salif                                Carlo

• The company was                 Alessio
  founded in 1921 by                                 Alberto
  Giovanni Alessi and the
  first factory opened in
  Omegna, north of lake
  Orta
                 Alessi                                 PRESS




• The company moved to
  Crusinallo in 1928 where             Michele
  it remains today as a       Ettore                 Stefano
  world leader in classic
  hotel and restaurant                    Carlo
  lines together with
  beautiful household          Alessio
  products                                        Alberto
• The transition from early
  mechanical production
  line to ‘research and
  development workshop
  operating in the applied
  arts’ was the dream of
  Alberto
                  Alessi       PRESS




• The factory in the Italian
  Alps in the town of
  Crusinallo NW of Milan is
  ‘guarded’ by a giant
  reproduction of Anna
  G, the character created
  by Alessandro Mendini

• Here Alessi think of
  design as an ‘artistic and
  poetic discipline’
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
Ettore Sottsass                                 PRESS




 Alessi’s first Maestro
     • Born in Innsbruck in 1917
     • Studied architecture in Turin in 1939
     • Formed his own studio in Milan in 1947
     • Made important designs for Olivetti
     • One of the founders of Memphis 1981
     • An Alessi maestro
          Ettore Sottsass             PRESS




                Alessi Maestro


Sottsass                         Distinctive in
designed this                    the choice of
classic                              materials
condiment set                              and
for Alessi in                       proportion
1978
           Ettore Sottsass                          PRESS




                        Alessi Maestro


The glass                                   Highly polished
containers are fitted                    chrome base with
with plastic inserts                     simple positioning
and chrome tops                                        pegs
          Ettore Sottsass                           PRESS




                       Alessi Maestro


The cheese container                     A rim around the
has been added to                        base of the glass
compliment Sottsass’                    container allows it
condiment set                           to rotate freely on
                                                  the base
          Ettore Sottsass                    PRESS




                    Alessi Maestro

A collection of                        The red chilli
tableware                                   mill and
designed by                           Maple –wood
Sotsass includes                        pepper mill
the red,yellow                               part of
and black aniline                         Sottsass’
coloured beech-                      ‘Twergi’ range
wood salt grinder                       of products
          Ettore Sottsass             PRESS




                     Alessi Maestro
A collection of
products
designed by
Sottsass who
wishes to build up
a complete family
of objects for the
table and the
kitchen
           Ettore Sottsass                       PRESS



                                              ‘Preparing a
                    Alessi Maestro     beautiful table for
                                           eating with the
A classic
                                      family or for eating
collection of
                                       with friends… is a
tableware
                                        practiced custom
designed by
                                             and a way of
Sottsass
                                                  showing
‘La Bella Tavola’                    awareness, respect
                                     and care about that
                                          ‘basic’ event of
                                              having food’
                                         Ettore Sottsass
           Ettore Sottsass                      PRESS




                    Alessi Maestro
Generously                            Beautiful, simple
rounded                              and clean lines of
tableware                                    the white
designed by                                  porcelain
Sottsass                              designed for the
                                       ‘beautiful table’
‘La Bella Tavola’
           Ettore Sottsass                           PRESS




                     Alessi Maestro
‘La Bella Tavola’
                                      Alighiero Boetti, one
Appeared in pure                             of Italy's most
white or a version                                   original
with subtle                           contemporary artists
classic                               decorated the broad
overlapping blue                             spaces on the
lines                                   ornamental edges
                                           with this unique
                                                  elaborate
                                                decoration.
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
Stefano Giovannoni                          PRESS




               Alessi Maestro
                 Fruit Mama
 Merdolino                      Happy Spices




Mary biscuit                     Lilliput
  Stefano Giovannoni                                   PRESS




                         Alessi Maestro


A simple ‘fun’ product                           The salt and
named ‘Lilliput’                            pepper pots have
designed for Alessi by                    magnets on the feet
Giovanoni.                                securing the pots to
                                             the base or stem
  Stefano Giovannoni                                      PRESS




                            Alessi Maestro


The face of the salt                            Standing on the
and pepper pot twists                             stainless steel
off easily for re-filling                    base-plate ‘Lilliput’
                                                is available in a
                                               range of colours
  Stefano Giovannoni                                 PRESS




                       Alessi Maestro


Stefano Giovannoni                      Giovannoni takes a
designed the                             ‘taboo’ object and
‘Merdolino’ toilet brush                   creates ‘fun’ in a
to look like a cactus                             new form
growing out of the pot
  Stefano Giovannoni                                  PRESS




                       Alessi Maestro
                                        Made in acrylic and
                                             thermoplastic
                                                    rubber
The Mary biscuit                        These biscuit boxes
boxes designed in                       that look like plastic
1995 with                                  pillows are part of
sweet, soft, flowing                     the ‘Family Follows
design language                            Fiction’ collection
   Stefano Giovannoni                                 PRESS




                         Alessi Maestro
Stefano Giovannoni                        The set comprises
designed ‘Happy                                little jars and
Spices’ family of                             dispensers for
tableware in 1997                           spices, salt and
These amusing                                          pepper
containers have rather                               Made in
quaint plants                              acrylic, polythene
apparently growing                           and polyamide
out of them
   Stefano Giovannoni                             PRESS




                     Alessi Maestro
The ‘Alibaba’ jug                         These amusing
with vacuum flask                      containers having
designed in 1998                            the feeling of
to evoke a feeling                      earthenware pots
of the oriental                       are made in PMMA
fairytale
   Stefano Giovannoni                              PRESS




                     Alessi Maestro
Giovannoni                              Designed in 1998
named his egg                              they make the
boiling baskets                        rather humble and
‘Coccodandy’ as if                    simple operation of
the chickens have                         boiling an egg a
some air of                                     playful and
superiority about                      gregarious activity
them
 Stefano Giovannoni                                PRESS




                     Alessi Maestro
                                         ‘Ethno’ 2000 was
                                      conceived to be the
                                      new pop icon of the
Giovannoni designs                     twenty-first century
for his ‘Ethno’ series
‘with products made in
finely decorated
stainless steel
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
      Guido Venturini                     PRESS




                Alessi Maestro


Gino Zucchino               Nonno di Antonio




   Firebird                         Antonio
         Guido Venturini                              PRESS




                        Alessi Maestro
The face of Gino
Zucchino Venturini’s                            At Alessi the
friendly sugar shaker                         character has
A fun item of                            become so popular
tableware that simply                      that it has turned
asks to be picked up                           into a kind of
                                             garden gnome
         Guido Venturini                            PRESS




                       Alessi Maestro


‘Noni di Antonio’ is                    Simplicity of shape
Venturini’s garlic                      combined with the
crusher made with                                   unusual
thermoplastic resin                      Designed in 1997
        Guido Venturini                                 PRESS




                         Alessi Maestro
                                                 A ‘fun’ element
                                               combined with a
                                            feeling of strength
Antonio is Venturini’s                         the coat hook is
strong man coat hook                      joined with the toilet
designed in 1996 and                          roll holder, towel
now part of a set of                        rail, soap dish and
bathroom fitments                            toothbrush holder
     Guido Venturini                        PRESS




               Alessi Maestro


Antonio A                          Antonio D
            ‘Antonio’ Family


   Antonio S                    Antonio C
          Guido Venturini                             PRESS




                         Alessi Maestro

‘Mangiauovo’
Venturini’s egg boiler                     A practical idea for
was designed from a                        placing and fishing
concept by Genoese                        eggs from hot water
inventors Terrile and                     and eating from the
Marinelli                                       same product
         Guido Venturini                                PRESS




                         Alessi Maestro

‘Inka’ press coffee                             A person sitting
maker designed in                         patiently allowing the
2000 here Venturini                             caffeine blitz to
uses plastic in a most                                 become a
innovative way                                 pleasurable and
                                            quality experience
          Guido Venturini                      PRESS




                      Alessi Maestro

Venturini
designed the
‘Firebird’                                   The iconic
electronic gas                         reference to the
lighter in 1993 the                        ‘erotic code’
most explicit and                      designed to put
‘courageous’ of                             a spark into
Alessi products                                anyone’s
                                                cooking
          Guido Venturini                 PRESS




                         Alessi Maestro

The ‘Fred Worm’ jug
with vacuum glass
was designed in
1997 another
example of
Venturini’s creative
exploration of plastic
products
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
       Michael Graves                     PRESS




               Alessi Maestro


Sugar bowls                Pepper mills




   Cafetiere                       Salt pots
           Michael Graves                             PRESS




                           Alessi Maestro

Michael Graves’
singing kettle added to                      The raised ‘rivet
the already famous                          like’ dots around
series of Alessi kettles                       the base are a
Kettle with bird was                        reminder of past
produced in1985                                 metalworking
                                                   techniques
           Michael Graves                    PRESS




                     Alessi Maestro

Michael Graves’
designs for the                         The raised
sugar bowl and                           ‘rivet like’
milk jug that form                    dots again in
a set with the                            evidence
singing kettle                          around the
                                              base
           Michael Graves                   PRESS




                    Alessi Maestro
The Pepper Mill                      The set has an
(1988), the Salt                      almost playful
Castor (1990)                         appeal and is
and the kitchen                                again
timer (1992) are                      characterised
the continuing                          by the rivets
series of Graves’                    and polyamide
family of                                     plastic
products                               components
           Michael Graves                            PRESS




                       Alessi Maestro


The open construction                      Large easy grip
of stainless steel loops                polyamide handles
with the rivet pattern                          are another
that is so distinctively                 distinctive feature
Graves’ style                                    of his work
          Michael Graves              PRESS




               Alessi Maestro
A round tray
with
polyamide                           Continuing
handles                          the theme of
(1990) and                      large easy to
the pierced                     grip handles
steel basket                      in these two
(1994) with                           products
feet made
from pear
wood
          Michael Graves                        PRESS




                   Alessi Maestro
The Pitcher                             Unmistakably
(1991), the                            Michael Graves;
Champagne cap                           products with
(1995), the                                enchanting
Corkscrew                                    simplicity
(1995) and the    Pitcher               demonstrates
                             Corkscrew
Butter dish                               his ability to
(1990) by                                       design
Michael Graves                             products in
                 Champagne               tune with the
                    cap                 general public
                             Butter dish
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
          Philipe Starck                PRESS




               Alessi Maestro
Starck
                                Does design
hanging
                                and artistic
around with
                                brilliance
his ‘Faitoo’
                                border on
range of
                                the insane?
kitchenware
               Philipe Starck                           PRESS




                          Alessi Maestro
Philipe Starck’s most
famous Alessi product
the ‘Juicy Salif’ lemon
                                                      The lemon
squeezer
                                               squeezer is made
A 24 carat gold plated                        in cast Aluminium
version has been                                    and finished
produced as a limited                        polished or coated
edition for the tenth                                      black
anniversary of ‘Juicy
Salif’
                          Juicy Salif 1990
               Philipe Starck                       PRESS




                        Alessi Maestro
                                         Said to be inspired
                                                 by Starck’s
‘Max le Chinois’ is a                       fascination with
colander made from                           aeroplanes the
stainless steel and                             bowl clearly
cast brass feet                               resembles an
                                            aeroplane nose
This product bears
                                         cone with wing like
many of the Starck
                                                        feet
hallmarks
              Philipe Starck                               PRESS




                          Alessi Maestro
The ‘Hot Bertaa’ kettle
has a handle and                           Starck penned a Latin
spout skewered                             inscription around the
through the body                                       base in his
                                            preliminary sketches
Produced by Alessi
                                              however it appears
from 1990-1997 the
                                                   that maybe he
kettle has an almost
                                                       pushed the
sacred like
                                           boundaries a little too
appearance shrouded
                                              far with this project
in mystery
               Philipe Starck                          PRESS




                         Alessi Maestro

                                             The table centres
A table centre piece                      clearly exemplifying
called ‘Les ministres’                    Starck’s more recent
supported by                                    work for Alessi
translucent resin
‘attendants’                                             1996
              Philipe Starck                        PRESS




                         Alessi Maestro

                                           The ‘Joe Cactus’
The design company                        ash tray designed
Starck and Patricia                       by the Starck and
was acquired by                           Patricia company
Alessi in 1996 with                        in 1990 is one of
many of their products                       these products
being added to the
Alessi catalogue
             Philipe Starck                       PRESS




                       Alessi Maestro

The Starck and
Patricia design
company was also                           ‘O’Kelvin’ was
responsible for the                     designed in 1997
design of these cast
aluminium lampshade
             Philipe Starck                    PRESS




                       Alessi Maestro

The fly swatter is
called ‘DR Skud’ and
reveals a human face                      Designed by
when moved                              Starck in 1998
          Philipe Starck                 PRESS




                   Alessi Maestro
                                    Designed by
                                        Starck in
                                           1998 a
                                        range of
                                          kitchen
                                      containers
                                    with lids and
                                      bowls with
                                              feet
The ‘Boaat’ range of
kitchenware was inspired by
Japanese cuisine
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
        Aldo Rossi                         PRESS




              Alessi Maestro


                               momento

  La conica     Coffee Maker




                               La cupola
Il conico
                    Aldo Rossi                       PRESS




                          Alessi Maestro

La Cupola was part of                      La Cupola the cast
Rossi’s dream to                                  aluminium
create a new Moka to                         Espresso coffee
sell to the masses at a                           maker was
minimum cost                                designed in 1990
                Aldo Rossi                   PRESS




                    Alessi Maestro

‘La Conica’                           In doing so he
designed by Rossi                    had to translate
between 1980 and                        a solid silver
1983 was his                            object into a
contribution to                      mass-produced
Alessi’s ‘Tea &                       stainless steel
Coffee Piazza’                                product
project
                      Aldo Rossi                        PRESS




                            Alessi Maestro

‘Il conico’ the perfectly                       Rossi’s second
conical kettle has                           design for Alessi Il
become one of the                                   conico was
world renowned Alessi                         designed in 1986
kettles
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
Alesandro Mendini                                  PRESS




                      Alessi Maestro

                                       Vaso Viso
     How many colours




Tea & coffee Piazza                     Anna Candle

                            Anna G
   Alesandro Mendini                                      PRESS




                         Alessi Maestro
                                             Made in chrome
                                           plated zamak and
Probably the most                         polyamide Anna G
iconic symbol of                          became the model
Alessi design is the                       for a whole family
corkscrew ‘Anna G’                         of Alessi products
designed in 1994 it                       the build quality of
has become one of                                 this product
the Alessi bestsellers                    ensures that it is a
                                              pleasure to use
    Alesandro Mendini                            PRESS




                        Alessi Maestro
The porcelain dinner                     How Many Stars
services designed by
Mendini began
production in 1996
‘How Much White’ was
the first followed by
‘How Many Stars’ and
the pointillist
decorated ‘Proust’



                              Proust
     Alesandro Mendini                        PRESS




                   Alessi Maestro
The porcelain
dinner services            How Many Colours
designed by
Mendini was
decorated by
Nicola De Maria
in 1996 and
included
polychrome
triangles in the
style ‘How Many
Colours’
   Alesandro Mendini                      PRESS




                        Alessi Maestro
The pepper mill ‘Anna
Pepper’, also
modelled from Anna
G, was also made
from the same
materials




                            Anna Pepper
   Alesandro Mendini                                     PRESS




                        Alessi Maestro
The bottle stopper
‘Anna
Stop1’, modelled from
Anna G, was made                              ‘Anna Stop 1 & 2’
from thermoplastic                            were designed by
resin and chrome          Anna Stop 1           Mendini in 1998
plate                                           and they simply
                                            add to the sense of
                                            fun when using the
                                                       products

                              Anna Stop 2
    Alesandro Mendini                          PRESS




                     Alessi Maestro
                                  Anna Light
The
timer, cheese
grater, light and
pendant are
from the ‘Anna       Anna Time
G’ family                         Anna Face
designed from
1998 to 2001



                    Anna Cheese
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
                 King Kong                         PRESS




                       Girotondo
                 Giovannoni and Venturini
Giovannoni and                                Some items
Venturini                                         from the
combined their                              collection The
talents to                                   simple figure
produce the                                      cut-out is
‘Girotondo’                                      meant to
series of                                    appeal to the
products                                     child in all of
                                                        us.
                  King Kong                         PRESS




                        Girotondo
                  Giovannoni and Venturini
Among a                                      This was the
series of                                    tray that
drawings                                     initiated the
brought to him                               ‘Girotondo’
Alberto Alessi                               series and is
noticed a plain                              now Alessi’s
tray with a                                  best selling
perforated                                   tray
pattern
                   King Kong                         PRESS




                         Girotondo
                   Giovannoni and Venturini
The metal fruit                               ‘Girotondo’ the
bowl is finished                              name of the
in stainless                                  series being the
steel or a range                              Italian version
of coloured                                   of ‘Ring-a-Ring-
paints                                        a-Roses’
                 King Kong                           PRESS




                       Girotondo
                 Giovannoni and Venturini
Giovannoni
and Venturini
                                            ‘Girotondo’ is
developed
                                            being
‘King Kong’ at
                                            incorporated
the right time
                                            into even the
for the market
                                            most traditional
and for the
                                            of Alessi
Alessi
                                            products
catalogue
                King Kong                          PRESS




                      Girotondo
                Giovannoni and Venturini
Giovannoni
and Venturini                              ‘Girotondo’ cut-
borrowed                                   out man is
Ettore                                     incorporated
Sottsass’                                  into the base of
classic                                    the condiment
condiment set                              set designed by
to include in                              Sottsass
the series
          King Kong                                 PRESS




                  Girotondo
        Giovannoni and Venturini
                          The simple kitchen timers are
                           functional yet a very elegant
                                      kitchen accessory



Here the cut-out man is
placed around the base
of egg cups
                   King Kong                           PRESS




                         Girotondo
                   Giovannoni and Venturini
The little ‘King                              A selection of
Kong’ men and                                 brooches, brac
women                                         elets, earrings,
manifested                                    chokers and
themselves in a                               pendants from
whole range of                                the jewellery
Alessi jewellery                              range
in 1998
King Kong                        PRESS




      Girotondo
Giovannoni and Venturini
                                      The
                             Wastepaper
                              basket was
                             designed for
                           the Girotondo
                           series in 1998
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction
Family Follows Fiction                               PRESS



     Just some of the hilariously funny and
            fantasy inspired family


                     Gianni, a little
                     man holding                  Te o
                        on tight
                                           Egidio, the
     Diabolix                            little man has
                                        lost something
    Carlo,a little
  ghost on the top                       Luca, a little
     of a bottle                        monster eating
                         Folpo            a napkin
Family Follows Fiction PRESS




                  The original
The design for     design was
this coloured       produced
resin sugar             by the
bowl is over a         British
hundred years        designer
old. Alessi re-   Christopher
produced it in      Dresser in
1993                     1864
Family Follows Fiction    PRESS




Diabolix’ the       Designed in
creation of         1994 these
Biagio              funny little
Cisotti is      devil like bottle
one of the         openers not
most               only capture
popular of        the aesthetic
the FFF         qualities of FFF
series of         but they also
products          function very
                      efficiently
Family Follows Fiction  PRESS




The                  ‘Te o’ sits
delightful               quite
form of ‘Te o’   comfortably
the tea          on the edge
strainer was        of the cup
designed by            or mug
Stefano             whilst the
Pirovano in       tea is being
2000                  strained
Family Follows FictionPRESS




Named,’Carlo,
                   ‘Carlo’ was
a little ghost
                 designed for
on top of a
                    the Alessi
bottle’ this
                 metaproject
design for a
                 by Mattia Di
pair of
                         Rosa
pressure caps
was produced
in 1994
Family Follows Fiction       PRESS




Mattia Di Rosa             The glass
designed the        kitchen storage
incredibly                  jar has a
funny                polypropylene
‘Gianni, a little       top with an
man holding             airtight seal
on tight’ in
1994
Family Follows Fiction  PRESS




‘Folopo’ is a
glass mixer       The octopus
and              like products
measuring         have mixing
container              handles
designed for     incorporated
FFF by Marta       into the top
Sansoni in               of the
1998                 container
Family Follows Fiction   PRESS




‘Luca, a little
monster            This ‘little
eating a            monster’
napkin’                    has
produced in          become
1994 by                one of
Mattia Di            Alessi’s
Rosa              best sellers
Family Follows FictionPRESS




Another                    The
design my            pressure
Mattia Di         cap, sold in
Rossa ‘Egido’         pairs, is
came into          also called
being in            ‘the little
1994 as a            man has
plastic                    lost
pressure cap      something’
              Alessi Books
      1                                      2




   1 Alessi - Michael Collins – Carlton Books Limited – ISBN - 1-85868-737-3
2 Aslessi Art and Poetry – Fay Sweet – Thames & Hudson – ISBN 0-500-01857-X
 Alessi Books
  3                             4




      3 Alessi is More – 2002 – 2003 Catalogue
4 The Dream Factory – Alberto Alessi – Electra Alessi
  Alessi – The dream
        Factory
Acknowledgements

I would like to thank Alberto Alessi and Gloria
Barcellini for their assistance in producing this
educational resource; particularly for allowing
the use of Alessi images and information on
‘The Dream Factory’, and of course the Maestri
for their invaluable contribution to Post-modern
design
     Alessi
                     Alessi
Ettore Sottsass

Stefano Giovannoni

Guido Venturini               Click Mouse
                               button on
Michael Graves                  arrow to
                                Operate
Philipe Starck

Aldo Rossi

Alesandro Mendini

King Kong

Family Follows Fiction

				
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posted:3/26/2010
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