small business search engines

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Successful Aging “Using internet search engines” UniSA Alumni Presentation December 2007 Julie Burns Academic Librarian, Academic Library Services Division of Business What is a search engine? • an index to web pages and their content • can be searched using keywords or exact titles of documents • many different types of content can be searched eg web pages, images, maps, pdf files. Popular search engines • Google • Alta Vista • Anzwers Metasearch engines: • Dogpile; Yahoo; Metacrawler More search engines Lists: • Library home page>Resources>Search engines http://www.library.unisa.edu.au/resources/subject/engine .asp • AllSearchEngines.com http://allsearchengines.com/complete.html Issues • Privacy – ‘cookies’ record and keep your search statements. Search engine providers may access this information • Removal or non-inclusion of some material eg Google adheres to China’s internet censorship policies • Google – “Don’t be evil” motto • Advertisements are how revenue is raised Google • Well known search engine • to Google has become a verb • URL: http://www.google.com.au/ GoogleScholar • Automatically refines a search to more ‘scholarly’ material • http://www.library.unisa.edu.au/googlescholar/search.asp Full text at UniSA links are only available to current UniSA staff and students Google - searching • Cheat sheet at http://www.google.com/help/cheatsheet.html • Not case sensitive • Phrases in double quotes eg “transition to retirement” • OR for alternate words eg “small business enterprise” OR SMEs Try Advanced Search Google features • Limit to Australian content • I’m feeling lucky (goes to the top ranked page) • Did you mean? (for typing orspelling mistakes) • Images • Definitions (eg type define: solecism) • Percentages (eg type 12% of 120) • Maps • Translation – (in Language tools link) Other search engines will offer some of these features

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