ADVERTISERS MEDIA KIT 2008 Targeting Affluent, Sophisticated Readers Vista’s articles are designed to appeal to educated, affluent readers who are seeking Costa Rica’s most luxurious and distinctive properties. Vista carries listings of premier properties from Coldwell Banker’s 10 offices in Costa Rica -- Playas del Coco, Tamarindo, Brasilito, Nosara, Sámara, Tambor, San Miguel, Escazú, Jacó and Dominical. Vista will print your ads with superior quality photos on large format matte paper pages (9” x 12”). Strengthen your brand identity and build public awareness with consistent, repeated advertising. In Vista Magazine, your company is viewed as a solid and reputable Coldwell Banker business partner of the most esteemed, trusted and influential real estate organization in the world. For more info visit the site: www.coldwellbanker.com Vista Magazine • ADVERTISERS MEDIA KIT 2008 • Media Contact: (506) 2272-6646 P L AC E YOU R A D TO DAY Coldwell Banker Real Estate Costa Rica invites you to be a part of Vista Magazine scheduled for publication in November 2008. With your appealing ad in one or more issues, you may target affluent, sophisticated prospects in Costa Rica in a first-quality publication with extensive distribution points across the country. C H A R M O F CO STA R IC A DE F I N E D The November 2008 issue of Vista focuses on ecotourism, the fastest growing sector of world tourism touted in media everywhere. Costa Rica, with its volcanoes, extensive varieties of flora and fauna, rain forests, other natural attractions, and governmental efforts to maintain its resources, leads Central American countries in attracting foreigners to visit and eventually live and invest. The lead article will give readers an overview of how the country has developed an environmentally sound ecotourism industry that endeavors to protect its vast natural treasures while bringing economic opportunities to disadvantaged rural areas. Each branch will highlight ecotourism in their vicinities. Don’t miss this opportunity to invest your advertising dollars well by riding the green bandwagon. Prospects who receive the three complimentary issues not only will have the opportunity to peruse information about fantastic properties —yours included— but also to read about Costa Rica, its people, and their culture and interests. Frequency: Two issues per year. Press run: 15,000 copies. Distribution: 250 high-end points covering the main regions of the country -- Southern Pacific, Central Pacific, Central Valley, Nicoya Peninsula, and Guanacaste / Northern Pacific Region. Copies also are distributed to 10 Coldwell Banker Real Estate offices throughout the country, and to advertisers’ offices. Vista Magazine • ADVERTISERS MEDIA KIT 2008 • Media Contact: (506) 2272-6646 PU BLISHING SCHEDU LE FILE SU BMISSION Issue Ad Closing Materials Due Alma Creativa Vista’s partner, offers in-house solutions and services to November 2008 10/10/2008 10/14/2008 help you design your advertising and marketing materials. If you already have finished ads, please submit the files to Alma Creativa online via FTP site, using these settings: A D V E R T I S I N G R AT E S Site: ftp.pautas.almacreativa.com Size 1x 2x-5% 3x-10% Username: firstname.lastname@example.org Password: vistacr2008 Cover * $3,500 $3,325 $3,150 One page, full color $1,200 $1,140 $1,080 Or send materials on a CD to: 1/2 page full color $ 630 $ 599 $ 567 1/4 page full color $ 350 $ 330 $ 315 Vista Magazine Inside cover $1,400 $1,330 $1,260 Attention: Nancy S. Garcia Inside back cover $1,300 $1,235 $1,170 Marketing and Sales Director 200 m Este de la Escuela Roosevelt Back cover $1,400 $1,330 $1,260 San Pedro, Costa Rica Double page $2,000 $1,900 $1,800 Spread (3 pages) $3,200 $3,040 $2,880 Inserts $1,200 $1,140 $1,080 F I L E F O R M AT R E Q U I R E M E N T S Prices include sales taxes. Full payment of 100 percent reserves the ad space. Macintosh formats are required. Indesign 2.0 or CS is preferred for page layout. Illustrator and Photoshop are acceptable. Include package report. CD is acceptable. All elements must be placed at *F RON T COV ER 100% on page. No scaling, rotating or other image manipulation may be done in page layout program. 4/C images must be in Developers or other Coldwell Banker partner company may purchase CMYK mode in TIFF or single-file EPS format. PMS colors must be the cover for $3,500. The advertiser must be approved by Marketing converted to CMYK. Scanned image resolution of 254 to 304 dpi is Board. Vista maintains control of the design, theme and image used on recommended. the cover. Fonts: Supply all printer fonts and screen fonts with the file, The cover photo will be of professional quality, with a theme that fits including fonts embedded in EPS files or converted to outlines. All the magazine’s content, or that shows the Pura Vida lifestyle along with custom or custom-kerned fonts must be named differently from the a great location or view. The cover photo will measure 9” x 12”, with original font name to avoid type reflow problems. Only postscript 300 dpi resolution. Front cover exposure includes a two-page, 400-word Type 1 or Type 3 fonts will be accepted. No Truetype or Multimaster advertorial carrying the magazine’s theme for that issue. The cover will fonts, please. include a headline referring to the advertorial inside, but will not include the advertiser’s logo, in order to maintain Coldwell Banker’s brand identity. Color proofs: 4/C ads require a quality color digital proof. Any other The advertiser will supply two to four photographs for the advertorial. proofing materials require prior approval by our magazine production company, Alma Creativa. Tel: (506) 2253-6658, ext. 108. E-mail: email@example.com M E C H A N I C A L S P E C I F I C AT I O N S Alma Creativa can assist advertisers with creative and location Detail Size Trim size Live Bleed photography services, including aerial photography. Full page 9” x 12” 8,8” x 11,8” 8,7” x 11,7” 9,1937” x 12,1937” 1/2 page horizontal 9” x 6” Line screen density 150 lines, 280% maximum density Note: All live matter must be at least .375” from the TRIM of the magazine. Allow 0.2” around the page for trimming bleed ads. Targeting Affluent, Sophisticated Readers Our distribution points in Costa Rica Central Valley Hotel Aurola Holiday Inn HOTELS Casitas Eclipse Hotel Jade y Oro Hotel Costa Verde CAR RENTAL Hotel Intercontinenta Jardines Arenal Hotel Mono Loco Hotel Courtyard Marriott Las Cabañitas BW Kamuk RETuRN GROuP - Hotel Las Colinas Hotel Tres Banderas JuAN SANTAMARíA TRAVEL AGENCIES Hotel La Fortuna INTERNATIONAL AIRPORT Hotel Arenal Jireh MonteVerde RCL Tours - Comfort Real Luige Lodge Economy RCL - Sleep Inn Paraiso Tropical HOTELS Poás Tam Tours - Costa Rica Arenal Country Inn Pura Vida Marriott Hotel Hotel Lomas Del Volcán Hotel El Establo Toyota Gray Line - Garden Court Arenal Paraíso Hotel Fonda Vela Adobe Gray Line - Hampton Inn Hotel Montana de Fuego Hotel Heliconia Alamo - ANC Gray Line - BW Irazu Hotel Tacotal Hotel Montaña Monteverde Avis Gray Line - BW Downtown Arenal Lodge Hotel Sapo Dorado Budget Barcelo Viajes - San Jose Palacio Baldi - Termales Sky Walk Thrifty Aventuras Naturales Catarata Resort Hotel Camino Verde Mapache Arenal Rossi Hotel Villa Verde National - ANC OTHERS Hotel Volcano Lodge Historias Lodge Payless 4x4 Café Madre Tierra TRAVEL AGENCIES TOuRISM OFFICES CTT Bus HOTELS Restaurante y Villas El Potrero Aventuras Arenal El Trapiche - Centro de Four Traxx Adventure Información Apartotel Cristina TOuRISM OFFICES Sunset Tour Refugio de Vida Apartotel El Sesteo Silvestre Monteverde Casa Roland - Rohrmoser Ministerio de Relaciones Manuel antonio / Quepos Restaurant y Centro de Hotel Alta Exteriores, Dpto. de Promoción Información SELVATURA Hotel Britannia AIRPORTS Cámara de Turismo Hotel Clarion Amon LANGuAGE INSTITuTES Sansa Terminal de Monteverde Hotel Don Carlos Reserva de Monteverde Hotel Don Fadrique Berlitz, San Pedro CAR RENTAL Galería de los Colibrí Hotel Fleur de Lys CPI, Heredia Skywalk Hotel Hemingway Elegante Rent a Car Hotel Occidental Torremolinos arenal area Alamo Rent a Car Hotel Palma Real Hertz Rent a Car CON TACT US Hotel Centro Colón LA FORTuNA, ARENAL Thrifty Rent a Car Hotel Sangildar VOLCANO Hotel Santo Tomas HOTELS Hotel Villa Tournón CAR RENTAL Pine Tree Inn Tulemar Bungalows For franchise information: Posada El Quijote Poas Rent a Car Hotel La Mariposa Coldwell Banker Costa Rica Hotel Beds Alamo Rent a Car Hotel Mango Moon Oficentro San Rafael suite num. 11 Hotel Vesubio Hotel El Parador Guachipelín de Escazú Hotel Balmoral Hotel Makanda Phone: (506) 2289-4851 Hotel Country Inn & Suites Hotel Byblos E-mail: firstname.lastname@example.org Vista Magazine • ADVERTISERS MEDIA KIT 2008 • Media Contact: (506) 2272-6646 GuanaCaste area AIRPORT JaCo area doMiniCal area liberia / playas del CoCo / playa HerMosa / oCotal Liberia International Airport CAR RENTAL CAR RENTAL CAR RENTALS taMarindo / FlaMinGo / Europcar Rent a Car Alamo Rent a Car ConCHal / potrero National Rent a Car Sol Rent a Car - Los Sueños Marriott HOTELS Tricolor Rent a Car CAR RENTAL Budget Rent a Car Mapache Rent a Car Payless Rent a Car Villas Rio Mar Thrifty Rent a Car Economy Budget Rent a Car Economy Rent a Car Rio Lindo Resort Advantage Rent a Car Economy Rent a Car Hotel Domi Locos Dollar Rent a Car Alamo - ANC Rent a Car TRAVEL AGENCIES Diu Wak Hertz Rent a Car Roca Verde Toyota Rent a Car TRAVEL AGENCIES Los Sueños Tours Cristal Ballena Hotel Resort Budget Rent a Car Iguana Tours, Hotel Amapola Villas Gaia Payless Rent a Car Barcelo Playa Langosta - Oficina Villas Paraiso Tropical Europcar Rent a Car TAM HOTELS Hotel, Bar y Rest - La Choza de Hola Rent a Car Barcelo Playa Langosta - C.A.T. Alejo Poas Rent a Car Tamarindo Adventures High Hotel Villa Lapas Adobe Rent a Car Tide Center BW Jaco Beach OTHERS Alamo Rent a Car Suerte tours - Villagio Flor Suite & Hotel Copacabana National Rent a Car del Pacífico - Potrero Canciones del Mar Mirador Los Chorros Ecotrans - Flamingo Marina Hotel Hotel Club del Mar Resort Cafeteria Solo Bueno HOTELS Paradisus Playa Conchal -TAM Tours Hotel Doce Lunas Soda La Macha Paradisus Playa Conchal - CAT Tours Hotel Cocal & Casino Cocal Restaurant Mirador La Hotel Los Boyeros Suerte Tours Hotel & Casino Talanguera BW Las Espuelas Flamingo Marina - Ecotrans Villa Caletas Whales and Dolphins BW El Sitio - Liberia Tours Bufete Sánchez & Asociados Hotel La Puerta del Sol HOTELS RESTAuRANTS & Costa Linda Services Hotel Ocotal BuSINESSES Hotel Villa Casa Blanca Villa Alegre Hotel El Velero Hotel Cala Luna Restaurante Steve-n-Lisa’s Villas del Sueño Hotel Capitán Suizo Restaurante Tangeri Fiesta Premier - Oficina CRT Hotel Tamarindo Diria Spoon Hotel Playa Hermosa - Bosque Hotel Sugar Beach Restaurante y Souvenirs Faro del Mar Hotel Bahía del Sol - Potrero Restaurante Colonial CON TACT US Villa Huetares Flamingo Beach Hotel Souvenirs Maravillas de CR Villa Acacia Paradisus Playa Conchal Swiss Travel Farmacia Fischell Hotel Jardín del Edén Automercado TOuRISM OFFICES Hotel Mangaby Restaurante El Pelicano Hotel El Velero DHL Nancy S. Garcia Tourist Information Center en Sales & Marketing Director Grupo Retorno LANGuAGES INSTITuTES Vista Coldwell Banker Costa Rica Real Kaltak Guardia Souvenirs Estate Magazine Souvenirs La Gran Nicoya CPI- Instituto de Idiomas - Flamingo Phone: (506) 2272-6646 Souvenirs Guanacaste Spanish Institute WAVRA Cel: (506) 8833-8319 E-mail: email@example.com Tour Information Center Las Torres W H Y A DV E RT I SE I N V I STA? The most important considerations North Americans have when buying CARIBBEAN real estate in a foreign country are the company with whom they are SEA doing business and the security of their investment. Coldwell Banker is Coldwell Banker Tamarindo recognized in North America and around the world as a leading real estate Coldwell Banker company with over 100 years of experience in helping customers with the Nosara biggest financial investment of their lives. Known for its commitment to providing exceptional service on every level at every step of the way, it is Vesta Group Quepos one of the most trusted, recognizable brands in the real estate industry. PA C I F I C Coldwell Banker Costa Rica has the vision of becoming the leading real OCEAN estate organization in the country. They have embarked on a multifaceted marketing campaign that will help cement its leadership in the industry. The most recent development in this venture is Coldwell Banker Costa Rica Magazine, Vista, now on its fifth issue. COS TA RI CA CENTRAL AMERICA What makes Vista stand out from other real estate magazines in the country? The same attributes for which the Coldwell Banker brand is known distinguish Vista magazine: Upscale, classy, elegant and understated. CON TACT US Who reads Vista? Nancy S. García Coldwell Banker clients are educated, savvy and mature, and our magazine Sales & Marketing Director ensures them that the buying experience and level of service they are Vista Coldwell Banker Costa Rica Real accustomed to at home are what they will find in Costa Rica. Estate Magazine Phone: (506) 2272-6646 Cel: (506) 8833-8319 We invite you to partner with us in this exciting venture. E-mail: firstname.lastname@example.org Intelligent content addressing the emotional and practical needs of buyers and investors, quality design and a showcase of outstanding properties For franchise information: make Vista the leading luxury real estate magazine in the industry. Coldwell Banker Costa Rica Oficentro San Rafael suite num. 11 Guachipelín de Escazú Phone: (506) 2289-4851 E-mail: email@example.com Don’t miss out on this opportunity to be part of the success of one of the premier real estate organizations in the world!
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