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The Best Ways to Convert Your Leads into Loyal Customers

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					The Best Ways to Convert Your Leads into Loyal Customers So many tried it, but a lot of them failed. This is because they may have become too reliant to technologies, allowing these man-made applications to work things for them rather than simply seeing them as tools. For example, though lead managers have become very important part in businesses, since they permit you to manage your leads more effectively, they are not the “be all end all.” The success of the business still relies on its human resources: you and your sales agents. So how you can make sure that you can convert as many leads as possible? You can take note of these effective ways: 1. Come up with a good lead processing plan. You have to keep in mind that it’s never enough that you have leads, all arranged neatly in a database. Unless you give each one of them a call and set an appointment, they are all worthless. If you bought them from a lead generation company, then they become expenses rather than investments. It’s therefore essential that you and your team can devise a workable lead management plan. What are the best ways to nurture them? Should you implement drip marketing? How do you exactly keep track on your leads, and how should lead prioritization go? All these questions—and even more—must be answered by the plan. Because there are a lot of uncontrolled situations that you’re going to meet along the way, there’s the possibility that you can’t follow everything in your plan. Nevertheless, the most important thing is that you have a guide that can help you get on track just in case you get lost. 2. Communicate immediately. Don’t wait for the next day or even few hours before you make that important phone call. In case you don’t know, it’s very easy for leads to change their minds, especially if you don’t pay attention to them. What you need to do is to just get an appointment with them so you can present your products and services. This would not take a long time, around 3 to 5 minutes the most. 3. Ensure that the leads will have a pleasurable experience with you. It’s all a matter of providing the best impression to your leads, even for just a short time. For one, you can increase your response time from 10 to 15 minutes for followup leads. You may also offer some freebies or other perks to your leads if they agree to an appointment with you. You may also offer discounts for every product that they are going to buy at a certain period of time. 4. Score your leads. Not all leads are similar. Some of them may be eager to buy your products or avail of your services. There may be also others who are just as interested in your business but would likely postpone the purchase in the next few days or months. Others will never be interested at all, and they may

have been added to your database because of faulty opt-in list. With scoring your leads, you can easily determine which of these leads will be given priority. Of course, you would go for the first one, knowing that it will not take you a long time to persuade them to make a purchase from you. You are the master of your own business. Thus, the power to make it successful or complete failure rests upon you. With the aid of dependable lead management software and excellent sales training of your staff, it will not be completely impossible. With this, you can direct your enterprise to the right direction.

Content provided by: www.leadmanagement-info.com Visit our lead management software sponsor: www.leads360.com


				
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posted:12/19/2008
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