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What is your role in the real
estate profession?
1. Principal / Agency Owner
31%
2. Sales Agent
22%
3. Property Manager
5%
4. Administrator
7%
5. Marketing Executive
19%
6. I’m not in the real estate industry
5%
7. Other
11%
How long have you been in the
real estate profession?
1. Less than 2 years
15%
2. 2-5 years
33%
3. 5-10 years
17%
4. More than 10 years
28%
5. I’m not in the real estate industry
7%
What area of the real estate industry
do you PRIMARILY operate in?
1. Commercial
5%
2. New Developments
6%
3. Project Marketing
7%
4. Residential
65%
5. Rural
2%
6. Other
15%
Do you think prominent agent branding
on a portal website impacts the opinion
of consumers about your business?
1. No, it has no impact at all
4%
2. Sometimes, if the customer is looking to sell their home
15%
3. Yes, it shows the agent is active/dominant in that area
79%
4. Unsure
2%
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Are you currently charging for
internet marketing?
1. Yes >$50
9%
2. Yes between $50-$100
24%
3. Yes between $100 - $200
12%
4. Yes <$200
7%
5. No
48%
Do you think consumers expect to
pay an agent to advertise their property
on the internet?
1. Yes
42%
2. No
45%
3. Only those with expensive/special properties
13%
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How much do you think consumers
would expect to pay?
1. $0
1%
2. $10-$50
26%
3. $50-$100
45%
4. $100-$200
18%
5. >$200
10%
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Do you currently provide a menu of
options for internet marketing as with
print advertising?
1. Yes, I give the customer a choice of which
website to advertise on
6%
2. Yes, I provide different display options within
the websites, at different price points
20%
3. No, I bundle all options into one internet
marketing price
64%
4. No, I didn’t know there were different options
for internet advertising
10%
Do you think vendors/landlords expect
to be offered different options to advertise
their property on the internet?
1. No
24%
2. Yes, but only if they are prepared to pay for it
27%
3. Yes, but only if the property is expensive/exclusive
6%
4. Yes, but we strongly guide them to whatever
advertising we think will suit
43%
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Do you think consumers are prepared to
pay more for a premium advertising position
on the internet?
1. Yes, they expect different options
19%
2. No, most consumers don’t know the options
available to them
12%
3. Yes, but only if an agent presents it as part of
the advertising schedule
55%
4. No, they expect agents to cover the cost
14%
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What source do people use MOST
often to find an agent to sell their home?
1. Local newspaper
29%
2. Internet
26%
3. Yellow Pages
1%
4. Personal referral
38%
5. Metro newspapers
3%
6. Other
3%
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How important is accessing SOLD data
to your business?
1. Very important, we always use it for
demonstrating expertise to potential vendors
65%
2. Important, we regularly use it to demonstrate
expertise
19%
3. Mildly important, we use is when potential
vendors ask us about it
10%
4. Not important, we don’t see the benefit in using
it to win vendors
6%
Do you use virtual/online tours as part of
your marketing package?
1. Yes, all listings appear with a virtual tour
17%
2. No
37%
3. Sometimes, listings only appear with a virtual
tour if the customer specifically requests it
46%
Do you use online advertising to promote
your business to buyers?
1. Yes, we use banners that specifically
attract buyers
26%
2. Yes, we actively promote our own
website to buyers
54%
3. No, I’m unaware of how to use online
advertising to promote to buyers
20%
Do you regularly communicate with a
buyer database via electronic means?
1. Yes, we have our own business database who
we email regularly
57%
2. Yes, we communicate automatically with buyers
via a third party database
9%
3. No, we call all potential buyers
31%
4. Unsure
3%
Do you track every lead that comes into
your business?
1. Yes, every lead via every means is tracked
and followed up
67%
2. Only phone leads are tracked
1%
3. Only email leads are tracked
3%
4. Walk-ins and phone leads are tracked
6%
5. We don’t formally track our leads
23%
In what timeframe do you usually
respond to email enquiries?
1. Less than two hours
21%
2. Within the same business day
51%
3. Within 24 hours
21%
4. Within the week
4%
5. Consumers don’t really expect an answer,
we wait for them to call us
3%
When searching for real estate to buy or rent,
what do you think is the primary source of
information for consumers?
1. Local paper
21%
2. Metro paper
7%
3. Internet
65%
4. Agent magazines
3%
5. Yard signs
2%
6. Other
2%
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If a buyer enquires about a property via email,
how do you think they prefer to be contacted?
1. Phone
16%
2. Email
82%
3. Direct Mail
1%
4. Unsure
1%
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In what timeframe do you think consumers
feel it is reasonable for an agent to respond
to their email enquiry?
1. Less than two hours
20%
2. Within the same business day
45%
3. Within 24 hours
33%
4. Within the week
0%
5. They don’t really expect an answer,
we wait for them to call us
2%
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How important is technology to the operational
running of your business?
1. Not important
3%
2. Somewhat important
1%
3. Important
7%
4. Important and increasingly becoming more important
89%
Do you have sales management
software in place?
1. Yes, custom built for our business
31%
2. Yes, bought off the shelf
44%
3. No
25%
Do you have an automated response
system set up for incoming email
communication?
1. Yes, all emails are answered immediately with
an auto-response from our business
7%
2. No, all emails go to individual employees
for response
65%
3. No, all incoming emails get distributed to
individuals to deal with as they see fit
27%
4. Unsure
1%
Do you utilise wireless technology in
your business?
1. Yes, all sales agents and property managers
have PDA’s
15%
2. Yes, we have wireless laptops which we use
in customer presentations
24%
3. No, we don’t see a need for this technology
50%
4. Unsure
11%
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Do you have an automated process in place,
by which you can communicate with your
vendors/landlords throughout the
sales/leasing process?
1. Yes
43%
2. No
53%
3. Unsure
4%
If you could add one of these new
features to the realestate.com.au website,
what would it be?
1. Keyword search
24%
2. Detailed Suburb information
32%
3. More comprehensive maps
15%
4. Investor section
19%
5. User discussion forums
10%
Would you like more prominent advertising
spaces to help your properties stand out
on realestate.com.au?
1. Yes, we are always looking for more ways
to advertise our properties
56%
2. No, there are too many alternatives already
27%
3. Unsure
17%
Would you find detailed sales statistics and market
trends information, tailored for Principals, Sales
Managers, Property Manager, useful if provided
by realestate.com.au?
1. Yes, but it would have to be specifically tailored
to sales, property management and agency owners
41%
2. Yes, any market information is useful
45%
3. No, we have other sources who provide
this information
14%
How important is ‘re-training’ or upskilling
yourself or your staff to cope with the impact
of technology on your business?
1. Very important
81%
2. Important
10%
3. Moderately
4%
4. Not important
5%
Do you have plans in place over the
next 12 months for professional development,
directly related to technology?
1. Yes, we have in-house training and
development plans
30%
2. Yes, we are using third parties for training
purposes
37%
3. No
33%
Does the business owner control the training
schedule of all staff or are individuals encouraged
to take responsibility for their own professional
development?
1. Agency owner controls all the training of all
staff in the business
45%
2. Individuals are allowed to do whatever training
they like and the business pays
20%
3. Individuals are allowed to do whatever training
they like as long as they pay
35%
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