Dublin City Council Corporate plan

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					Dublin City Council

Corporate plan
Above: Detail on Lord Mayor’s Coach.
Image on front cover: Stained glass window in the Mansion House.
Mission Statement                                                  2

Foreword                                                           3

Introduction to Dublin City Council                                5

Implementation and Monitoring                                      5

Core Values                                                        6

Operating Environment                                              7

Strategic Objectives and Supporting Strategies

    Economic Development                                           9

    Environmental Sustainability                                 13

    Ease of Movement                                             17

    Culture, Recreation and Amenity                              21

    Urban Form                                                   25

    Social Cohesion                                              29

    Staff                                                        33

    Customers                                                    34


    Appendix i Structure of Dublin City Council                  36

    Appendix ii Consultation with Stakeholders                   37

    Appendix iii Levels of Activity/indicators                   39

                                                  Dublin City Council Corporate Plan 2010–2014   1
Mission Statement
To drive Dublin forward as a
creative and sustainable city
and be a place where family,
community and the economy
can prosper together

2 Dublin City Council Corporate Plan 2010–2014

We are pleased to present this Corporate Plan for the period 2010 to 2014. The Plan
was adopted by the Elected Members of Dublin City Council at its meeting held on the
7th December 2009. it sets out the core values of the City Council, high level business
objectives to be achieved during the five year period of the Plan and strategies for the
delivery of the objectives. Dublin City Council provides a wide range of services to the
citizens of Dublin and will strive to improve the delivery of these services within the
confines of national and local budgetary constraints.

All the objectives laid out in this Corporate Plan will be reflected in the Annual
Departmental Business Plans. Clear targets will be set out in these plans and these will
be monitored through the Performance Management Development System (PMDS) which
is in place in Dublin City Council. All Departmental Plans and associated targets will be
reviewed on an annual basis and an annual progress report on the Corporate Plan will be
submitted to the City Council.

This Corporate Plan was prepared following extensive consultation with a wide range
of stakeholders ranging from the Elected Members of Dublin City Council, business,
community and voluntary groups, members of the general public and staff of Dublin City
Council. Excellent submissions were made and we are grateful to all those who gave
generously of their time to take part in the consultation process. We would also like to thank
the Corporate Partnership Group and the Corporate Policy Group for their constructive
input and feedback during the process of the preparation of the Corporate Plan.

Dublin is a creative and vibrant city. Through the framework of the Corporate Plan we aim
to ensure that the City Council will continue to play a key role in driving the success of the
city into the future.

Emer Costello                                       John Tierney
Lord Mayor of Dublin                                Dublin City Manager

                                                     Dublin City Council Corporate Plan 2010–2014
                                                     Dublin City Council Corporate Plan 2010–2014 3
Coat of arms detail at Mansion House. Photo Ripley Photography.

4 Dublin City Council Corporate Plan 2010–2014
Introduction to
Dublin City Council
Dublin City Council is the largest Local Authority in ireland covering an area of 11,761
hectares and with a resident population of 506,211 (Census 2006). Dublin is the capital
city of ireland and is the political, administrative, educational, commercial, retail and cultural
centre of the country. During the life of this Corporate Plan, Dublin will be The European
Capital of Sport for 2010, host the 2011 Europa League final, the Tall Ships race in 2012
and will be European City of Science in the same year.

The City Council plays a pivotal role in providing services to the Greater Dublin Area
which has a population of 1,187,176. Dublin is a centre for tourism and welcomes a large
number of visitors on a daily basis to the city for employment, business, recreation and
tourism reasons many of whom utilise the services provided by Dublin City Council. The
City Council employs over 6,500 people across a range of areas in professional, technical,
administrative and management roles. The Council’s website www.dublincity.ie provides an
excellent overview of the City Council and services provided.

This Corporate Plan is being prepared following Local Elections held in June 2009 and
sets out objectives for the 5 year term of the Council. Since the last Corporate Plan the
international, national and local financial environment has changed dramatically. The City
Council has responded and will continue to respond to the challenges presented, mindful of
its remit to serve the people of Dublin and deliver the major work programmes necessary for
the smooth running and the future development and enhancement of the city. Dublin is the
economic engine for the State and the City Council, in framing this Corporate Plan, must
have regard to the local, national and international context in which the city operates.

This Plan was prepared following extensive consultation with Elected Members of the Council,
business, community and voluntary stakeholders, members of the general public, Comhairle
na nÓg and City Council staff. All responses and submissions received were examined and
collated under six themes identified as encompassing key critical elements of a successful city:
•   Economic Development
•   Environmental Sustainability
•   Ease of Movement
•   Culture, Recreation and Amenity
•   Urban Form
•   Social Cohesion

Implementation and Monitoring
The achievement of the objectives and strategies detailed in this Corporate Plan will be
reported on as follows:

Annual Progress Report
A progress report on the Corporate Plan will be presented to the Elected Members of
Dublin City Council on an annual basis. This will consist of a review of the Corporate Plan
objectives and related achievements during the year.

                                                       Dublin City Council Corporate Plan 2010–2014
                                                       Dublin City Council Corporate Plan 2010–2014 5
Performance Management Development System (PMDS)
The Corporate Plan is the main strategic business plan for Dublin City Council. Of
necessity the Corporate Plan is high level and strategic but each Department/Area within
the City Council will produce Annual Business Plans which contain detailed objectives,
strategies, and targets that have regard to objectives set in the Corporate Plan. These
plans are subject to bi-annual reviews which inform the annual progress report on the
Corporate Plan referred to earlier.

Corporate Policy Group
A regular report on the Departmental/Area Plans, with a focus on the detailed objectives,
strategies and targets that arise from the Corporate Plan, will be presented to the
Corporate Policy Group. The Corporate Policy Group will actively evaluate objectives and
strategies set and will monitor performance across the Council.

National Service Indicators
The Department of the Environment, Heritage and Local Government (DOEHLG) has forty six
national detailed service indicators which are set out under eleven broad headings. A return
is made to the DOEHLG on these indicators and is published on an annual basis. Dublin City
Council publishes a report on its national service indicators in the Annual Report every year.

in Appendix iii levels of activity/indicators are set out. During the lifetime of this Plan these
will be tracked and used to inform the setting of benchmarks and targets for subsequent
years.These activity levels and indicators will be reported on annually as part of the annual
review of the Corporate Plan process.

Core Values
The core values of Dublin City Council are set out in this Plan. These are the key principles
that will guide us for the next 5 years. They are the basis for all deliberations and decisions
taken by the Council in the delivery of its services.

•   Democratic Leadership
    The City Council gives a commitment to represent all citizens of Dublin and to ensure
    all decisions are communicated in an open and transparent manner

•   Sustainability
    The City Council gives a commitment to protect and enhance our city to maximise the
    quality of life for present and future generations

•   Inclusiveness
    The City Council gives a commitment to communicate with all citizens and listen to
    and respect all members of the community

•   Efficiency
    The City Council gives a commitment to operate in an efficient manner and realise
    value for money through its business processes

•   Customer focus
    The City Council gives a commitment to deliver a high quality service to all customers
    and to ensure good communications with all customers

6 Dublin City Council Corporate Plan 2010–2014
Operating Environment
Since mid 2008 the change in the economy arising from the recession has had a major
impact. The previous Corporate Plan 2005-2009 set out objectives in a very different
operating environment. The still growing economy led to high expectations from all

The critical factors that will influence the development of the city over the next five years are
listed below:

Democratic Leadership: Dublin City Council, as the elected body of 52 councillors, is
responsible for the governance of the city and is the only body with a democratic mandate
for the city. Alongside this, the Elected Members have a representational role in relation to
residents and businesses in the city. The representational role is achieved through the Area
Committee structure, while the strategic policy development role is achieved through the
Strategic Policy Committees (SPCs). The governance role is achieved through the Corporate
Policy Group (CPG) and City Council meetings.

Financial: A reduction in central government funding allocations, together with the impact
of the recession on all sources of income such as the development levies and rates have
led to a greatly reduced budget at the disposal of the City Council. This is likely to persist
into the foreseeable future and will require innovation and an acceptance of continuous
change in order to continue to provide services efficiently and effectively.

Human Resources: A central government drive to reduce the wage bill for the public
sector has lead to a number of initiatives to reduce staffing levels. Workforce planning
will ensure that these staffing levels are optimised and that the delivery of our services is
maintained to the highest standard.

Information Technology: Dublin City Council will embrace the smart use of information
technology including the website to enhance customer interaction with the City Council
and improve business processes.

Partnership: The City Council will continue to deliver and improve services using a
partnership approach with communities, agencies and other local authorities. Emphasis
will be placed on empowering communities to play an active part in developing the city.
Workplace partnership will continue in Dublin City Council to manage change through
communication with all stakeholders.

EU and National Legislation: The requirement to provide an increasing range of services
in accordance with EU and National Legislation will present additional challenges having
regard to reduced staffing and financial resources.

Dublin as the hub of the Dublin City Region: There is an increased emphasis on
services being provided on a regional basis. Dublin City Council already provides a range
of services for the adjoining county councils. Economies of scale dictate that collaboration
between local authorities could have further benefits. This will be examined. The City
Council recognises the value of collaboration and is the lead partner on the Creative
Dublin Alliance which is a collaboration between Dublin local authorities, universities, state
agencies, business and not-for-profit sector. its main objective is to help identify, discuss,
recommend, distribute and implement solutions in response to challenges that Dublin
faces as an international competitive city region.

                                                        Dublin City Council Corporate Plan 2010–2014
                                                        Dublin City Council Corporate Plan 2010–2014 7
Entrance to Fruit and Vegetable Markets in Smithfield.
Strategic Objectives and
Supporting Strategies
Economic Development
Dublin City Council, in partnership with South Dublin, Fingal and Dún Laoghaire-Rathdown
County Councils, has drawn up an Economic Action Plan for the Dublin City Region
informed by widespread consultation with all the key stakeholders. The Action Plan is
divided into three parts:

•    The development of strong city leadership
•    The creation of a vibrant place
•    The attraction and retention of creative people

The Action Plan is working to position the Dublin City Region, the engine of ireland’s
economy, as a significant hub in the European knowledge economy through a network of
thriving spatial and sectoral clusters providing a magnet for creative talent and investment.
it ties in with government policy on the Smart Economy1, which recognises ‘the fact that the
continued success of Dublin is critical for the performance of the entire economy’. Dublin’s
role in times of economic recovery is critical just as the city has been a key driver of national
economic growth. The Economic Development Unit will co-ordinate, monitor and report on
the delivery of the Action Plan.

Dublin City Council and its City Development Plan have a key role to play in promoting
economic development and employment growth. There is a growing understanding and
consensus, internationally and nationally, that cities and planning and development policies
are increasingly critical factors in national economic development, global competitiveness,
employment growth and prosperity. Economic policies will be included in the City
Development Plan 2011–2017 that will embed economic criteria in the planning process
and facilitate Dublin’s future economic growth and international competitiveness.

Changes in the level and direction of council resources, arising from the economic climate,
will be made in a manner consistent with the achievement of these social and economic
goals, through the efficient use of resources and innovation in service delivery.

1   Building ireland’s Smart Economy – A Framework for Sustainable Economic Renewal (2008)

                                                            Dublin City Council Corporate Plan 2010–2014   9
 Objective                                        Strategies

 1. Provide strong leadership for the             1.1 Develop the case for the Dublin city region as the engine
    Dublin City Region                                driving ireland’s economy to support its adoption into national
                                                      and regional policy.

                                                  1.2 Develop the Creative Dublin Alliance across the city regions
                                                      third level, business, local government and state agencies

                                                  1.3 Develop the Dublin brand and a marketing strategy to raise
                                                      Dublin’s international profile

                                                  1.4 Establish a central regional data centre across the Dublin
                                                      local authorities

 2.    Create a vibrant Dublin City Region        2.1 identify, lobby for and co-ordinate the delivery of the city
                                                      region’s infrastructure to provide for current and future growth

                                                  2.2 Co-ordinate the development of economic policies within
                                                      the City and County Development Plans

                                                  2.3 Embed economic objectives in the planning and
                                                      development system

                                                  2.4 Agree economic corridors and clustering sectors and
                                                      identify supports

                                                  2.5 Communicate a clear economic rationale for density in a
                                                      competitive city region

 3.    Create the conditions that will            3.1 identify key enterprise supports and agree multi-agency
       attract and retain creative people             delivery

                                                  3.2 identify employment and retraining initiatives to support
                                                      vulnerable sectors both working and unemployed

                                                  3.3 Develop policy thinking on the role of diversity and equality
                                                      in the city region and its contribution to the internationally
                                                      competitive city region

                                                  3.4 Support the role of the cultural and creative industries in
                                                      developing the knowledge economy

 4.    Use city region indicators to              4.1 Use indicators to support competitiveness, enterprise,
       benchmark economic performance                 economic development and improved quality of life

10 Dublin City Council Corporate Plan 2010–2014
Cafe culture on South Anne Street.
James Kelly cleaning the boardwalk.
Environmental Sustainability
A high quality environment is defined by clean water, fresh air and clean soil, the level of
noise and the quality of light. All of these resources come under pressure in a society that is
increasingly concerned with cycles of production and consumption, mobility and economic
expansion. Maintaining a high quality environment against this backdrop of growth is a
significant challenge.

To achieve its desired sustainability goals, the City Council will consider environmental issues
as a part of everyday decision-making processes and will seek to create an environmentally
aware culture where everyone accepts accountability for their action. The Council is
committed to maintaining and improving the high quality environment it has provided for
its citizens through the delivery of a wide range of services which often have regional and
national implications. These include;

•   Waste management                      • Management of parks and open spaces
•   Water supply                          • Waste water treatment and disposal
•   Flood protection                      • Water, air and noise pollution control

St. Anne’s Park, Raheny. Photo Mick Harford.

                                                       Dublin City Council Corporate Plan 2010–2014
                                                      Dublin City Council Corporate Plan 2010–2014 13
   Objective                                      Strategies

 1. Recognise the potential impact of             1.1 implement Climate Change Strategy for Dublin 2008–2012
    Climate Change and the strategic and
    operational need to control, manage
    and reduce carbon dioxide and other
    greenhouse gas emissions

 2. Recognise environmental management            2.1 Ensure environmental policies are integrated into all strategic
    as a priority                                     and operational policies including the City Development Plan
                                                      and Departmental Plans

 3. Provide a high quality water supply to        3.1 implement policies, levels of service, security of supply and
    Dublin and the Greater Dublin Region              capital works programmes to protect and improve water quality

 4. Provide the highest quality                   4.1 Maintain the public sewer network
    wastewater collection and treatment
    services in the most cost effective           4.2 Replace, repair, upgrade and extend the public sewer network
    manner                                            on an ongoing basis

                                                  4.3 Continue with the programme of separating foul and
     Ensure the water quality of Dublin’s
                                                      surface water to reduce pollution of watercourses, rivers and
     rivers and Dublin Bay is maintained
                                                      Dublin Bay

     Provide wastewater infrastructure for
                                                  4.4 Continue to monitor all aspects of Ringsend Treatment Works
     the future growth of Dublin city in an
                                                      to ensure full compliance in terms of effluent quality
     environmentally sustainable manner
                                                  4.5 Operate pumping stations to the highest standard to minimise
                                                      the discharge of effluent into water bodies

                                                  4.6 implement policies and appropriate legislation to protect and
                                                      improve water quality

 5. Reduce the risk of flooding and               5.1 implement Floods Directive 2006/60/EC
    respond appropriately to flooding
    incidents                                     5.2 Monitor and maintain surface water network and open watercourses

                                                  5.3 increase public awareness of flood prevention measures in high
                                                      risk areas

                                                  5.4 Provide emergency response as appropriate

 6. Protect good air quality status in line       6.1 Complete review of Air Quality Management Plan
    with EU Air Quality Directives
                                                  6.2 implement Energy Management Plan

 7. Maintain environmental acoustic               7.1 implement Dublin Noise Action Plan
    quality in line with noise regulations
                                                  7.2 Continue to enforce the Noise Regulations

14 Dublin City Council Corporate Plan 2010–2014
Objective                                Strategies

8. Promote and encourage the             8.1 Ensure necessary waste facilities are in place, which will
   prevention, re-use and recycling of       encourage all citizens to dispose of their waste in an
   waste in line with EU and National        appropriate manner
                                         8.2 Maintain necessary resources for environmental awareness at
                                             the household, school and business level

                                         8.3 Maintain enforcement measures for all waste disposal
                                             activities, through the National Transfrontier Shipments (NFS)
                                             Office and Waste Enforcement Unit

                                         8.4 Ensure all waste is disposed of in accordance with the
                                             approved waste management plan

                                         8.5 Ensure that the charging mechanism for all collection and
                                             disposal of household waste will benefit the environment by
                                             encouraging the prevention, re-use and recycling of waste

9. Ensure a consistently high standard   9.1 Dedicate required resources to street cleaning
   of cleanliness throughout the city
   comparable to the cleanest capital    9.2 Engage with key stakeholders through the Litter Forum to
   cities in Europe                          identify innovative measures to keep the city streets clean

                                         9.3 Ensure implementation of the Litter Management Plan

                                         9.4 Operate an effective enforcement policy

10.Enhance and develop the built         10.1 Develop and implement sustainable energy policies through
   environment in a sustainable manner        the City of Dublin Energy Management Agency (CODEMA)

                                         10.2 Promote best environmental practices in the fields of both
                                              design and use of innovative materials

                                         10.3 Research and prepare a Public Realm Strategy building on the
                                              Legible Study

11.Manage, in a sustainable manner,      11.1 Continue to implement the Biodiversity Action Plan
   the city’s natural environment
                                         11.2 Achieve best sustainable practice in the management of the
                                              natural environment, including city parks and open spaces

                                         11.3 Develop a Park and Landscape Strategy for the city

                                         11.4 Prepare a Sustainability Report for Dublin outlining future
                                              goals of the City Council for a sustainable Dublin

                                                                    Dublin City Council Corporate Plan 2010–2014 15
Arts, Culture & Leisure
Arts, Culture and Leisure underpin the quality of life for individuals and communities
within a City. Dublin City Council will give demonstrable expression to Arts., Culture and
Leisure in City life through exercising its leadership role supporting and encouraging all
interests within the City, thereby enabling effective utilisation of our combined resources.

By securing Investment in Arts, Culture and Leisure we help to foster an improved
quality of life in the City which in turn attracts economic growth that can then lead to
further investment in quality of life determinants.

A strategy will also be developed and implemented to address the cross cutting issues
of youth affairs to assist all our youth to be valued and contributing citizens of Dublin.

Specific objectives in relation to Arts, Culture, Leisure and City Promotion are as
     Objective                                       Strategies

Dublin Bikes Scheme.

16    Dublin City Council Corporate Plan 2010–2014
Ease of Movement
Dublin city faces huge challenges in the area of sustainable mobility. There has been
considerable success in the provision of public transport for commuting over the past
10 years. However, the demand for travel and movement of goods will continue to expand.
The city street network is finite and the historic street pattern does not lend itself to
significant expansion. it is necessary to optimise the network to provide sustainable transport
to meet the needs of business, residents, commuters, shoppers and disabled people.

Accessibility is the ability to reach desired goods, services, activities and destinations and
as such is a measure of the attractiveness of the city. it is the intention to continue data
collection across the various travel modes, in order to refine an accessibility index to more
accurately measure in a timely fashion, the success in meeting various objectives.

Transport 21 is vital to sustainable mobility in Dublin. We will actively work to ensure the
full implementation of the programme, and will facilitate and enable both construction and
implementation. The City Development Plan also details policies aimed at encouraging
increased use of more sustainable forms of transport such as public transport, cycling
and walking.

Samuel Beckett Bridge. Photo: Mary Taylor.

                                                      Dublin City Council Corporate Plan 2010–2014 17
   Objective                                      Strategies

 1.    Provide for the safe, sustainable          1.1 implement a road safety plan to reduce fatalities and serious
       and efficient movement of all                  injuries in line with Department of Transport National Road
       people and manage the movement                 Safety Plan targets
       of goods in the city
                                                  1.2 improve pedestrian facilities to encourage people to walk as
                                                      a mode of transport but also to encourage social interaction
                                                      on our streets. Emphasis will be on the optimisation of
                                                      Transport21 infrastructure, development and implementation
                                                      of cross city routes. Through public consultation the
                                                      Wayfinding signage system will be integrated into the civic
                                                      infrastructure of the city

                                                  1.3 Reduce the adverse impact of traffic, particularly in residential
                                                      areas, by the maintenance and enhancement of traffic calming
                                                      measures and environmental traffic cells. Continue the work of
                                                      noise and environmental monitoring and the use of computer
                                                      modelling to analyse the impact of traffic management

                                                  1.4 Enhance cycle facilities in the city to meet the objectives
                                                      outlined in Smarter Travel. This will initially be through
                                                      development of the Royal and Grand Canal cycle routes and
                                                      the development of cycle routes on non-primary distributor
                                                      roads and along watercourses. Continue to provide for parking
                                                      in the city

                                                  1.5 Facilitate and actively support the implementation of
                                                      Transport21 projects in the city, through the implementation of
                                                      the Dublin City Council City Centre Transport Plan

                                                  1.6 Work with the National Transport Authority as it applies in the
                                                      Dublin region and actively implement strategies, including car
                                                      parking standards, that fall within the City Council jurisdiction

                                                  1.7 Develop the Regional Traffic Management Strategy with
                                                      neighbouring local authorities until the Dublin Transport
                                                      Authority/National Transport Authority Strategy is in place

18 Dublin City Council Corporate Plan 2010–2014
Objective                                    Strategies

2.   Work towards the provision of an        2.1 Provide for the expansion of the bus network envisioned in
     integrated public transport system          Transport21 through the Quality Bus Network and the National
     in order to provide sustainable             Transport Authority. The needs of disabled people and adults
     alternatives to the travelling public       with young children will be central to the design of all public
                                                 transport improvements

                                             2.2 Facilitate the enhancement of rail based transport systems
                                                 and seek to play an active role in their implementation

                                             2.3 Use new technology to enhance the operation and efficiency
                                                 of the public transport system. We will provide public transport
                                                 signal priority where technically possible and facilitate Real
                                                 Time Passenger information (RTPi)

3.   Maintain and develop the road and       3.1 implement a regime of parking regulations to ensure that
     street network                              scarce parking spaces within the city are utilised to benefit the
                                                 commercial and social life of the city. This regime will seek to
                                                 balance the needs of residents and other users

                                             3.2 Maintain the roads and footpaths to a standard consistent
                                                 with the safe mobility objective

                                             3.3 implement the City Council’s City Centre Transport Plan to
                                                 provide for the necessary improvements to the use of the
                                                 transport network reflecting the importance of the
                                                 built environment

                                             3.4 Reflect the link between land use and transport through
                                                 the development control process. This will be achieved by
                                                 the imposition of conditions on planning applications which
                                                 reflect the sustainable transportation strategies in the City
                                                 Development Plan including mobility management

                                                                        Dublin City Council Corporate Plan 2010–2014 19
Coat of Arms detail on mosaic floor in Rotunda of City Hall.

20 Dublin City Council Corporate Plan 2010–2014
Culture, Recreation and Amenity
Dublin is internationally renowned for its cultural richness and artistic excellence and in
recent years this natural creative energy has been greatly enhanced by visitors, workers
and residents from other countries engaging in the arts and the cultural life of the city. From
children using their imaginations through adults learning from and participating in the arts to
professional artists producing plays, curating exhibitions/installations and staging musical
performances, to our public spaces and our cultural institutions, Dublin City Council is
supporting cultural participation, artistic development and practice at every level.

in the 21st century the balance and availability of work, creative recreation and play
are increasingly interrelated and a modern city rich in arts, culture and heritage like
Dublin continues to attract and inspire the visitor, worker and resident alike. Arts and
culture have a dynamic role to play in the renewal and continuing creation of Dublin’s
character. Cultural initiatives and activities continue to add value to social transactions, the built
and natural environment and are a proven source of employment, tourism and reputation.

‘Opera in the Open’ at the Civic Offices.

                                                         Dublin City Council Corporate Plan 2010–2014 21
      Objective                                    Strategies

 1.     Lead and support the development          1.1 Produce a City Culture Strategy
        of culture, the arts and sport and
        physical recreation in the city           1.2 Devise appropriate plans for the Arts, Libraries and Archive

                                                  1.3 Review the Dublin City Heritage Plan

                                                  1.4 Produce a Sport and Active Living Strategy

                                                  1.5 Establish a cultural planning partnership with a range of
                                                      partners in the city

                                                  1.6 Review and revise the permitting and approval processes for
                                                      cultural events, festivals and temporary activities

                                                  1.7 Utilise the role of the Lord Mayor and City Council leaders to
                                                      promote Dublin’s unique cultural identity at home and abroad

 2.     Support established and                    2.1 Carry out ‘Needs Analysis’ of artists in the city and
        emerging artists                               communicate our findings to support policy and planning

                                                   2.2 Provide appropriate living and working environments for
                                                       artists across all arts forms

                                                   2.3 Support modern and contemporary art practice nationally
                                                       and internationally

                                                   2.4 Work with the arts sector, including the Arts Council, to
                                                       identify and prioritise infrastructural needs, facilitating the
                                                       production, performance and presentation of art

 3.     Create opportunities for everyone to       3.1 Promote and support an integrated programme of arts
        participate in the city’s cultural and         development, cultural festivals and events
        recreational life
                                                   3.2   Provide an annual outdoor event programme in the city centre

                                                   3.3 Attract and facilitate major city events and festivals

                                                   3.4 Develop, design and implement innovative programmes and
                                                       projects to encourage citizens to get physically active

                                                   3.5 Promote the libraries’ role as a hub of city-wide information
                                                       services, cultural events and learning opportunities

22 Dublin City Council Corporate Plan 2010–2014
Objective                                  Strategies

                                            3.6 Develop a robust cultural marketing strategy targeting the
                                                city’s audiences

                                            3.7 Collaborate with our partners in the business, tourism and
                                                arts communities to create an online information portal
                                                about cultural activities in the city

4.   Lead the development of cultural       4.1 Continue to map existing cultural and community assets
     and sporting infrastructure                (artists, organisations, festivals, facilities and institutions)

                                            4.2 Work with the Cultural Alliance to identify cultural
                                                infrastructural needs

                                            4.3 Develop a methodology within city planning to nurture
                                                cultural growth/development

                                            4.4 Establish sustainable models of funding and management of
                                                the city’s cultural and sporting facilities

                                            4.5 Develop and maintain Dublin city’s network of community
                                                cultural facilities

                                            4.6 identify libraries which are most appropriate for a range of
                                                cultural uses

                                            4.7 Promote the use of our natural resources and recreation
                                                spaces to keep physically active

5.   Recognise that culture is essential    5.1 Highlight the role of culture in promoting a ‘Dublin’ brand
     to the city’s economic vitality
                                            5.2 Work with our partners to develop a cultural tourism strategy
                                                building on the city’s distinctive competitive advantages

                                            5.3 Develop city cultural indicators, which will measure and track
                                                overall performance and progress in comparison to other
                                                cities of similar size and composition

                                            5.4 Promote Dublin as a destination for national and
                                                international touring exhibitions, performances and
                                                sporting events

                                                                        Dublin City Council Corporate Plan 2010–2014 23
Street lamp on O’Connell Bridge.

24 Dublin City Council Corporate Plan 2010–2014
Urban Form
Urban form is concerned primarily with the physical city. With how individual buildings,
streets and urban spaces generate local character and neighbourhood and how these
local areas together contribute to an overall city character and identity. The manner
in which the built city responds to and protects the natural setting of river, sea and
mountains is also a key concern. Dublin has gone through a huge phase of physical
development over the last two decades.

A critical challenge is to develop and communicate a vision which marries the inherited
legacy and layers of Dublin’s past identity with the challenge of making the contemporary
city. This vision will focus on the following:

     •	   Development of the old inner City, Docklands and new inner City and
          Outer City (Suburbs)
     •	   Public Realm – good quality public spaces
     •	   Architecture – good quality architecture
     •	   Height and Density – clear strategy on height and density
     •	   Neighbourhood – successful neighbourhoods at the heart of a good city
     •	   Communication – exploring new means of communication with all stakeholders

Early morning Dublin. Photo Noel McManus.

                                                     Dublin City Council Corporate Plan 2010–2014 25
 Objective                                        Strategies

 1.    Optimise the performance of the            1.1 Develop an appropriate set of urban strategies reflected in
       extended inner city as an effective            layered maps
       heart to the City Region

 2.    Complete the urban regeneration            2.1   Work with Dublin Docklands Development Authority
       of Docklands area to achieve                     (DDDA) to ensure completion of urban regeneration of
       attractive and legible urban                     Docklands area
       structure and character

 3.    Develop urban legibility in the            3.1 Develop a set of maps at appropriate scale exploring route
       suburbs by integrating the key                 options optimising attractive links and interconnection
       district centres with the green                between key district centres and green network
       corridor network

 4.    The adoption of the public realm           4.1 Submit the draft public realm strategy for public display and
       strategy across all departments of             request submissions from all City Council Departments
       Dublin City Council

 5.    Develop a set of assessment                5.1 Hold a series of workshops with architectural institutes,
       criteria for the improvement of                universities and practising architects to discuss
       architectural quality                          quality in architecture and to develop appropriate
                                                      assessment criteria

 6.    Secure support from citizens,              6.1 Develop a communications strategy using a range of visual
       business and local communities                 tools and best practice to win support for a sustainable
       for a strategic policy aimed at                height and density strategy
       providing clarity on height and
       density in the city

 7.    Generate consensus on the                  7.1 Develop agreement with three diverse neighbourhoods on
       qualities of a good neighbourhood              a pilot basis
       for a spatial perspective

 8.    Explore how the public can best            8.1 Evaluate the “My City” content and its effectiveness in
       engage with key aspects of the                 communicating policy
       urban form/spatial theme
       including architecture, urban
       design and public space through
       the “My City” interactive exhibition

26 Dublin City Council Corporate Plan 2010–2014
Coat of Arms detail on lamp standard outside City Hall. Photo Ronan McCall.
Facade of City Hall.
Social Cohesion
The role of Dublin City Council is to contribute to the well-being and quality of life for all
people living in the city. To do this we will develop Dublin city as a compact friendly city with
a network of sustainable mixed neighbourhoods providing a range of facilities and a choice
of tenure and housing options. We will actively promote social inclusion, equality and
diversity, opportunity, community participation and integration of all ethnic communities.
We will continue to work with our partners at city level to maximise available resources and
promote a shared vision. We will facilitate and support improved integration and
co-ordination of public services in the city at local level.
Adopting a whole city approach to the wide range of issues coming within the social and
community framework of the city we can:
•   Ensure continued focus on social inclusion and cohesion
•   Strengthen communities and neighbourhoods
•   Create a more family friendly environment
•   Promote active engagement in civic society
Access to a quality standard of housing in a safe environment is fundamental to the health
and social wellbeing of individuals and families. innovative ways of maximising use of the
substantial stock of housing in the city to meet social need will have to be undertaken.
Within the limits of available funding, priority will continue to be given to advancing the
regeneration programme for those areas in the city which were impacted most by the
decline of the construction sector.

Public/Private housing project at Herberton, Dublin 8.

                                                         Dublin City Council Corporate Plan 2010–2014
                                                         Dublin City Council Corporate Plan 2010–2014 29
   Objective                                      Strategies

 1.    Deliver a range of quality, diverse        1.1 Prepare a Housing Strategy and Housing Action Plan
       and sustainable housing options
                                                  1.2 Ensure all households have reasonable access to housing
                                                      suited to their needs

                                                  1.3 Promote the efficient use of existing housing stock and the
                                                      Rental Accommodation Scheme (RAS). Promote innovative
                                                      partnerships with other housing bodies

                                                  1.4   improve maintenance, estate management of housing stock

                                                  1.5 Promote environmental sustainability in new and
                                                      existing homes

                                                  1.6 Promote home ownership through a diversity of paths for
                                                      example, Shared Ownership loans, incremental purchase

                                                  1.7 improve the quality of accommodation standards in all areas,
                                                      including the private rented sector

 2.    Create quality sustainable homes           2.1   Prioritise Regeneration areas within the resources available
       through the Housing Regeneration
       Programme and Action Plans                 2.2 Achieve high standards in energy efficient housing

 3.    Create sustainable neighbourhoods          3.1   Promote sustainability in the private and social rented sectors

                                                  3.2 Reduce social segregation and create opportunities for
                                                      improved social mix

 4.    Provide necessary support to               4.1 Promote social capital and active citizenship in communities
       enhance community participation                through asset based community development, building on
       in areas and neighbourhoods                    resources skills within areas

                                                  4.2 Provide a map of social facilities and provide user friendly
                                                      access to all information

                                                  4.3 Facilitate the involvement and participation of communities
                                                      and enhance local governance through community based
                                                      structures and area fora

                                                  4.4 Support the inclusion of community participation in safety
                                                      and security at area level

30 Dublin City Council Corporate Plan 2010–2014
 Objective                            Strategies

5.   Promote a whole city approach    5.1 Enhance the coordination and integration of services
     to social inclusion through          through the Social inclusion Measures Group (SiM) of the
     strategic partnerships,              City Development Board maximising the contribution of all
     interagency co-operation and         stakeholders to social inclusion and cohesion in the city
     the implementation of the Life       including support for the RAPiD programme
     Cycle approach of national
     inclusion policy                 5.2 Manage social inclusion policy/strategy, ensuring that social
                                          inclusion is an objective in all City Council Plans and engage
                                          with other Departments to assist with measurement and
                                          monitoring of social inclusion initiatives

                                      5.3 Develop innovative actions to bridge the digital divide
                                          through www.dublin.ie and make the best possible
                                          use of funding available under Digital inclusion and
                                          Benefit schemes

                                      5.4 implement the strategic framework “Towards integration”

                                      5.5 Deliver the national vision for children at a city level in
                                          collaboration with the Children’s Services Committee.

                                      5.6 Support the active contribution and participation of
                                          older persons

                                      5.7 Support persons with disabilities

                                      5.8 Support homeless persons in the community

6.   Enhancement of inter-agency      6.1 The City Development Board as a strategic partnership led
     cooperation                          by the City Council is focused on three key strategic priorities
                                          for 2008–2011:

                                           •    inclusion

                                           •    Economic Development

                                           •    Environmental Sustainability

                                           in the context of national policy on transforming public
                                           services the City Development Board will have an enhanced
                                           role in integration of delivery and co-ordination of services for
                                           the benefit of the citizen

                                                                   Dublin City Council Corporate Plan 2010–2014 31
Tapestry by Patrick Scott in the Civic Offices. Photo Ronan McCall.

32 Dublin City Council Corporate Plan 2010–2014
                     Our employees are a key resource of the City Council and Human Resource management
                     covers areas such as workforce planning, training and development of employees,
                     managing industrial and employee relations and promoting health, safety and welfare
                     for all employees.

                     Performance management through Team and Personal Development Plans for
                     employees provide a focus on the individual’s contribution to the overall Departmental and
                     Corporate objectives.

                     Learning, training and development will be directly linked to the corporate objectives of
                     the Council. Learning and training interventions will be innovative, flexible and adaptive to
                     changing circumstances and employees will be encouraged to keep themselves up skilled
                     to deliver the Council’s business goals.

                     A flexible workforce is required to respond to the demanding and changing business and
                     economic environment

Objective                                     Strategies

1.   Develop organisational capability        1.1 Promote continuous change through the process of
     to assist in the creation and                partnership to ensure delivery of quality services. Manage
     maintenance of a sustainable city            the industrial Relations environment effectively
     in line with the vision of Dublin
     City Council

2.   Lead and engage with key                 2.1 Utilise the Partnership process and maintain continuity
     stakeholders to implement                    of service delivery to customers though improved staff
     significant change and to enhance            performance, administration processes and the greater use
     operational performance                      of the latest available technology

3.   Deliver Human Resources                  3.1 Monitor and ensure compliance with legislative and
     Management services, in order                regulatory framework and maintain high standards of
     to meet the operating and future             Human Resource Management in the Council
     needs of the Council and ensure
     the highest standards of
     Corporate Governance

4.   Promote and support the Health,          4.1 Develop and enhance the safety culture in the Council by
     Safety and Welfare of staff of               utilising existing communication and consultative structures
     Dublin City Council                          and compliance with relevant legislation

5.   Ensure a fair, equitable and             5.1 Promote equality and dignity at work policies
     consultative working environment
                                              5.2 Promote awareness of the information and Consultation
     and encourage employee
                                                  agreement and full compliance with current policies
     participation and development

                                                                         Dublin City Council Corporate Plan 2010–2014 33
                            Dublin City Council aims to deliver the highest quality customer service by having effective
                            strategies and systems in place and by being accountable through an open and transparent
                            approach to our work.

                            The customer base of Dublin City Council is changing and may be expected to continue
                            to do so. We will continue to monitor services to ensure that they are relevant to our
                            customers and delivered in a cost effective and efficient manner.

                            We will work to improve access to our services and will use the latest technology so that
                            we are responsive to organisational and customer needs. The Council’s website will be
                            monitored and upgraded to ensure its value as a medium of communication and doing
                            business for customers and staff.

                            The network of Area offices that have been built up over the last number of years will
                            continue the delivery of local services. Their capacity to provide services to the local
                            community will be determined by availability of resources during the lifetime of this plan.

                            Customer Services Centre, Civic Offices. Photo Ronan McCall.

34 Dublin City Council Corporate Plan 2010–2014
 Objective                                   Strategies

1.   Lead the way in the exploitation of     1.1 Expand the availability of channels of communication
     information technology                      and doing business by increasing the quantity of services
                                                 available using the latest technology and further developing
                                                 the City Council’s website

2.   Ensure that customers can               2.1 Assess the accessibility of our website and other
     communicate with Dublin City                communications tools on an ongoing basis and use the
     Council using multiple channels             outcomes to improve our communication strategies
     of communication
                                             2.2 Target and measure the volume of abandoned calls in
                                                 Dublin City Council’s Customer Service Centre and measure
                                                 customer satisfaction with the new telephone service

3.   Provide a transparent system of         3.1 implement the best practice standards as advised by
     dealing with complaints related             international bodies in relation to Customer Service
     to customer service
                                             3.2 Publish and publicise Dublin City Council’s complaint
                                                 procedures and report on an annual basis details of the
                                                 number of complaints received

4.   Continue to develop our                 4.1 implement a common information structure which supports
     information systems in a manner             the integration of information into Dublin City Council’s
     which supports information                  Customer Relationship Management System
     management and transactions
     that are customer focused rather        4.2 Use the shared information structure of the corporate
     than focused on our structure               Oracle e-business systems for all major new applications
                                                 and upgrades of applications

5.   Continue to examine procedures          5.1 Examine all business processes using recommended
     and processes to ensure that they           equality proofing tools to provide a cohesive service
     are customer focussed                       allowing for social inclusion for all stakeholders

                                             5.2 Review and update Dublin City Council’s Customer Charter
                                                 and Code of Conduct

                                             5.3 Consult, where appropriate, with stakeholders prior to
                                                 determining processes for delivery of any new services or
                                                 major process alteration in existing services

                                             5.4 Continue to ensure that staff training focuses on good
                                                 customer care

6.   Update Irish Language Policy in light   6.1 implement Scheme in accordance with the Act
     of the Official Languages Act 2003

                                                                       Dublin City Council Corporate Plan 2010–2014 35
Appendix I
Structure of Dublin City Council

                       Lord Mayor of Dublin

                         Dublin City Council               Corporate Policy Group
                       (52 Elected Members)
                                                                   Lord Mayor
                                                                 Chair of 6 SPCs
                                                                  City Manager

      5 Area Committees                              6 Strategic Policy Committees (SPCs)

            Central                                   Arts, Culture, Leisure and Youth Affairs
         North Central                                    Environment and Engineering
         South Central                                      Transportation and Traffic
          South East                                 Housing, Social and Community Affairs
          North West                       Economic Development, Planning and International Affairs
                                                       Financial Development and General

Departmental Structure

                                                  City Manager

                                               Management Team

        Culture, Recreation and Amenity                             Housing and Residential Services

  Environment, Engineering and Dublin Fire Brigade                          Roads and Traffic

      Planning and Economic Development                              Ballymun Regeneration Limited

               Corporate Services                                           Law Department

               Information Systems                                         Human Resources

                      Finance                                                 Central Area

           City Manager’s Department                                        North West Area

                North Central Area                                          South East Area

                South Central Area

Principal activities of Dublin City Council
Dublin City Council provides a range of services to its citizens and visitors. These
services are provided through Local Area Offices and Central Departments of the Council.

Culture, Recreation and Amenity
A wide range of cultural, arts, recreational and environmental services are provided
and managed by the Culture, Recreation and Amenity Department throughout the city.

36 Dublin City Council Corporate Plan 2010–2014
These services include public libraries, parks, Dublin City Gallery The Hugh Lane, the Liberty Arts
Building (LAB) and beaches, biodiversity, sports and leisure facilities.

Environment and Engineering
The Environment and Engineering Section is responsible for a wide range of essential services in
the city. These include collection and disposal of waste, water monitoring and supply, waste water
collection and disposal and Dublin Fire Brigade. it is also involved in major regional projects such
as the Dublin Region Flood Prevention Project, the Dublin Waste to Energy Project and the Greater
Dublin Area – New Major Water Source Development.

Roads and Traffic
The Roads and Traffic Department develops, maintains and manages the city’s road network for
the benefit of pedestrians, cyclists, motorists and public service and commercial vehicles.

Housing and Residential Services
The Housing and Residential Services Department provides housing through direct construction
and purchase of houses or by supporting a range of voluntary and co-operative housing
associations. They also provide affordable (private) housing for first time buyers. The Housing
Department manages and maintains a housing stock of 27,000 dwellings. Service delivery is
carried out in conjunction with the Area Offices throughout Dublin city.

Planning and Economic Development
The Planning and Economic Development Department is responsible for the orderly
development of the city and strives to bring about a sustainable, living city where people can
live, work and form communities. Planning and Economic Development is achieved through
implementing the objectives of the City Development Plan, regulating and managing new
development proposals and protecting and enhancing the city’s architectural and
urban heritage.

Ballymun Regeneration Ltd.
Ballymun Regeneration Ltd. is currently implementing the masterplan for the physical,
economic, cultural and social regeneration of Ballymun which will result in a new town of
approximately 30,000 people.

Appendix II
Consultation with Stakeholders
Extensive consultation was undertaken in July and August 2009 with a wide range of stakeholders
invited to take part in a survey on the services provided by Dublin City Council. Surveys were
carried out online, face to face and by postal hard copies. The following sectors were represented
in the surveys:

    Elected Members of Dublin City Council – Elected Members of Dublin City Council
    responded by questionnaire and in face-to-face meetings.

    Business, Community and Voluntary – 287 stakeholders responded.

    General Public – 187 members of the public responded.

    Council Staff: 1,400 members of staff responded to the survey and 70 members of staff
    took part in a staff focus group workshop.

                                                           Dublin City Council Corporate Plan 2010–2014 37
     Corporate Partnership Forum. The members of the Corporate Partnership Forum
     including representatives of the Trade Union movement were briefed on the preparation
     of the new Corporate Plan and invited to take part in the survey.

     Comhairle na nÓg: The new Corporate Plan was discussed at a meeting of Comhairle
     na nÓg in September 2009 and feedback was received at the meeting.

     Corporate Policy Group: The Corporate Policy Group was presented with preliminary
     chapters following the consultation and afforded the opportunity to give feedback.

The Objectives and associated Strategies set out in this Plan are a direct outcome of the
consultation process and the submissions received.

Issues raised during the public consultation included:

Economic:             The importance of maintaining Dublin as an economic hub. Keep and
                      promote the retail core. Encourage small businesses. Maintain the heart of
                      the city. Market and promote Dublin as the economic heart of the country.
                      Develop a knowledge economy. Promote Dublin internationally.

Environment:          Waste Collection and Recycling facilities. Cleanliness of the city. Use of
                      renewable energy sources eg wind energy. Monitoring of water quality.
                      Address issues of climate change. Use green energy initiatives in Council
                      housing. Encourage biodiversity.

Movement:             integrated transport system needed. Provision of Quality Bus Network.
                      Safety for all road users and pedestrians. Expand initiatives promoting
                      alternative means of transport, for example car free day, dublinbikes
                      scheme, Sutton to Sandycove walkway.

Culture:              Continued improvement of Library services. Develop O’Connell Street
                      as cultural quarter. Provision of events and festivals. Develop a branded
                      festival unique to Dublin. Promote cultural tourism eg literature, arts, sports.
                      investigate greater use of river and canals.

Urban Form:           Ensure a strong City Development Plan. Examine planning standards.
                      Ensure accessibility and connectivity of public areas. Protect the historic,
                      medieval city. Examine the quality of architecture.

Social Cohesion: Promotion of Active Citizenship. Provide social and affordable housing.
                 Foster communities. Encourage apartment living. Regeneration of areas of
                 the city. Deal with homelessness. Proof all City Council policies against social
                 inclusion. Work to adopt an inter-agency approach to anti-social behaviour.

Staff:                Relevant accredited training for staff. Positive approach to mobility within
                      the Council. Clear communication for all staff.

Customers:            improved customer service. investigate alternative forms of communication
                      with the customer and enhanced use of information Technology. Engagement
                      with communities. Provide efficient and effective services.

General:              Budgetary control. Accountability. Service delivery on a regional basis.
                      Safety in the city. Value for money.

38 Dublin City Council Corporate Plan 2010–2014
Appendix III
Levels of Activity/Indicators
1.   Number of full time equivalent employees
2.   % of working days lost to sickness absence – certified leave (NSi)*
3.   % of working days lost to sickness absence – uncertified leave (NSi)
4.   Number of calls answered in the Customer Service Centre
5.   % of calls abandoned in the Customer Services Centre
6.   % of calls dealt with at first point of contact
7.   % of calls answered within 20 seconds
8.   Number of local complaints received by the Customer Service Centre
9.   Number of Ombudsman complaints received by the Customer Services Centre
10. Number of Equal Status complaints received by the Customer Services Centre
11. Number of payments
12. % of online payments
13. % of over the phone payments
14. Number of parking permit renewals
15. % of parking permits renewed online
16. % of parking permits renewed by phone
17. Number of planning applications received
18. % of planning application received online
19. Number of Dublin City Council website visits
20. Number of Dublin City Council website page views
21. % of website visits between 1 and 30 seconds
22. % of website visits between 30 seconds and 1 minute
23. % of website visits over 1 minute
24. Number of Social Housing Units started
25. Number of Social Housing Units completed
26. Number of Social Housing Units leased
27. Average time taken from date of vacation of dwelling to the date when all necessary repairs
    are carried out which are deemed necessary to re-let the dwelling (weeks). (NSi)
28. Total number of dwellings in local authority stock (NSi)
29. Total number of dwellings, excluding those subject to major refurbishment projects (NSi)
30. Overall % of dwellings that are empty (NSi)
31. % of empty dwellings unavailable for letting (NSi)

                                                         Dublin City Council Corporate Plan 2010–2014 39
32. % of empty dwellings available for letting (NSi)
33. Unaccounted for water (UFW) as a % of total volume of water supplied under the water
    supply schemes that the LA is responsible for (NSi)
34. % of household waste collected which is sent to landfill (NSi)
35. % of household waste collected which is sent for recycling (NSi)
36. Number of on the spot fines issued (NSi)
37. Number of on the spot fines paid (NSi)
38. Number of prosecution cases taken because of non payment of on the spot fines (NSi)
39. Number of prosecutions secured in cases taken because of non-payment of on the
    spot fines (NSi)
40. Total number of prosecutions taken – Litter (NSi)
41. Total number of prosecutions secured – Litter (NSi)
42. Number of visits to leisure centres
43. Number of visits to art galleries
44. Number of Higher Education Grants issued
45. Annual expenditure on library stock per head of population (NSi)
46. Housing Rent collected at year end as a % of amount due (NSi)
47. Housing Loans collected at year end as a % of amount due (NSi)
48. Commercial Rates collected at year end as a % of amount due (NSi)
49. Refuse charges collected at year end as a % of amount due
50. Water charges collected at year end as a % of amount due

*National Service indicators (NSi) which are reported on annually in the Annual Report

40 Dublin City Council Corporate Plan 2010–2014

                           Detail on step of Lord Mayor’s Coach.
A Dublin City Council Publication
Published 2010