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Maximizing Your Web Presence •  •  •  •  •  Importance of Web Marketing Web+ Wikis, Podcasts and Blogs...Oh My(Space)! Dialog Resources Importance of Web Marketing “A Web site is a marketing project not a technology project” Importance of Web Marketing •  •  •  •  •  Inform the Community About Your School Media Fragmentation Always On 24/7/365 Dynamic Tell Your Story Importance of Web Marketing •  Take ownership of your message •  You have a brand, whether you want one or not Impact of Enrollment •  •  •  •  •  •  Budget Staff Expanded Programs Stability Test Scores Future Growth Getting Started •  •  •  •  •  •  Value Proposition Target Audience Budget Timing Resources – Internal and External Tools Web+ •  •  •  •  •  •  Web Site Video Podcasts Blogs RSS Feeds Social Networks School Web Site •  •  •  •  •  •  •  District Information Meetings and Schedules Communications Grades Sports School Closings More… Video •  •  •  •  •  Reduce Costs Stay on Message Drive Traffic Increase Audience Communicate, Educate, Train and Inform for Less Money •  Demonstrate •  Provide Trackable Marketing Statistics •  Timely Internal Communication •  Increase Customer Conversion Rates •  Build Brand Awareness Podcast Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as “feeds”, and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. Podcast Tips •  Listen to Other Podcasts •  Determine Your Format •  Have a Script •  Relax •  Have a Conversation •  Keep It Short and Sweet •  Make it Timeliness •  Educate...Don’t Market •  Call to Action •  Drive Listeners to Other Media CMS Content Management System. A computer application used to create, edit, manage and publish content on the web. Content is King •  •  •  •  •  •  Accurate and Original Resource for Visitors Encourages Interaction Presents Timely Information Tailored to Visitors Processes Transactions Blog Web-based publication consisting primarily of periodic articles. Derived from the combination of web and log. RSS Feed Really Simple Syndication. Used to publish frequently updated works such as blogs, news headlines, audio and video. Requires a subscription to software such as iTunes, RSS Reader, Netvibes, etc. Social Network An online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. You thought that was it? LOL UGTBK 2MI New Media •  •  •  •  •  •  Text Messages Facebook MySpace YouTube SEO and SEM Mobile Apps Listen. Filter. Play. •  Listen •  Filter •  Play Web Site Tips •  Create a promotional video for parents to view before visiting your school •  Involve faculty, staff and students in creating content for blogs and Web sites •  Use an audio podcast for news and announcements •  Send weekly newsletters out as an e-mail newsletters Wikis, Podcasts and Blogs... Oh My(Space)! •  •  •  •  •  •  •  •  Wikipedia MySpace Facebook iTunes LinkedIn Flickr Google Maps YouTube •  •  •  •  •  •  •  •  Twitter Blogger Digg del.icio.us Reddit Meebo Pandora Netvibes Web 2.0 Challenge •  •  •  •  •  Setup a Facebook Page Start a Blog Record a Podcast Create a Flickr Photo Gallery YouTube Your School We’re still not done How do visitors reach your Web site? A) Search Engines B) Web Links C) None of the Above How Visitors Reach Web Sites C) None of the Above – Direct Navigation 66% – Web Links 21% – Search Engines 13% Traditional Advertising •  •  •  •  •  •  •  Television Radio Newspaper Press Releases Magazines Billboards Yellow Pages Driving Traffic •  •  •  •  •  •  Your Web Site Content Traditional Marketing Material Search Engines Pay-Per-Click Viral Media Social Networks Resources •  •  •  •  •  •  •  Staff Volunteers Full-Service Agencies Graphic Designers Freelance Writers Web Developers Consultants DIY vs. Call in the Pros Do It Yourself •  Web Content Management •  Blogging •  Web Site News •  YouTube Video •  Podcast Recording •  Flickr Photo Gallery •  E-mail Newsletter Writing •  Keyword Determination •  Pay-Per-Click Management •  Facebook Page Call in the Pros •  Web Site Design •  Web Site Programming •  RSS Feed Creation •  Video Production •  Podcast Production •  Flickr CMS Mod •  E-mail Campaign Management •  Search Engine Optimization •  Pay-Per-Click Setup •  Social Network Development Resources •  Visit www.qonverge.com/jason for a copy of this presentation •  E-mail jason@qonverge.com Resources School Web Site www.charterschools.org School Marketing Videos qonverge.com/?page=schools School Audio Podcast www.reeths-puffer.org/Our_District/reethspufferpodcasts/ School Video Podcast www.youtube.com/watch?v=juG-iIuTJQE School Blogs blogs.monashores.net/yarnotc Higher Education Social Network www.harump.com Resources •  •  •  •  •  •  •  •  wikipedia.org myspace.com facebook.com itunes.com linkedin.com flickr.com maps.google.com youtube.com •  •  •  •  •  •  •  •  twitter.com blogger.com digg.com del.icio.us reddit.com meebo.com pandora.com netvibes.com Maximizing Your Web Presence •  •  •  •  •  Importance of Web Marketing Web+ Wikis, Podcasts and Blogs...Oh My(Space)! Dialog Resources