The Trouble With Role Playing | 6 Have the Wheels Come Off of Your Training? | 14
Solved page 38
on Rewards SEPTEMBER/OCTOBER
Travel & merchandise
than cash page 28
of Busines Gift
Soon, business owners and managers across the country
will ask themselves the same question: What can we use as
They’ll also ponder who to send gifts to and, perhaps most to put thought
vexing, what the return on their gift investment is? and effort into
Our assortment of holiday gift ideas can help you select your gifting.
something for the key names on your list. Pinning down the Customers
answer to the ROI question, however, is a trickier proposition. are more likely to
“There are two very real reasons to buy business gifts that remember unique gifts,
are not necessarily warm and fuzzy,” says Leah Ingram, an especially those that show
etiquette specialist and author of Gifts Anytime: How to find them you are familiar with what
the Perfect Present for Any Occasion (ASJA Press, 2005). “One is they do or care about, says Eugene
obviously to thank someone for their business through the year. H. Fram, the J. Warren McClure research professor of
The other is to make sure you remain top of mind.” marketing at Rochester Institute of Technology in New York.
Experts agree that connecting any business that you get to a “You ought to know what your best clients had for breakfast,
gift that you sent out is next to impossible. Still, it’s important and your gift should communicate that,” Fram says.
Classic Concepts Done Differently
Create a great impression of your company by giving
traditional gifts with a creative twist. The Leed’s in-house
designers are dedicated to producing just that. Choose
from classic items like the Cutter & Buck American Classic
Ice Bucket and Glass Set, a Futura Pencil Cube Clock or the
Reflections 11/2-inch digital photo frame/clock combination.
For information on the full Leed’s line, circle 240 on the
FastFax form at the back of this issue or call Lindsay Hoylman
at 866-LEEDS-24, Ext. 2383.
The Gold Collection
For the holidays and beyond, these are the chocolates that
keep tradition alive — deep darks, silken milks, mouth-
watering white chocolates — all here in a luscious range
of subtle flavor sensations, from beloved pralines, to dense
ganaches, creamy caramels and succulent fruits. Available
for giving in assortments that range from the thoughtful
token to the generous gift. For more information, circle 246
on the FastFax form at the back of this issue, or contact Mary
Mikus of Godiva Chocolatier at 866-888-6095.
38 TRAINING/INCENTIVES/MEETINGS FOR SALES TEAM LEADERS www.salesforcexp.com
Double Duty Stocking Stuffer
Fitz and Floyd, a name renowned in hand-painted
ceramics, has created a whimsical dual-purpose treat that
makes a unique and affordable holiday gift. Stand it up
and it’s a cake plate, flip it over and it becomes a delightful
chip and dip set. It will put a smile on anyone’s face.
For more details, circle 235 on the FastFax form at the back of
this issue, or call Kathy Butler of Fitz and Floyd at 972-353-7739.
Times Square 2008 Hurricane
This New Year’s Eve marks the 100th Anniversary of
the fabled ball drop in New York City’s Times Square.
Just as the turn of the Millennium was celebrated
with a spectacular crystal ball by Waterford Crystal,
so too will this event include a newly designed ball
for this occasion entitled “Let There Be Light.” The cut
reflects a stylized radiating sunburst. This pattern will
be replicated in a nine-piece
collection of Waterford
giftware and barware.
Most iconic in its
fully round ball
appearance is the
One-Size-Fits-All Incentive Solution at $395. Other items
Foot Locker is the No. 1 retailer of athletic footwear and in the collection,
apparel in the United States and Canada. In addition including the LED
to Foot Locker, the GiftCards are redeemable at lit ball ornament and
Lady Foot Locker, Kids Foot Locker, Champs Sports and the 15-inch World Globe,
Footaction. Foot Locker GiftCards can be redeemed at retail from $95 to $15,000.
more than 3,200 locations in the USA and an additional For more information, circle
150 locations in Canada (excluding Quebec). Foot Locker 238 on the FastFax form at the
GiftCards are also redeemable online and via their catalogs. back of this issue, or call Terry Loury
For more information, circle 237 on the FastFax form at of Waterford Wedgwood USA at
the back of this issue, or call Dennis Borst of Foot Locker 800-933-3370, Ext. 4544.
Gift Card Sales/PMG at 800-690-5996 (or e-mail giftcards@
Light Up the Holidays
This series of Victorinox lighting products uses the highest
quality materials and most innovative lighting technology
available. Precision optics and efficient, long-lasting LED
lamps provide illumination brighter than any incandescent
flashlight of equal size. The red rubber grip option is new for
2007, joining the popular knurled aluminum grip. For more
information, circle 236 on the FastFax form at the back of this
issue, or call Victorinox Swiss Army Inc. at 800-243-4066.
Just Rewards Gift Cards
With six different Just Rewards® themes, there’s a card for
any holiday gift or year-end recognition need – attendance,
congratulations, safety, appreciation or achievement. A
unique alternative to retail gift cards, Just Rewards cards are
redeemable online from Quality Incentive Company’s Awards
Collection. Recipients select what they want from hundreds
of valuable, name-brand gifts. For more information, circle
241 on the FastFax form at the back of this issue, or call Jeff
Sheridan of Quality Incentive Company (www.goqic.com) at
800-621-9745, or email firstname.lastname@example.org.
Follow the trend toward personal-sized entertainment gifts
for executives. Digital picture frames from Philips allow
users to view photos directly from memory cards without
a PC. They can display a single photo or run a slideshow
of favorite images. Choose from the Philips swappable
color frame model or the solid wood model. For more
information, circle 239 on the FastFax form at the back of
this issue, or call Pamela Baldwin of Almo Corporation
(www.almo.com) at 215-698-4013.
This new line of holiday greeting cards from
NouveautesUSA can be customized with your corporate
name, logo and image, plus there’s a special spot inside
for custom-shaped chocolate (the possibilities are
limitless). It’s a memorable – and affordable – way to
thank key clients for a great year! Four-color custom
work is provided with minimum orders. For more details
and other ideas, circle 242 on the FastFax form at the
back of this issue, or call David Little of NouveautesUSA
(www.nouveautesusa.com) at 973-882-8850, or e-mail
HolidayBusinessGifts CASE STUDY
Holiday Cheer of a Different Sort
Oh, the holidays: they conjure up visions of glistening trees, gifts piled upon more
gifts and…house fires?
The U.S. Fire Administration reports that the incidence and severity of house fires
increase significantly during the winter holiday season. Many of them are caused
by children playing near or with open flames.
To show employees that it cares about their safety away from work, a
pharmaceutical company gave each worker a Kidde Home Safety kit at the annual
holiday party. The kit included a Fire Sentry Smoke and Fire Alarm, a
Carbon Monoxide Alarm and a Fire Extinguisher. A card was inserted
into each gift that read, “Happy Holidays to you and your family.”
It was one of the most well-received gifts the company had
ever given to its employees and an excellent way to show that
executives cared not only about the employees but their families
as well. Safety, after all, is the sort of holiday cheer that many
people don’t think about until it’s too late.
For creative gifting ideas like this, circle 243 on the FastFax form
at the back of this issue or call Top Brands Inc. (www.top-brands.com) at
800-431-2127 (or e-mail email@example.com).
A Gift Idea That’s Definitely
Brand Institute Inc., a Miami marketing firm, sends thousands of customized
popcorn gifts from The Popcorn Factory to customers at the holidays and
uses them as a marketing tool throughout the year when it wins a new
account or lands a new project.
“We stick with The Popcorn Factory year after year because they are
so efficient and put me totally at ease,” says Christina Dettore, Director
of Customer Relations at the Brand Institute. Dettore says she especially
appreciates that within 10 minutes after placing an order she receives
confirmation that the gift is on its way. “The reliability is almost proactive,”
The Popcorn Factory creates personalized tins, samplers and towers
of goodies, utilizing customized lids, tins and ribbons with your name,
greeting or logo.
For more information, circle 244 on the FastFax form at the back of this
issue, or call The Popcorn Factory Business Gift Services at 800-323-2676.
Visit www.thepopcornfactory.com to see the diverse product line.