080220_press_release_Mercedes_Benz_Austria

							Press release




Xparo Develops a new Extranet for Mercedes Benz Austria
Using contentXXL CMS

The Extranet supplies retailers and service stations with a wide variety of
information

Nuremberg, Germany – March 27, 2008 – The most important resource for
direct sales, aside from the product itself, is having the most detailed
information about the product on hand. To be able to provide all dealers and
service stations in Austria with this information, Mercedes Benz Austria has
created an extensive Extranet using the Business Content Management System
(CMS) contentXXL for all associated retailers and workshops. The project was
implemented by Xparo GmbH from Nuremberg, Germany.


Information is a resource that needs to be processed quickly in the business world,
and at the same time it is irreplaceable. Information must, therefore, reach the people
who require it in the quickest and most direct way. In the automobile industry these
people are the sales personnel, who need to give the customer a good argument to
invest in a product, which will for most customers take years to pay off. Such a task
requires being prepared with the most current information and facts about the product,
especially today as customers are becoming increasingly demanding and better
informed - due to prior research via the Internet. A premium manufacturer like
Mercedes Benz has to set itself apart in this area with better than average standards.
In other words, a first-class brand requires a first-class information channel. Mercedes
Benz Austria, a general importer of all Daimler Benz brands, accepted this challenge.
The solution was a customised Extranet based on the powerful Content Management
System contentXXL.


A crucial factor in the decision to work together with contentXXL was the CMS’s easy
use through a WYSIWIG editor and its drag-and-drop functionality.
Press contact:                                         Company contact:
TEMA Technologie Marketing AG · Frank Bärmann          contentXXL International GmbH · Bianca Mosberger
Theaterstr. 74 · 52062 Aachen                          Deutschherrnstraße 15-19 · 90429 Nürnberg
Tel.: +49 (0)241 88970 52 · Fax: +49 (0)241 88970 42   Tel.: +49 (0)911 277 865 112 Fax: +49 (0)911 277 865 222
baermann@tema.de · www.tema.de                         bianca.mosberger@contentxxl.de · www.contentxxl.de
An additional advantage: contentXXL is 100% based on Microsoft .NET technology
and therefore integrates trouble-free with Microsoft products, which make-up
Mercedes Benz Austria’s existing IT structure. Moreover, contentXXL Active Directory
Connector was installed to manage user authorisation, making it possible to quickly
and easily define the user access rights for the Extranet by using the existing AD user
groups.


In addition to the Active Directory Connector, Xparo, a trusted contentXXL Solutions
Partner, supplied the Extranet with the News and Document Module. The system also
has the Standard Context Search function and an A-Z index to enable faster searches
for sought after information. Additional product and service information is also clearly
and automatically presented as related content. Furthermore, the most up-to-date
personnel information, in regards to staff changes, is continuously maintained through
the “New Employees” function.


Xparo’s experience with implementing challenging contentXXL projects allowed the
company to quickly create a prototype of the Extranet and to expand it step by step by
using templates. Moreover, administrators and editors were trained to enter content
and develop their own templates during the implementation process. Michaela Ebner,
an IT support employee at Mercedes Benz Austria, summarises the project’s course:
“With the help of Xparo we were able to meet the specific goal of offering our sales
personnel a clearly arranged and customised Extranet equipped with a search tool.
We were able to design the Extranet to comply with our current CI guidelines with
Xparo’s expertise as well as quickly and successfully implement it.”
The more efficient and effective distribution of information, which was achieved with
the new Extranet, will be extended in the medium term through further automations,
e.g. for formula based processes.
                                                       ###




Press contact:                                           Company contact:
TEMA Technologie Marketing AG · Frank Bärmann            contentXXL International GmbH · Bianca Mosberger
Theaterstr. 74 · 52062 Aachen                            Deutschherrnstraße 15-19 · 90429 Nürnberg
Tel.: +49 (0)241 88970 52 · Fax: +49 (0)241 88970 42     Tel.: +49 (0)911 277 865 112 Fax: +49 (0)911 277 865 222
baermann@tema.de · www.tema.de                           bianca.mosberger@contentxxl.de · www.contentxxl.de
About Xparo GmbH:
Xparo key competence is development and integration of customer and project specific software
solutions for business processes and Web portals.
The company has special competence in the area of .NET technology: Internet, Intranet and
Extranet solutions, customizing of standard software, development of special software modules,
integration of distributed web applications as well as software porting on Microsoft .NET technology.


Contact:
Jan-Carl Mehles
Marketing Manager
Tel.: + 49 (0)911 2550-450
Fax: + 49 (0)911 2550-405
E-Mail: info@xparo.com

About contentXXL International GmbH:
With its .NET based Business Content Management System (CMS), contentXXL International GmbH
is a leading provider of CMS solutions. contentXXL is part of Müller Medien, a company founded in
1950 that specialized in directories (Yellow pages, telephone books, DasÖrtliche), broadcasting,
press, distribution and books. contentXXL was developed to specifically meet the needs of
internationally operating, multilingual companies, organizations and city councils.
With contentXXL’s CMS, Internet, extranet, and intranet web portals are implemented with ease and
managed cost-efficiently.
In 2003 contentXXL received the Microsoft .NET Solutions Award for the best solution in small and
medium sized businesses. Among the companies that successfully use contentXXL are adidas AG,
Shuttle Computer Europe, Schleuniger AG, Sulzer AG, and the German Aerospace Center (DLR) as
well as cities such as Erlangen and Fürth. Numerous certified contentXXL solution partners, among
them well-known international online agencies and system vendors, successfully employ the system
for their customers worldwide.




Press contact:                                         Company contact:
TEMA Technologie Marketing AG · Frank Bärmann          contentXXL International GmbH · Bianca Mosberger
Theaterstr. 74 · 52062 Aachen                          Deutschherrnstraße 15-19 · 90429 Nürnberg
Tel.: +49 (0)241 88970 52 · Fax: +49 (0)241 88970 42   Tel.: +49 (0)911 277 865 112 Fax: +49 (0)911 277 865 222
baermann@tema.de · www.tema.de                         bianca.mosberger@contentxxl.de · www.contentxxl.de