The Denville ClockTower AU G U S T 2 0 0 7 I S S U E IN THIS ISSUE: • Business Highlight: BUSINESS HIGHLIGHT: Fifth Room Creative Cover • President’s Message, Fifth Room Creative Committee Updates MARKETING EXPERIENCE TO DENVILLE Focus is on community involvement and small business branding, helping local businesses thrive Page 2, 5 • Introducing the New Fifth Room Creative DCC Gift Certificates (www.fifthroomcreative.com) Page 3 is a full service graphic design • Wits & Wisdom: agency that has recently 401 (k) Rollovers relocated to downtown Page 4 Denville. While the company provides practical brand SPECIAL DATES TO development and graphic REMEMBER: design solutions to businesses Marketing, Digital Retouching, Advertising Design of all sizes and in all markets, they have recently and Creative Consulting. July 26, 27 and 28, 2007 started a campaign to help both new and Summer Sidewalk Sales Days established Denville businesses of all sizes Clients include such companies such as improve and revitalize their branding efforts. Panasonic, IBM, Fleet Bank, Six Degrees of THE DENVILLE MAPS Wellness, Natures EnerQi, Institutional Investor. ARE IN!! With over a decade of experience, Fifth Room Creative understands what it takes to get a Nehal Mehta of Advanced Communication and Please pick up your copies at Education explains why she chose Fifth Room company noticed in a competitive marketplace, The Urban Muse, Creative. “[They have] been instrumental in and as a small local business they appreciate 82 Broadway. helping to design and implement a brand new clients’ need to complete projects on time and within budget. website for our company. In each step of this Let all of Denville know very important project, Steve [and his team] have what great services Principal and Creative Director Steve Guberman been a pleasure to work with. Steve has always Denville has to offer. notes, “In just a few short months we’ve really been most helpful in providing information and enjoyed being in Denville… it’s a great place to advice about web marketing by clearly work and grow a business. We’re excited about understanding our requirements.” helping businesses in town realize that no matter how big or small their business is, they too can The company’s goal is to become a unified team reap the rewards of having outstanding marketing with each client as they work with them to collateral.” develop the right solutions for each unique branding and marketing need. This attitude has Fifth Room Creative is a unique team of led to success that Guberman also attributes to designers, programmers, and visionaries proud to Fifth Room Creative’s atmosphere of creativity, offer creative solutions for unique marketing approachability, reliability, and accountability. needs. Services include Logo and Brand Development, Marketing Collateral and Stationery Fifth Room Creative strives to run a sustainable Design, Web Design and development, Interactive and ecologically friendly business and believes in and Motion Graphics Design, HTML Email the spirit of community and being involved in the continued on page 5 Denville Chamber of Commerce - August 2007 PRESIDENT’S COMMITTEE MESSAGE UPDATES Dear Chamber Member: WEBSITE COMMITTEE: contributed by Dan Simon, Simon & Associates, CPAs Summer is finally here and I hope that everyone is enjoying a little down time with family and friends! This time of year is usually a little The website committee is on the move to make the website even slower for some of us – but don’t tell California Beach Hut or better. If you have ideas, comments, complaints, etc. about the Denville Dairy that! People are out later at night enjoying the website, www.denville-nj.com please feel free to contact me at 973 weather, and many of us are busy planning our fall and holiday 664-1100. seasons right now! Whatever you are up to – make it fun!! MEMBER COMMITTEE: The highlight of the summer for the Chamber is our annual Sidewalk contributed by Cherilyn Saft, Brushes & Bisque Sale Days event. There had been consideration given to changing The Member Committee Lunch Meeting will be on Wednesday July the event to a more “weather-friendly” September, but after polling 25th at 1pm. Our last meeting was a HUGE success! Let's keep the the usual participants the overwhelming response was to leave it ball rolling to make the Chamber bigger and better! where it has traditionally been – the last weekend of July! So, put on your sun block and stock up on lots of water – Sidewalk Sale Days Join us at Brushes & Bisque, 45 Broadway. Please RSVP to Cheri at are July 26th, 27th and 28th! As in past years, we are asking that all 973.627.6292 or Cheri@BrushesandBisque.net Chamber members consider participating in this event, not just the merchants. Restaurants can offer soft drink or dessert specials, nail BUSINESS EDUCATION GROUP: salons can give a free manicure with a pedicure, service contributed by Dan Simon, Simon & Associates, CPAs establishments can offer a discount on their specialties. Just be Well, we did it! We had our first Business Education event on a topic creative, and get some signs in your windows letting the public know near and dear to all - Networking. Dave Vollmayer of Action Business what you will offer. This event is not just for Broadway – shoppers Advisors, LLC did a great job of facilitating our discussion on various come from all over to Denville and really walk the streets in search of networking tips, tricks and strategies and the participants did a great a great bargain. There are advertising opportunities in the Neighbor job of participating. It really seemed like, and it is our sincere desire, News (not sponsored by the Chamber, you pay to advertise) and the that everyone enjoyed themselves and received some valuable info. Chamber also provides general advertising for the event. Outside Thanks to Margaret Fourounjian of Atlantic Handling Systems for sale hours are generally 10:00 AM to 5:00 PM, but everyone can spearheading the organization of this event; thanks again to Micro set their own times. This is a rain or shine event, so have a plan in Strategies for place in case Mother Nature does not cooperate! Over the years, I hosting this event have found that it works well to have really great bargains outdoors, and thanks to and set up additional sales inside, as well as samples. Signs will be Tracy Pamperin of going up shortly and Chamber volunteers will be walking around The Urban Muse town with flyers for your windows, so please start thinking about how for creatively you can join in and create some extra volume for your business! Any creating the event questions, please call me at Sweet Expressions – 973-625-0025. notice. Before closing, a very quick thank you to Dan Simon, our 1st VP, Now, it is on to who also chairs the Professional Development Group. Dan and his the planning for group have been putting on some great programs and social events, David Vollmayer the next and if you haven’t attended one yet – you should!! Look for more educational event information on the next date in this newsletter, and mark your scheduled for calendar to join us. Not only is it fun, these meetings are an September with excellent way to meet and network with other Chamber members in a an overlying theme of "Back to Business". If you are interesting in relaxed setting. Thanks Dan!! helping plan and implement this event then please contact me at 973 Hope to see many of you at our Monthly Meeting – please note that 664-1100. Thanks again everyone for continuing to support our efforts the August meeting is back to a BREAKFAST MEETING at St. - We really do want to help! Francis…8:00 AM on August 1, 2007. Until then, have fun and continued on page 5 enjoy the summer! — Jennifer Adkins Denville Chamber of Commerce - August 2007 2 Introducing... NEW GIFT CERTIFICATES! check for their value. Please note – it is up to the individual chamber member to give back change or your own store gift certificate depending on the amount of the purchase versus the face value of the gift certificate. Remember, regardless of how you wish to give change, you will be reimbursed for the full face value of the gift certificate. We are pleased to announce that the Denville Chamber of Commerce Gift Certificate Program has been re- vamped! The new certificates feature the Clock Tower Design and all new graphics, and will be available in $5.00, $10.00 and $20.00 denominations. They will be the size of a legal envelope, and a special envelope has been designed to accommodate the certificate. In addition, the envelopes will be used for Chamber mailings, saving money in printing costs. The new Certificate will still be a 3-part form, allowing the banks which sell them to track their sales and numbers. At this time, the participating banks are Provident Bank (formally First Morris) and Investor’s Savings Bank. If there are any other banks who wish to sell Gift Certificates, please e-mail Denise Schaeffer at DSchaeffer@allstate.com. We welcome any member bank who wishes to participate. We would like to thank the businesses which really In addition to the new design, the Chamber web-site will be featured support the Chamber Gift Certificate on the front of the certificate, directing recipients to look on-line for program, especially Micro Strategies! They places to spend their gifts! Also, ALL Chamber members will be regularly give certificates to their guests and employees, listed on the back of the certificate. IMPORTANT – if you DO NOT both to use if they are in town only for a day, or as birthday, wish to accept the gift certificates, or have a business which will not anniversary, holiday or any type of gift. Promoting Chamber Gift allow you to accept certificates for payment, you must notify Denise Certificates and using them yourself helps our town by keeping the Schaeffer via e-mail at DSchaeffer@allstate.com by August 15, 2007. business in Denville, and is a great example of a chamber member If you do not notify her, your business will be listed on the website as helping other chamber members. Please consider Chamber Gift a participating business. We are using last year sales numbers as an Certificates this holiday season, and for any other gift giving estimate for printing so we can re-print every year, keeping the opportunity! We are also looking at a pilot program for the holidays membership information current. to have a limited number of stores and businesses (other than the Of course, there are still old certificates in circulation, and we will banks) selling gift certificates. We are also planning to sell continue to honor these certificates. They do not have an expiration certificates during the Holiday Open House/Kid’s Shopping Night and date, but the new certificates will expire one (1) year after the date of will need a volunteer to chair this. If you are interested in either of issue. The redemption policy remains the same – fill in your business these potential programs, please call Denise at 973-627-5500 or e- name and mail the certificates you receive to Denville Chamber of mail her. Thanks for your support, and we hope to have our new Gift Commerce, P.O. Box 333, Denville, NJ 07834, and you will receive a Certificates in circulation by September 1, 2007!! Denville Chamber of Commerce - August 2007 3 Denville Chamber of Commerce -August 2007 WITS & WISDOM: 401(k) Rollovers contributed by Shami Kaur, MBA, CFP® SK Financial Alliance 973-349-1252 • 973-349-1240 (fax) Shami@SKFinancialAlliance.com www.SKFinancialAlliance.com In general, a rollover is the movement of funds from one retirement A trustee-to-trustee transfer (direct rollover) is generally the safest, savings vehicle to another. You may want or need to make a rollover most efficient way to move retirement funds. Taking a distribution for any number of reasons--your employment situation has changed, yourself and rolling it over only makes sense if you need to use the you want to switch investments, or you've received death benefits funds temporarily, and are certain you can rollover the full amount from your spouse's retirement plan. There are two possible ways that within 60 days. retirement funds can be rolled over--the 60-day rollover and the trustee-to-trustee transfer. SHOULD YOU ROLL OVER MONEY FROM AN EMPLOYER PLAN TO AN IRA? THE 60-DAY, OR INDIRECT, ROLLOVER In general, you can keep your money in an employer's plan until you With the 60-day, or indirect, rollover method, you actually receive a reach the plan's normal retirement age (typically age 65). But if you distribution from your retirement plan and then, to complete the terminate employment before then, should you keep your money in rollover transaction, you make a deposit into the new retirement plan the plan or instead make a direct rollover to an IRA? that you want to receive the funds. You can make a rollover at any There are several reasons to consider making a rollover. In contrast to age, but there are specific rules that must be followed. Most an employer plan, where your investment options are limited to those importantly, you must generally complete the rollover within 60 days selected by your employer, the universe of IRA investments is almost of the date the funds are paid from the distributing plan. unlimited. Similarly, the distribution options in an IRA (especially for If properly completed, rollovers aren't subject to income tax. But if your beneficiary following your death) may be more flexible than the you fail to complete the rollover or miss the 60-day deadline, all or options available in your employer's plan. part of your distribution may be taxed, and subject to a 10% early On the other hand, your employer's plan may offer better protection distribution penalty (unless you're age 59-1/2 or another exception from your creditors. In general, federal law protects your total IRA applies). assets up to $1,000,000 if you declare bankruptcy. (The laws in your Further, if you receive a distribution from an employer retirement state may provide additional protection.) In contrast, protection from plan, your employer must withhold 20% of the payment for taxes. your creditors in an employer retirement plan is generally unlimited. This means that if you want to roll over your entire distribution, you'll NOTE: Plans are not legally required to accept rollovers. Review need to come up with that extra 20% from your other funds (you'll be your plan document. Some distributions can't be rolled over. able to recover the withheld taxes when you file your tax return). Please contact Shami if you have THE TRUSTEE-TO-TRUSTEE TRANSFER, OR DIRECT ROLLOVER any questions. The trustee-to-trustee transfer, or direct rollover transaction, occurs directly between the trustee or custodian of your old retirement plan and the trustee or custodian of your new plan. You never actually receive the funds or have control of them, so a trustee-to-trustee transfer is not treated as a distribution. Trustee-to-trustee transfers avoid both the danger of missing the 60-day deadline and, for employer plans, the 20% withholding problem. With employer retirement plans, a trustee-to-trustee transfer is usually referred to as a direct rollover. If you receive a distribution from your employer's plan that's eligible for rollover, your employer must give you the option of making a direct rollover to another employer plan or IRA. 3 Denville Chamber of Commerce -August 2007 BUSINESS HIGHLIGHT: Rotary Festival, June 3rd Fifth Room Creative continued from cover towns and organizations where they live and work. As a result they give back to the community by being involved in town and county Chambers of Commerce. In a move that is becoming more and more unusual in today’s society, Fifth Room Creative also accepts up to four Pro-Bono projects a year for local and national non-profit and government agencies. A particularly notable recent project was a branding and web development initiative for the New Jersey Coalition for Darfur (http://www.njcoalition4darfur.org). Guberman explains that they have an open-ended graphic design internship position in the office because some of his most influential learning experiences occurred during his own internships, and he is proud to be able to offer that experience to others. Enjoying the day on June 3, 2007 at the Rotary Street Festival are from left: Dan Simon (Simon & Associates), Melissa Schofield At Fifth Room Creative the focus is on creative solutions to help (Aflac), and Cherilyn Saft (Brushes & Bisque). clients’ businesses do better. Their goal is to help organizations have a solid and cohesive brand marketing strategy. To contact Fifth Room Creative please call 973.587.2000, visit them on the web at www.fifthroomcreative.com or stop by their new offices during business hours at 40 Bloomfield Avenue. Welcome New Members! Mary Elizabeth Shadbolt COMMITTEE Tiger Fly http://www.Tiger-Fly.com UPDATES Bill Slevin continued from page 2 Land Design COMMERCE COMMITTEE DINNER MEETING http://www.landdesignnj.com contributed by Kristin and Tracy Pamperin, The Urban Muse The next Commerce Committee Meeting will be Monday, August 20th at 5pm at The Urban Muse. Dinner will be served so please UPDATE ON AUGUST RSVP to Kristin at 973-627-3455 or firstname.lastname@example.org. Main topic: A new autumn event to drive more traffic to Denville. GENERAL MEETING The evening meeting and tour of the new Denville Town Hall We have some great ideas, but please start brainstorming. We also planned for August 1, 2007 has been postponed! We are hoping want to strengthen ties with local government to do more for the to reschedule to a later date, but please note that our August town, so get involved!!! Hope to see you there! meeting will be a Breakfast Meeting at 8:00 AM at St. Francis. Reservations are not required and guests are welcome! The speaker will be announced in the reminder e-mail blast before the meeting! Denville Chamber of Commerce - August 2007 5 Denville Chamber of Commerce -August 2007 PO Box 333 Denville, NJ 07834 www.denville-nj.com Breakfast Meetings General Board Meetings 1st Wednesday of every month Last Wednesday of every month This Month’s Meeting This Month’s Meeting August 1, 2007 at 8 a.m. August 29, 2007 at 5:30 p.m. (Next month’s meeting will be Sept. 5, 2007) (Next month’s meeting will be Sept. 26, 2007) St. Francis Residential Center The Church of the Saviour 122 Diamond Spring Rd 155 Morris Avenue, Denville, NJ 07834 Denville, NJ 07834 Phone: 973-627-5000 Phone: 973-627-3304 Directions: From downtown Denville, go on Diamond Spring Road towards the Denville Library. Pass the Denville Historical Society and Denville Library on your left and St. Francis Health Resort on your right. Morris Avenue is the first left past the library. Turn left onto Morris Avenue and the church is 3/4’s of a mile down on the left side. Directors please note: your presence at the Board meetings is required. If you are not able to attend, then you are required, according to the Chamber’s By-Laws, to notify the President advising her of your reasons for such absence. 973-625-0025 or GBA58@aol.com. USE OF CHAMBER Sidewalk Sale Days E-MAIL Sidewalk sale days will be held on July 26th, 27th and 28th this year! Please plan to participate and have fun! This is The Denville Chamber of Commerce uses the e-mail “Blast” system to rain or shine event – but let’s hope for sun!! provide reminders and important information to our members, and we have an additional system for our Board members. Please remember Posters will be available and signs are going up. We are that this system is to be used by our Corresponding Secretary for looking for volunteers for this committee to help with signs, providing information that directly relates to chamber business, not by etc. If interested, please members for personal messages or advertising. All Chamber members call Jen Adkins at have access to our website and directory, and if you wish to use them Sweet Expressions – to create your own e-mail or “snail mail” address book to get your 973-625-0025! business information out to the membership, you can. The Chamber of Commerce does not endorse these messages (please do not imply that in your copy), and any member who does not wish to receive them can notify the sender directly to be removed from their mailing list. Thanks for your cooperation, and if you have any questions, please call Jen Adkins at 973-625-0025.