ADVERTISERS MEDIA KIT 2008 by mfi26912


									              ADVERTISERS MEDIA KIT 2008

Targeting Affluent, Sophisticated Readers

Vista’s articles are designed to appeal to educated, affluent readers who are seeking Costa Rica’s most luxurious and distinctive properties. Vista
carries listings of premier properties from Coldwell Banker’s 10 offices in Costa Rica -- Playas del Coco, Tamarindo, Brasilito, Nosara, Sámara,
Tambor, San Miguel, Escazú, Jacó and Dominical.

Vista will print your ads with superior quality photos on large format matte paper pages (9” x 12”).

Strengthen your brand identity and build public awareness with consistent, repeated advertising. In Vista Magazine, your company is viewed as a
solid and reputable Coldwell Banker business partner of the most esteemed, trusted and influential real estate organization in the world. For more
info visit the site:
                                                           Vista Magazine • ADVERTISERS MEDIA KIT 2008 • Media Contact: (506) 2272-6646

            P L AC E YOU R A D TO DAY

Coldwell Banker Real Estate Costa Rica invites you to be a part of Vista
Magazine scheduled for publication in November 2008. With your
appealing ad in one or more issues, you may target affluent, sophisticated
prospects in Costa Rica in a first-quality publication with extensive
distribution points across the country.


The November 2008 issue of Vista focuses on ecotourism, the fastest
growing sector of world tourism touted in media everywhere. Costa
Rica, with its volcanoes, extensive varieties of flora and fauna, rain
forests, other natural attractions, and governmental efforts to maintain
its resources, leads Central American countries in attracting foreigners to
visit and eventually live and invest.

The lead article will give readers an overview of how the country
has developed an environmentally sound ecotourism industry that
endeavors to protect its vast natural treasures while bringing economic
opportunities to disadvantaged rural areas. Each branch will highlight
ecotourism in their vicinities. Don’t miss this opportunity to invest your
advertising dollars well by riding the green bandwagon.

Prospects who receive the three complimentary issues not only will
have the opportunity to peruse information about fantastic properties
—yours included— but also to read about Costa Rica, its people, and
their culture and interests.

Frequency: Two issues per year.
Press run: 15,000 copies.

Distribution: 250 high-end points covering the main regions of the
country -- Southern Pacific, Central Pacific, Central Valley, Nicoya
Peninsula, and Guanacaste / Northern Pacific Region. Copies also are
distributed to 10 Coldwell Banker Real Estate offices throughout the
country, and to advertisers’ offices.
Vista Magazine • ADVERTISERS MEDIA KIT 2008 • Media Contact: (506) 2272-6646

                 PU BLISHING SCHEDU LE                                                                   FILE SU BMISSION

        Issue                        Ad Closing               Materials Due            Alma Creativa Vista’s partner, offers in-house solutions and services to
  November 2008                       10/10/2008              10/14/2008               help you design your advertising and marketing materials. If you already
                                                                                       have finished ads, please submit the files to Alma Creativa online via FTP
                                                                                       site, using these settings:

                 A D V E R T I S I N G R AT E S                                        Site:

             Size                     1x               2x-5%            3x-10%         Username:
                                                                                       Password: vistacr2008
  Cover *                            $3,500            $3,325           $3,150
  One page, full color               $1,200            $1,140           $1,080         Or send materials on a CD to:
  1/2 page full color                $ 630             $ 599            $ 567
  1/4 page full color                $ 350             $ 330            $ 315          Vista Magazine
  Inside cover                       $1,400            $1,330           $1,260         Attention: Nancy S. Garcia
  Inside back cover                  $1,300            $1,235           $1,170         Marketing and Sales Director
                                                                                       200 m Este de la Escuela Roosevelt
  Back cover                         $1,400            $1,330           $1,260
                                                                                       San Pedro, Costa Rica
  Double page                        $2,000            $1,900           $1,800
  Spread (3 pages)                   $3,200            $3,040           $2,880
  Inserts                            $1,200            $1,140           $1,080
                                                                                              F I L E F O R M AT R E Q U I R E M E N T S
Prices include sales taxes.
Full payment of 100 percent reserves the ad space.                                     Macintosh formats are required. Indesign 2.0 or CS is preferred
                                                                                       for page layout. Illustrator and Photoshop are acceptable. Include
                                                                                       package report. CD is acceptable. All elements must be placed at
                       *F RON T COV ER                                                 100% on page. No scaling, rotating or other image manipulation
                                                                                       may be done in page layout program. 4/C images must be in
Developers or other Coldwell Banker partner company may purchase                       CMYK mode in TIFF or single-file EPS format. PMS colors must be
the cover for $3,500. The advertiser must be approved by Marketing                     converted to CMYK. Scanned image resolution of 254 to 304 dpi is
Board. Vista maintains control of the design, theme and image used on                  recommended.
the cover.
                                                                                       Fonts: Supply all printer fonts and screen fonts with the file,
The cover photo will be of professional quality, with a theme that fits                including fonts embedded in EPS files or converted to outlines. All
the magazine’s content, or that shows the Pura Vida lifestyle along with               custom or custom-kerned fonts must be named differently from the
a great location or view. The cover photo will measure 9” x 12”, with                  original font name to avoid type reflow problems. Only postscript
300 dpi resolution. Front cover exposure includes a two-page, 400-word                 Type 1 or Type 3 fonts will be accepted. No Truetype or Multimaster
advertorial carrying the magazine’s theme for that issue. The cover will               fonts, please.
include a headline referring to the advertorial inside, but will not include
the advertiser’s logo, in order to maintain Coldwell Banker’s brand identity.          Color proofs: 4/C ads require a quality color digital proof. Any other
The advertiser will supply two to four photographs for the advertorial.                proofing materials require prior approval by our magazine production
                                                                                       company, Alma Creativa. Tel: (506) 2253-6658, ext. 108. E-mail:
    M E C H A N I C A L S P E C I F I C AT I O N S
                                                                                       Alma Creativa can assist advertisers with creative and location
        Detail             Size        Trim size       Live             Bleed
                                                                                       photography services, including aerial photography.
 Full page               9” x 12”     8,8” x 11,8” 8,7” x 11,7”   9,1937” x 12,1937”
 1/2 page horizontal     9” x 6”
 Line screen density 150 lines, 280% maximum density

Note: All live matter must be at least .375” from the TRIM of the
magazine. Allow 0.2” around the page for trimming bleed ads.
Targeting Affluent, Sophisticated Readers
Our distribution points in Costa Rica

Central Valley                  Hotel Aurola Holiday Inn            HOTELS                    Casitas Eclipse
                                Hotel Jade y Oro                                              Hotel Costa Verde
CAR RENTAL                      Hotel Intercontinenta               Jardines Arenal           Hotel Mono Loco
                                Hotel Courtyard Marriott            Las Cabañitas             BW Kamuk
RETuRN GROuP -                                                      Hotel Las Colinas         Hotel Tres Banderas
JuAN SANTAMARíA                 TRAVEL AGENCIES                     Hotel La Fortuna
INTERNATIONAL AIRPORT                                               Hotel Arenal Jireh        MonteVerde
                                RCL Tours - Comfort Real            Luige Lodge
Economy                         RCL - Sleep Inn                     Paraiso Tropical          HOTELS
Poás                            Tam Tours - Costa Rica              Arenal Country Inn
Pura Vida                       Marriott Hotel                      Hotel Lomas Del Volcán    Hotel El Establo
Toyota                          Gray Line - Garden Court            Arenal Paraíso            Hotel Fonda Vela
Adobe                           Gray Line - Hampton Inn             Hotel Montana de Fuego    Hotel Heliconia
Alamo - ANC                     Gray Line - BW Irazu                Hotel Tacotal             Hotel Montaña Monteverde
Avis                            Gray Line - BW Downtown             Arenal Lodge              Hotel Sapo Dorado
Budget                          Barcelo Viajes - San Jose Palacio   Baldi - Termales          Sky Walk
Thrifty                         Aventuras Naturales                 Catarata Resort           Hotel Camino Verde
Mapache                                                             Arenal Rossi              Hotel Villa Verde
National - ANC                  OTHERS                              Hotel Volcano Lodge       Historias Lodge
4x4                             Café Madre Tierra                   TRAVEL AGENCIES           TOuRISM OFFICES
                                CTT Bus
HOTELS                          Restaurante y Villas El Potrero     Aventuras Arenal          El Trapiche - Centro de
                                                                    Four Traxx Adventure      Información
Apartotel Cristina              TOuRISM OFFICES                     Sunset Tour               Refugio de Vida
Apartotel El Sesteo                                                                           Silvestre Monteverde
Casa Roland - Rohrmoser         Ministerio de Relaciones            Manuel antonio / Quepos   Restaurant y Centro de
Hotel Alta                      Exteriores, Dpto. de Promoción                                Información SELVATURA
Hotel Britannia                                                     AIRPORTS                  Cámara de Turismo
Hotel Clarion Amon              LANGuAGE INSTITuTES                 Sansa Terminal            de Monteverde
Hotel Don Carlos                                                                              Reserva de Monteverde
Hotel Don Fadrique              Berlitz, San Pedro                  CAR RENTAL                Galería de los Colibrí
Hotel Fleur de Lys              CPI, Heredia                                                  Skywalk
Hotel Hemingway                                                     Elegante Rent a Car
Hotel Occidental Torremolinos   arenal area                         Alamo Rent a Car
Hotel Palma Real                                                    Hertz Rent a Car              CON TACT US
Hotel Centro Colón              LA FORTuNA, ARENAL                  Thrifty Rent a Car
Hotel Sangildar                 VOLCANO
Hotel Santo Tomas                                                   HOTELS
Hotel Villa Tournón             CAR RENTAL
Pine Tree Inn                                                       Tulemar Bungalows
                                                                                              For franchise information:
Posada El Quijote               Poas Rent a Car                     Hotel La Mariposa         Coldwell Banker Costa Rica
Hotel Beds                      Alamo Rent a Car                    Hotel Mango Moon          Oficentro San Rafael suite num. 11
Hotel Vesubio                                                       Hotel El Parador          Guachipelín de Escazú
Hotel Balmoral                                                      Hotel Makanda             Phone: (506) 2289-4851
Hotel Country Inn & Suites                                          Hotel Byblos              E-mail:
Vista Magazine • ADVERTISERS MEDIA KIT 2008 • Media Contact: (506) 2272-6646

GuanaCaste area                 AIRPORT                                JaCo area                      doMiniCal area
liberia / playas del CoCo /
playa HerMosa / oCotal          Liberia International Airport          CAR RENTAL                     CAR RENTAL

CAR RENTALS                     taMarindo / FlaMinGo /                 Europcar Rent a Car            Alamo Rent a Car
                                ConCHal / potrero                      National Rent a Car
Sol Rent a Car                                                         - Los Sueños Marriott          HOTELS
Tricolor Rent a Car             CAR RENTAL                             Budget Rent a Car
Mapache Rent a Car                                                     Payless Rent a Car             Villas Rio Mar
Thrifty Rent a Car Economy      Budget Rent a Car                      Economy Rent a Car             Rio Lindo Resort
Advantage Rent a Car            Economy Rent a Car                                                    Hotel Domi Locos
Dollar Rent a Car               Alamo - ANC Rent a Car                 TRAVEL AGENCIES                Diu Wak
Hertz Rent a Car                                                                                      Roca Verde
Toyota Rent a Car               TRAVEL AGENCIES                        Los Sueños Tours               Cristal Ballena Hotel Resort
Budget Rent a Car                                                      Iguana Tours, Hotel Amapola    Villas Gaia
Payless Rent a Car              Barcelo Playa Langosta - Oficina                                      Villas Paraiso Tropical
Europcar Rent a Car             TAM                                    HOTELS                         Hotel, Bar y Rest - La Choza de
Hola Rent a Car                 Barcelo Playa Langosta - C.A.T.                                       Alejo
Poas Rent a Car                 Tamarindo Adventures High              Hotel Villa Lapas
Adobe Rent a Car                Tide Center                            BW Jaco Beach                  OTHERS
Alamo Rent a Car                Suerte tours - Villagio Flor           Suite & Hotel Copacabana
National Rent a Car             del Pacífico - Potrero                 Canciones del Mar              Mirador Los Chorros
                                Ecotrans - Flamingo Marina Hotel       Hotel Club del Mar Resort      Cafeteria Solo Bueno
HOTELS                          Paradisus Playa Conchal -TAM Tours     Hotel Doce Lunas               Soda La Macha
                                Paradisus Playa Conchal - CAT Tours    Hotel Cocal & Casino Cocal     Restaurant Mirador La
Hotel Los Boyeros               Suerte Tours                           Hotel & Casino                 Talanguera
BW Las Espuelas                 Flamingo Marina - Ecotrans             Villa Caletas                  Whales and Dolphins
BW El Sitio - Liberia Tours                                                                           Bufete Sánchez & Asociados
Hotel La Puerta del Sol         HOTELS                                 RESTAuRANTS &                  Costa Linda Services
Hotel Ocotal                                                           BuSINESSES
Hotel Villa Casa Blanca         Villa Alegre
Hotel El Velero                 Hotel Cala Luna                        Restaurante Steve-n-Lisa’s
Villas del Sueño                Hotel Capitán Suizo                    Restaurante Tangeri
Fiesta Premier - Oficina CRT    Hotel Tamarindo Diria                  Spoon
Hotel Playa Hermosa - Bosque    Hotel Sugar Beach                      Restaurante y Souvenirs Faro
del Mar                         Hotel Bahía del Sol - Potrero          Restaurante Colonial               CON TACT US
Villa Huetares                  Flamingo Beach Hotel                   Souvenirs Maravillas de CR
Villa Acacia                    Paradisus Playa Conchal Swiss Travel   Farmacia Fischell
                                Hotel Jardín del Edén                  Automercado
TOuRISM OFFICES                 Hotel Mangaby                          Restaurante El Pelicano
                                Hotel El Velero                        DHL
                                                                                                      Nancy S. Garcia
Tourist Information Center en                                                                         Sales & Marketing Director
Grupo Retorno                   LANGuAGES INSTITuTES                                                  Vista Coldwell Banker Costa Rica Real
Kaltak Guardia Souvenirs                                                                              Estate Magazine
Souvenirs La Gran Nicoya        CPI- Instituto de Idiomas - Flamingo                                  Phone: (506) 2272-6646
Souvenirs Guanacaste            Spanish Institute WAVRA                                               Cel: (506) 8833-8319
Tour Information Center
Las Torres
       W H Y A DV E RT I SE I N V I STA?

The most important considerations North Americans have when buying                                                                         CARIBBEAN
real estate in a foreign country are the company with whom they are                                                                             SEA

doing business and the security of their investment. Coldwell Banker is          Coldwell Banker

recognized in North America and around the world as a leading real estate            Coldwell Banker

company with over 100 years of experience in helping customers with the                  Nosara

biggest financial investment of their lives. Known for its commitment to
providing exceptional service on every level at every step of the way, it is
                                                                                                                      Vesta Group Quepos
one of the most trusted, recognizable brands in the real estate industry.
                                                                                                       PA C I F I C
Coldwell Banker Costa Rica has the vision of becoming the leading real                                  OCEAN

estate organization in the country. They have embarked on a multifaceted
marketing campaign that will help cement its leadership in the industry.
The most recent development in this venture is Coldwell Banker Costa
Rica Magazine, Vista, now on its fifth issue.
                                                                                  COS TA RI CA
                                                                                  CENTRAL                  AMERICA
What makes Vista stand out from other real
estate magazines in the country?
The same attributes for which the Coldwell Banker brand is known
distinguish Vista magazine: Upscale, classy, elegant and understated.
                                                                                                         CON TACT US
Who reads Vista?
                                                                                                               Nancy S. García
Coldwell Banker clients are educated, savvy and mature, and our magazine                                       Sales & Marketing Director
ensures them that the buying experience and level of service they are                                          Vista Coldwell Banker Costa Rica Real
accustomed to at home are what they will find in Costa Rica.                                                   Estate Magazine
                                                                                                               Phone: (506) 2272-6646
                                                                                                               Cel: (506) 8833-8319
We invite you to partner with us in this exciting venture.                                                     E-mail:

Intelligent content addressing the emotional and practical needs of buyers
and investors, quality design and a showcase of outstanding properties                                         For franchise information:
make Vista the leading luxury real estate magazine in the industry.                                            Coldwell Banker Costa Rica
                                                                                                               Oficentro San Rafael suite num. 11
                                                                                                               Guachipelín de Escazú
                                                                                                               Phone: (506) 2289-4851

                                                                               Don’t miss out on this opportunity
                                                                               to be part of the success of
                                                                               one of the premier real estate
                                                                               organizations in the world!

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