The Trouble With Role Playing | 6 Have the Wheels Come Off of Your Training? | 14 Holiday Business Gifts Solved page 38 Reflections on Rewards SEPTEMBER/OCTOBER Travel & merchandise 2007 $10 engage employees more effectively www.salesforcexp.com than cash page 28 HolidayBusinessGifts Tricky Busines of Busines Gift Soon, business owners and managers across the country will ask themselves the same question: What can we use as business gifts? They’ll also ponder who to send gifts to and, perhaps most to put thought vexing, what the return on their gift investment is? and effort into Our assortment of holiday gift ideas can help you select your gifting. something for the key names on your list. Pinning down the Customers answer to the ROI question, however, is a trickier proposition. are more likely to “There are two very real reasons to buy business gifts that remember unique gifts, are not necessarily warm and fuzzy,” says Leah Ingram, an especially those that show etiquette specialist and author of Gifts Anytime: How to find them you are familiar with what the Perfect Present for Any Occasion (ASJA Press, 2005). “One is they do or care about, says Eugene obviously to thank someone for their business through the year. H. Fram, the J. Warren McClure research professor of The other is to make sure you remain top of mind.” marketing at Rochester Institute of Technology in New York. Experts agree that connecting any business that you get to a “You ought to know what your best clients had for breakfast, gift that you sent out is next to impossible. Still, it’s important and your gift should communicate that,” Fram says. Classic Concepts Done Differently Create a great impression of your company by giving traditional gifts with a creative twist. The Leed’s in-house designers are dedicated to producing just that. Choose from classic items like the Cutter & Buck American Classic Ice Bucket and Glass Set, a Futura Pencil Cube Clock or the Reflections 11/2-inch digital photo frame/clock combination. For information on the full Leed’s line, circle 240 on the FastFax form at the back of this issue or call Lindsay Hoylman at 866-LEEDS-24, Ext. 2383. The Gold Collection For the holidays and beyond, these are the chocolates that keep tradition alive — deep darks, silken milks, mouth- watering white chocolates — all here in a luscious range of subtle flavor sensations, from beloved pralines, to dense ganaches, creamy caramels and succulent fruits. Available for giving in assortments that range from the thoughtful SaleSForce XP token to the generous gift. For more information, circle 246 on the FastFax form at the back of this issue, or contact Mary Mikus of Godiva Chocolatier at 866-888-6095. 38 TRAINING/INCENTIVES/MEETINGS FOR SALES TEAM LEADERS www.salesforcexp.com Double Duty Stocking Stuffer Fitz and Floyd, a name renowned in hand-painted ceramics, has created a whimsical dual-purpose treat that makes a unique and affordable holiday gift. Stand it up and it’s a cake plate, flip it over and it becomes a delightful chip and dip set. It will put a smile on anyone’s face. For more details, circle 235 on the FastFax form at the back of this issue, or call Kathy Butler of Fitz and Floyd at 972-353-7739. Times Square 2008 Hurricane This New Year’s Eve marks the 100th Anniversary of the fabled ball drop in New York City’s Times Square. Just as the turn of the Millennium was celebrated with a spectacular crystal ball by Waterford Crystal, so too will this event include a newly designed ball for this occasion entitled “Let There Be Light.” The cut reflects a stylized radiating sunburst. This pattern will be replicated in a nine-piece collection of Waterford commemorative giftware and barware. Most iconic in its fully round ball appearance is the 8-inch Footed Hurricane retailing One-Size-Fits-All Incentive Solution at $395. Other items Foot Locker is the No. 1 retailer of athletic footwear and in the collection, apparel in the United States and Canada. In addition including the LED to Foot Locker, the GiftCards are redeemable at lit ball ornament and Lady Foot Locker, Kids Foot Locker, Champs Sports and the 15-inch World Globe, Footaction. Foot Locker GiftCards can be redeemed at retail from $95 to $15,000. more than 3,200 locations in the USA and an additional For more information, circle 150 locations in Canada (excluding Quebec). Foot Locker 238 on the FastFax form at the September/October 2007 GiftCards are also redeemable online and via their catalogs. back of this issue, or call Terry Loury For more information, circle 237 on the FastFax form at of Waterford Wedgwood USA at the back of this issue, or call Dennis Borst of Foot Locker 800-933-3370, Ext. 4544. Gift Card Sales/PMG at 800-690-5996 (or e-mail giftcards@ footlockergiftcard.com). www.salesforcexp.com 39 HolidayBusinessGifts Light Up the Holidays This series of Victorinox lighting products uses the highest quality materials and most innovative lighting technology available. Precision optics and efficient, long-lasting LED lamps provide illumination brighter than any incandescent flashlight of equal size. The red rubber grip option is new for 2007, joining the popular knurled aluminum grip. For more information, circle 236 on the FastFax form at the back of this issue, or call Victorinox Swiss Army Inc. at 800-243-4066. Just Rewards Gift Cards With six different Just Rewards® themes, there’s a card for any holiday gift or year-end recognition need – attendance, congratulations, safety, appreciation or achievement. A unique alternative to retail gift cards, Just Rewards cards are redeemable online from Quality Incentive Company’s Awards Collection. Recipients select what they want from hundreds of valuable, name-brand gifts. For more information, circle 241 on the FastFax form at the back of this issue, or call Jeff Sheridan of Quality Incentive Company (www.goqic.com) at 800-621-9745, or email firstname.lastname@example.org. Digital Memories Follow the trend toward personal-sized entertainment gifts for executives. Digital picture frames from Philips allow users to view photos directly from memory cards without a PC. They can display a single photo or run a slideshow of favorite images. Choose from the Philips swappable color frame model or the solid wood model. For more information, circle 239 on the FastFax form at the back of this issue, or call Pamela Baldwin of Almo Corporation (www.almo.com) at 215-698-4013. Sweet Idea This new line of holiday greeting cards from NouveautesUSA can be customized with your corporate name, logo and image, plus there’s a special spot inside for custom-shaped chocolate (the possibilities are limitless). It’s a memorable – and affordable – way to thank key clients for a great year! Four-color custom work is provided with minimum orders. For more details and other ideas, circle 242 on the FastFax form at the back of this issue, or call David Little of NouveautesUSA (www.nouveautesusa.com) at 973-882-8850, or e-mail email@example.com). HolidayBusinessGifts CASE STUDY Holiday Cheer of a Different Sort Oh, the holidays: they conjure up visions of glistening trees, gifts piled upon more gifts and…house fires? The U.S. Fire Administration reports that the incidence and severity of house fires increase significantly during the winter holiday season. Many of them are caused by children playing near or with open flames. To show employees that it cares about their safety away from work, a pharmaceutical company gave each worker a Kidde Home Safety kit at the annual holiday party. The kit included a Fire Sentry Smoke and Fire Alarm, a Carbon Monoxide Alarm and a Fire Extinguisher. A card was inserted into each gift that read, “Happy Holidays to you and your family.” It was one of the most well-received gifts the company had ever given to its employees and an excellent way to show that executives cared not only about the employees but their families as well. Safety, after all, is the sort of holiday cheer that many people don’t think about until it’s too late. For creative gifting ideas like this, circle 243 on the FastFax form at the back of this issue or call Top Brands Inc. (www.top-brands.com) at 800-431-2127 (or e-mail firstname.lastname@example.org). CASE STUDY A Gift Idea That’s Definitely Not Corny Brand Institute Inc., a Miami marketing firm, sends thousands of customized popcorn gifts from The Popcorn Factory to customers at the holidays and uses them as a marketing tool throughout the year when it wins a new account or lands a new project. “We stick with The Popcorn Factory year after year because they are so efficient and put me totally at ease,” says Christina Dettore, Director of Customer Relations at the Brand Institute. Dettore says she especially appreciates that within 10 minutes after placing an order she receives confirmation that the gift is on its way. “The reliability is almost proactive,” she says. The Popcorn Factory creates personalized tins, samplers and towers of goodies, utilizing customized lids, tins and ribbons with your name, greeting or logo. For more information, circle 244 on the FastFax form at the back of this issue, or call The Popcorn Factory Business Gift Services at 800-323-2676. Visit www.thepopcornfactory.com to see the diverse product line.
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