PANAMSAT EXPANDS AUSTRALIA’S PREMIER ETHNIC TV
BOUQUET WITH ADDITION OF JAPAN'S NHK WORLD
SYDNEY, AUSTRALIA, July 5, 2005 -- PanAmSat (NYSE: PA) today announced that
PanGlobal TV, a joint marketing alliance between PanAmSat and Globecast Australia,
had signed a multi-year agreement with TV Oceania to bring Japan Broadcasting
Corporation (NHK)’s NHK World Premium service to Australia. Launched in 2004,
PanGlobal TV is a direct-to-home (DTH) multi-ethnic programming platform that
reaches tens of thousands across the Australian continent. It is one of nine DTH
platforms that PanAmSat supports around the globe.
“NHK has long been a valued customer on PanAmSat’s global fleet. By extending its
agreement with PanAmSat to include the PanGlobal platform, NHK will now have
access to Australia’s sizeable Japanese-speaking population,” said David Ball, vice
president, Asia Pacific, PanAmSat. “The addition of NHK World Premium reaffirms our
commitment to bring varied and diverse programming to Australia’s multi-ethnic
viewers. We are very excited to be able to facilitate NHK’s reentry into the Australian
PanGlobal TV offers 17 different channels of multi-ethnic programming, including
NHK World Premium, to viewers across Australia. The line up includes MySAT, the
Arabic Pay TV service which carries ART, LBC, Al Jazeera, ART Movies, Future TV,
MBC and Noursat. It also features Horizon World Plus TV Pty Ltd which distributes a
bouquet of four Russian television channels: RTVi, Teleklub/Detski Mir, Nashe Kino
and RTR Planeta. It also hosts TV Plus which offers Serbian services Pink Plus,
ExtraTV, BN and BHTV1.
“Through PanAmSat, we have been able to effectively and reliably reach viewers
from Rio de Janeiro to San Francisco on the PAS-8, PAS-9 and PAS-10 satellites.
Now, through its PanGlobal TV platform, we are able to serve subscribers in the
Australian market with the finest programming from Japan,” said Mr. Shuichiro
Sunohara, deputy director, International Planning and Broadcasting, NHK.
Distributed on the PanGlobal TV Platform via the Australia beam of PAS-8, the NHK
signal will be received by PanAmSat’s Napa teleport, which will turn the signal to the
PanGlobal TV platform for delivery straight to viewers’ homes across Australia. NHK’s
local partner, TV Oceania, will handle the retail aspects of the direct-to-home
distribution such as subscriber management and fulfillment. NHK World Premium
began broadcasting on July 1.
PanGlobal TV is a joint marketing alliance between PanAmSat and GlobeCast
Australia, which offers a range of transmission services to international broadcasters
who wish to reach Australia’s diverse multi-cultural communities. The service
transmits digital television channel signals from either GlobeCast Australia’s Sydney
teleport or the PanAmSat Napa Valley, California teleport to the PAS-8 Ku-band
Australia beam. The teleports offer digital encoding, signal processing and transport
services in addition to the uplink service to the satellite. PanGlobal TV offers
backhaul to either the Napa teleport or the Sydney teleport by satellite, fiber or
hybrid satellite/fiber contribution.
About GlobeCast Australia
GlobeCast Australia is the Sydney-based associate of GlobeCast International. The
Company is a JV between GlobeCast International, a subsidiary of France Telecom,
and Australian Shareholders Capital-Investment and Conbrae. The Company is the
leading provider of DTH Services throughout Australia and New Zealand, offering
international satellite, fibre connectivity and SNG Services across the Australasian
Through its owned and operated fleet of 23 satellites, PanAmSat (NYSE:PA) is a
leading global provider of video, broadcasting and network distribution and delivery
services. In total, the Company's in-orbit fleet is capable of reaching over 98 percent
of the world's population through cable television systems, broadcast affiliates,
direct-to-home operators, Internet service providers and telecommunications
companies. In addition, PanAmSat supports the largest concentration of satellite-
based business networks in the U.S., as well as specialized communications services
in remote areas throughout the world. For more information, visit the Company's
web site at www.panamsat.com.