LIFETILED.COM
Volume 1, Issue 3
HELPING BUSINESSES STAND OUT
The Scoop from the Lifetiled Guru s... March 2008
Postcard Marketing
Smart & E ective Marketing...
Postcards are a low cost sales tool.
De nition
Postcards are like mini billboards. They are fun to hold, easy to handle and are sometimes saved or passed on to others. It provides a powerful marketing message with additional exposure to capture the attention of the reader which is your potential customer...
HISTORY OF THE POSTCARD... develop in di erent styles and Postcards have been around some were even wood like shown since 1861 and were patented by in the picture above. This was an John P. Charlton. At that time, actual postcard plank from my post o ces began issuing pre grandfather written to my stamped post cards. This was a grandmother when he was in the perfect solution for people who war. Postcards have surely came a wanted to send quick notes. In long way. the early 1900 s, they started to REASONS TO MARKET WITH POSTCARDS... If you ever advertised in the paper you are always battling for rst place in front of all your competitors. Although newspapers are e ective in their own way, postcards have a di erent edge. For one they are cheaper per square inch and they can also pack a ton of punch with color and graphics. Postcards are a high e ective low cost sales tool that gets quick results. Aside from the newspaper ads,
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you can drop o piles of postcards at locations that would interest your clientele like libraries, shopping centers, your own business and even vendors or distributors. Other than that, there is always direct mailing which is targeted towards speci c homeowners and businesses. Studies have shown that postcard marketing produces fast results which we will explain on the following page.
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LIFETILED.COM
POSTCARDS IN DETAIL
HELPING BUSINESSES STAND OUT
sheet of paper single sided! It is just as bad trying to use your o ce Designing Postcards printer with how quickly ink and Designing postcards is not paper runs out, not to mention the complicated or even rocket time it would take to print 1,000 science. The idea is that you make or so. sure the headlines pop out with Postcards Produce Fast Results supporting evidence that your product or service can t be beat. Postcards are delivered ready Followed by a professional to read which means there are no photograph and your in. We envelopes to open or papers to recommend color ink on both shu e through, they simply stand sides with one side dedicated to alone and make a statement. the WOW Factor and the other Almost everyone will read it, they dedicated to clear concise even beat out junk mail that never information so the reader isn t gets opened! Within 2 to 3 days, quick to toss it away. Words like most businesses will notice a jump free, sale, limited time, order now in web tra c, phone calls and are quick action words that walk in customers. They produce produce results. Standard 90 of their total response within business cards are 4x6 and 7 to 10 days. oversized are 5x8.
Website Traffic
Summary
Postcard Marketing ! Postcards may be one of the biggest kept secrets in today’s marketing arena. The are highly effective, simple to use and very low cost. They work for any business. Try not to overlook this powerful avenue of marketing. It is never too late to start a postcard marketing campaign. Keeping data and using your website traffic reports to pinpoint user activity is priceless for any business. Be one-up on your competition and jump on the bandwagon. Your business will thank you. Call us if you are ready to get set up with postcard marketing or any printed marketing material! Visit our website or call! 800-91-TILED
Contributors
MIKE STANCZYK Design Engineer, focusing on greater technology and sensible solutions for todays business growth. JEROME BRAGA Creative Director, seeing the future and what s in store for new and exciting ways to market your business. ANDREW GREHL Web Developer, a keen eye to how websites work and what needs to be done to keep our clients on top!
One of the most e ective postcard designs is to list some Postcards work for virtually facts about a product or service any business and can produce all which will lead them to learn more kinds of sales activity including on your website. This is where website tra c, oor tra c and you have practically unlimited real direct sales leads. This activity is estate to land the sale. The great stimulated by clever design to part about this is that you can showcase the product or service. compare your activity to the Postage Rates website tra c reports and see The current rate for postage as where your hits are on the map of today is 26 cents for a standard according to where the postcards postcard and 41 cents for an were delivered. oversized postcard.
Conceal & Target Printing Postcards
Postcards Work
Printing postcards are inexpensive. Professionally designed postcards can run about 0.40 or better at higher quantities which is less than the cost of a postage stamp currently at 0.41 today. Add up the cost of envelopes and stationary not to mention what it costs to print a sheet of paper at the fast printing places. They are up to 0.49 a
Postcards put you in control of your sales activity. you can adjust your output directly by reducing or increasing the amount in your campaign. Most advertising uses mass media where your competitors see or hear your every move which allows them to follow suit. Postcards are personal and direct and only your prospects know what you are up to.
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