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                 What is your role in the real
                    estate profession?
1. Principal / Agency Owner
                                    31%
2. Sales Agent
                              22%
3. Property Manager
      5%
4. Administrator
           7%
5. Marketing Executive
                        19%
6. I’m not in the real estate industry
      5%
7. Other
                11%
              How long have you been in the
                 real estate profession?

1. Less than 2 years
                  15%


2. 2-5 years
                                    33%


3. 5-10 years
                    17%


4. More than 10 years
                              28%


5. I’m not in the real estate industry
         7%
            What area of the real estate industry
              do you PRIMARILY operate in?
1. Commercial
    5%

2. New Developments
       6%

3. Project Marketing
       7%

4. Residential
                                         65%

5. Rural
  2%

6. Other
            15%
         Do you think prominent agent branding
         on a portal website impacts the opinion
          of consumers about your business?

1. No, it has no impact at all
    4%


2. Sometimes, if the customer is looking to sell their home
            15%


3. Yes, it shows the agent is active/dominant in that area
                                               79%


4. Unsure
   2%
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               Are you currently charging for
                    internet marketing?

1. Yes >$50
         9%


2. Yes between $50-$100
                       24%


3. Yes between $100 - $200
              12%


4. Yes <$200
        7%


5. No
                                          48%
           Do you think consumers expect to
         pay an agent to advertise their property
                    on the internet?

1. Yes
                                     42%




2. No
                                       45%




3. Only those with expensive/special properties
             13%
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           How much do you think consumers
                would expect to pay?

1. $0
  1%


2. $10-$50
                       26%


3. $50-$100
                                   45%


4. $100-$200
                 18%


5. >$200
           10%
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             Do you currently provide a menu of
            options for internet marketing as with
                      print advertising?
1. Yes, I give the customer a choice of which
   website to advertise on
      6%

2. Yes, I provide different display options within
   the websites, at different price points
                 20%

3. No, I bundle all options into one internet
   marketing price
                                                64%

4. No, I didn’t know there were different options
   for internet advertising
           10%
          Do you think vendors/landlords expect
        to be offered different options to advertise
               their property on the internet?

1. No
                       24%


2. Yes, but only if they are prepared to pay for it
                         27%


3. Yes, but only if the property is expensive/exclusive
        6%

4. Yes, but we strongly guide them to whatever
   advertising we think will suit
                                        43%
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       Do you think consumers are prepared to
     pay more for a premium advertising position
                   on the internet?

1. Yes, they expect different options
                 19%

2. No, most consumers don’t know the options
   available to them
          12%

3. Yes, but only if an agent presents it as part of
   the advertising schedule
                                        55%


4. No, they expect agents to cover the cost
           14%
        "'   $

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               What source do people use MOST
            often to find an agent to sell their home?
1. Local newspaper
                                      29%

2. Internet
                                26%

3. Yellow Pages
  1%

4. Personal referral
                                             38%

5. Metro newspapers
       3%

6. Other
       3%
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          How important is accessing SOLD data
                   to your business?
1. Very important, we always use it for
   demonstrating expertise to potential vendors
                                      65%

2. Important, we regularly use it to demonstrate
    expertise
                19%

3. Mildly important, we use is when potential
   vendors ask us about it
          10%

4. Not important, we don’t see the benefit in using
   it to win vendors
     6%
        Do you use virtual/online tours as part of
               your marketing package?


1. Yes, all listings appear with a virtual tour
                 17%




2. No
                                 37%


3. Sometimes, listings only appear with a virtual
   tour if the customer specifically requests it
                                         46%
      Do you use online advertising to promote
             your business to buyers?

1. Yes, we use banners that specifically
   attract buyers
                     26%


2. Yes, we actively promote our own
   website to buyers
                                      54%


3. No, I’m unaware of how to use online
   advertising to promote to buyers
               20%
        Do you regularly communicate with a
        buyer database via electronic means?
1. Yes, we have our own business database who
   we email regularly
                                      57%

2. Yes, we communicate automatically with buyers
   via a third party database
        9%


3. No, we call all potential buyers
                       31%


4. Unsure
   3%
       Do you track every lead that comes into
                   your business?
1. Yes, every lead via every means is tracked
   and followed up
                                       67%


2. Only phone leads are tracked
  1%


3. Only email leads are tracked
   3%


4. Walk-ins and phone leads are tracked
       6%


5. We don’t formally track our leads
              23%
           In what timeframe do you usually
              respond to email enquiries?

1. Less than two hours
                21%


2. Within the same business day
                                      51%


3. Within 24 hours
                21%


4. Within the week
    4%
5. Consumers don’t really expect an answer,
   we wait for them to call us
   3%
    When searching for real estate to buy or rent,
     what do you think is the primary source of
            information for consumers?
1. Local paper
              21%

2. Metro paper
        7%

3. Internet
                                      65%

4. Agent magazines
   3%

5. Yard signs
  2%

6. Other
  2%
        "'   $

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       If a buyer enquires about a property via email,
       how do you think they prefer to be contacted?

1. Phone
           16%


2. Email
                                         82%


3. Direct Mail
  1%


4. Unsure
  1%
     "'   $

7             3 '1
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            In what timeframe do you think consumers
           feel it is reasonable for an agent to respond
                        to their email enquiry?
1. Less than two hours
                       20%


2. Within the same business day
                                           45%


3. Within 24 hours
                                 33%


4. Within the week
 0%
5. They don’t really expect an answer,
   we wait for them to call us
      2%
       "'   $

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   How important is technology to the operational
           running of your business?

1. Not important
   3%


2. Somewhat important
  1%


3. Important
       7%


4. Important and increasingly becoming more important
                                           89%
            Do you have sales management
                  software in place?


1. Yes, custom built for our business

                               31%




2. Yes, bought off the shelf

                                        44%




3. No

                       25%
            Do you have an automated response
             system set up for incoming email
                     communication?
1. Yes, all emails are answered immediately with
   an auto-response from our business
       7%

2. No, all emails go to individual employees
   for response
                                         65%

3. No, all incoming emails get distributed to
   individuals to deal with as they see fit
                   27%


4. Unsure
  1%
         Do you utilise wireless technology in
                    your business?
1. Yes, all sales agents and property managers
   have PDA’s
            15%

2. Yes, we have wireless laptops which we use
   in customer presentations
                  24%


3. No, we don’t see a need for this technology
                                    50%


4. Unsure
         11%
         "'          $

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    Do you have an automated process in place,
     by which you can communicate with your
         vendors/landlords throughout the
             sales/leasing process?

1. Yes
                            43%




2. No
                                  53%




3. Unsure
    4%
          If you could add one of these new
      features to the realestate.com.au website,
                   what would it be?
1. Keyword search
                             24%


2. Detailed Suburb information
                                   32%


3. More comprehensive maps
                 15%


4. Investor section
                       19%


5. User discussion forums
           10%
     Would you like more prominent advertising
      spaces to help your properties stand out
               on realestate.com.au?
1. Yes, we are always looking for more ways
   to advertise our properties
                                      56%




2. No, there are too many alternatives already
                   27%




3. Unsure
             17%
 Would you find detailed sales statistics and market
  trends information, tailored for Principals, Sales
  Managers, Property Manager, useful if provided
               by realestate.com.au?
1. Yes, but it would have to be specifically tailored
   to sales, property management and agency owners

                                      41%




2. Yes, any market information is useful

                                            45%


3. No, we have other sources who provide
   this information

              14%
     How important is ‘re-training’ or upskilling
    yourself or your staff to cope with the impact
         of technology on your business?

1. Very important
                                     81%


2. Important
        10%


3. Moderately
   4%


4. Not important
   5%
       Do you have plans in place over the
  next 12 months for professional development,
          directly related to technology?
1. Yes, we have in-house training and
   development plans
                                 30%


2. Yes, we are using third parties for training
   purposes
                                             37%




3. No
                                       33%
  Does the business owner control the training
schedule of all staff or are individuals encouraged
 to take responsibility for their own professional
                  development?
1. Agency owner controls all the training of all
   staff in the business

                                            45%


2. Individuals are allowed to do whatever training
    they like and the business pays

                    20%


3. Individuals are allowed to do whatever training
   they like as long as they pay

                                  35%
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                    42%

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posted:12/21/2008
language:English
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