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					       John Regan & Associates
         Freelance Consultants
Development, Marketing & Fundraising for
                 Zoos
                   z
            Influence structuring
   Project Concept development; Project
       management; Project funding
          Tel 44 (0)161 434 1681
          Johnregan@freeuk.com

             Johnregan@freeuk.com
The Capital Fundraising Campaign

  7 ways to really screw it up




…. And the real reason you should
    run one in the first place


         Johnregan@freeuk.com
  No time to tell you about
        potential of..
• Legacies (Vermächtnise)

• Commercial Sponsorship
  (Kommerzielle Förderung)

• PHARE - EU funding (EU-
  Finanzierung)

            Johnregan@freeuk.com
The seven deadly sins

    Die sieben Fehler




     Johnregan@freeuk.com
Sin 1. Not being really prepared for
            the commitment
   (unvorbereitet für die Verpflichtung)
            Johnregan@freeuk.com
      Need to commit to:
• A budget

• Planning time

• The right & enough people



             Johnregan@freeuk.com
Not just anyone...
    Johnregan@freeuk.com
Sin 2. Ignoring the help of the gods
      Die Hilfe der Götter ignorieren

           Johnregan@freeuk.com
Playing the

‘Lone Ranger’

is just Arrogance




              Johnregan@freeuk.com
Sin 3. Trying to raise money
      from poor people
(Versuchen, Geld von armen Leuten zu
             ergattern)
         Johnregan@freeuk.com
                             ?



 Sin 4. Failing to put yourself in the donor’s
                     shoes
Sich nicht in den Schuhen des Kunden vorstellen können
                 Johnregan@freeuk.com
Sin 5. Not doing your homework…
  (Die Hausaufgaben nicht machen…)



        Johnregan@freeuk.com
Sin 6. Failing to marinate properly.. (‘How
       to make the perfect pickle” )
           (Nicht richtig marinieren)

              Johnregan@freeuk.com
Sin 7. Failing to articulate your case
               properly
 (Den Fall nicht richtig artikulieren können)
             Johnregan@freeuk.com
“Je suis aveugle…..




     ….et il fait du printemps”
        Johnregan@freeuk.com
       A case that is..
•   Simple/Direct

•   Emotive

•   In context


          Johnregan@freeuk.com
THE BIG SECRET: the real reason you
 should mount a fundraising campaign
    (DAS GROSSE GEHEIMNIS)
           Johnregan@freeuk.com
internally                            externally
focussed                              focussed
organisation                          organisation

               Johnregan@freeuk.com
       John Regan & Associates
         Freelance Consultants
Development, Marketing & Fundraising for
                 Zoos
            Influence structuring
   Project Concept development; Project
       management; Project funding
          Tel 44 (0)161 434 1681
          Johnregan@freeuk.com

             Johnregan@freeuk.com

				
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posted:12/21/2008
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