Howard Street and Morse Avenue Commercial Corridor Revitalization by qzd20968


									                           Howard Street and Morse Avenue
                         Commercial Corridor Revitalization Plan
                                   Progress Report

 The Howard and Morse Commercial Corridor Revitalization Plan was the result of an extensive community process that led to the creation of specific strategies to improve
the quality of life for everyone who uses the commercial areas of Morse and Howard in Rogers Park. DevCorp North, the Clark/Morse/Glenwood SSA and the Howard Street
     SSA have been using this plan as a blueprint to coordinate efforts towards renewal. The next few pages describes the progress that has been made so far, what is
 underway and what is planned next. These initiatives are in addition to the work we continue to do, working with small business owners on all types of problems and try to
help them find a solution. In the first six months of the year we worked with over 65 local business owners directly, while helping many more through our efforts to promote
                                                        Rogers Park as a great place to do business, to live and to shop.

North side of Howard Before Power Washing   South side of Howard After Power Washing             1501 W Morse, vacant and before      1501 W Morse with the new tenant Com-
                                                                                                      façade improvements             mon Cup, and after façade improvements
                Morse and Howard Commercial Corridor Plan Progress Report May 2009
                                                         Progress Indicators:
                                                                                                   Development both on and within a block
            Commercial Vacancies on Howard/                                                        of Howard Street and Morse Avenue has
            Paulina and Morse/Glenwood have                                                        increased from 2005 to 2007, indicating
            gone down                                                                              increased investor confidence.

                                Shopping Mix:                               Design/Aesthetics:               Safety:

                                Retail variety has                          Bars on windows                  Crime in Rogers
                                improved on Morse,                          have decreased                   Park is continuing
                                but remains fairly                                                           on a slight down-
                                                                            Public art installa-
                                constant on Howard                                                           ward trend
                                                                            tions are more
                                Viable storefronts                          prevalent on                     Preventative meas-
                                have increased on                           Morse and there                  ures, including
                                both streets                                are plans for How-               cameras and more
                                                                            ard                              transparent win-
                                                                                                             dows have in-

                         Community Development:

                         # of classes/workshops available for                                      Transportation:
                         adults in the commercial areas still
                         needs expansion                                                           Public transit ridership increased

                         Opportunities for youth on Howard                                         Available parking spaces increased
                         Street improved                                                           on Morse Avenue

Sources: Vacancies have gone down between 2005 and 2008 (DevCorp North Vacancy List); Development, including new construction and renovation has increased
(; Average weekday, Saturday and Sunday Public transit ridership at the Morse and Howard stations went up between 2006 and 2008 (CTA); Available parking on
Morse increased by over 120 spaces (DevCorp North counts); Retail variety and viable storefronts (DevCorp North vacancy database); Crime has increased following city trends
(; Public art installations, security initiatives, bars on windows, youth opportunities, classes/workshops available (DevCorp North).      DevCorp North, 2009
                 Morse and Howard Commercial Corridor Plan Progress Report May 2009
  Initiative:                                          Actions Taken                                                      Status/Next Steps
                                                 January 2009—June 2009
  1. Develop a           •   Established a Planning and Development Committee to better review new devel-       •   Continue to review proposals send recommen-
     Handbook for            opments in the commercial areas. The committee submits their recommenda-               dations to the Alderman’s Office and ZALUAC
     Developers              tions to the Alderman’s 49th Ward Zoning and Land Use Committee (ZALUAC).
                             The committee has completed corridor studies for Sheridan Road, Morse/             •   Assemble handbook committee
                             Glenwood, Clark Street, and Howard Street that highlight local demographics,
                                                                                                                •   Determine scope of handbook
                             spending habits, and development trends.
                         •   The P+D Committee has reviewed 6 proposals to date and sent recommenda-
                             tions to the Alderman’s Office and ZALUAC
  2.     Attract new     •   Completed two canvassing outings to comp                                           •   Develop marketing materials to attract busi-
         businesses to                                                                                              nesses to Rogers Park
         Rogers Park     •   Conducted 3 Department of Business Affairs workshops demonstrating the im-
                             portance of using demographics and retail spending estimates to determine the      •   Market Rogers Park as a possibility for existing
                             best retail and highlighting the competitive advantage of Rogers Park to over 60       Chicago businesses to open a second location
                                                                                                                •   Continue working closely with entrepreneurs
                         •   Assisted 9 businesses interested in locating in the Morse or Howard commercial         interested in opening on Morse and Howard
                                                                                                                •   New businesses include: The Morse Theater,
                         •   Provided free business plan guidance and review to entrepreneurs                       Luv’s Laundromat, Le Conakry, Edible Arrange-
                                                                                                                    ments, Café Senegal, Howard Philly and Grill,
                                                                                                                    Rogers Park Hop Haus, Recyclery, and Hotei

  3. Support existing    •   Connected Rogers Park businesses with Local First Chicago to support and pro-      •   Continue working with existing and startup busi-
     businesses in           mote local businesses in the neighborhood                                              nesses to overcome barriers such as financing,
     achieving maxi-                                                                                                market analysis, and location assistance
     mum retail          •   Jointly hosted bi-monthly networking sessions at various small businesses
     success                 throughout Rogers Park. On average over 25 people attended.                        •   Assist businesses with permits, marketing and
                                                                                                                    other issues as they arise
                         •   Provided direct technical assistance to over 20 businesses
                                                                                                                •   Coordinating small business employer workshop

Page 1                                                                                                                                             DevCorp North, 2009
               Morse and Howard Commercial Corridor Plan Progress Report May 2009
 Initiative:                                                     Actions Taken                                                     Status/Next Steps
 4. Develop a collaborative     •   Facilitated meetings of major property owners on Morse to promote improvements           •   Continue targeted intervention on a
    approach to enforce ac-                                                                                                      regular basis, focusing on key commer-
    countability of nuisance    •   Targeted intervention with bad building owners/tenants in partnership with Alder-            cial or mixed-use buildings
    building owners                 man’s office and the Chicago Police Department. Worked with 6 property owners on
                                    Howard and 9 on Morse to fix up buildings and deal with problem tenants           •          Assemble Bad Buildings Task Force and
                                                                                                                                 work on handbook
                                •   Appointed chair of Bad Buildings Task Force to combat bad buildings in Rogers Park

 5. Generate positive press     •   Sent press releases about the Rogers Park Dinner Crawl to numerous publications          •   Increase the number of press releases
    about Rogers Park               that resulted in web and television coverage and a sold-out event                            about positive stories to local and city-
                                                                                                                                 wide publications, with a goal of one per
                                •   Developed an audio tour of Rogers Park to highlight restaurants, shopping and enter-         month
                                    tainment options that are available
                                                                                                                             •   Attend a media workshop to enhance
                                •   Initiating new relationships with Loyola University and pro-bono volunteers to develop       media skills and build relationships with
                                    a positive campaign for the Rogers Park community and its businesses                         media outlets
                                •   From January 2009—present have published two newsletters about positive happen-
                                    ings in Rogers Park. Published newsletter article about successful partnership with
                                    the Gale School Greenhouse to grow plants for the planters along Howard
                                •   Hired a design firm in February to help re-brand DevCorp North allowing us to be
                                    more effective in communicating with existing and potential businesses

 6. Develop a building im-      •   Five business/property owners are taking advantage of the Business Improvement           •   Ensure that BIP participants are remov-
    provement                       (Façade) Program on Morse and 5 are taking advantage of the program on Howard.               ing bars from windows as required by
    program                         The program was used as the main leverage to encourage property owners to fix up             BIP program
                                    storefront facades that have been in poor condition for many years
                                                                                                                             •   Continue expanding the program as
                                •   The Business Improvement Program (BIP) was greatly expanded on Clark Street                  resources allow
                                    where, since 2008, 34 businesses have taken advantage of the program
                                                                                                                             •   Track the progress of removing bars
                                •   Created BIP posters to publicize financed improvement opportunities                          from windows using GIS mapping tools
 7. Make existing parking op-   •   Public parking is now available in the Mision Cristiana Elim Church parking lot and      •   Direct shoppers to existing parking on
    portunities more accessi-       two of First Commercial Bank’s parking lots through an agreement with DevCorp                Howard Street with visible signage
    ble                             North, paid for by the Clark/Morse/Glenwood SSA. Large signs let shoppers know
                                    about the hours of availability for parking                                              •   Investigate the further use of leasing
                                                                                                                                 private parking for public use on
                                •   Working with several parties to facilitate the creation of a new surface lot that will       Howard
                                    add 50-70 valet spaces on Morse
                                                                                                                             •   Continue to look for additional off-street
                                •   Facilitated the acquisition of a parcel for a potential parking space on Morse Ave           parking opportunities for Morse Ave. big

Page 2                                                                                                                                                  DevCorp North, 2009
                Morse and Howard Commercial Corridor Plan Progress Report May 2009
 Initiative:                                                   Actions Taken                                                    Status/Next Steps
 8.      Encourage redevelop-   •    Printed posters to advertise projects financed by the Business Improvement         •   Continue to promote proposed develop-
         ment to strengthen          Program                                                                                ments in the commercial areas
         business development
         efforts                •    Connected local business with restoration expert to maintain historic character    •   Updating and expanding the vacancy data-
                                     of business on Howard during façade renovation                                         base to assist business owners in locating
                                                                                                                            available properties
                                                                                                                        •   Publicize the Building Improvement Program
                                                                                                                            success stories
 9.      Pursue additional secu- •   The Howard SSA installed 12 security cameras on Howard and Paulina, in three •         Continue to work with the Chicago Police
         rity measures               different locations. The cameras were used at least five times by police officers      Department to ensure the cameras are
                                     in the last year to investigate crimes.                                                being utilized
                                •    Implemented regular maintenance and upgrades on cameras                            •   Advocate for pedestrian lighting in upcoming
                                                                                                                            Morse streetscape project
                                •    Attended CAPS meetings regularly
                                                                                                                        •   Improving visibility into storefronts by remov-
                                •    Installed 6 security cameras on Morse at locations identified as important by
                                                                                                                            ing bars and excess signage
                                     the local police and community members. 10 cameras were installed on Clark
                                     Street.                                                                            •   Work with OEMC to connect the cameras
                                                                                                                            to the 911 center
                                •    Represented local businesses at the 24th District Advisory Council and local
                                     CAPS beat meetings. Attended or testified in court against criminals that inter-
                                     fered with local businesses.
                                •    Worked with Area 3 and 24th district police gangs unit to allow monitoring of
                                     the cameras
 10.     Work with niche oppor- •    Continued to develop an arts identity on Glenwood in order to create a destina-    •   Facilitate the continuation of ongoing
         tunities (see business      tion that is attractive to shoppers, artists and businesses.                           phases of mural project on Glenwood
         attraction, positive
         press, wayfinding signs)        −    Completed a viaduct installation over Morse Avenue in 2007                •   Continue developing and promoting a
                                                                                                                            unique identity for Morse/Glenwood and
                                         −    One panel of a mural highlighting aspects of Rogers Park was installed        Howard
                                              in 2007 and so far, one was installed in 2009.
                                                                                                                        •   Partner with Park District to create program-
                                                                                                                            ming on Howard Street
                                                                                                                        •   Work with a Rogers Park youth program to
                                                                                                                            begin work on a third panel.

 11.     Market the commercial •     Installed new signage identifying public parking options on Morse Ave.             •   Investigate the options, strategic locations
         districts using                                                                                                    and costs of creating district signage.
         wayfinding signs      •     Developed a project outline to create public art that acts as district signage
                                                                                                                        •   Investigate options at renovated Howard
                               •     15 banners were installed/replaced on Howard and 15 on Morse                           CTA station

Page 3                                                                                                                                                  DevCorp North, 2009
               Morse and Howard Commercial Corridor Plan Progress Report May 2009
 Initiative:                                                          Actions Taken                                                           Status/Next Steps
 12. Encourage businesses to    •   Hosted two night time events on Howard Street and the Celebrate Clark Street festival which        •    Putting on 4 evening dancing events in
 develop positive night-time        went until 10pm and attracted over 20,000 people to the area. Supported the Glenwood Ave Arts           Willye White Park
 activities                         Festival which attracts thousands of people to the area every year. Local business owners partici-
                                    pated in all of these events.                                                                      •    Support the viability of nighttime opera-
                                                                                                                                            tions by encouraging cross-promotions,
                                •   Secured evening and night time parking on Morse Avenue to support existing businesses with              promoting events and identifying other
                                    nighttime activities and encouraged other businesses to open later                                      options
                                •   Supported the first Arts Walk on Morse/Glenwood Arts District. Over 120 people partici-
 13. Encourage diverse collabo- •   Created the Planning and Development Committee to evaluate development projects in the com-         •   Continue to be inclusive in meetings and
 ration among community             mercial areas and ensure they meet certain standards. The committee is comprised of DevCorp             encourage the participation of multiple
 groups and residents               North board members and community residents.                                                            community organizations
                                •   Sponsored the Artists of the Wall event                                                             •   As appropriate, host or sponsor commu-
                                                                                                                                            nity events
                                •   Organized the National Night Out celebration in Gale Park with several community groups
                                •   Collaborating with Rogers Park Parents on events, most recently contributed to their New Year’s
                                    Eve 2009 event
                                •   Active member of Partners for Rogers Park, a consortium of local community organizations work-
                                    ing collaboratively to address local needs
                                •   Assisted the formation of a new block club near Morse Avenue (LANA)
                                •   Collaborating with the Rogers Park Garden Group and the Rogers Park/West Ridge Historical
                                •   Partnering with Gale Elementary Greenhouse to design, grow and install plants on Howard Street
                                •   Attended 49th Ward Participatory Budgeting process meetings
 14. Redesign Glenwood to       •   Installed viaduct mural identifier and 1 of the retaining wall murals                               •   Coordinate second mural for next retain-
 emphasize the art district                                                                                                                 ing wall along Glenwood
                                •   Supported the Glenwood Avenue Arts Festival
                                                                                                                                        •   Staff the Glenwood Sunday Market com-
                                •   Spearheaded the creation of the Glenwood Sunday Market committee, submitted federal grant,

 15. Develop a pedestrian       •   Secured city funding for Howard Street sreetscape                                                   •   Continue ongoing efforts to beautify,
 friendly environment through                                                                                                               clean and create positive change in the
 art and public amenities       •   Participated in selection of Howard Station public art
                                                                                                                                            commercial areas
                                •   Continued removing storefront bars and old signs along Morse                                        •   Help as needed in the planned street-
                                •   Seasonal arrangements in the 20 planters on Howard                                                      scape on Morse breaking ground this
                                •   Installed temporary historic photo exhibition in partnership with the Rogers Park/West Ridge His-
                                    torical Society

Page 4                                                                                                                                                          DevCorp North, 2009

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