Evolution of the Webmaster Role
Servicios Web - Caixa Galicia
November 2007
Goals
Who is the Webmaster? Orientation of the Webmaster Development from Technology to Business
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Who is the Webmaster?
17 definitions > 431 words
I looked up “define:Webmaster” at Google (3-sep2007) “Responsible for technic maintenance of a website" ( 9 definitions) “Responsible for general design, maintenance and content actualization” (5) “Responsible for a specific website” (3)
Nota: Female “Webmistress”
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Who is the Webmaster?
Administrator
contents
manager
maintenance
pages
Person
technical
Responsible server
site
Web
Note: Female: “Webmistress”
Webmaster
“Person for a Website who is the administrator and responsible for the server maintenance”
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Development of the Webmaster
Before: machine
Before: technology
user Now: business
Now:
“Person responsible for a website”
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From Technology to Business
Web structure
Web Design
Statistics
User
Contents
Marketing
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Web structure
Application-form asp contents headlines
hiring/contracting how html information interaction marketing products process services test users
usability where
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Web Design accesibility
html
css
headlines how
appereance
manual
marketing well-known products
standards style trademark
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Contents
A
accesibility updating CMS
contents double(A) edition manual
search-position products guide
search-engines social
translation triple(A)
user web 2.0
writing up
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Statistics
abandonment searchers number
pages popularity process
how how-many impressions references to-know users unique visits what why
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Marketing Online
hiring/contracting email emailings campaign LOPD spam openings
clicks rebounded second life search-position social application-form to-know user viral web why 2.0
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Conclusions
Conclusions
Webmaster
for a website Constant development Pay attention to “market”: development vs opportunities
Responsible
User and Customer Orientation
services and Contents Management Web Optimization
Value
Sales channel Customer loyalty
Business Orientation
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Jerónimo Pérez Paz Web Services Manager at Caixa Galicia
jppaz@caixagalicia.es
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