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                                                         Local news, business and sport
    No. 209 $1.50 inc GST                                                                                                              October 17 - 23, 2008

‘Lift the bar’
 Call to SA restaurants
      Page 6

                                                                                                      media kit
                                            Bob Kennedy:
                                            Long way to the top
                                            Page 15
       Food 25
       Wine 26
       In the galleries 29
       Sport 33

Rates tipped to fall to historic lows
A   ustralian interest rates are tipped
    to fall to the lowest level since the
aftermath of the September 2001
                                              That would be equal to where the
                                            cash rate was in December 2001 in
                                            the aftermath of the September 11
                                                                                    rates by 75 basis points in November
                                                                                    and follow up with another three-
                                                                                    quarter of a percentage point move
                                                                                                                              per cent by Christmas, a level not seen
                                                                                                                              since mid 2002.
                                                                                                                                 “As the financial conditions con-
                                                                                                                                                                         finance Steve Keen is radically bullish
                                                                                                                                                                         on interest rates, predicting a two per
                                                                                                                                                                         cent cash rate by the end of 2009, drop-

terror attacks as the central bank
worries about a recession.
                                            terrorist attacks in the US.
                                              Interest rates have not fallen
                                                                                    in December.
                                                                                      Another big rate cut next month,
                                                                                                                              tinue to deteriorate, the Reserve Bank
                                                                                                                              is becoming increasingly worried
                                                                                                                                                                         ping to zero per cent in 2010.
                                                                                                                                                                           Dr Keen said the RBA would become

  Macquarie Group interest rate
strategist Rory Robertson said the
                                            below that level since the RBA began
                                            publishing a target interest rate in
                                                                                    following on from October’s one
                                                                                    percentage point move, would be
                                                                                                                              about the outlook for growth,” Mr
                                                                                                                              Robertson said.
                                                                                                                                                                         more concerned about high household
                                                                                                                                                                         debt levels than inflation, as deep rate

                         headline h
Reserve Bank of Australia (RBA)             January 1990.                           the most generous series of official          “So the Reserve Bank is cutting         cuts in 2009 failed to stimulate the
would cut the cash rate, now at 6 per         Debt futures markets are expecting    interest rate relief since 1992, in the   aggressively to limit the risk of reces-   economy.
cent, to 4.25 per cent over the next year   two bigger than usual interest rate     aftermath of the last recession.          sion in Australia.”                          “The debt bubble is bursting and
                         Pages 4 & 5
as global financial market turmoil put       cuts by Christmas.                        Such cuts would take the cash rate         University of Western Sydney            when it bursts, people stop spending
the economy under pressure.                   They expect the RBA to cut interest   to 5.25 per cent in November and 4.5      associate professor of economics and       and borrowing,” he said. AAP

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                                                                                                     media kit
The Independent Weekly newspaper is a South Australian owned and operated newspaper, taking a different and independent
view of local and national news, issues, business, sport and culture. It is a quality environment for your message.
Published on a Friday,The Independent Weekly provides insights into issues affecting South Australians in a brave and truthful manner. It is read by opinion makers, community
and business leaders. The Independent Weekly is distributed in a printed copy and a digital version is emailed to 19,000 subscribers each week.
It contains specific information of interest for this sophisticated readership including award winning journalists, syndication from Fairfax newspapers,
The Washington Post and The Independent.
The paper comes with recruitment pages targeted to our high net-worth, professional readers reaching those actively looking for a career change or just browsing. The paper also
includes Domain property magazine, feature columnists Don Riddell, Philip White on Wine (thirst), Ann Oliver on Food (eat) and a visual guide to Adelaide’s leading galleries.
The Independent Weekly readers are predominantly from a higher socio-economic demographic, generally aged over 40. They work in professional or white collar environments,
are well educated and are higher than average income earners.

DISTRIBUTION/CIRCULATION                                                                     REALVIEW VERSION
On sale Friday, retailing for $2.50 at over 650 locations in SA and                          Your brochure can be attached in an electronic format to The Independent
available by home delivery subscription, 60% of our readers subscribe                        Weekly, which is distributed to over 19,000 people every Friday.
to our paper. The Independent Weekly is distributed at selected                              Up to 16 pages – $650.00
Bank SA branches.                                                                            Up to 32 pages – $850.00
                                                                                             Up to 64 pages – $1,000.00
The paper is distributed to the following areas –                                            65+ pages – Contact your advertising representative
Across the Metropolitan area, from Gawler to Port Willunga, (including Willunga
                                                                                             You can then be provided with a link to send to your database to direct
& McLaren Vale), the hills area of Stirling, Aldgate, Bridgewater, Hahndorf,
                                                                                             them to the online version. Web and email addresses will be hyperlinked.
Nairne, Uraidla, Oakbank, Woodside, Lobethal, Houghton.
South coast area – Normanville, Yankalilla, Victor Harbor, Pt Elliot, Middleton,             MATERIAL SPECIFICATIONS
Goolwa, Strathalbyn, Langhorne Creek, Clayton, Milang, Meadows.                              COLUmN WIdThS
Country locations – Mt Barker, Little Hampton, Murray Bridge, Mt Gambier,                    2             71 mm
Nuriootpa, Tanunda, Angaston, Kapunda, Clare, Auburn, Burra, Whyalla,                        3             110 mm
Pt Lincoln, Kangaroo Island, Berri, Barmera, Loxton, Renmark, Waikerie.                      4             148 mm
                                                                                             5             186 mm
                                                                                             7             262 mm
Display, casual rate            $11.00 per column cm
Recruitment advertising         $8.00 per column cm                                          Image SUPPLy
Production Costs**              $100.00                                                      All imagery & logos etc must be supplied in high resolution jpg, tif, eps.
*All rates are quoted ex GST                                                                 If specific colour is required for advert being built, please supply CMYK
Prices subject to change without notice                                                      breakdown. No spot colours.
**Ads built by Solstice Media
                                                                                             FINaL aRTWORk
FREQUENCY DISCOUNTS                                                                          Supplied in hi-res PDF with all fonts embedded/outlined. CMYK only.
Placements must run at least fortnightly to qualify                                          No spot colours. Black type must be 100% black, not made up of CMYK.
3 insertions              10%
6 insertions              20%                                                                PROGRAMS USED
13 insertions             30%                                                                Adobe Indesign CS3
                                                                                             Illustrator CS3
LOADINGS                                                                                     Photoshop CS3
Subject to availability                                                                      DELIVERY METHODS
Full $500                                                                                    Quickcut
Spot $250                                                                                    Websend
                                                                                             E-mail press ready PDF to
Page 1 (5x7)                                   100%                                          DEADLINES
Page 3 (10x7 maximum)                           50%                                          Publication date                   Friday
Pages 5,7,9 and back page                       30%                                          Booking deadline                   12pm Wednesday
Pages 2,4,6 and 8                               20%
Guaranteed right hand page outside EGN          15%                                          MATERIAL DEADLINE
                                                                                             Complete                           2pm Thursday prior to publication
                                                                                             Incomplete                         5pm Tuesday prior to publication
                                                                                                                                                                                   January 2010

ADVERTISING            Phone 08 8224 1600 | Fax 08 8224 1650                                 EDITORIAL              Phone 08 8224 1600 | Fax 08 8224 1660

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