JOB TITLE: CABLE COMMUNICATIONS SPECIALIST
COUNTY OFFICE COMMUNITY EDUCATION
GENERAL STATEMENT OF JOB
Under regular supervision, performs responsible professional and technical work in the areas of
governmental access cable broadcast and programming and county government cable
communications. Work involves overseeing, and producing live cablecasts of board meetings,
hearings, and other meetings/events of public interest on the local government access channel.
Employee is also responsible for all aspects of equipment use and maintenance. Reports to the
Director of Community Education.
SPECIFIC DUTIES AND RESPONSIBILITIES
ESSENTIAL JOB FUNCTIONS
Oversees and produces live cablecasts of regular and special meetings of the Gloucester Board of
Supervisors, Gloucester School Board and other governmental meetings or hearings deemed
appropriate. Records and programs playbacks of meetings on a regularly scheduled basis. Operates
and oversees operation of cameras and other appropriate equipment.
Creates, prepares, disseminates and updates information on a 24-hour electronic bulletin board
system utilizing designated computer software to keep the general public informed about government
meetings and programs and community events and activities.
Writes and edits scripts for announcements and creates computer graphics. Coordinates programs
and schedules usage of governmental channel to increase community knowledge of local government
operations and information.
Operates, oversees and maintains all related audio/video technical equipment and cameras for county
cable communications including the research, purchase, set-up, installation, training, general
maintenance and minor repair. Maintains tape library, production files, equipment inventory and
related records for operation.
Identifies appropriate and available programs for presentation to the public on the local government
Meets with various regional and state groups associated with local government cable services for
networking and sharing of resources.
Monitors governmental channel to ensure optimum broadcasts to viewing audiences and quality of
all governmental broadcasts, playbacks and special programming.
Maintains information, records and statistics for reports.
ADDITIONAL JOB FUNCTIONS
Works in cooperation with Emergency Services and the Emergency Information Officerl to provide
information via cable channels during emergencies and disasters.
Assists in determining supplies, materials and operating equipment needs for effective operations and
assists in development of an annual budget request.
Created 1/2005 1
CABLE COMMUNICATIONS SPECIALIST
Assists and advises in the planning and future development of video/broadcast center.
Assists in monitoring relevant aspects of the current cable franchise agreement.
Maintains effective working relationships with board members, county staff, Cox Communications and
MINIMUM TRAINING AND EXPERIENCE
Bachelor’s Degree in Communications, Journalism, or related field; 1-3 years relevant work
experience in video/cable production, public information or communications; or any equivalent
combination of education and experience which provides the required knowledge, skills and abilities.
Possession of a valid driver's license issued by the Commonwealth of Virginia Position involves
irregular hours and “on call” status for emergency services.
MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED
TO PERFORM ESSENTIAL JOB FUNCTIONS
Physical Requirement: Must be physically able to operate and utilize office and video equipment
such as computers and related software programs including e-mail, internet, word processing,
spreadsheets, presentations and graphics; video recording/playback and audio equipment, editors,
monitors, controller, cameras, VHS players/VCR/DVD, and modulator. Must be physically able to
operate a motor vehicle. Must be able to exert up to 50 pounds of force occasionally and/or up to 20
pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Physical
demands are in excess of those for sedentary work. Light Work usually involves walking or standing
for periods of time.
Data Conception: Requires the ability to compare and/or judge the readily observable functional,
structural, or compositional characteristics (whether similar to or divergent from obvious standards) of
data, people, or things.
Interpersonal Communication: Requires the ability of speaking and/or signaling people to convey or
Language Ability: Requires the ability to read manuals, codes, regulations, contracts, specifications,
drawings, charts, maps, graphs, bulletins, etc. Requires the ability to prepare correspondence,
reports, budgets, letters, memos, reports, spread sheets, agendas, etc., with the proper format,
punctuation, spelling and grammar, using all parts of speech. Requires the ability to be conversant in
the theory, principles and methods of effective and persuasive speaking, voice and diction, phonetics,
and discussion and debate.
Intelligence: Requires the ability to apply principles of logical or scientific thinking to define problems,
collect data, establish facts, and draw valid conclusions; to interpret an extensive variety of technical
instructions in mathematical or diagrammatic form; deal with several abstract and concrete variables.
Created 1/2005 2
CABLE COMMUNICATIONS SPECIALIST
Verbal Aptitude: Requires the ability to record and deliver information and to follow and give verbal
and written instructions. Must be able to communicate effectively in a variety of technical or
professional languages including legal, and governmental terminology.
Numerical Aptitude: Requires the ability to utilize mathematical formulas; adding and subtracting
totals; multiplying and dividing; determining percentages and decimals; understand and apply the
theories of descriptive statistics and statistical inference.
Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape,
visually with office equipment and recording devices.
Motor Coordination: Requires the ability to coordinate hands and eyes in using automated office
equipment; to operate motor vehicles.
Manual Dexterity: Requires the ability to handle a variety of items, office equipment, control knobs,
switches, etc. Must have minimal levels of eye/hand/foot coordination.
Color Discrimination: Requires the ability to differentiate colors and shades of color.
Interpersonal Temperament: Requires the ability to deal with people beyond receiving instructions.
Must be adaptable to performing under moderate levels of stress when confronted with an emergency
or daily situations.
Physical Communication: Requires the ability to talk and/or hear (talking - expressing or exchanging
ideas by means of spoken words; hearing - perceiving nature of sounds by ear.) Must be able to use a
Knowledge of Job: Considerable knowledge and skills in the area of video/cable production
including operation of audio and video telecommunications equipment. Must exhibit general
knowledge of the techniques and methods of developing and presenting effective cable
communications productions and programming. Must be able to write clearly, concisely, effectively
and creatively. Must have the ability to establish and maintain effective working relationships with
county officials, directors and staff, vendors/contractors, volunteers, media, cable company staff and
the general public.
Quality of Work: Maintains high standards of accuracy in exercising duties and responsibilities.
Exercises immediate remedial action to correct any quality deficiencies that occur in areas of
responsibility. Maintains high quality communication and interacts with all County departments and
divisions, co-workers and the general public. Keeps informed and updated on developing
technologies, equipment and services related to the telecommunications and cable television
Quantity of Work: Maintains effective and efficient output of all duties and responsibilities as
described under "Specific Duties and Responsibilities."
Dependability: Assumes responsibility for doing assigned work and meeting deadlines. Completes
assigned work on or before deadlines in accordance with directives, County policy, standards and
prescribed procedures. Accepts accountability for meeting assigned responsibilities in the technical,
human and conceptual areas.
Created 1/2005 3
CABLE COMMUNICATIONS SPECIALIST
Attendance: Attends work regularly and adheres to County policies and procedures regarding
absences and tardiness. Provides adequate notice to higher management with respect to vacation
time and time-off requests.
Initiative and Enthusiasm: Maintains an enthusiastic, self-reliant and self-starting approach to meet
job responsibilities and accountabilities. Strives to anticipate work to be done and initiates proper and
acceptable direction for completion of work with a minimum of supervision and instruction.
Judgment: Exercises analytical judgment in areas of responsibility. Identifies problems or situations
as they occur and specifies decision objectives. Identifies or assists in identifying alternative solutions
to problems or situations. Implements decisions in accordance with prescribed and effective policies
and procedures and with a minimum of errors. Seeks expert or experienced advice and researches
problems, situations and alternatives before exercising judgment.
Cooperation: Accepts supervisory instruction and direction and strives to meet the goals and
objectives of same. Questions such instruction and direction when clarification of results or
consequences are justified, i.e., poor communications, variance with County policy or procedures, etc.
Offers suggestions and recommendations to encourage and improve cooperation between all staff
persons and departments within the County.
Relationships with Others: Shares knowledge with supervisor for mutual and County benefit.
Contributes to maintaining high morale among all County employees. Develops and maintains
effective working relationships with county officials, directors and staff, vendors/contractors,
volunteers, media, cable company staff and the general public, so as to maintain good will toward the
County and project a good County image. Tactfully and effectively handles requests, suggestions and
complaints from other departments and persons in order to maintain good will within the County.
Interacts effectively with fellow employees, supervisor, professionals and the general public.
Coordination of Work: Plans and organizes daily work routine. Establishes priorities for the
completion of work in accordance with sound time-management methodology. Avoids duplication of
effort. Estimates expected time of completion of elements of work and establishes a personal
schedule accordingly. Attends meetings, planning sessions and discussions on time. Implements
work activity in accordance with priorities and estimated schedules. Maintains a calendar for
meetings, deadlines and events.
Safety and Housekeeping: Adheres to all safety and housekeeping standards established by the
County and various regulatory agencies. Sees that the standards are not violated. Maintains a clean
and orderly workplace.
Created 1/2005 4