3 Tips on Effectively Tracking Your Trade Show Leads Despite the costliness of trade shows, there are still a lot of companies that are willing to spend hundreds to even thousands of money just to participate in one. Why? For one, trade shows allow you to see your competitors, especially on what their products are and how they do business. You can study their strategies and use them to your own advantage. You can also determine the potential partners for your business. That includes people and companies that can help your business grow more rapidly. Most of all, expos and trade shows are attended by hundreds to thousands of people everyday. This means that they are excellent sources of sales leads. Why You Need to Track Them When you’re in a trade show, it’s not enough that you get to sell some of your products to walk-in clients. You must also keep track of every person who visited your booth as much as possible. This way, when the show is over, you can still communicate and set up appointments with them. You can talk about your business in a more detailed scope. Moreover, some of these sales leads may not fit into your present campaign, but they can be of use in the future. For example, if the newest product is meant for men, you cannot introduce what you’re selling to women just yet. Once you’ve exhausted all male leads, though, you can then drop a call to the ladies. You can try their interest in getting one for their male loved ones like husbands, brothers, and fathers. How to Keep Track of Trade Show Sales Leads There’s really not much difference with keeping track of your trade show sales leads from tracking those that come from mailing lists and other lead generation techniques. Nevertheless, there are some things that you have to remember to ensure that you can do this function more efficiently and correctly: 1. Call your sales leads before the actual trade show. You can call all your existing leads, especially those whom you have not set up an appointment with yet. You can tell them about the upcoming expo and inform them that you’re going to have a booth. Tell them that you can talk about the business at full length there. It will also be ideal since they can personally see the products themselves, especially if you have demos or product presentations. You may prioritize those leads who are living near the venue, as they have more resources to attend to it than the ones who may be living in other states or towns. 2. Prepare your registration forms. Make it a point to bring your registration forms to the venue. They are very useful if you want to determine how many of them have visited your booth as well as important information related to them.
These include their name, address, and contact details. Papers can be hassle to you as they do have the tendency to get lost. You can opt for a lead tracking software. You can install them in your laptop or, if it’s web-based, you can just access it online. You may inquire from the trade show organizers if they offer Internet connection. A lead tracking program will also allow you to directly add their names to the lead database, so you won’t have to spend more time encoding them. 3. Give them a call. Once the trade show is over, ensure that you can immediately give them a call. It would not be long before they will forget about the expo and thus your business.