marketing real estate business

Document Sample
marketing real estate business Powered By Docstoc
					www.edynamic.net




                                         eDynamic – Business Travel Internet Marketing




                      eDynamic
                      Blending Creativity and Technology to Deliver Better Business Solutions




  New York . Portland . Toronto . London. Dubai . New Delhi
           Introduction to eDynamic

                                      Travel Internet Marketing


  About eDynamic: eDynamic (www.edynamic.net) is a Global Technology, Interactive Marketing
  Services & Consulting Firm focused on delivering integrated business solutions. eDynamic is a rapidly
  growing, privately held company that delivers on the technology, creativity & marketing needs of
  enterprises. Through its offices in New York, Toronto, London, Dubai, and New Delhi, eDynamic is
  serving customers such as Suncor Energy, UPS, PepsiCo, New York Life, GlaxoSmithKline, Sunlife,
  General Electric, Allianz, Advance America, Preferred Commerce, Intercontinental Hotels, Maruti
  Suzuki, Jet Airways, Barista, Costa Coffee, Samsung, Sony, among many others.

  eDynamic’s service offerings include Application Development (Web based, .NET, Java), Application
  Management, Testing, Resource Augmentation, Systems Integration, Business Intelligence, Content
  Management Systems, Customer Relationship Management, Interactive Marketing and Business
  Consulting. eDynamic has deep domain expertise in verticals such as Insurance, Banking, Credit
  Cards, Pay Day Loans, Retail, Leisure Travel, Hotels & Hospitality, Business Travel, Real Estate and
  Franchise. eDynamic has enviable expertise in best-of-breed technologies such as Business
  Intelligence (MicroStrategy, IBM-Cognos, Business Objects, SQL, IBI), Customer Relationship
  Management (Microsoft Dynamics, Sales Force). eDynamic has technology partnerships with IBM,
  Microsoft and are also certified solution partners for Sitecore Content Management Systems in North
  America, Europe & India.




eDynamic                                                                            www.edynamic.net

                                                                                                    Page 1
           eDynamic – Service Offerings

                                   Travel Internet Marketing


     IT Services

         Application Development

         Application Management

         Testing

         Resource Augmentation

         Systems Integration

         Business Intelligence

         Content Management Systems

         Knowledge Management Systems

         Customer Relationship Management

     Interactive Marketing

     Consulting



eDynamic                                                       www.edynamic.net

                                                                           Page 2
            eDynamic – Business Travel Capabilities

                                              Travel Internet Marketing


  eDynamic works with some of the largest companies in the Business Travel industry. We develop and implement
  Online Corporate Meeting Management Platforms, Business Travel Intelligence Reporting, Web 2.0 enablement, GDS
  integrations, cutting edge custom applications and other deployments.

  eDynamic’s interactive marketing practices for business travel address mission critical areas such as:

     Web design & development

     Online marketing

     Online customer acquisition & engagement

     Custom microsites

   We also provide eCommerce consultation to the Travel industry, specifically in matters related to customer
  acquisition & retention from online sources. With expertise in Web-based applications, interactive features and
  functions designed to enhance and simplify the user experience; we offer "end-to-end" service development for the
  Web 2.0. world.

  Our consultants possess deep domain expertise in the Travel industry. They understand your business needs. They can
  customize solutions to deliver targeted results with cutting edge technologies, delivering creative and cost-efficient
  results.




eDynamic                                                                                           www.edynamic.net

                                                                                                                      Page 3
           eDynamic – Business Travel Experience

                                    Travel Internet Marketing

Required                                We Worked together                   The Solution


                                                                    Provides Business Travel
                                   To deliver new reporting
Better business intelligence                                        Customers simple access to
                                   products
                                                                    powerful information

                                                                    Helps better qualify customers,
                                   To create needs analysis tools
                                                                    diagnose their requirements and
Improved business travel sales     for Sales and Account
                                                                    sell better solutions to more
                                   Management
                                                                    customers

                                                                    A platform for superior
                                   To design, develop and
Increased customer satisfaction,                                    management of the entire
                                   implement a revolutionary
revenue and efficiency                                              meetings management customer
                                   corporate meetings platform
                                                                    lifecycle

                                   To design more effective and     Helps Prospects and Customers to
Simple, clear communication of
                                   interactive communication        better understand what makes
the value proposition
                                   tools                            the right agency partner


eDynamic                                                                        www.edynamic.net

                                                                                                 Page 4
           eDynamic – Business Travel Experience

                                      Travel Internet Marketing


    Travel Reporting

      MI strategy and design

    Airline Training Management System

    Sales Force Effectiveness

      Needs Analysis tool for Business Travel

      Strategic planning tool for Business Travel

    Meetings solutions/Advisory Services

      Deep expertise in the meeting solutions space

      Built and manage the technology platform for large corporate meetings management provider

      Deep understanding of other products in the market place such as Onvantage/Starcite



eDynamic                                                                        www.edynamic.net

                                                                                              Page 5
           eDynamic – Business Travel Experience

                                            Travel Internet Marketing

    Travel Reporting
       MI strategy and design
    Airline Training Management System
    Sales Force Effectiveness
       Needs Analysis tool for Business Travel
       Strategic planning tool for Business Travel
    Meetings solutions/Advisory Services
       Deep expertise in the meeting solutions space
       Built and manage the technology platform for large corporate meetings management provider
       Deep understanding of other products in the market place such as Onvantage/Starcite
    CRM Solutions
       Customized CRM solutions
       Salesforce.com
       Needs assessment tools
       Client assessment tools


eDynamic                                                                                     www.edynamic.net

                                                                                                         Page 6
           eDynamic – Business Travel Experience

                                          Travel Internet Marketing

    Online Reporting Solutions
       Card reporting
       Salesforce reporting
       Accounting reporting
    Online experience
       eStatements
       Online customer experiences
       Websites
    Marketing automation
       Flash presentations
       Search engine optimization and lead generation
       Online assessment tools
    End-to-End Technology Development and Systems Integration
       Meetings Management Software
       MicroStrategy Reporting
       IBI Reporting


eDynamic                                                              www.edynamic.net

                                                                                  Page 7
           Assessment Tools & Calculators
           Fortune 100 Banking & Financial service company

                                       Travel Internet Marketing
  Tools that present complicated, financial value stories
  Creating a personal experience for customers
  Quantifying exactly what your products do for them




eDynamic                                                           www.edynamic.net

                                                                               Page 8
           Interactive Presentations
           Fortune 100 Banking & Financial service company

                                    Travel Internet Marketing
  Impressive Designs
  Clear Communication
  Quantifying Value for Customers




eDynamic                                                        www.edynamic.net

                                                                            Page 9
           Case Study – Cobranded Marketing
           Fortune 100 Banking & Financial service company

                                        Travel Internet Marketing

                        Scope: Marketing campaign for North America and EMEA Cobranded products
                (Aeroplan, Alitalia and British Airways) with Fortune 100 Banking & Financial service company

                                                 Challenges

   Cobranded marketing teams needed to communicate the card member benefits to users and
   company benefits to the decision makers for Cobranded Cards.

                                            Project Description

   eDynamic created marketing communications for both audiences:

     Card member benefits: Flash communications to allow users to feel the experience of using
     corporate cards. One campaign in particular, ‘A Day in the Life’, was particularly well received

     Company benefits: Assessment tools to allow financially savvy decision makers to quantify the
     benefits and savings that are gained from the card programs

                                                  Benefits

   The communications demystified the value proposition of corporate cards for both users and
   decision makers. It was also used as a tool to train the Salesforce


eDynamic                                                                                    www.edynamic.net

                                                                                                                Page 10
           Case Study – Client Assessment Tool
           British Airways

                                      Travel Internet Marketing

                                              Challenges
   The value proposition of the Cobranded cards was difficult to convey
   Decision makers did not understand the savings and benefits associated with the BA Cobranded
   Card

                                         Project Description

   eDynamic created an assessment tool that clearly demonstrated the savings available to clients
   Complex, program-specific calculations are done within the tool but navigation is very simple and
   logical
   Clients could use the tool to assess the impact of changes to their card programs including
   mandates, expansions and natural program growth
   Assessment reports are generated for Clients to provide them with a leave-behind reminder of the
   program’s value

                                               Benefits

   Customers can assess their own company and employee savings
   The Sales Team has specific, quantified reasons for program advancement with their Clients
   The tool has been customized for the Business Extraa, Aeroplan and Alitalia programs

eDynamic                                                                           www.edynamic.net

                                                                                                    Page 11

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:167
posted:12/21/2008
language:English
pages:12