Fast Food Advertising by mfi26912

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									   Fast Food
   Advertising
Seth
 and
Grant
           Where Do These Go?



-$119.8 million
-$718.3 million
-$28.9 million
-$261 million
     Ads Vs. Reality

vs                 vs




vs                 vs
      Toys in Kids Meals

Use popular characters from
 upcoming movies and popular
 children's programs


             Burger King
      Ad Color Schemes

Bright colors that are more
 appealing to children
Red and yellow make you hungry
Blue makes you thirsty
        Gender Specific

Feature just men or just women
        Fit People Only

Show only fit or skinny people
Make it seem like there are no
 health effects
900
800
700
600
                                        Big Mac
500                                     Whopper
400                                     Baconator
300                                     Cheesy Beefy Melt
200                                     KFC Famous Bowl
100
  0
      Calories   Cal from   Total Fat
                   Fat
         Healthy Alternatives

     McDonald’s                     Burger King
-Penne Pasta Salad            -Light Alternative
-Feta Cheese and              -Chicken Salad
Pasta Salad
-Yogurt


Wendy’s Abandoned their fruit salad because it didn’t sell
            Review

What are the 5 tactics of
 advertising?
Which food product has the most
 calories?
Which company spends the least
 on advertising?
              Project

Form groups of 3 & select a fast
 food chain.
Create your own commercial
Include facts about your food
                           Sources
   http://ironmanfan.blogspot.com/2008/04/burger-king-kids-meal-iron-man-toys.html
   file:///Volumes/My%20GS%20Drive/Documents/ED%20187/articlerender.fcgi.html
   file:///Volumes/My%20GS%20Drive/Documents/ED%20187/adsvsreality.htm
   file:///Volumes/My%20GS%20Drive/Documents/ED%20187/issues_kids_marketin
    g.cfm.html
   http://www.infoplease.com/spot/colors1.html
   http://www.thedailyplate.com
   http://www.breastcancer.org/tips/nutrition/new_research/20061115.jsp

								
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