Sample Letters and Emails for a Fundraising Letter by rxj13556

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									          VisionWalk
  Sample Letters and Emails for a
Fundraising Letter-Writing Campaign

What you will find in this packet:

1. Letter-writing instructions
2. A sample fundraising letter
3. Samples of successful letters from VisionWalk
   participants
   Your Personal Story: The Key to Fundraising Success

Telling your personal story, either through a letter or an email, is the best way to raise money
for VisionWalk. Why? Because asking is the key to fundraising and people give to people.
Telling your story puts a face on your fundraising efforts.

Steps to Telling Your Story:

   Your letter should be about five paragraphs and include the following elements.

       1.    Tell people why you are walking.
       2.    Tell people about VisionWalk.
       3.    Ask them to support your fundraising efforts with a donation. State your personal
             fundraising goal.
       4.    Ask people to send money directly to you or donate online at www.VisionWalk.org.
             Let them know that checks should be made payable to “Foundation Fighting
             Blindness.” In addition, have them list your Team Name and Walk City on the
             “memo” portion of the check so their donation gets credited to you.
       5.    Thank people for their support (and send them a thank you note after the walk!).

   A sample letter and an email are included in this packet to help you get started writing your
   personal story!

How to Tell Your Story:

   Send a letter to family and friends. Try using your holiday card mailing list!

       •    Include a self-addressed envelope to make it easy for people to respond.
       •    To make it even easier, you could pre-stamp the envelope.

   Send an email to everyone in your email address book.

       •    Register for the Walk.
       •    Click “Participant Center” to get started. Or, from the main walk page, login and
            click “My Walk Center.”
       •    Update your Personal Page by clicking the “Personal Page” link and following the
            simple instructions.
            – Tell your personal story and upload your own photo!
       •    Upload your address book or enter addresses individually.
       •    Click Email and choose the type of letter you would like to send. A sample will be
            provided, but please add your personal touch.
            – Click preview to see what your email will look like.
            – Click send to deliver your email to friends and family.
                      Sample Fundraising Letter/Email
                     to everyone in your Address Book


Date

Dear Friends & Family:

Insert personal story here: As many of you know, I have retinitis pigmentosa (RP) which is
a congenital, degenerative eye disease. In my case, it manifested itself initially in “night
blindness.” Subsequently, I have lost all vision in my right eye and significant vision in my
left. Although I hope to maintain visual acuity in my left eye, there is a possibility that total
blindness may occur.

The Foundation Fighting Blindness (FFB) is a national eye research organization dedicated
to finding treatments and cures for RP and other retinal degenerative diseases. Since 1971,
FFB has raised over $280 million to support critical research that one day may lead to the
cure of these diseases. The culmination of more than three decades of research has
resulted in discovering the building blocks for cures through novel treatments like gene
therapy, pharmaceutical therapy, nutrition, drug delivery, and retinal cell transplantation.

Because I am committed to raising funds for research, I will be participating in VisionWalk,
FFB’s signature fundraising event. The Walk on (Day, Date) will be held at (location). My
personal goal is to raise (Insert goal here: $500, $1,000, more!) for the walk! I invite you to
join my team, (Team Name).

(Email): If you cannot join me, please consider sponsoring me for this very important event.
You can click the following link (insert link here) to make a safe and secure donation in
support of my team, (Team Name). Or, send me a check made payable to Foundation
Fighting Blindness.

(Letter): If you cannot join me, please consider sponsoring me for this very important event.
Please make your check payable to Foundation Fighting Blindness and send it to me at
(address) in the enclosed envelope.

Thank you for your friendship and support. I know that with friends, relatives and colleagues
like you, a Cure is in Sight!

Sincerely,


YOUR NAME
                             Sample Fundraising Letter
Note: Reston wrote her letter in support of the Raleigh Walk and raised over $22,000!



Dear Friends and Family:

As many of you know, my husband, James Mattox, has Usher syndrome. Usher syndrome is
retinitis pigmentosa (RP), a congenital, degenerative eye disease, combined with hearing loss. In
James’ case, it manifested itself initially in “night blindness,” and he has since lost most of his
peripheral vision in both eyes. While he hopes to maintain his central vision, there is a possibility
that total blindness may occur.

That is why James and I are working with the Foundation Fighting Blindness (FFB) as Co-Chairs
of the 2nd Annual Triangle VisionWalk to raise a total of $150,000 for crucial research funding.

Every day nine million Americans, including James, experience the adverse effects these
diseases have on their own lives and the lives of their families. For example, only a year ago,
James decided he could no longer drive at night. He also has trouble adjusting to new
environments, like our rental house, where the new furniture arrangement often leads to minor
spills. We must also face the reality that in a few years, we will have to explain James’ vision
problems to our children. But with the promising advances the Foundation Fighting Blindness is
undergoing this year, we strongly believe that a cure will be found for everyone.

In the past six months, FFB has initiated and funded the first-ever human clinical trials for LCA, a
disease that causes blindness from birth; RP, a disease that causes loss of peripheral vision in all
ages; and Macular Degeneration, the leading cause of blindness in adults over the age of 55. As
someone who has been involved with the Foundation for more than five years, I can honestly tell
you that research has never been more promising, and James and I strongly believe in the
Foundation’s commitment and dedication to finding a cure.

That’s why I am asking you to support my team, Gettin’ Jamier With It, by walking with us at the
Triangle VisionWalk at Lake Lynn in Raleigh on Saturday, June 2, 2007. My personal goal is to
raise $10,000 for the walk! So please consider donating to me online at
www.fightblindness.org/gettinjamierwithit, then click on my name. Otherwise, you can mail a
check made payable to the Foundation Fighting Blindness to our home address at: Raleigh, NC
27608.

Thank you for your friendship and support. I know that with friends, relatives and colleagues like
you, a Cure is in Sight.

Sincerely,


Reston Mattox
2007 Triangle VisionWalk Co-Chair
Walk With Us – Team Lucky Brands!!!

When it comes to being “lucky,” Heather Brandon and I have been more than blessed.
We have been lucky to have each other as great friends. We have been lucky to see
some amazing places, like the rainforest of Australia and the beautiful beaches of Fiji.
But when it comes to being really lucky, we have had the great fortune of being part of
the Columbus Chapter of the Foundation Fighting Blindness. As board members, we
have had the opportunities to hear amazing stories of people affected by retinal
degenerative diseases and the researchers dedicated to the cause. That is why we
are so proud to be part of the inaugural Columbus VisionWalk on June 17, 2007.

Over 9 million Americans are affected with retinal degenerative diseases, many of
whom have to give up doing the things they love like reading, driving and employment
due to their declining vision. A cure cannot come soon enough!

VisionWalk is the signature fundraising event for the Foundation Fighting Blindness
(FFB). FFB is a national eye research organization dedicated to providing treatments
and cures for people affected by retinal degenerative diseases. Since 1971, FFB has
raised over $280 million to support critical research that may one day lead to the cure
of diseases such as RP, macular degeneration, Usher syndrome and other retinal
degenerative diseases.

We are asking you to help us by doing one or more of following things:

WALK! Please join our team and come experience a fun-filled day. The walk
environment will be family friendly with activities beyond just the walk.

DONATE! To support us, please click the yellow "Donate Now" button on the right-
hand side. Any contribution you make is appreciated.

FORWARD! Please forward this link. Part of the mission of the Foundation Fighting
Blindness is awareness. By forwarding this link, you may to able to connect an
affected person with the Foundation.

Thank you so much for taking the time to visit our walk site. Please help us make
someone feel as lucky as we are by getting us one step closer to a cure.

								
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