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go l dc o a s t online POWERED BY advertising Digital Media Guide - Updated edition Jan 08 20 hrs: 18 mins: (excl internet applications) 16 secs – Average time spent online each month *Source – Nielsen NetRatings NetView Oct 2007 Introduction Welcome to the Gold Coast Few cities in the world combine the Gold Coast’s idyllic surf beaches, sunshine-drenched climate and the vibrancy of a dynamic, powering economy. Growing at three times the national average, the Gold Coast is now the sixth largest city in Australia and home to a wide array of industries, business and entrepreneurs. With its iconic beach-hugging skyline, the Gold Coast is home to 537,500 permanent residents, with a total annual expenditure of around $6 billion. • 4.5 million tourists a year spend $10.6 million a day. But this is only part of the story. About 3.7 million domestic and almost 1 million international visitors enjoy the Gold Coast every year, spending a combined $10 million a day, every day – offering a very profitable and willing market to advertisers. And that’s not counting the 6 million day trippers who bask in our sun every year. The Gold Coast has established a parochial identity, unique in Australia and to reach this lucrative market, advertisers need to engage media that understand the city, its residents and its visitors. Our domain name says it all. www.goldcoast.com.au will become the number one portal for this city, not just because of its powerful content but because it is the most search engine-friendly address you could hope for. People all over Australia and across the world will equate this site with this city – it’s as simple as that. SOURCE: Gold Coast facts sourced from Midwood QLD Investment Report 2007, ABS, BTR Visitor Survey 2007 and GCCC, Census 2006 Gold coast Fast Facts • One of Australia’s fastest growing city with a growth rate three times the national average. • 537,500 permanent residents with an annual household expenditure of around $6 billion. • Relatively young population with almost 66% under 50. • $1 billion a year boat building industry. • More than 43,000 small businesses. • The highest per capita retail expenditure in the state. • 2nd most popular convention destination in Australia. • 4 universities and over 100 private and public schools. • Hosts several major national and international events including the Lexmark Indy 300 which generates $50m.  Online Advertising Online advertising is growing rapidly in Australia as at 12 months ended June 30, 2007, the advertising industry spent $1,199 million online – a rise of 54% from the previous year. Online’s national share of advertising is now close to 9% and now exceeds magazines & outdoor and has eclipsed radio’s national share. With all this in mind, it has never been a better time to advertise online and in print with Gold Coast Publications’ multi-media platforms. Whether you are best served by a combined online-print strategy or online alone, we offer: • The ability to reach highly-targeted audiences, determined This huge and fast growth in online advertising signals that clients are now, more than ever, confident that investing their dollars online will deliver the results they need. Broadband penetration is crucial to online’s success and nearly 8.5 million of Australians using the internet at home use broadband. On the Gold Coast, 75% of connections to the Gold Coast Bulletin’s website are broadband. Across Queensland, 2.4 million people accessed the internet in the last 4 weeks, of whom 751,000 accessed the web primarily for news. On the Gold Coast, regular internet use has grown from 28% of people aged 14+ in 2002 to 72% in 2007. by sections of interest, making online an effective and accountable medium • A targeted environment that also means people are more likely to be interested in and respond to specific advertising • Interactive elements of online campaigns that add dimension and depth to your print campaigns, as well as fostering audience engagement and response • The opportunity for your audience to actively experience your brand online • The ability to foster higher brand awareness among your target market Source: Audit Bureau Verification Services Dec 06. Roy Morgan Research Sept 07. IAB Online Advertising Expenditure Report, August 2007 Nielsen Netratings, Site censor data  goldcoast.com.au - surf our city goldcoast.com.au is powered by dynamic news and information engines of The Gold Coast Bulletin & Gold Coast Sun newspapers. It is a portal to everything Gold Coast – from breaking news to tide times, so whether your customers are dyedin-the wool locals, newcomers or sun seeking holidaymakers, goldcoast. com.au is the place they turn for all their online needs. It provides 24/7 updates on major news, the latest in Gold Coast news, the best of sport and business, and online video from down the street and around the world. Our innovative Your Space menu allows users to have their say with feedback comments, upload their own pictures and even vote on daily polls – some serious, some fun. After all, this is the Gold Coast where we are used to smiling our way through the day - and goldcoast.com.au users will do the same, enjoying a modern website which reflects the zest and energy of our city. They can book their Gold Coast accommodation online, check the comprehensive ‘what’s on’ calendar, tap into the latest on Indy, Magic Millions and other major events and get instant advice on beaches, holiday ideas and today’s weather. They even have access to the most up to date Gold Coast real estate news. Whether your customers are planning a visit, already enjoying their holiday or living here permanently, they will be regular visitors to this allencompassing Gold Coast website. goldcoast.com.au is the first place they will visit – your business should be the second.  Advertising Placements - Home Page a: Full Banner (top of page only) Dimensions: 468(w) x 60(h) pixels Leaderboard size also accepted B: spotlight (ROS) Dimensions: 139(w) x 118(h) pixels Dimensions: 129(w) x 60(h) pixels plus text. a G c: Medium Rectangle Dimensions: 300(w) x 250(h) pixels d: strip ad Dimensions: 634(w) x 45(h) pixels E: leaderboard (bottom of home page only) Dimensions: 728(w) x 90(h) pixels F: sponsored link section G: otP Dimensions: Creative design Non-user activated creative 5-10 seconds. c B Please note: *Strip & OTP ad not avail. on inside category pages Video Media Player F d By incorporating your ads into the latest news, sports and entertainment video streams on goldcoast.com.au, you are able to drive clicks and message to customers with highvalue, precision-synched video units. The goldcoast.com.au video player offers advertisers: • Unique advertising opportunities including pre-roll TVCs, content and branded sponsorships. • A player that is compatible with all major browsers. • The flexibility of a player that supports multiple file types. • Real-time reporting analytics Our dedicated Real Estate Video Channel offers advertisers the ability to communicate their message via video content on goldcoast.com.au . So whether it be a new land release, high rise development or branding message for your business, our Real Estate Video Channel enables you to engage viewers and achieve quantitative, measurable results. E 6 Advertising Rates sPoNsoRsHIP Homepage Homepage Homepage Homepage Homepage Homepage Story Page Run of Site (excl. story pages) Format Banner Strip Ad Medium Rectangle Leaderboard (bottom) Over The Page Text Link Spotlight duration Wkly Sponsorship Wkly Sponsorship Wkly Sponsorship Wkly Sponsorship Daily Sponsorship Wkly Sponsorship Wkly Sponsorship Week $700.00 $540.00 $1,060.00 $540.00 $520.00 $150.00 $680.00 catEGoRy site Pages Format Banner Leaderboard Medium Rectangle Pop-Unders Please note: Rates correct as of November 2007 All rates are exclusive of GST. Rates subject to change. For all Real Estate and Video Media Player advertising contact your Account Manager. Minimum campaign spend is $2,000 per campaign, full rate to apply to any bookings under this value News/Business Events/ /sport. activities $30.00 $40.00 $50.00 Pricing CPM CPM CPM CPM $30.00 $40.00 $50.00 - lifestyle/ Real Estate Run of site Visitors $30.00 $40.00 $50.00 other $30.00 $40.00 $50.00 $30.00 $40.00 $50.00 $80.00 advert spec 468x60 728x90 300x250 Refer to specs Premiums: 50% premium applies to non-user-activated expanding creative, 25% if user-activated. 25% premium applies to each targeting profile used. Design services: Animated advertisement design $400. Static advertisement design $200. Cancellations: See terms & conditions Campaign Measurement & Tracking: Campaign performance reports detailing the number of ad impressions served, number of 'click throughs' and click rate are available to all advertisers on goldcoast.com.au goldcoast.com.au supports Google Advertising, please ask for more information or visit google.com.au  Summary Greater audience Greater IMPact (excl internet applications) *Source – Nielsen NetRatings NetView Oct 2007 11,633,599 - Size of the active online population goldcoast.com.au is the perfect vehicle to communicate your product, service or brand to thousands of Gold Coasters and visitors from interstate & overseas. Online is the perfect compliment to newspaper & magazine advertising allowing advertisers to boost their audience. Gold Coast Publications now offer you; goldcoast.com.au, The Gold Coast Bulletin & Sun Community Newspapers plus Best of the Gold Coast magazine, to communicate your message more widely and more effectively than ever before. Our powerful support network 8 Online Appendix terminology Unique Browsers A unique individual who has either accessed a website or has been served web content within a specific time period (eg: one day or one month). This removes duplication of counting users over a given measurement time period. Unique browsers can be identified by user registration or cookies. Page Impressions Commonly referred to as “hits”, PIs are a measurement of responses from a Web server to a page request from the user’s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the user’s page. User session Someone with a unique address that enters or re-enters a website each day (or some other specified time period). average session duration The amount of time each unique browser spends on a particular website per visit. sponsorship An association with a website in some way that gives an advertiser particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys. cPM “Cost per thousand” ad impressions. This applies to inside pages of website. Banner Ad in the form of a graphic image that typically runs across the top of a web page. Medium Rectangle Ad in the form of a rectangular shaped graphic image that generally appears in the middle of a web page. strip ad Ad in the form of a graphic image that runs across the middle of a web page. leaderboard Ad in the form of a graphic image that runs across the bottom of a web page. otP “Over the page” is a rich media advertising spec that can run for 5-10 seconds as an animation on top of the website content. Pop-Under An ad that appears in a separate window beneath an open window. Pop-under ads are concealed until the top window is closed, moved, resized or minimized. streaming Technology that permits continuous audio and video delivered to a computer from a remote Web site. Nielsen//Net Ratings Methodology Nielsen//Net Ratings Market Intelligence uses business effectiveness metrics including daily and weekly unique browsers, monthly unique audience, page impressions, frequency and session duration to build comprehensive, census based pictures of actual domestic and total traffic to audited websites. Market Intelligence uses a unique, MFA approved, formula of cookie generation and audience duplication corrections to provide the most statistically correct monthly unique audience data. News Limited is committed to making a long-term positive impact on climate change. For details on what you can do, go to www.1degree.net.au  Mechanical Specifications 1. standard creative specifications Full Banner Dimensions: 468 (w) x 60(h) pixels Format: Flash with backup GIF/JPG OR GIF/JPG only File size: Flash 20k, GIF/JPG 15k Duration: 15 seconds leaderboard Dimensions: 728(w) x 90(h) pixels Format: Flash with backup GIF/JPG OR GIF/JPG only File size: Flash 30k, GIF/JPG 20k Duration: 15 seconds Medium Rectangle Dimensions: 300(w) x 250(h) pixels Format: Flash with backup GIF/JPG OR GIF/JPG only File size: Flash 30k, GIF/JPG 20k Duration: 15 seconds Half Page Dimensions: 300(w) x 600(h) pixels Format: Flash with backup GIF/JPG OR GIF/JPG only File size: Flash 30k, GIF/JPG 20k Duration: 15 seconds spotlight Dimensions: 139(w) x 118(h) pixels Format: 70(w) x 55(h) pixel GIF/JPG plus text. Text: Heading - 21 characters, Body - 35 characters (inc. spaces). File size: GIF/JPG 10k Looping: None (static) advertorial Dimensions: 318(w) x 96(h) pixels Format: 85(w) x 63(h) pixel GIF/JPG plus text. Text: Heading - 25 characters, Body - 75 characters (inc. spaces). File size: GIF/JPG 10k ‘Brought to you by’ logo Dimensions: 110(w) x 40(h) pixels Format: GIF/JPG only File size: GIF/JPG 4k Appears: Right hand corner on Section pages & Indices review these guidelines. Please do not hesitate to contact us regarding any Rich Media queries you may have. Rich Media creative should be emailed to networksales. creative@newsdigitalmedia.com.au a minimum of five (5) working days prior to the campaign start date. All click through URLs must enable the browser’s back features, to enable the user to return to the News Digital Media Site. NB - News Digital Media does not accept banners which automatically serve sound. Banners which require the user to invoke the sound option are accepted. The following types of Rich Media are accepted by News Digital Media (some conditions may apply to specific types): • Flash • Pop-Unders and Interstitials • HTML . creative due dates • Final and Approved Standard creative – 3 working days prior to campaign start date. • Final and Approved Eyeblaster (Rich Media) creative – 5 working days prior to campaign start date. • Creative received late may not be loaded by the booked start date and therefore may affect campaign delivery. . rd Party adserving It is the Agency/Advertiser’s responsibility to arrange and follow up redirects with their respective 3rd party Adserver. Publisher will not compensate clients for campaigns where a 3rd party Adserver supplies late redirects, or for campaigns that are delayed due to technical problems with the 3rd party Adserver redirects. • All creative that is 3rd party adserved must be forwarded for approval prior to loading of the redirects. • Creative that is 3rd party adserved must adhere to Publisher creative specifications. • Publisher reserves the right to remove any redirects from the network that are visibly delayed in serving. • All 3rd party adserved campaigns are billed via Data Enterprise reports. 2. Rich Media NI defines Rich Media as any advertising creative that is not a standard GIF or JPEG banner or button. Below is a guideline to Rich Media placement on the News Digital Media. Please note that as the internet changes and new technology becomes available News Digital Media will 10 Advertising Terms & Conditions Every advertiser and advertising agency who lodges an advertisement for publication (Advertiser) on a web site operated by Gold Coast Publications Pty Ltd. (Publisher) agrees to the following conditions. c. credit and Gst 1. All advertising agencies are subject to the News Limited “Commercial Credit Application For Accreditation Of An Advertising (b), the (“Accreditation”). If an agency does not comply with this Agency” amount payable under the insertion order may Accreditation then the News Digital Media or News Limited Credit be reduced application is applicable. The terms and conditions associated with according to circumstances. the accreditation application. If theses applications are available within applicable, advertising agencies which are subject the placement 5. Publisher reserves the right to vary to News Limited’s “Rules Governing Accreditation” will receive a commission discount and/or format of of 10%. 2. All rates and charges contained in site. Publisher will enadvertisements across the webthe insertion order are quoted exclusive of GST. Publisher will issue a valid tax invoice in relation to deavour to goods or services which is subject to GST. notify any supply of ADVERTISING TERMS AND CONDITIONS a. advertising conditions Every advertiser and advertising agency who lodges an 1. Publisher may at its absolute discretion refuse to publish any advertisement advertisement without giving any reason. In case of refusal, no charge to Advertiser shall be incurred. for publication (Advertiser) on a web site operated by 2. Publisher may, under pressure of deadline and without prior News Digitalnotice to Advertiser, amend any advertisement in Media consultation or Pty Limited (Publisher) agrees to the following condiany terms whatsoever, if Publisher perceives the publication of the advertisement would be in breach of any relevant law, in breach of tions. any pre-existing agreement of Publisher, in breach of any person’s A. Advertising Should Publisher so amend the advertisement, the rights or offensive. Conditions agreed price shall not be reduced. 1. Publisher may at its absolute discretion refuse to 3. The positioning or placement of an advertisement is at the discretion publish any of Publisher except where expressly agreed in writing by Publisher. 4. Publisher is not liable to Advertiser for any loss of any nature of readvertisement without giving any reason. In case arising from (a) the total failure of Publisher to publish an advertisement; or fusal, failure of Publisher to publish an advertisement in the form no charge to (b) the Advertiser shall be incurred. prescribed. This applies regardless of the cause of Publisher’s failure, including if Publisher was negligent or acted as permitted and with2. Publisher may, under pressure the deadline will notthese of Advertiser under have terms and conditions. In the case, of (a), out prior amount to Publisher under the insertion order. In the case to pay any of (b), the amount payable under the insertion amend any reduced consultation or notice to Advertiser, order may be adveraccording to circumstances. tisement reserves 5. Publisherin any the right to vary the placement and/or format of advertisements across the web site. Publisher will endeavour to notify terms whatsoever, if Publisher perceives the publicathe Advertiser of any such changes. Publisher will not be liable for tioncosts, expenses, losses or damages suffered or incurred by an any of the Advertiser arising from Publisher’s breach publish an advertisement advertisement would be in failure to of any relevant law, in accordance with Advertiser’s request. in If Publisher has quoted a rate to publish a specific quantity of breach of any 6. pre-existing a specific period and a lesser quantity is submitted advertising over agreement of Publisher, in breach of any for publication within that period, then what is published within that person’s rights or period shall be costed at whatever rate is necessary to generate offensive. Should Publisher so amend the advertisethe expenditure which would have been incurred had the full agreed volume the agreed ment, been published. 7. Publisher may head an advertisement Advertisement whenever price shall not whenever it considers it appropriate, for any reason, required by law or be reduced. to distinguish it from other types of content. an advertisement is 3. The positioning or placement of 8. Publisher has the right to amend these terms and conditions at at the discretion any time. of Publisher no liability and expressly agreed Publisher in 9. Publisher hasexcept where Advertiser indemnifies in writing relation to any failure of telecommunications services or systems which by Publisher. by Publisher of an advertisement or the publication affect the receipt 4. campaign. of aPublisher is not liable to Advertiser for any loss of 10. Publisher arising representation or warranty in relation to the any nature makes no number of visitors to its websites or the number of impressions at any from (a) theany made expressly Publisher to publish an adsite except for total failure of in writing by Publisher. vertisement; or (b) B. creative conditions and specification the failurecreative must be to publishlater advertisement in 1. Standard of Publisher received no an than 3 working days prior form campaign start date. the to the 2. Rich media creative must be received no later than 5 working days prescribed. This applies regardless of the cause of Pubprior to the campaign start date. lisher’s failure, 3. If creative is received after the relevant date and results in a campaign being delayed, the publication of the advertisement will be considered including if Publisher was negligent or acted as permitto have commenced as of the date on the insertion order. ted is the advertiser’s responsibility to arrange and manage re-directs 4. It under these with third party ad-serversIn the case, such third party with the terms and conditions. and provide of (a), the Advertiser creative and lead time requirements. Publisher will not compensate will not campaigns clients for have to which are affected or delayed in any way by third party amount redirect problems. Publisher may in its absolute pay any adserver to Publisher under the insertion order. discretion remove any redirects from Publisher’s network which are In the case of advertisements. delayed in serving 5. All click-through URL’s must enable the browser’s back feature to allow users to return to Publisher’s website. the Advertiser of any such changes. Publisher will not d. other provisions be liable for of any advertisement or campaign must be received any 1. Cancellation costs, expenses,than 21 days prior to the commencement of a in writing no later losses or damages suffered or incurred campaign in order to receive a 100% refund. Any cancellations by an made after this time will be subject to a minimum cancellation fee of Advertiser arising the entire campaign. failure to publish 100% of the total cost of from Publisher’sCampaigns cancelled at the advertisement in an request of the Advertiser after the campaign has commenced will not be entitled to a refund of any unused portion of the campaign. accordance with is valid for 72 hours from 2. The insertion orderAdvertiser’s request. the time it is provided to Advertiser. Publisher cannot guarantee the order is fulfilled unless a 6. If Publisher has quoted a rate to publish a specific signed copy of the insertion order is received within that timeframe. quantityterms and conditions form part of the insertion order and 3. These of are binding onover a specific periodonce thelesser quantity advertising Publisher and Advertiser and a insertion order is signed. is submitted for E. Warranty and Indemnity period, then what is published publication within that 1. By lodging material including electronic material or data for within that authorising or approving the publication of any material period publication or shall be costed at whatever rate is the material complies with with the Publisher, Advertiser warrants thatnecessary to generate all relevant laws and regulations and that its publication will not give the to any claims or liabilities in Publisher, its directors, employees or rise expenditure which would have been incurred had the agents. 2. Without limiting the generality of the above, Advertiser warrants that full agreed volume nothing in the material lodged for publication breaches the Trade been published. Copyright Act 1968, Fair Trading Act 1987, Practices Act 1974, defamation, consumer protection and sale of goods legislation of the 7. Publisher may head an advertisement Advertisement States and Territories or infringes the rights of any person. whenever 3. By lodging material including electronic material or data for publication byauthorising or approving considers it appropriate, required or law or whenever it the publication of any material with the Publisher, Advertiser indemnifies Publisher and its directors, for any reason, to against all claims, demands, proceedings and employees and agents other liability arising wholly or partially, directly or indirectly, from the distinguish it from other types of content. publication of the material. 8. Without limiting the generally to the above, Advertiser indemnifies Publisher has the right of amend these terms and con4. ditions and its Publisher at any directors, employees and agents against any claims arising from (a) defamation, libel, slander of title; (b) infringement of time. (c) infringement of trade marks or names of publications copyright; 9. Publisher has no liability and Advertiser indemnifies titles; (d) unfair competition; (e) breach of trade practices or fair trading Publisher in legislation; and (f) violation of rights of privacy or confidential information relation or any failure other intellectual property rights. or licensesto royalty rights orof telecommunications services or systems which F. Privacy affect the receipt by Publisher of an advertisement or Publisher collects your personal information to assist us in providing the goods or services you have requested and to improve our products the publication of a and services. We or any of our Australian related companies may be campaign. you know about goods, services or promotions which in touch to let may Publisher makes no may also share your information with 10. be of interest to you. We representation or warranty in other persons or entities who assist us in providing our services. This relation is part of a global media and entertainment company company to the We would like to share its websites or the numberoverseas number of visitors to your information with these of imrelated companies so that theycan contact you with offers. If pressions prefer us not to, please write to our privacy officer at at any you would sonderb@gcb.newsltd.com.au. You can gain access to your personal information by contacting our privacy officer. 11 Contact details Head office MOLENDINAR 385 Southport-Nerang Road, Molendinar Postal Address: PO Box 1, Southport QLD 4215 Display Advertising Telephone: (07) 5584 2206 Fax: (07) 5539 6421 Email: advertising@gcb.newsltd.com.au Classifieds Advertising Telephone: 1300 112345 Fax: (07) 5539 2500 Email: classifieds@gcb.newsltd.com.au sydney office News Limited Level 4, 2 Holt Street, Surry Hills NSW 2010 Phone: (02) 9288 8470 Fax: (02) 9288 8439 Melbourne office News Limited Level 2, IBM Tower, 60 City Road Southbank Vic 3006 Phone: (03) 9292 2882 Fax: (03) 9292 2041 Email: regionals@gcb.newsltd.com.au tweed office Unit 1, 117-123 Minjungbal Drive (Old Pacific Highway) Tweed Heads South, NSW, 2486 Telephone: (07) 5506 1000 Facsimile: (07) 5506 1001 Email: tweed@gcb.newsltd.com.au Perth office Hogan Media Services Unit 1, 48 Kishorn Road, Applecross WA 6153 Phone: (08) 9315 9223 Fax: (08) 9315 9224 Brisbane office News Limited 41 Campbell Street, Bowen Hills QLD 4006 Phone: (07) 3666 7477 Fax: (07) 3666 7438 adelaide office Hastwell, Williamson Raggatt Pty. Ltd. 109b Conyngham Street, Frewville SA 5063 Phone: (08) 8379 9522 Fax: (08) 8379 9735 POWERED BY A.B.N. 50 009 696 511 12