Tactical Marketing Plan
A tactical marketing plan implements the opportunities identified during
the strategic marketing planning process. It determines the best timing,
most appropriate customer/prospect offer and methodology to reach
priority customers and prospects based on purchase trends and the
institution’s key business objectives.
The tactical marketing plan is essentially a marketing initiatives calendar
and an action plan. It is designed to help achieve sales goals and
maximize sales activities. It promotes specific products and services and
offers practical methods for achieving results. It can replace or augment
the client’s annual marketing plan. It incorporates an activities timeline,
budget, responsibility assignment, marketing investment ROI, and
tracking/ monitoring methodology.
Sigma III Partners 2133 Portwood Way Fort Worth, TX 214-537-0419